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PORTFOLIO • FRANCESCO • DUEMILA11


PROFILE As a designer I always try to be multidisciplinary, using different tools and languages to give to the viewer the greatest number of ideas in the shortest time.


RESUME EXPERIENCE

EDUCATION

may > jul 2011 Grady, Campbell Inc., Chicago (US)

mar 2012 Politecnico Di Milano • Ma Degree In Communication Design Focused on research in fields where the designer has an effective role in society, paying particular attention to information architecture and movie design.

Redesign the company website and be involved in various projects for different clients

oct > dec 2010 Your Interface, Lugano (CH) Deal with the layout of commercial websites and brand identity. Involved in a work team for a gps-based application still in development. Jul > Oct 2010 Mijksenaar Bureau, Amsterdam (NL) Firm known worldwide for wayfinding design. Deal with various stations of Dutch railways and international airports. Involved in internal projects such as brand image improvement and research on sustainability. 2008 > present Freelance Designer And Photographer, Milan Various collaborations with webzines and clubs making photos, flyers and posters. feb > may 2009 Paolo Riolzi, Milan (It) • Photographer Assistant Assistant for several projects regarding commercial still life and architecture photography.

spring semester 2011 University Of Illinois At Chicago (US) Graduate Studies Exchange student at the College of Art and Architecture, exploring the latest technologies such as as Processing and Arduino with Prof. Daniel Sauter. jul 2009 Politecnico Di Milano Ba Degree In Communication Design Final exam score of 108/110. Thesis project was about photography and book design. May 2009 Cfp Bauer, Milan Professional Training Course In Photography. Specialize in portrait and documentary, using film and digital, medium and large format cameras. spring semester 2008 Universidad De Màlaga (Es) Exchange student, his projects in photojournalism had been commonly appreciated. 2001 > 2006 Liceo Scientifico Casiraghi, Cinisello Balsamo, Milan Scientific High School


DESIGN


Design a website. Now. Grady, Campbell Chicago (US) • 2011

During this three’months internship I dealt with several project from different clients but I spent most of the time designing the website of the company which will be online in October. The process took a while beacuse of the huge amount of contents (the studio has been around for more than twenty years). Furthermore there is a design for a mobile version.


Swiss layouts, but not that Swiss. Your Interface Lugano (CH) • 2010

I joined Your Interface, a web agency based in Lugano (Switzerland), to improve my skills in a field which I haven’t dealt with enough: the web. During this part-time internship I’ve designed the layout of few websites and improve a geo-based application.


An interest about sustainable transportation gridchicago.com Chicago (US) • 2011

When I met Steven Vance, a Chicago-based urban planner and popular blogger, I immediately perceived a strong passion toward sustainable transportation and great skills imn coding, This is a project for a contest about using the ity Council database.


A little bit of coding. Just for me. UIC Chicago (US) • 2011

During a lab I developed some skills in HTML and a great knowledge about the latest jQueries. I don’t like to show uncompleted works. I’ve designed this website for me, the reason I’m not using it regards the fact I’m waiting to have more works to show. Designers know.


A two-days brand image project. Your Interface Lugano (CH) • 2010

In the month of July I was called by the agency for an open position. They were looking for an art director and asked to me to design something that could improve their brand identity, the logotype was already developed and I was required just to improve the brand identity.


Some logos. Just for fun. Various Projects Various Places • 2009 - 2011

In the month of July I was called by the agency for an open position. They were looking for an art director and asked to me to design something that could improve their brand identity, the logotype was already developed and I was required just to improve the brand identity.

STUDIES

T I C I N O

TICINO

TICINO

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I CAN’T GET NO SATISFACTION When we had to visualize the theme of insecurity in the whole educational field we firstly had a deep analysis of the different schoolastic paths that an Italian student can walk from his/her first years to his/her entrance in the labour market. We noticed that most of

our visualization is logically correct only in the present. Maybe this representation could not be the same in the next future; currently a lot of changes regarding the whole educational system have being discussed in the Parliament for an important reform proposed by the Minister Mariastella Gelmini. ¶ As a conclusion of this period of research and design, we face an unsolved question: is it possible that the labour market is the only factor which influence the students choices for their future?

The first part of our visualization tries to show the complex relationships system (economic, didactical & decision-making flows) that permits the existence of the whole Public University System. In the second part we analyse the different academic paths from starting the university to obtaining a master degree. Secondly we show how the different academic carees are related to the real labour market. ¶ We also want to point out the precariousness of the academic situation and, as a consequence, how

their choices are made after the high school, deciding for a job or an univeristy, and facing the different courses option. The choice to focus on public education is related to the shortage of information given from our sources about the private institutes. ¶ The fragmented appearance of the visualization, its formless image, reflects the confusion in which data are treated and offered from miur (the Italian Ministry of Education, University and Research) and istat (the most important statistics institute in Italy).

project by Monica Diani Valerio Pellegrini Tommaso Trojani Giorgio Roberto Uboldi Francesco Villa

26,2%

*only for the rightful claimants

5171,23 mlns

8,o%

2,0%

43,6%

393,2 mlns

1,3%

FLOWS

7,8%

255,6 mlns

1533,6 mlns

17,0%

Visualize the complexity.

31,4% 62,7% 12328,3 mlns

OTHERS

PRIVATE ORGANIZATION

EUROPEAN UNION

UNIVERSITY, AFAM AND

RESOURCE AND FINANCIAL

DEPARTMENT

RESEARCH DEPARTMENT

DEPARTMENT

BOARDS OF GOVERNORS

ACADEMIC SENATE

MINISTER

EXTERNAL ACTORS

%

CHIMICAL•FARMACEUTICAL AREA

OF PUBLIC UNIVERSITIES

29 58

3 1 R EG I

GEO•BIOLOGICAL AREA

ECONOMIC FLOW DIDACTICAL FLOW

MEDICAL AREA

155

DECISIONAL AND LEGISLATIVE FLOW

068

S TU

321

S TU

DE N

STRATIO

NS AT THE FIRST ACADEMIC

YE AR

IN

IN SHORT TERM DE ADUATED G REE TS GR COU

2007

RSE

S IN

200

7

ENGINEERING AREA

ARCHITECTURAL AREA

AGRICULTURAL AREA

80

D EN

RAD TS G

N UATED IN LO G TERM DEGRE

E CO U

RS E

SI N

20

07

ECONOMIC•STATISTICAL AREA

SOCIAL•POLITICAL AREA

JURIDICAL AREA

LITERARY AREA

LINGUISTICAL AREA

EDUCATIONAL AREA

PSYCHOLOGICAL AREA

PHYSICAL AREA

SAFETY

^ DEFENCE

KIND OF WORK CONTRACT

100

FR

EE

LA

90 NC

ER

S

TER

U ND E T E RM

INED

70

60

EMPLOYMENT PERCENTAGE

MC O

NT

RA

CT

80

50

DE

PROJECT CONTRACT

TE

RM IN

OCCASIONAL WORK CONTRACT

ED

40

TE R

CO

N

TR

AC

T

Milan (IT) • 2010

A research about the education system with all related topics has been undertaken under the supervision of Density Design Lab. The three projects (a poster and two videos), which are been developed in a work team, deal with three different kind to manage data, and consequentially three different ways to provide information to the user.

SCIENTIFIC AREA

M

PoliMi • Density Design

%

PUBLIC UNIVERSITY

ECONOMIC INCOME OF PUBLIC UNIVERSITIES

STUDENTS

RECTOR

MIUR

EXPENDITURE

STAFF (TEACHERS)

TEACHERS

ACTORS

EDUCATION

TRAINING CONTRACT C.C.N.L. TERM CONTRACT OTHER KIND OF TERM CONTRACT

NO CONTRACT WORK

1000

1100

1200

1300

1400

1500

1600

1700

1800

1900

2000

SHORT TERM DEGREE

LONG TERM DEGREE

AVERAGE MONTHLY SALARY

LEVEL OF SATISFACTION AFTER GRADUATION

10

20

30

50

60

70

80

90

100

SATISFACTION PERCENTAGE

40


Processing with bikes UIC • Density Design Chicago (US) • 2011

I had the pleasure to attend two courses with Daniel Sauter last semester in Chicago. They were focused on new media and new languages and in both the last project was related with data about cyclists safety in Chicago . BeatCrash is a Gps-based Music application,related to the phenomenon of Bike Crashes in Chicago. After a previous analysis, the city has been mapped in uniform zones. There are 4 kinds of zones, each type is related with the number of crashes in one square mile. Each zone is associated to a song loop. The compass changes the loop if the cyclist is biking east-west or north-south. Also all the crashes are mapped on the city in 5 different types: Fatalities, Incapacitating, Not Incapacitating, etc. Each crash is associated with a specific sound, so, as the cyclist is getting closer to that crash, a sound will be triggered. The goal of this application is to provide information about the surrounding environment in an unusual way. The application it’s designed to work realtime on Android phones, and for its structure both the songs and the topic related can be modified. In the page on the right there is an interactive visualization of the all bike crashes in Chicago from 2007 to 2009. It’s made using processing and MySQL for Information Aesthetic II class of Daniel Sauter at UIC, Chicago.


Wayfinding in Amsterdam Mijksenaar Amsterdam (NL) • 2010

I spent the summer of 2010 in a internship at Mijksenaar. This studio is recognized as one of the worldwide leader in the field of wayfinding and environmental design managing the signage system in Europe, North America and Asia. During this experience i worked in different projects. I’ve been introduced in the process of a signage system design for the Amsterdam Airport and various Dutch Stations. I worked for the agency’s brand image, precisely in fields regarding web and interaction design. Mijksenaar 7Cs is an animation based on the 10 design rules of Paul MIjksenaar.


Thinking in 16 Politecnico Milano (It) • 2009

When we design something we would always like to have no bonds so that we can create something that can truly represent ourselves. Even though bonds are known to increase the creativity in the research of new solutions. This preamble allows to explain the edges in which I worked for the design of my bachelor degree project, a visual book. Infact the main goal of the lab was to increase the usability of a book, chosen amongst the contemporary Swiss literature. The final result was a book that lead the reader to a personal interpretation of photos that have shadows as a common theme.


Be strategic! Politecnico Milano (It) • 2007

Business dynamics and economic models are part of a world that every designer should know about, so that what we design can have a commercial value, together with an artistic one. So in the course of Metaprogetto themes concerning marketing were handled, giving the grounds for the study of a real case. The team project that was chosen to deal with an existing brand (Ryanair Airlines), analyzing it and making it’s position inside the world trade grow through a campaign of integrated communication.

ES RTUR A P E D ES RTUR A P E D


Learning to write Politecnico Milano (It) • 2009

When we talk about communication design we can’t avoid talking about one of the most important kind of communication: writing. In the lab of type design classical aspects of typography were expanded, together with the study of the latest updates in the field of type design through a personal research (i performed an interview with Claudio Piccini, who published a font for Emigre). The last phase of the course included the design of a specimen starting from a logotype, in this case Brembo.


Predictably into the music Various Milano (It) • 2007

31 DICEMBRE 2010

L’atmosfera si scalda allo Zoom la notte di capodanno. Dal soul delle origini si accende il clima con i suoni più funky con dj Stax & dj B&W. Ci si abbronza anche di notte con i ritmi afro-tropicali di dj Shugawings per concludere in bellezza con UN newfunk fiammante di dj Mao, affiancato dalla voce di Hardyman.

CLOSING TIME 6AM

20€ 2

DRINKS


MOVIES & PHOTO


Documenting the barrio UIC Chicago (US) • 2011

This project was born with academic purposes the last february in Chicago. The main goal was to document Pilsen and its social landscape. As soon as I arrived here I immediately perceived the soul of this neighborhood. Firstly I thought to describe it all through more voices, but as soon I met Marcos Raya I realized that the documentary would have been narrated with one voice only. The main goal it’s to describe not only Pilsen, but all the topics related to this place, through the eye of an artist.


Can you feel it? Politecnico Milano (It) • 2010

This video has been the result of a long research regarding themes concerning synesthesia. In a book of Italo Calvino, an international Italian writer, it seems to be expressed what we wanted to represent by images: a distorted perception of the world.


Events Shdnsm Chicago (US) • 2011


Places Independent Milano (It) • 2010

This book was born with the requirement to collect in a unique project all the photographes shot during six months spent in Spain in 2008. What I preffered to do was to differentiate two different collections through a particular structure of the book, one for the photographic language and another for the settings represented. MLG is a simple retrospective of the city of Màlaga, while in Ñ I pulled toghether all the photos shot during the trips in Spain and Morocco.


Still life CFP Bauer Milano (It) • 2010

I started this school in December on 2009 with the goal to acquire more familiarity with the photographic medium and with the desire to deepen certain aspects of this language more methodically. In the practical field I had the possibility to use advanced instruments, like medium and large format cameras.


Portrait CFP Bauer Milano (It) • 2010


Get viral! Various Milano (It) • 2009

This picture is one of the series “YEAH - Young Europeans Against Helvetisms“. YEAH is a research among young designers and how they are engaged with traditional fonts. In a lot of interviews it’s clear how these fonts result boring and repetitive. It seems that there is a necessity among the most of a new typographic dictionary. Every photo represents the relationship between the designer and the font Helvetica.



Portfolio 2011 Francesco Villa