Page 1

ISSUE 01 MAY 2014





Hello dear reader, I’m Federica Maio a graphic designer from Italy. I created this magazine to inform and educate the conscious of people about the right things and the importance of living to build a sustainable future. The conscious of the world where we live, is necessary to understand how we can change our future. Innovation ideas and culture are inside this magazine, you will find this mood the desire to attract the user towards a new future. I lovetravelling, discovering other cultures and life-style, and it is for this reason, that, all' inside of the magazine, you will find material from my stock photos. In this edition I will talk about sustainable design and Scandinavian desig butTo talk about sustainability, we have to make a quick mention of the problem of our society or consumeism and the pollution produced by people. I will explain why today it’s important to be sustainable, and which are the European cities, life is good because people have chosen to live with awareness and respect for the environment in which they live.


ISSUE 01 MAY 2014

Sustainable Design

Graphic and art direction Illustration and photo by Federica Maio 4

MAY 2014 INDEX 6/18. POLLUTION FACTS 20/25. GREEN CITIES 28. SCANDINAVIAN DESIGN 32. Malmรถ 34. Re Design studio 36. Uma Bazar 38.T-Shirt store 40. Barista coffe bar 41. Green Hemlagat 42. Organic backery 43. Astrid och aporna 44.Greenfurniture 46. Norrgavel 47. Swedish Ninja 48. Second hand shop 50. Cophenaghen 52. Green Suitcase 54/56. Place de Bleu 58.Gagron 59. Seje Drenge 60. Resecond 61.Eco-Ego 62. Contemporary innovation 64/69.Growe 70/75. Reuse material 76/79. Architecture 80/83. Product design 84/87. News





? 6

To talk about the future and change, we must, first, observe them to understand what are the problems of our society. Currently we live in a society where consumerism dominates everything. We live in a industrialized society, if the first man was surrounded by nature, and dressed in a sustainable manner as we would call today, now say we tend to satisfy the needs that society requires us, dressing in a certain way, behave in a certain way and having material needs that did not exist before . Our society has created too many needs and too many ways of living. And this is the reason why today ‘s air of our cities is full of smog and pollution, the increase in deaths by heart attacks and cancer has increased and continues to increase, climate has changed, seasons do not follow the right course anymore. In this article you will find a lot of information inherent to different types of pollution, that are the factors leading to the rise and increase of them.


AIR Polltion

Sometimes, air pollution is visible. A person can see dark smoke flowing out of the exhaust pipes of large trucks or factories, for example. More often, however, air pollution is invisible. Polluted air can be dangerous, even if the pollutants are invisible. It can make people’s eyes burn and make them have breathing difficulty. It can also increase the risk of lung cancer. Sometimes, air pollution kills quickly. In 1984, an accident at a pesticide plant in Bhopal, India, released a deadly gas into the air. At least 8,000 people died within few days. Hundreds of thousands more were permanently injured. Natural disasters can also cause air pollution to increase quickly. When volcanoes erupt, they eject volcanic ash and gases into the atmosphere. Most air pollution is not natural, however. It comes from burning fossil fuels, coal, oil, and natural gas. When gasoline is burned to power cars and trucks, it produces carbon monoxide, a colorless, odorless gas. The gas is harmful in high concentrations, or amounts. City traffic produces highly concentrated carbon monoxide.


Cars and factories produce other common pollutants, including nitrogen oxide, sulfur dioxide, and hydrocarbons. These chemicals react with sunlight to produce smog, a thick fog or haze of air pollution. The smog is so thick in Linfen, China, that people can seldom see the sun. Smog can be brown or grayish blue, depending on which pollutants are in it. Smog makes breathing difficult, especially for children and older adults. Some cities that suffer from extreme smog issue air pollution warnings. The government of Hong Kong, for example, will warn people not to go outside or engage in strenuous physical activity (such as running or swimming) when smog is very thick.


AIR Polltion

PM2,5 O PM10

Consisting of particles of diameter less than 10 micrometers ), mainly produced by vehicular traffic , industry and domestic heating . The levels of pollutants in the atmosphere were estimated thanks to some forecasting models based on the distribution of human activities in the area.


When air pollutants, such as nitrogen oxide and sulfur dioxide, mix with moisture, they change into acids. Then they fall back to earth as acid rain. Wind often carries acid rain far from the pollution source. Pollutants produced by factories and power plants in Spain can fall as acid rain in Norway.Acid rain can kill all the trees in a forest. It can also devastate lakes, streams, and other waterways. When lakes become acidic, fish can’t survive. In Sweden, acid rain created thousands of “dead lakes,� where fish no longer live.

The analysis showed that the risk of lung cancer increases by 18 percent for each increment of five micrograms per cubic meter of PM 2.5 , while increases of 22 percent for each increase of 10 micrograms per cubic meter of PM 10 . It was not found , however, no correlation be- Acid rain also wears away marble and other tween the tumor of the lung and the levels of kinds of stone. It has erased the words on nitrogen oxide . gravestones and damaged many historic buildings and monuments. The Taj Mahal, in Agra, InAn even more alarming given the lack of com- dia, was once gleaming white.Years of exposure plaint possibility of adopting measures to pre- to acid rain has left it pale. vent the risk : according to the authors , the correlation between the levels of particulate Governments have tried to prevent acid rain matter and tumors also remains below the lim- by limiting the amount of pollutants released its for air quality established by the European into the air. In Europe and North America, they Union , set 40 micrograms per cubic meter of have had some success, but acid rain remains a PM10 and 25 micrograms of PM2, 5 per cubic major problem in the developing world, espemeter . cially Asia.



People and governments can respond quickly and effectively to reduce air pollution. Chemicals called chlorofluorocarbons (CFCs) are a dangerous form of air pollution that governments worked to reduce in the 1980s and 1990s. CFCs are found in gases that cool refrigerators, in foam products, and in aerosol cans. CFCs damage the ozone layer, a region in Earth’s upper atmosphere. The ozone layer protects Earth by absorbing much of the sun’s harmful ultraviolet radiation. When people are exposed to more ultraviolet radiation, they are more likely to develop skin cancer, eye diseases, and other illnesses. In the 1980s, scientists noticed that the ozone layer over Antarctica was thinning. This is often called the “ozone hole.” No one lives permanently in Antarctica.

But Australia, the home of more than 22 million people, lies at the edge of the hole. In the 1990s, the Australian government began an effort to warn people of the dangers of too much sun. Many countries, including the United States, now severely limit the production of CFCs GREENHOUSE gases are another source of air pollution. Greenhouse gases such as carbon dioxide and methane occur naturally in the atmosphere. In fact, they are necessary for life on Earth.They absorb sunlight reflected from Earth, preventing it from escaping into space. By trapping heat in the atmosphere, they keep Earth warm enough for people to live. This is called the greenhouse effect. But human activities such as burning fossil fuels and destroying forests have increased the amount of greenhouse gases in the atmosphere. This has increased the greenhouse effect, and average temperatures across the globe are rising.The decade that began in the year 2000 was the warmest on record.This increase in worldwide average temperatures, caused in part by human activity, is called global warming.


AIR Polltion Cities contain health threats unknown to rural areas , the main one being the air and water pollution caused by industrial activities , transport and the domestic sewage. In large cities, the concentrations of fine particles represent an immediate danger to health : the inhabitants of Mexico City and S達o Paulo, Brazil, for example, are afflicted by cardiovascular and respiratory disorders caused by excessive levels of carbon monoxide, ozone and fine particles. In Mexico City, the lead poisoning caused by emissions from cars and trucks is considered to be responsible for delay of mental development of 140,000 children and 46,000 adults with hypertension , of which 330 die each year from heart attack. In Cairo, the concentrations of lead in air are 5-6 times higher than the world average, and the blood lead levels of children from 3 to 5 times higher than those of children in the Egyptian countryside .




WATER Polltion 14

Polluted water is unsafe for drinking and swimming. Some people who drink polluted water are exposed to hazardous chemicals that may make them sick years later. Others consume bacteria and other tiny aquatic organisms that cause disease. The United Nations estimates that 4,000 children die every day from drinking dirty water.


CHEMICAL waste can also

pollute water supplies. For many years, people disposed of chemical wastes carelessly, not realizing its dangers. In the 1970s, people living in the Love Canal area in Niagara Falls, New York, suffered from extremely high rates of cancer and birth defects. It was discovered that a chemical waste dump had poisoned the area’s water. In 1978, 800 families living in Love Canal Sometimes, polluted water harms people indi- had to abandon their homes. rectly.They get sick because the fish that live in polluted water are unsafe to eat.They have too If not disposed of properly, radioactive waste many pollutants in their flesh. from nuclear power plants can escape into the environment. Radioactive waste can harm living things and pollute the water. OIL SPILLS are another source of water pollution. In April 2010, the Deepwater Ho- SEWAGE that has not been properly treatrizon oil rig exploded in the Gulf of Mexico, ed is a common source of water pollution. causing oil to gush from the ocean floor. In the Many cities around the world have poor sewfollowing months, hundreds of millions of gal- age systems and sewage treatment plants. Dellons of oil spewed into the gulf waters.The spill hi, the capital of India, is home to more than 21 produced large plumes of oil under the sea and million people. More than half the sewage and an oil slick on the surface as large as 24,000 other waste produced in the city are dumped square kilometers (9,100 square miles). The oil into the Yamuna River. This pollution makes the slick coated wetlands in the U.S. states of Loui- river dangerous to use as a source of water for siana and Mississippi, killing marsh plants and drinking or hygiene. It also reduces the river’s aquatic organisms such as crabs and fish. Birds, fishery, resulting in less food for the local comsuch as pelicans, became coated in oil and were munity unable to fly or access food. More than 2 million animals died as a result of the deep water Horizon oil spill.

Fertilizer used in agriculture.Is the major source of water pollution. It is material added to the soil to make plants grow larger and faster. Fertilizers usually contain large amounts of the elements nitrogen and phosphorus, which help plants grow. Rainwater washes fertilizer into streams and lakes. There, the nitrogen and phosphorus cause cyanobacteria to form harmful algal blooms.

RAIN washes other pollutants into streams and

lakes. It picks up animal waste from cattle ranches. Cars drip oil onto the street, and rain carries it into storm drains, which lead to waterways such as rivers and seas. Rain sometimes washes chemical pesticides off of plants and into streams. Pesticides can also seep into groundwater, the water beneath the surface of the Earth. Heat can pollute water. Power plants, for example, produce a huge amount of heat. Power plants are often located on rivers so they can use the water as a coolant. Cool water circulates through the plant, absorbing heat.The heated water is then returned to the river. Aquatic creatures are sensitive to changes in temperature.

GARBAGE. The Citarum River in Indone-

sia, for example, has so much garbage floating in it that you cannot see the water. Floating trash makes the river difficult to fish in. Aquatic animals such as fish and turtles mistake trash, such as plastic bags, for food. Plastic bags and twine can kill many ocean creatures. Chemical pollutants in trash can also pollute the water, making it toxic for fish and people who use the river as a source of drinking water. The fish that are caught in a polluted river often have high levels of chemical toxins in their flesh. People absorb these toxins as they eat the fish.Garbage also fouls the ocean. Many plastic bottles and other pieces of trash are thrown overboard from boats. The wind blows trash out to sea. Ocean currents carry plastics and other floating trash to certain places on the globe, where it cannot escape.The largest of these areas, called the Great Pacific Garbage Patch, is in a remote part of the Pacific Ocean. According to some estimates, this garbage patch is the size of Texas. The trash is a threat to fish and seabirds, which mistake the plastic for food. Many of the plastics are covered with chemical pollutants.


SOIL pollution 16

Many of the same pollutants that foul the water BIOACCUMULATION also harm the land. Mining sometimes leaves the Sometimes, landfills are not completely sealed soil contaminated with dangerous chemicals. off from the land around them. Pollutants from the landfill leak into the earth in which they are Pesticides and fertilizers from agricultural fields buried. Plants that grow in the earth may be conare blown by the wind. They can harm plants, ani- taminated, and the herbivores that eat the plants mals, and sometimes people. Some fruits and veg- also become contaminated. So do the predators etables absorb the pesticides that help them grow. that consume the herbivores. This process, where When people consume the fruits and vegetables, a chemical builds up in each level of the food web. the pesticides enter their bodies. Some pesticides can cause cancer and other diseases. Pollutants leaked from landfills also leak into local groundwater supplies. There, the aquatic food INEFFICIENT GARBAGE web (from microscopic algae to fish to predators Collection systems contribute to land pollution. such as sharks or eagles) can suffer from bioacOften, the garbage is picked up and brought to cumulation of toxic chemicals. a dump, or landfill. Garbage is buried in landfills. Sometimes, communities produce so much Some communities do not have adequate gargarbage that their landfills are filling up. They are bage collection systems, and trash lines the side running out of places to dump their trash. A mas- of roads. In other places, garbage washes up on sive landfill near Quezon City, Philippines, was the beaches. Kamilo Beach, in the U.S. state of Hawaii, site of a land pollution tragedy in 2000. Hundreds is littered with plastic bags and bottles carried in of people lived on the slopes of Quezon City's by the tide. The trash is dangerous to ocean life landfill. These people made their living from and reduces economic activity in the area. Tourrecycling and selling items found in the landfill. ism is Hawaii’s largest industry. Polluted beaches However, the landfill was not secure. Heavy rains discourage tourists from investing in the area’s caused a trash landslide, killing 218 people. hotels, restaurants, and recreational activities.


Was once commonly used to kill insects, especially mosquitoes. In many parts of the world, mosquitoes carry a disease called malaria, which kills a million people every year. Swiss chemist Paul Hermann Muller was awarded the Nobel Prize for his understanding of how DDT can control insects and other pests. DDT is responsible for reducing malaria in places such as Taiwan and Sri Lanka.


Is another form of land pollution. Around the world, paper, cans, glass jars, plastic products, and junked cars and appliances mar the landscape. Litter makes it difficult for plants and other producers in the food web to create nutrients. Animals can die if they mistakenly eat combat malaria. Garbage often contains dangerous pollutants such as oils, chemicals, and ink. These pollutants can In 1962, American biologist Rachel Carson wrote leech into the soil and harm plants, animals, and a book called Silent Spring, which discussed the people. dangers of DDT. She argued that it could contribute to cancer in humans. She also explained how it was destroying bird eggs, which caused the number of bald eagles, brown pelicans, and ospreys to drop. In 1972, the United States banned the use of DDT. Many other countries also banned it. But DDT didn’t disappear entirely. Today, many governments support the use of DDT because it remains the most effective way to combat malaria.





Did you know how many resources of energies to create NORMAL PAPER

15 trees

0 trees



440,000 liters ELECTRICITY

7,600 kWh 18


1,800 liters ELECTRICITY

2,700 kWh

Did you know what do you FROM



make with reclycled material Use the green energy to create a good future






There are fifteen places in the world from which to stay away because they are the most polluted or contaminated places that we know today. For some people the mere proximity can be dangerous and , of course, it should not occur to anyone to spend a holiday. The problem is that , unfortunately, in some of these there are people who live there in spite of all the consequences that ca bring living near or even inside. the atmosphere is lethal in these places.



HAITI Was once a paradise , covered for 60% by forests. Today it is a living hell where only 2% of the country still has trees. The picture shows the border between Haiti and the Dominican Republic , which is the place where all the trees have been removed . RONDテ年IA BRAZIL Is a state in northern Brazil near the Mato Grosso and Para , and stands as one of the most deforested regions of the Amazon Rainforest. Thousands of acres of forest are destroyed and burned continuously in the name of livestock wanted by the multinational junk food. YAMUNA RIVER India The river Yamuna is known for being the largest tributary of the Ganges. A part of this through Delhi , and here about 58% of the population of the city will download into their own garbage and sewage. Despite that millions are the Indians who continue to use the river to wash, do laundry and drink. LAKE KARACHAY Russia According to the Worldwatch Institute on Nuclear waste , Lake Karachay is the most polluted nuclear waste in the Earth, so that just one hour of exposure to radiation is enough to obtain lethal effects . The lake was used by the former Soviet Union as a site of storage of nuclear waste .


DZERZHINSK Russia The Guinness Book of World Records has called Dzerzhinsk as the most polluted city in the world for chemicals , and in 2003 the number of deaths exceeded the number of births by 260%. Here, you think, have been downloaded more than 300,000 tons of chemical waste from 1930 to 1998 . RIACHUELO BASIN Argentina Counting more than 3,500 factories dump of continuous waste processing and along the river you can find many sewage abusive and 42 open dumps , it is inevitable that the Riachuelo Basin is a terribly polluted river. VAPI If you know how much can be toxic lead, then you should know what it is mercury . The city of Vapi is a dumping ground for every toxic chemical in the world. Here, the mercury levels in the water are 96 times higher than safe levels. A corollare all airthere are heavy metals and pollutants that come directly from open dumps in the area. THE ORBIT OF THE EARTH Last but not least , although hard to believe, Space is one of the most polluted places, at least the space around the Earth. Here, about 2 million tons of space debris orbiting the planet : from micro-needles of copper remains of rockets and other debris. They constantly threaten the telecommunications satellites and astronauts .

CITARUM RIVER Indonesia The Citarum River has now risen to the status of “ most polluted river in the world.� There are about 5 million people living on its banks . Many of them are based on this water resource to get water for domestic use and even to drink. CHERNOBYL Ukraine Chernobyl is the town where there was the infamous 1986 disaster , the worst civilian nuclear accident in history. Once housed 14,000 residents, but now the area is completely uninhabited . It is still dangerous for those who had the bad idea to venture inside. LINFEN China It is estimated that Linfen has the highest level of air pollution in the world. It is located in the middle of a cloud formed from coal dust coming from the local mines . Here it is said the extended outdoors clothes, become totally blacks before they are dried. LA OROYA Peru La Oroya is a mining town in the Peruvian Andes and is home to a mine owned by U.S. . Here they extract lead, a toxic known metal . It was found that as many as 99% of children living in the city have lead levels in the blood that far exceed the limit of dangerousness.

KABWE ZAMBIA Lead and cadmium , two other toxic metals , covering the hills of Kabwe after years and years of mining. Here, children show concentrations of lead in the blood 10 times higher than the permitted levels by the Environmental Agency American . The soil then the soil is so contaminated that it has become completely sterile. APPALACHIAN MOUNTAINS West Virginia Even the Appalachian Mountains were the victims of mining activities . It is believed to have been one of the most destructive of the whole North America. The peaks of the mountains were completely destroyed to extract the coal. Soil erosion has contributed to the spread of pollutants, poisoning the entire region. THE NORTH PACIFIC Gyre It is literally an island of trash twice the size the size of Texas . It is located in the middle of the Pacific Ocean , moved by the currents of the North Pacific Gyre . The garbage that is composed mainly consists of plastic debris floats that come as a kind of iceberg at a depth of 30 meters below the surface.



MALMO CURITIBA A city of about 300,000 inhabitants in the The capital of the Brazilian state of Paraná, besouth of Sweden , which holds one of the larg- tween woods and plenty of green spaces. It reest wind farms in the world. The port is also cycles more than 70 % of the waste is spread powered by renewable sources ( solar, wind, among the population and culture of biodiesel and hydroelectric) and the buildings sustainable mobility. are constructed in such a way as to minimize energy losses. HAMBURG Germany ‘s second largest city by extension, PORTLAND has embarked on an intense program of greenIn the state of Oregon ( United States ). Here, ing public ( over 147 acres of industrial areas more than 50% of the energy demand is met have been converted into green zones ) and through renewable sources and the majority of is enhancing the public transport system . The people traveling on their advertising and susgoal is to reduce annual CO2 emissions by tainable mobility. 40 % by 2020. SAN FRANCISCO The largest economic and cultural center of Northern California, has established eco- districts ( associations of property owners, retailers, designers and residents in the neighborhood )to collaborate and initiate sustainable development projects in the area and with targeted strategies.

BOGOTA Capital of Colombia . In March, took place here the Conference on Sustainable Development (organized by the Economic Commission for Latin America and the Caribbean , ECLAC ) and attended by 19 UN agencies . A beautiful scenery where you define the new development agenda for 2015 : local government is , in fact, engaged in an enviable environmental proSTOCKHOLM gram that, in addition to interest public transCapital of Sweden ( entering , therefore, in this portation , parks and atmospheric “ranking” with another center ), considered contaminants , provides an outreach program one of the greenest cities in the planet. Here , of the local population. the waste can be recycled massively, the use of electric power is also optimized and above all VANCOUVER, thanks to the renewable energy and have the A seaside city of British Columbia in Canada. highest standards of contaminating emissions. As many as 90% of electricity comes from renewable sources, emissions of CO2 and other COPENHAGEN pollutants are very low and in 2010 was the Denmark’s capital , where more than half of site of the first Olympic Games sustainable. the population moves in cycling, including bike Systems and structures were built according to lanes, bike sharing , buildings constructed with the principles of green building and sustainable environmentally friendly materials and amuse- architecture and have been put in place poilment parks that exploit renewable energy. tiche sustainable mobility, working again today. European Green Capital Award for2014.


Green MapŽ System promotes inclusive participation in sustainable community development worldwide, using mapmaking as our medium. We support locally-led Green Map projects as they create perspective-changing community ‘portraits’ which act as comprehensive inventories for decision-making and as practical guides for residents and tourists. 26

Mapmaking teams pair our adaptable tools and universal iconography with local knowledge and leadership as they chart green living, ecological, social and cultural resources.albums, our blog, newsletters, organizational booklet and through Green Map books and media productions, workshops and other public presentations, this website is the gathering point for both the makers and users of Green Maps, and offers inspiration to everyone interested in a sustainable future.

Over 500 unique, vibrant Green Maps have been published to date, and another 325 are interactive Open Green Maps. Hundreds more have been created in classrooms and workshops by youth and adults. Both the mapmaking process and the resulting Green Maps have tangible effects that: Strengthen local-global sustainability networks Expand the demand for healthier, greener choices Help successful initiatives spread to even more communitiesGreen Map System has been developed collaboratively since 1995, and the movement has spread to over 845 cities, towns and villages in 65 countries. Along with our network of regional hubs and community-led Green Map projects, we share the award-winning outcomes through Mapmakers profiles, photoWe recently launched an exciting new participatory mapmaking website, the Open Green Map.

With 29,000 sites already on view, Open Green Map is revolutionizing Green Mapmaking, creating an interactive space for everyone to share their insights, images and impacts about local green sites of all kinds. Open Green Map connects the booming ‘go local,’ green development and ecotourism movements, empowering widespread participation in critical local environment, climate and equity issues worldwide. Based on open source and familiar mapping technologies like Google Map, Open Green Maps are always available, easily updated, expanded and explored in online, mobile and custom formats, to celebrate sustainability and social resources without barriers. Enrich today’s world and envision a verdant, hopeful future with Open Green Map! Take Green Map With You!




Why Sweden and Denmark are the most important country, for innovation and solution about sustainable design? This part of the magazine explain why. It Is a great exploration about Scandinavian design. Why is it different from the traditional design such as the Italians one. The ‘originality’ of the Scandinavian designers lies in the mix of more ‘materials, with the simplicity of forms, it is a design that makes you feel like at home and puts you at ease, but the most important facts are the benefit and core value of product, a big wide range of fairy trade product and sustainable design.Enjoy it!

Skåne Sweden



Impression: the Swedish and Danish designers and design made of a multifaceted all inside of the boutiques are found objects and materials that communicate the desire to be innovative, fresh and contemporary, the people who work there are very helpful to speigare and the reason why sell that object.The difference in Italy consumers are conservative , we are lovers of certain ideas that have always been part of our culture we are lovers of luxury and be unique to the production of many products. Regarding sustainability in the shop is immediately communicates an urban fabric that wants to respect the environment and good for all.

Malmรถ Vastra Hamnen

Fredericia, Denmark design company.


The City of Malmรถ is enhancing an attractive business environment and a dynamic business community lives there. Over the last years the City of Malmรถ has received many international awards for its focus on sustainable city development and pilot projects such as Augustenborg and the Western Harbour. Malmรถ was also appointed as the first Fairtrade City of Sweden.



The Studio Re: design, we have assumed a material considered as waste or debris and through innovative redesign, that is, to redesign, has developed a number of prototypes and commercial products for production. To Unlike ordinary product so began our design process of a material and its limitations. A great and exciting challenge adopted by a group of selected designers. Studio Re: design was named after the creative design studio that was started when the project was launched in autumn 2012. In the studio, worked three designers to pick out new prototypes and product solutions from production waste from textile manufacturers in West Bengal , Studio Re: Design Phase 1. Their work resulted in a collection of about 50 prototypes that were shown at the Stockholm Furniture Fair in February 2013, with great media attention and even interest in the further development and production!


Phase 1 continued in 2013 with further development of prototypes and new collaborations between Western Swedish companies regarding redesign. Read More about Stage 1 and see photos of prorotyper by clicking the link below :For Stage 1 : Textile production waste In Stage 2 , we build on the experience of the first phase ; this time with the goal of reaching a commercial production of redesigned products! As a material supplier is Swedish Red Cross. With the help of six design firms will Stage 2 during the autumn / winter 2013/2014 to develop new solutions for the design, logistics , production and business development in the redesign. velopment in the redesign. In Stage 2 , we build on the experience of the first phase ; this time with the goal of reaching a commercial production of redesigned products! As a material supplier is Swedish Red Cross. With the help of six design firms will Stage 2 during the autumn / winter 2013/2014 to develop new solutions for the design, logistics , production and business design.


At Uma Bazaar they offer a sustainable and adjust options. All their our brands aspire to as far as possible using durable material that is organic or recycled fibers . This means for instance that the cotton / hemp / bamboo is grown without chemical pesticides and fertilizers , and colored on environmentally-friendly facilities .


Why are you interested in the world sustainable?

8years ago I live in France and I’m working with photography and set up a magazine based on uman living. After i’m back to Sweden and i created this shop. To show the people how it’s important to living with good concious and better way. It’s more complicated process than other, today by the consumism we have more products and we can recyclized this product and giving a second life, we have more sustanible fiber and we can use it to make somenthing good.It’s important to sesibilized the mind of people. I wanna change the world.It came frome my conscious since when i was child. I am very conscious for right living . Buy less buy good.

Their product line consists largely of jeans, clothing, shoes, children’s and baby products in organic materials. They buy these products from producers and cooperatives around the world and mix them with sustainable design from local producers. These companies show that it is possible to design stylish clothes , keep an eye on the entire manufacturing chain is adjusted and they make a profit! A gain that What is the target audience? is not at someone else’s expense. We don’t have a focus target most important are new generation children and mom, Their Fairtrade produced clothes in organic 25 / 40 age. materials are fun, delicious and sometimes How do designers become part of UmaBazar? luxurious. Here in spring society is based on The fiirst deisgners came from UK and USA but growth, they produce and consume , often now we have more brands based in Sweden .I more than they need. Meanwhile, we know that have my mail full from all worlds, the designer find me and somentimes propose me with 1 styles, i this lifestyle is not sustainable. don’t need it need more than 3 styles. We sell brands with good thinking and conscious. What do you want to communicate to user?

Fair wages. Good thinking , good life in a better good way. 36

Uma Bazaar Was started in 2005 as an Objective 3 projects with the dual purpose of supporting producers in developing countries, while people with far alienation where offered an opportunity to get back into employment through job training in the shop. The idea was born after meetings with a large number of cooperatives at the World Social Forum in India in 2004. Today, Uma Bazaar is one of SkĂĽne‘s broadest range within ekoreko design. Our society is based on growth, we produce and consume, often more than we need. Meanwhile, we know that this lifestyle is not sustainable.


A small shop in the center of Malmo. The target is skeighter, underground peope. This company use printing cool graphic on t -shirt with 100% organic cotton. “ WE WORK WITH FAIRTRADE AND ORGANIC COTTON BECAUSE WE CARE ABOUT OUR PLANET AND EVERYINE ON IT!” Today’s society, tendencies from the fashion world and numerous trends from different street cultures are mixed at a furious pace.since we have our own production and our own stores, we manage to keep a high quality level on t-shirts and prints for a price that allows our customers to let their taste make the decision rather than the size of their wallet..


T- S H I R T STORE Opened its first store in Malmo in 2006 and the success was immediate. on 20 square metres we offer about 200 different t-shirts for men and women created by designers, illustrators and artists. The printed t-shirt is a fantastic medium for people to express what they like, who they are and what they identify with. no other garment can be changed and manipulated so easily, no other garment is as strong expression of the individual – that’s why we love t-shirts!

Barista is a bartender prepare coffee drinks of various kinds. Barista in Italian means a regular bartender. The word has come to refer to a person who is skilled in preparing beverages with coffee , much like a wine sommelier. Since 1998, arranged Swedish barista championships and other barista competitions around Sweden. The first time the term barista, looking at coffee specialist waiter, appeared in 1998 , when the SCAE (Speciality Coffee Association of Europe) was founded . SCAE organize coffee -related training, which however represents only what you like coffee bridging waiter should know in general.


There are special courses to become a certified barista . Principal organs is SCAE (Specialty Coffee Association of Europe) which organizes official World Cup and SM under the name “Barista Cup�. SCAE is also responsible for judicial certification, contest rules and general networking for baristas. Sweden has since 2006 a coffee shop chain named Barista Fair Trade Coffee, focusing on Fairtrade and organicBarista is also an Indian coffee shop chain , with about 100 cafes in India, Sri Lanka and Middle East.

We are proud of we have made.It is our philosophy to find the best p roducts the market has to offer. By selecting our suppliers with great care, you can trust that what you buy from us is good for both you and the environment - from food and drink without artificial additives, eco-labeled cleaning products, hygiene products and toilet paper. We become so clear extra excited when they are locally produced or organic products that are good for our bodies and our planet, good, nourishing and gentle.


“ We like the craftsmanship and tradition and uses seasonal ingredients. We bake organic sourdough bread with passion and care. In order to make it good and plenty,”says Anders Vendel on its newly opened Organic Bakery in Malmö. At Organic Bakery stands surdegsbak in focus. Craftsmanship and tradition are important cornerstones and organic produce is used as much as possible, for example, everything is all dairy products and organic flour. Spelt flour is grown on fields outside Tomelilla and other flours derived from Swedish and Danish farmers. Thanks to a slow fermentation, which gives very flavorful bread, take some of the loaves up to 30 hours to bake.


Everything is baked in a stone oven in the new place where shop and bakery converge , which gives visitors insight into the bakery and the bakers direct contact with their customers. At Organic Bakery mixes readily classic and new ideas and parts of selection varies with flavors seasonally. Therefore there this bread baked with seaweed, rosehip, apple, chestnut, dill, coal, and dried plums, as well as with old Swedish spices like fennel and cumin: levain , sourdough baguette, dark rye bread, Danish rye bread and spelled bread available year round. We sell also buns and biscuits and the range also includes muesli, coffee, ready-made sandwiches and other goodies to take home. The freshly baked bread is also sold at the restaurant Sture and Sture’s brea.d and soup café at the Moderna Museet in Malmö.

There are many reasons to eat more vegetarian food. From an environmental and health perspective, many believe that a green diet is superior. Some just want to vary their diet and are curious about new tastes and products. Depending on who you are, then step towards eating more vegetarian be small or large. Astrid and monkeys is a Swedish brand that offers a wide range of vegetarian products . Our main objective is to make good and exciting vegetarian food available to all . We make it easy to choose vegetarian whether you do it every day or just occasionally .n Malmรถ, the shop is Astrid and monkeys. Here you can find all our products


Green FurnitureSweden makes sustainable design furniture for public indoor spaces. It started in 2007, when the ‘One C’ chair become an overnight sensation in Paris, setting founder and designer Johan Berhin aflame with green conviction. This is how he describes Green Furniture, his work and philosophy today: “When I started making furniture in 2007 I was shocked by how smelly furniture manufacturing was, literally, with glues and coatings, and I decided to make a difference. The Green Furniture Sweden brand was introduced at the Stockholm Furniture Fair in 2010, based on the idea of creating sustainable modern classics. Furniture with heart and soul, pieces that say something about both your taste AND your sense of responsibility. Design that is better because it is made according to sustainable principles, made to the highest quality standards, so that your piece can be with you for a long time. Furniture made using strong emotional language that forges a relationship between piece and people. To realise this, I needed help, knowledge and experience from the world. I launched the Green Furniture Award, a global design competition that has shaped a proud core to our collection Green Furniture Sweden is now pursuing sustainability on three different levels: through design and production of our own furniture, through activities and by informative events. 44


The company’s story behind the North End is a story of strong values ​​. It is not always easy to follow his convictions , but we have since the beginning a three-part set of values that ​​ help us stay the course. We run our business forward from a humanistic, ecological and existential perspectives. Road to Norrgavel started in 1991 by Nirvan Richter , architect from KTH and trained in carpentry at the Carl Malmsten School. Read the rest of the story. What is actually important in life? Truly essential, that is! A glass of water when you are really thirsty.


We want the furniture to be functional and practical. When we develop new products, we put great emphasis on the experience and knowledge produced in our country in the 20th century though things like household habits survey and functional studies.That may apply for instance to the interior dimension of a drawer, so that office storage actually fits the measurements of A4 paper or for clothing storage that the drawer makes maximum use of space for folder knit garments. We produced furniture very deep cleaned.

Swedish Ninja was founded in 2007 by Maria Gustavsson. Maria was born and raised in +Sweden. Swedish Ninja’s design philosophy is centered around creating furniture that c+ommunicates with the observer, designs that extend beyond being visually appealing, they need to be highly functioning and sustainable. Swedish Ninja design studio is based at the old Kockums shipyard In MalmÜ. She is working for different brand still like Barista Sweden bar, Nerdy by Nerds, and she make exibition in Milano during the design week in 2014.


Lars Andersson had a will and money, Christer Andersson had an idea ‘ and experience from working with handicapped and a vision to integrate “their pågar “ at work. Social Insurance , AMI and Malmö had the ability to recognize a With us you can experience the world’s most good project when they got it in front of your necessary and burlesque shopping temple , you eyes. get a lesson or two to make a bargain or five! Welcome to Sopstationen a hub of things and And so was created the unlikely Sopstationen. people in motion. Basically a skills-enhancement center for intellectually occupational disabilities ; a space When you can not be bothered to save your within which conditions were normalizing and old stuff anymore , but still suspect that some- integrating their condition in society - but it one else could have the joy of them ... When is also a very viable and market-oriented busiyou do not know what to do with” all rubbish ness idea it would turn out . Today leads Chris“ that shows up in grandmother ‘s estate , but ter Andersson a Sopstationen developed into a still do not want drive it to the dump ... When self-sustaining company with about 15 permayou want a new coffee table when you’re not nent jobs for intellectually handicapped and 5-8 really afford ... that’s when it ‘s so nice to Sop- jobs for people who need a staging point for stationen there. their reintegration into the labor market. That it will be is also fun to have to do with Sopstationen there you meet fun people and everything is frankly and ridiculously cheap - it ‘s just a bonus. Sopstationen in Malmö definitely fill a function. Yes multiple functions in fact . But creation is not the result of anyone seeing a market and exploited it. No so simple it is not. Sopstationen is the result of a variety of joining forces and needs, ingeniously combined in a unique design.

In addition, five subsidized employees and 7 supervisors work at Sopstationen. The ideological model of this remarkable company really should be obvious to any modern workplace: the collective result. It is the collective result that counts, not the individual ability. The remarkable thing is that everyone gains from the deal; customers, sakletarna, sakslängarna, the employees ... Society’s surplus turned into Sopstationens assets. Magical mathematics that should perhaps give us a little reflection. SopIt all began in 1996 as a collaboration between stationen has become a waiting room where the businessman Lars Andersson, former Activ- new meaning is awarded; where the right conities Director at Hakan Torps carpentry Chris- text gives it all “useless” new value - people as ter Andersson, and AMI Insurance things.It is not that the economics of the Agency and the City of Malmö. highest potency. 48

COPENAGHEN European Green Capital Award for2014. Copenhagen has placed public-private partnerships at the core of its approach to eco-innovation and sustainable employment. The city works with companies, universities and organisations in dedicated forums to develop and implement green growth. Its North Harbour project, for example, will include a “Green laboratory” that will focus on eco-technologies, a model that can be transferred to other towns and cities. This example of green economic development tackling environmental, economic and social concerns has high potential for replication in the region around the city and beyond. The jury singled out Copenhagen as a good model in terms of urban planning and design. It is also something of a transport pioneer, aiming to become the world’s most practicable city for cyclists. Its goal is to have 50 % of people cycling to their place of work or education by 2015 (35 % cycled to their workplace or school in 2010), helping the city reach an ambitious goal of being CO2 neutral by 2025.


The Green Suitcase is a Copenhagen-based product agency representing and distributing ethical Australian design in the European market. The Green Suitcase supports the sustainable design industry in order to promote the conservation of everyone’s most precious assets; our planet and the people who inhabit it. Lauren & Rebecca The ethical and environmental values that inspired us in our earlier work are strongly reflected in our choice of products today. Why do you call your shop The Green Suitcase?

Because we would like to convey our ethical and green values Why do you represent Australian designers and why?

Because I am Australian & I would like to keep a connection with my home country while I am living in Denmark. Also because there are so many great designers in Australia and a strong trend towards sustainable design. What is the target audience? How many customers do you have in a day?


We sell both B2B and B2C – which means we have both wholesale customers and retail customers. We sell to over 200 stores around Europe. In our store in Nansensgade we have an average of 5 customers per day.

What are the brands sold? How do you know about the new talent from Australian?

You can see our brands on our website: www. . To find new brands from Australia we visit the trade fairs in Australia and also look at their websites from the trade fairs to find new brands. We also visit the websites of stores we like in Australia to find out which brands they are stocking. What do you want to communicate to user?

That design can be beautiful and also sustainable

Why are you interested in the world sustainable?

We all have a responsibility to think about the products that we consume and be responsible consumers, considering the condition that the world is in now we can keep buying unsustainable products & throwing them out. Why do you have internships with students and university?

We provide the students with an opportunity to see what it is like to be an entrepreneur and be a part of a small company where they can be involved in every aspect of the business. And we get their input, ideas and time which is amazing for us as a small business.

The Green Suitcase

It was founded in 2010 by the Australian Lauren Bowey when she moved to Denmark to live with her favourite Dane; Jacob. Rebecca Harvey is EnglishDanish and moved home to Copenhagen in 2011 with her husband, Ross and her little son, Theodor. She joined The Green Suitcase in 2012. Before starting The Green Suitcase, Lauren worked as an animal rights and environmental activist. We decided that we didn’t want to sell just stuff – so we chose brands with a story and a good environmental or humanitarian conscience. We sell bags made from certified organic cotton, jewellery made from wood sourced from sustainable plantations, resin jewellery made by local communities supporting them with sustainable work, gift cards made from 100% recycled paper and fair-trade and organic cotton legwear.

Handmade in Nørrebro All parts of the Place de Bleu ‘s collection is sewn, knitted or crocheted by hand, in the workroom at Nørrebro in Copenhagen .There are no two products are identical. Variations in hand work are to be considered as part of the design and a sign that the collection is handmade and not factory produced. When we produce the residual fabrics by Kvadrat A / S , it could happen that we deleted the individual fabrics in our collection , in which case we will offer you an alternative product or tailor a solution specifically for you.


Place de Bleu designer use things that make a difference. Designs that create positive attention are daily happy with the quality , the craftsmanship and the unique expression. The three product lines focus on Interior and Housing ( Prima Bleu ) , Accessories ( Belle Bleu ) and children ( Petit Bleu ) . Place de Bleu ‘s design profile is the result of a fruitful relationship between the Scandinavian simplicity and a global and colorful world . The ambition is to reinterpret the Scandinavian design tradition with inspiration , people and craft techniques from around the world . Place de Bleu ‘s simple graphical while elegant design has received considerable attention and is recognized for its ability to mix shapes,

colors and textures for a personal, timeless and inspiring expressions. Place de Bleu is driven by passion for quality and the desire to maintain traditional craftsmanship and techniques. Craft in the Place de Bleu is not just a detail or finish , but the very unique design which means that no two products are alike. One of the reasons we were in 2012 elected to represent the pinnacle of Danish craft by Danish Craft Collection 16 in 2012. All our products are made ​​by hand and designed and produced in Denmark., fitting, crocheted or embroidered in our workshop in Nørrebro lots of migrant women continue and maintain traditional hand crafts. These women have so far failed to find a foothold in the Danish labor market , because of language difficulties , illness or human vulnerability. Place de Bleu helps women to work with dignity, meaningfulness and joy, and the women acknowledge by creating designs with eye , heart and sense of detail.

Also in the choice of materials expressing Place de Bleu desire intelligent use of resources. We produce surplus textiles from the Danish textile manufacturer Kvadrat. This ensures an extremely high product, quality, sustainability of production and give the products the nature of limited edition. A product of the Place de Bleu will never be mainstream, it is a piece unique with a story that speaks to people with an eye for aesthetics, quality and sustainable thought. Place de Bleu was founded in February 2010 and was founded on Blågårds Square in Copenhagen ; hence the name Place de Bleu. Place de Bleu is today available in an exclusive range of furniture and design shops in Denmark and abroad - and of course in our own shop and the store on Rentemestervej 80.


Socio -economic activities Place de Bleu is much more than beautiful design. Place de Bleu is a social - economic enterprise that produces and sells exclusive design products , while offers continuing and employs women with different ethnic background than Danish . The vision is to create jobs in alternative conditions of marginalized groups contribute to a more inclusive labor market and test business models for social economy enterprises. It is the company’s formulated mission to make visible - and thus contribute to the preservation of traditional and potentially endangered craft traditions and techniques by creating a production company on a commercial basis . Place de Bleu is a non- for-profit company, all profits from the sale of design objects and sales in the workroom are reinvested in the business.


Place de Bleu is led by the Association Qaravane , which works to improve legal barriers to the employment of minority women and to create jobs in alternative terms.

History Project Place de Bleu and Society Qaravane was initiated by three actors in social work in Copenhagen : the three counseling and shelters in Nørrebro and in the Northwest of women with different ethnic background than Danish : Immigrant Women’s Centre , actual and Kringle tray .The target group of the Association Qaravanes work are ethnic minority women , who largely speak poor Danish, without work experience and often so physically and mentally poor that they can only work 10-15 hours a week. Qaravane is working politically to improve ethnic minority women’s conditions and supports efforts by through the Place de Bleu providing a variety of women specific opportunities for employment and advancement.

it is your board still valuable material!

we plant a sapling with a certified reforestation project

We pick them up.!

Together we contribute to beautiful products and a clean environment.

From old and broken skateboards we build utensils and accessories. We plant trees.

From discarded skateboards we build trivets and jewelry first order. The products are handmade, unique and from broken skateboard’s wood only. www.


The store Gågrøn! Located in atmospheric Jægersborggade 48 in Nørrebro, Copenhagen. Drop by and see the exciting range in reality. Here you will always find great deals and products that are not available in the web shop.You can also pick up the goods you bought over the internet.

What are the brands sold ? How do you know about it ?

The most popular brands are Retap, Zuperzozial, Aladdin, Bambu, Kids Konserve and UKonserve. What do you want to communicate to user?

That there is an alternative to conventionally produces consumer goods and that we as consumers have a responsibility for how things are Why do you call Gagron? When is it born? I started as a webshop in 2006, and opened the produced. physical shop 4 1/2 years ago. The shops name Why you’re interested in the world sustainis spelled GÅGRØN which means GOGREEN able? Because it is a necessity for the planet and in danish, the human race, that we start to act responWhat is the target audience ? How many sably and start to revert the damages we have caused for the last 100 years or so. customers have you in a day? The target audience is people with an interest in sunstainable consuming. The number of people visiting the shop varies a lot. Some days maybe only ten people on other busy days more than 100.


Open since 2013, in Cophenaghen, it’s a small shop dedicated to children sweather. Why and when did you create this shop?

I created the webshop in october 2012. The actual shop you are visiting opened in march 2013. I opened it because as a mother of two little boys I wanted to create a shop with quality clothes for boys (and girls) which are organic and comfortable. What is the target audience? How many customers have you in a day?

The target audience is the parent/grandparents who are interested in quality and organic clothing and don’t mind paying a little more than at H&M (to give an example). Because the shop is situated in a quiet street and relatively new, I do not have many costomers (yet). 15-20 visitors a day and 5-10 paying customers. What are the brands sold ? How do you know bout it ( internet-friends ec..)?

I know of these brands because I buy them for my own children and from research for my business. Internet, recommendations from other show owners, sales agents and friends. What do you want to communicate to users?

I want to communicate that I sell quality clothing which is good and safe for our children to wear and is produced in a sustainable way. For my own brand I try to ensure that the production of the clothes polutes as little as possible and that it is done under reasonable conditions (for workers as well as environment). Why are you interested in the world sustainable?

Because our children are our future and it is important that we make sure that they will have a planet where they can raise their own children and grandchidren one day. It is important that we give them the best we can (including the clothes they wear every day) and teach them the importance of looking after our planet and each other..

The brands which I sell are organic and Oekotex certified brands like Okker-Gokker, Mini Rodini, Urban Elk, UBANG, Bobo Choses, Popupshop, Albababy, Fred’s World and my own brand (which will soon change the name to Magic Robes).


A little shop in Jægersborggade 49 Cophenaghen. Fpr 600 DKK, for months, if it possible became member, and share your best stuff. It’s s butik where you can swap clothes, each dress has a label with the history of where itwas important. Is because it is dressed in its history, how many times we look at our beautiful dress, worn maybe only once the wedding of your best friend, and why not throw is a beautiful memory. Resecond born with the intent to exchange clothes and clothes worn a few times, we don’t need to buy other clothes when you can wear the ones we have already’.


Resecond is the first physical dress swap shop on the planet. A collaborative consumption community in Copenhagen, Denmark, in which you give to get, where you think as a giver, before you think as a taker. Stine Skytte tells the story about her shared closet where women inspire each other to recycle the world’s resources. But she has also discovered something even more exciting: Resecond is a storyteller shop for hundreds of dress stories attached to the dresses. Stine Skytte Østergaard is a textile designer and a graduate from Design School Kolding and Fondazione Arte Dela Seta lisio in Florence. Stine has founded Resecond -- the first dressswap-shop on the planet, where women share their dresses and stories about them with each other.

Eco hypermarket with organic, energy saving, fair trade, environmentally friendly and natural products for the entire family. Eco Ego is a green lifestyle store with a wide range of organic and sustainable products for the whole family, leisure, home and workplace. Clothes, grooming products, candles, chocolate, blankets, mattresses, yew, kitchenware, stationery ... and much more. The shop is decorated with recycled and environmentally friendly materials and furnishings. We paint with natural paints. We use energysaving electrical products and lighting, water saving products, sort our waste and we recycle what we can of plastic, metal and paper. We purchase green power. We support environmental and social projects, and work from a “Zero CO2� policy. Consultancy is offered to private individuals, companies, institutions, schools and organizations.



What are the news in the field of design? Architecture and also fashionable designers work every day to be able to project the products user in a sustainable future.Innovation and creativity have a big importance in our society, brands and products are in continue evolution to provide to the consumer a wide range of functional products.



DESIGNER: Federica Maio/ Italy /2014

Why is Sweden considered one of the most sustainable Europe? In addition to a well-organized system that drooped local resources, such as ‘wind energy, and solar pannel.Specially for products that are sold in almost l’ 80% are sustainable. I wanted to experience what it means to create a sustainable product and what values ​​it generates. Making fashion without polluting the planet. We use eco-friendly materials such as organic silk, cotton,hemp, bamboo, linen, wool and new fibers made with ​​ the milk proteins, d and corn and nettle to safeguard the health of the person. We guarantee the authenticity and provenance of our products, manufactured in accordance with the rules of ethics and social issues. Fabrics allergy. Propose animals not treated with dyes and various finishing treatments used in the textile industry which, in contact with skin, are due to allergies and dermatitis. Not only a leader, but a new philosophy of life.

We aim to make people discover an innovative product that will thrill to its naturalness, able to bring us back to basics to make us more aware of ourselves,to others, and especially to our Mother Earth. Growe reppresent a fantastic world, where everythings is inspired by the nature. Spirit and sensibility are mixed together and create a big complex world of different pieces of flowers, leaves and animals. If you don’t feel good, Growe will make you happy and hopeful. Growe will get in touch with the consciousness of your inner child and show you the essence of evrythings beautifull in life. Don’t be stressfull of life, be surprised and live better every second. Let’s keep the world in one piece, be sustainable like Growe. We grow We take care about you and your life living.



Create a sustainable textile product

IDEA& DESIGN Have a good idea with streange feelings about nature. Tacking inspiration from nature.



MATERIALS Zippers selected by us are PVC free, substance banned by legislation GOTS (Global Organic Textile Standard), and are made of nylon on polyester tape. Even the main sliders are made of plastic material to allow for a proper disposal, together with the head, in the end of cycle life.

The padding of the leaders Growe are made with 100% recycled fibers, processed in order to obtain a compact but soft cotton, with excellent shape memory and excellent thermal qualities;.The consumption of cotton wool can vary from 1 meter up to 4 meters long with detachable heads: the average cost of 4 Euro per model, with an incidence of about 1% on the cost of the finished product.

Using 100% eco fabric. Eko poplin, eco silk, eco cotton.


BAD CITY ABOUT THE TOBEX COMPANY Tobex AB is a small and successful company in Borås which was started in 2000. Company is run by Torbjörn Johansson and Eva thee-Johansson. From the beginning the company had an InkJet machine. Today, the machines have been expanded to eight and the company now has 6 additional employees. UNIQUE SKILLS Along with the special software that we use for our digital printing machines and through our extensive background in the traditional textile industry, we can print on most textile materials. When we started the company said most of it was not possible to print digitally with pigment colors. We’ve done it since 2000 and is still unique in Sweden. Even in Europe, there are only a few companies that print digitally with pigment colors. 68

PRINTING TECHNOLOGY We print only with digital technology, which means it does not need to be done a few stencils. This makes the initial cost is much lower than in conventional textile printing. Digital technology means that it is possible to print much finer lines, gradients and photo prints, even on coarse fabrics, this is possible. We have deliberately chosen not to solventbased inks and digital press only with waterbased pigments and disperse dyes that are kind to nature. Our pigment colors are certified according to the highest *Oeko-Tex Standard 100 product class 1. This means that the colors are approved for use for babies and kids linens. All of our work is our commitment to the environment : • We use only water-based pigments and disperse dyes . • Small water . Only a little water is used at eg . cleaning of filters .

• Low energy consumption . The machines consumes some power and we have consistently low energy light bulbs in our local.We quenches down and turn off our computers when we go home . • Small amounts of material. The inks lands directly onto the fabric and material consumption is minimal. • Small amounts of waste products. Both in terms of colors, materials and packaging. • Re-use of products as far as possible. Even in daily routines are reusing and recycling our guiding principle .We Recycle including different types of packaging such as corrugated cardboard , plastic and cardboard tubes. Leftover pieces of fabric , we provide a preschool or use as wipes . • Waste separation and recycling of the materials are reused with us. Tex soft and hard plastics , office paper , printing paper, corrugated cardboard, compostable , metals and combustible . • We buy only Fairtrade and eco-labeled coffee. • We buy recycling paper.

The OEKO-TEX® Standard 100 with its product label “Confidence in textiles” is the most wellknown and most widespread independent certification worldwide for textiles tested for harmful substances. The Sustainable Textile Production (STeP) certification can be awarded to production facilities along the textile chain whose production conditions have been proven to comply with environmentally friendly and socially responsible criteria. The label OEKO-TEX® Standard 100plus identifies textile products which were tested for harmful substances and produced under these sustainable conditions uncompromisingly during all stages of textile processing.

DESIGNER Federica Maio 2014 Growe collection: flower

DESIGNER Federica Maio 2014 Growe collection: trees

DESIGNER Federica Maio 2014 Growe collection fantasy


MAKE REUSE TRASFORM Well, those pallets, these pallets are one of the new green market resources. Maybe because they are lightweight but strong, they will be the standard size, the fact is that these wooden packing elements have become very versatile for the furnishing of a green house. Some people reuse them as pot holders, others as a basis for the bed or furniture stores but one Alessandra and Samson Stage Serinelli of Anatomical Design have created Paletina, a fitted kitchen consisting only of pallets.The reproducibility is the basis of the concept of this kitchen: to recreate it at home, in addition to several pallets, you can just find a flat laminated glass, electric oven and sink.When you consider that these items can be purchased at low cost from the kitchens used on eBay Classifieds, it is evident that a similar kitchen is easily reproducible with low cost even at home.


Geen Mountain Ski Furniture.We recycle old skis and snowboards into ski furniture and usable ski art. Specializing in Adirondack ski chairs, ski benches, ski tables, ski coat racks, lots of gift items, indoor & outdoor furniture, and custom designed and build products with your old gear or ours. Each piece a unique work of art, hand-crafted in Vermont, USA.

The project was born in 2010, when we received a stock of 1000 records from a friend, the owner of a radio station, who had his basement flooded. These vinyls were appearently useless, but we already knew it wasn’t so. We also “recycled” a machine that was gathering dust in our old laboratory, and decided to give both of them a new life. After few weeks of experiments, the first DISC’O’CLOCK was born. We then started giving away the first clocks to friends, and the feedback was so amazing that we decided to make a business out of it. WHYDISC’O’CLOCK? or better… Does DISC’O’CLOCK mean something?: Well, DISCO in italian, means RECORD, but (as good party animals) we also liked the name to be associated with the club culture in the seventies… Now, after more than three years in the business, we started developing new product lines, still exploring the possibilities that old records give us… so basically, all of our creatures bring in their name a reference to DISCO,VINYL or RECORDS. In the Old Country in Hamburg are made from disused Accessories Skateboards between the kitchen and jewelry. Each product is handmade and unique, since the shape and texture of each driven to different Skateboards. Skateboards always consist of seven layers of Canadian maple, a sturdy yet lightweight wood. For the skateboard building these veneers are partly dyed, so that appealing color combinations can be seen when cutting the boards. 72

BAD CITY Blame the more long-standing economic problems or the advent of the internet, the fact is that the reading is in crisis. But the alternative that could risollevarne the fate perhaps there is the sharing of books , exchange , barter. It is starting from here that the architect John Locke has implemented a project to say the least original : reuse an item of street furniture such as disused phone booths to make mini libraries in which everyone can take or leave used books . A sort of book- sharing groped for words riqualifare of the old cabins .

Able in this way to withstand the books? The new library has not been vandalized and Locke is confident: it is the logo that could facilitate the exchange of books between the loops, creating a virtuous and egalitarian sharing of this valuable resource for printed across the city. We hope he’s right. The fact is that in New York barter always goes out of fashion. It proves to stimulate the imagination: after the vending machine for swapping, here, in fact, get this new way of doing bookcrossing. Always with the slogan “if you love your books, let them go,” but no more unlikely on benches or walls: sharing can take To be honest , when the first rack - mail, which is place in a precise and determined, like an old cabin. part of a wider project of urban interventions “ Department of Urban betterment “ ( Dub ) , was installed on a cab in New York, in a rather isolated and undeveloped , the books have disappeared within six hours and the shelf plywood was stolen in just ten days. Now, however, to counter this, Locke chose a much more visible location , near a bus stop express train to Broadway, and has equipped the back of each book of a logo clearly visible . 74

The book exchange kiosk is set amidst a tree lined block in Prenzlauer Berg, in front of a quaint dessert café. All throughout the day, neighborhood residents young and old busily use the Bucherwald, bringing their old books and exchanging them for “new” ones. The kiosk itself is made from fallen trees cut at varying heights and bolted together to mimic a tree cluster in the forest, – they even still bear the texture of rough bark. Three or four rectangular box shelves are carved into each trunk. The wooden boxes are protected from the elements by heavy plastic flaps that are hung over the openings. Visitors can open the plastic flaps to browse the books left inside, or add their own. The urban bookcase can hold up to 100 volumes at a time, and on the day that Inhabitat visited books ranged from popular novels to history books, DIYs, and children’s books – in both German and English. The Berlin Book Forest encourages literacy, while also promoting education on the supply chain of books- from forest to wood to paper. The Book Forest was installed in 2006 with the intention of remaining just until June of 2008, but it has become so beloved that it is still widely used today.

the team explains the concept : “ It is a place where books can be deposited before making a trip, exchanged after completing a trip or just borrowed waiting for a bus .” A mobile library made from ​​ recycled materials, designed to facilitate the reading and lending and trade books.They made the ​​ students of the Architecture of the RTU International Summer School , in one of the busiest areas of the city of Cesis , Latvia, and is called Story Tower. Pulled up in just two weeks this summer , the library miniature was made with locally sourced wood and is topped by a silver roof made from ​​ recycled Tetra Pak cartons of fruit juice . Shaped like a giant wooden lamp and built entirely with donated materials and recycled Story Tower has a roof tiles of 2250 made by ​​ Tetra- Pak suitably and carefully folded and assembled on top of the structure. Eco -friendly and very lightweight, this shimmering roof protects the books and readers from the rain and strong sun . The semi-permanent structure will remain in the square until the main library will re-open within 18 months. But where are the books ? Inside , shelves built into the walls.Were placed in the lower part , so that not only adults but also children can reach them easily.



Architecture has always been a fundamental element of life and an integrant part of human of activities.Architecture surrounds our lives, in our homes, in our offices, in our spaces. The modern architects are working to build a future sustainable use of natural materials such as wood, and shapes that are inspired by nature purely.That is the reason why there are borning places where citizens are invited to feel better .


Limantos Residence - Sao Paulo, Brazil

BAD CITIES Life in the trees 2010 Treehouses have become creative eco-statements in the design world. They allow people to literally be “in” nature and peace above the stressful street level of life. The Cool Hunter will invite top local and international architects, artists and designers to design for the event a modern treehouse, created from sustainable and recycled materials. TreeLife, launched by The Cool Hunter, is an interactive exhibition showcasing cutting-edge and innovative eco-design. The event will feature treehouses and creative sustainable architecture in Sydney’s landmark venues, including iconic Hyde Park and Opera House in February 2010. This free outdoor event is the first of its kind, and is to be unveiled in Sydney before transferring to the green spaces of London and New York. 78

Jürgen Mayer-Hermann Seville Metropol Parasol 2005 The Metropol Parasol has become the new icon of Seville ; a place of identification that helps make this city one of the most fascinating destinations of the Iberian Peninsula . As more and more often the case for architectures that have the stated aim to rise to new base in the city skyline , including the Metropol Parsol drew mixed reactions : the intervention , which certainly generates a profound change in the urban area of the city that lies along the banks of the Guadalquivir, has long been at the center of heated criticism but also acclaim . “Mushrooms “ as they have been renamed by the Sevillian , may appear a narcissist baroque celebration of form, but in fact return to the city a fragment of life . Jose de la Peña, the project manager for Arup , says that “construction of this type always create a strong impact and in the cities always give rise to debate , as has happened in the past in Paris for the Eiffel Tower.

Tres birds Vail, CO Playground Vail Nests 2013

Daniel Flahiff New Zealand Whimsical Yellow Treehouse Restaurant 2014

Tres birds workshop was selected by The Town of Vail to complete a kids playground for Lionshead Vail as part of the town’s artistcommissioned park series and program. Connecting architecture to place as well as nurturing the connection between humans and the natural environment, tres birds workshop drew inspiration from surrounding bird habitats to form the main concept of the park- three large nest structures. The nests were created using a variety of wood species that make up the rib components and mimic original ski design. Each rib was treated using a mixture of oil, wax and tree resin. Using nontoxic materials was a top priority in building the park. In addition to the wood material and process selected, a stainless steel mesh fabric was used to close off areas in between the ribs.

The Yellow Treehouse Restaurant by New Zealand based Pacific Environments Architects Ltd. (PEL) is a stunning architectural feat perched high above a redwood forest. Appearing for all the world like an enormous chrysalis grafted onto a 40-meter-high redwood tree, the project is constructed of plantation poplar slats, redwood balustrading milled at the site, and it makes extensive use of natural lighting throughout. Read more: New Zealand’s Whimsical Yellow Treehouse Restaurant Towers Above The Redwood Forest | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building.



This article is dedicated to the design of interior, where they have mixed with wood, wool or other fabrics, colorful designs and innovative confort. It is an experimental design that does not require a long industrial process, but rather a creative way to review a household object, which can ‘be the chair or the “sgabello” KNIT STOOL Claire-Anne, London where she lives and works producing textiles for furniture, space product. specialising in constructed textilesMaterial properties and textile techniques are explored through hands on experimentation. With a sculptural approach, Claire-Anne investigates form, construction and scale through textiles.

Wood and wool, then: two subjects (almost) first, that we live in everyday life in a thousand interpretations and that the creativity of artists and designers will never cease to give back in new and compelling ... this is what I like in design: the pleasure that I try to appreciate the beautiful through the intelligence and sensitivity of those who do not see the limits.

Originally from Co.Cork, Ireland, Claire-Anne O’Brien graduated at The Royal College of Art in 2010 with an MA in Constructed Textiles and set up her studio shortly after. Shows include London Design Festival, Milan Furniture Fair, Wool Modern and Spinexpo. In 2011 she recieved the Future Makers Award from the Crafts Council of Ireland. Stools are very original, colorful and, I would say, with a strong personality: I see them as more of the actors who did not extras. Unsubordinated furnishings, but autonomous and independent, perfectly at home in both contemporary settings, and vintage-chic. At the same time searches and simple, intriguing and always winning combination, also in this case.


COOL WITH WOOL Aud Julie Befring Kjeller Norway A design portfolio showing some of my product prototypes. I am originally from Jølster in Sogn & Fjordane, but due to my studies I now live in Oslo. I like to combine old with new, and love to work with ceramics, wood and textile. I find inspiration in most things that surround me, but especially the beautiful nature we are blessed with in Norway. Inspired by the lambs on the spring fields, this colorful stool made in birch and felted wool came to life.The user may easily change the felted hemispheres by making their own solutions and combinations and attach to the seat.

WINDWORKS Merel Karhof Netherlands She lives and works in London. Already at a young age, she travelled through Europe and lived regularly for longer periods in different European countries.Travelling has given her the opportunity to sharpen her curiosity, as well as discover local manufacturers, and it continues to inspire her to make products in a dialogue with her surroundings. With her designs, she reveals the unnoticed and creates awareness of obvious things such as the daily variable colour of the water in Venice, or the urban wind, which she uses as an energy source to knit scarves. In Karhof’s work there is a strong emphasis on the process. In her research-based way of working, she develops her own tools and products, which function as ‘three-dimensional sketchbooks’ that visualize her studies. Windworks is a collection of upholstered furniture pieces, of which the wood, upholstery, dyeing and knitting of the yarn are all made with a free and inexhaustible energy source; the wind.

RECYCLED SILK CHAIR, OTTOMAN & STOOL. Meb Rure Istanbul She is a designer graduated in Industrial Design department of Middle East Technical University. She has been leading Meb Rure Design Studio since 2012. Her designs have been published and exhibited internationally. She won IMMIB Industrial Design competition both in 2011 and 2013. She was also awarded by Italian Domus Academy in “Fill the Future” competition in 2011. Meb Rure founded a new company “RURE” which aims to produce modern furniture pieces. Fabric waste into the end material… This ecological furniture family consists of chairs, ottoman stool which are made of American white oak and recycled silk yarns from Nepal. The ethnicinspired design aims to bring warm and cheerful atmosphere to spaces. Colorful silk balls filled with sponge inside also provide a comfortable sitting experience. To decrease the carbon footprint while transporting legs are designed to easily assemble and disassemble even by one hand.

CAPITONE CUSHION Daniel Duarte Castelo Branco, Portugal. He graduated at the College of Applied Arts in Interior Design and Equipment, in the year 2009. That year, he moved to Madrid to join Kawamura Ganjavian Studio, where he developped equipment and product design projects. Later He returned to Portugal to join Wall Shape, where he developed a range of laminated plaster profiles and created new forms of toponymy plates. Recently, he spent two weeks at ‘Fabrica’, of the Benetton Group. Currently he is participating in the program More Design, More Industry’ Residency as a furniture designer in Paredes, Portugal. The capitone cushion came across the 50’s with great popularity. Different from others due to its circular shape, it has developed to a wide range of formats and materials. However, it has been forgotten through times. Today, as a part of the Coterie bench, its contemporaneous lines and trends elevate this handcrafted cushion to a whole new way of using it, turning it into a actual piece.

ECOFASHION MADE IN ITALY NEWS Adriana Santanocito & Silvia Massacesi Two materials chosen , based on their specific Enrica Arena characteristics and reciprocal compatibility : natuThey are , 2 sicilian girls living in Milan dreaming to change the world and maybe to do. So starting from their homeland…and all of a sudden Orange Fiber came to their mind: “what if we could use citrus products to create a textile?” Sicily is rich in citrus products but every year more than 700.000 tons of industrial waste are produced - in Italy - from citrus transformation. They wanted to re-use this byproduct to catch the ongoing revolution in the fashion industry: sustainable fashion. So Adriana started to study how to create a textile from organic biomass and specifically from citrus for her dissertation, she tested her hypotheses in the lab with “Politecnico di Milano” and patented the innovation. But there is more: they developped a process to enrich the sustainable textile with natural oils releasing vitamins on the skin of everyone who wears the textile.


ral cork and paper. It is no coincidence that both materials derived from trees is a clear message against deforestation procured or damage to forests in the world. To achieve this result, she designed a system called sandwich - which includes alternating layers of cork and paper , in which she is inserted a soul , this recycled material. This system allows her to enrich the front and back of the bags with modern geometric designs in some cases worked on paper, others on the cork . The decorations - made with ​​ new technology are highlighted by color contrast is created between the two materials and / or obtained from the three-dimensionality . In this way , she tried to combine the tradition of Italian craftsmanship with the latest technology . The overlapping and the combination of materials creates a play of colors , shapes and three-dimensional absolutely modern that makes you feel in balance with nature and with the current trends.


Was born in 2006 from an idea by Monica Battistella, fashion designer, and Sergio Gobbi, architect. They realized that abandoned stocks of fabrics in the heart of Milano’s former fashion district could be brought to a new life, creating scratchproof soft cases for computers and ipods, and later for ipads and iphones. The making of Pijama is easy and simple, just what you need to protect, carry and keep warm your precious everyday objects. The material used for all the products is a neoprene layer combined with a wide selection of fabrics taken from the world of textile, from dandy and tartan wools to printed cottons. All the products are 100% designed and made in Italy, manufactured in the area surrounding Milano. When your laptop goes to sleep, put on your Pijama!


Is the brand created by the effervescent minds of Federico and Celine, are respectively an Italiangraphic designer and photographer. ScarletVirgo collections are made entirely by hand, based on creativity and respect for the environment without neglecting the search for unusual color that characterize their products. Born alchemy created by the intertwining between the study of visual perception and research of fine materials, create unique products that do not leave the practical and functional. Research, quality, and attention to detail for the creations ScarletVirgo, is an excellent example of style and fashion ecofriendly made in ​​ Italy.Creazioni Scarlet Virgo are an excellent example of style and fashion made in ​​ Italy.



Sioux City Watches

Made from all-natural bamboo and oilstained leather. Unique designs are inspired by Native American art. We saw others trying their hand at the perfect wooden watch, but their watches were all too big and bulky. We wanted to bring it to the next level and make a low profile wood watch while still maintaining quality. We put months into the design of these watches and were finally able to bridge the gap between style and mother nature. We had a very specific style in mind and it took a lot of hard work, digital mock-ups, and trial and error to get exactly what we wanted. One of the flaws that we discovered in a traditional wood watch was that a wood band is fragile. It doesn’t matter how cool it looks if it’s broken. Why not use a band that is super stylish yet is going to last? We used oil-tanned leather so that it will mold to your wrist and be more comfortable the more you wear it.

Diego Stocco

Born in Rovigo, Italy in 1976. He discovered music at the age of 6 when his parents, hoping to calm him down, gave him his first electronic keyboard. That might have backfired! Diego creates a series of viral video performances where he explores unique ways of making music, his “Music from a Tree”, “Music from Sand”, “Music from a Dry Cleaner” have been featured on tv and radio shows like NBC’s “Today”, Discovery Channel’s “Daily Planet”, CBS News, NPR’s “Living on Earth” and “All Things Considered”, internationally on Japan’s NHK popular morning show “Ohayou Nippon”, Canal+ in France on “Oeil de Links”, “Global Mag” on German’s Arte TV, and in Italy including “UnoMattina” on Rai1 and other shows on Rai2, Rai3 and Rai4. His work have been featured online on some of the most popular websites and blogs, including, Intel’s “The Creators Project”, Boing Boing, and dozens more.

Little veggie patch co


A strip of concrete roof above the parking lot of Federation Square , has been transformed into a large vegetable garden through the installation of 170 wooden crates recycled . Each box , filled with earth and then sown , is used to grow fruits , vegetables. It is a fun and original initiative born from the joint venture between Federation Square and The Little Veggie Patch Co., a group of young gardeners of Melbourne. The aim is to encourage people to grow their own vegetables , even if in small areas , as well as giving opportunity to all those citizens who do not have any room to do so .

Cortilia aggregates the farmers of the area in many local markets online.

Life in the city ‘ often does not allow us to make a good living. Ed and ‘ why in some cities ‘ as a splendid urban agriculture project carried out in the heart of Melbourne at Federation square , the unique cultural district that is home to museums and galleries, as well as restaurants , cafes and bars .

Today we are increasing the small activities’ related to the transport of vegetables and vegetable domicilio.certified seasonable fruit, from the best cultivators.Consumers often do not have time to go shopping, and they want to make sure that what you eat is of good quality.

The different agricultural markets are created based on the proximity of farmers among them.The variety of products offered logistics optimization that allows you to make fast and sustainable delivery of home shopping. Upon registration the user is associated with the local farmer’s market that is closest to the address given for delivery of the expense. Like a true farmer’s market, this system allows the creation over time of a bond and a relationship




Be green

Growe magazine  
Growe magazine  

Editorial project magazine, sustainable culture and future design process.