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BRAND & FUNCTION of Prime Saudi Vision

CORPORATE DESIGN MANUAL

Corporate Identity : 01 Corporate Design : 02


CORPORATE IDENTITY MANUAL TABLE OF CONTENT

01 Corporate Identity

02 Corporate Design

01. Brand Overview

01

06. Vehicles

03

02. Brandmark Visual Guide

02

07. Signs

04

03. Brand Colors

02

08. Digital

04

04. Fonts / Typefaces

02

09. Uniform

05

05. Stationary system

03

10. Advertising

06

3


Definitions

Provide an Explanation of The Wordmark

Prime Adjective Of first importance; main. Noun A state or time of greatest strength, vigor, or success in a person‘s life. Verb Make (something) ready for use or action, in particular. Synonyms primary - main - principal - chief - primal - capital

Saudi Adjective Of or relating to Saudi Arabia or its ruling dynasty. Noun A citizen of Saudi Arabia, or a member of its ruling dynasty.

Vision Noun The faculty or state of being able to see: „she had defective vision“. Verb Imagine. Synonyms noun. sight - eyesight - view - dream verb. envisage - see Reference : http://dictionary.reference.com

01 Corporate Identity

Brand Overview

01 5


Symbol Values

Reasons behind creating the particular brand

(V) Letter The shape symbolizes the character (V) beginning of the word vision

Wing Overall shape symbolizes the Falcon wing (Sharp Vision)

01 Corporate Identity

6

Brand Overview

01


Brandmark Design

Design and Clear Space for Brandmark

Brand Brandmark Wordmark

Clear Space for Brandmark

Clear Space for Wordmark

01 Corporate Identity

Brandmark Visual Guide

02 7


Logo Mode

Color Systems - Background and Size

Brandmark in official colors

Brandmark in Gray Color

Solid Color

Brandmark in Arabic Letters

Brandmark in official colors on background

Minimum size

1 CM

2 CM

01 Corporate Identity

8

Brandmark Visual Guide

02


Incorrect Use

Clarify Some Wrong Positions for the Use of the Logo

Do not change Wordmark color with color not used in the brand color

Do not rotate the Brandmark

Do not shrink the horizontal or Vertical sides only

Do not put a key-line around the Wordmark

Do not place the Brandmark Identity on image or color have same Brand Colors or Dark Colors

01 Corporate Identity

Brandmark Visual Guide

02 9


CMYK - RGB - Pantone- Web

Systems Colors

The following values should be used with the following applications: Pantone速 offset printing CMYK offset & digital printing RGB on screen Web on screen Pantone速 standards are shown in the current editions of the Pantone Color Publications. The colors shown here are not intended to match the Pantone速 color standards exactly and are an indication only. Pantone is a registered trademark of Pantone速 Inc.

PRIMARY COLOR ONE

PRIMARY COLOR TWO

GRADIENT COLOR ONE

GRADIENT COLOR TWO

Pantone: 282 C CMYK: 100c | 085m | 035y | 040k RGB: 016 | 043 | 082 Web: #162b50

Pantone: 367 C CMYK: 050c | 000m | 100y | 000k RGB: 141 | 198 | 063 Web: #8dc341

Pantone: 387 C CMYK: 020c | 000m | 100y | 000k RGB: 215 | 223 | 035 Web: #d6de27

Pantone: 289 C CMYK: 070c | 015m | 000y | 000k RGB: 039 | 170 | 255 Web: #27a9e1

75 Percent

75 Percent

75 Percent

75 Percent

50 Percent

50 Percent

50 Percent

50 Percent

25 Percent

25 Percent

25 Percent

25 Percent

01 Corporate Identity

10

Brand Colors

03


Incorrect Use

English and Arabic Fonts

LondonBetween Regular ABCDEFGHIJKLNOPQRSTUVWXYZ

IN TYPOGRAPHY, A TYPEFACE IS A SET OF CHARACTERS THAT USED IN BRAND. Use Font sizes that correlates to your

abcdefghijklmnopqrstuvwxyz 1234567890&©™

GE SS Light ‫أ ب ت ث ج ح خ د ذ ر ز س ش ص‬ ‫ض ط ظ ع غ ف ق ك ل م ن هـ و ي‬ ™©& 0987654321

application. Do not use too much different font sizes. A good typographer will set a propper size for the needs of the application.

GE SS Bold

Feel free to make it really legibly!

‫أ ب ت ث ج ح خ د ذ ر ز س ش ص‬ ‫ض ط ظ ع غ ف ق ك ل م ن هـ و ي‬ ™©& 0987654321

01 Corporate Identity

Fonts / Typefaces

04 11


Letterhead

Main Letterhead (A4)

Brandmark size

1.2 Cm 1 Cm

W : 4 CM H : 2.1 Cm

Background Watermark Color : Black (solid) Opacity : 5%

Footer Font : LondonBetween Regular Font Size : 10 PT

www.psv.sa Address : 7529 Salahdin St. Alzahra Unit 1, Riyadh 12811, 2071 Kingdom of Saudi Arabia,Tel: +966 1 2920502 Fax: +966 1 2922494

0.8 Cm

A4 01 Corporate Identity

12

Stationary system

05


Envelope

Envelope (DL)

Brandmark size W : 4 CM H : 2.1 Cm

Background Watermark Color : Black (solid) Opacity : 5%

Footer Font : LondonBetween Regular Font Size : 10 PT 1.2 Cm

2.5 Cm

1 Cm

www.psv.sa Address : 7529 Salahdin St. Alzahra Unit 1, Riyadh 12811, 2071 Kingdom of Saudi Arabia,Tel: +966 1 2920502 Fax: +966 1 2922494

0.8 Cm

DL 01 Corporate Identity

Stationary system

05 13


Business Card

Side for English and Another Side for Arabic

Sides Arabic side of the Business Card English side of the Business Card

Fonts LondonBetween - Family GE SS - Family

Brandmark size W : 2 CM H : 1.05 Cm

9 Cm 0.6 Cm 1 Cm

Die-Cut explanation

Person’s Name

‫اﺳﻢ اﻟﺸﺨﺺ‬

Job Title

‫اﻟﻤﺴﻤﻰ اﻟﻮﻇﻴﻔﻲ‬

Cell Phone: +966 000 000 000 Tel: +966 1 2920502 Fax: +966 1 2922494 Email: anyone@psv.sa Address: 7529 Salahdin St. Alzahra Unit 1, Riyadh: 2071 ,12811 Kingdom of Saudi Arabia

+ ٩٦٦ ٠٠٠ ٠٠ ٠٠ ٠٠ : ‫ﺟـﻮال‬ +٩٦٦ ١ ٢٩٢٠٥٠٢ :‫ﻫﺎﺗـﻒ‬ +٩٦٦ ١ ٢٩٢٢٤٩٤ :‫ﻓﺎﻛﺲ‬ anyone@psv.sa : ‫اﻳـﻤــﻴــﻞ‬ .‫ ﻃﺮﻳﻖ ﺻﻼح اﻟﺪﻳﻦ‬٧٥٢٩ : ‫اﻟﻌﻨﻮان‬ ١٢٨١١ , ٢٠٧١ :‫ اﻟﺮﻳﺎض‬, ١ ‫اﻟﺰﻫﺮاء اﻟﻮﺣﺪة‬ ‫اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‬

5 Cm

01 Corporate Identity

14

Stationary system

05


Folder

Folder Include CD and Business Card

30.8 Cm

w w w . p s v . c o m

www.psv.sa Address : 7529 Salahdin St. Alzahra Unit 1, Riyadh 12811, 2071 Kingdom of Saudi Arabia,Tel: +966 1 2920502 Fax: +966 1 2922494

23 Cm 10.4 Cm

01 Corporate Identity

Stationary system

05 15


CD

CD and Cover CD

12 Cm

www.psv.sa

13 Cm

13 Cm

01 Corporate Identity

16

Stationary system

05


Vehicles

02 Corporate Design

Small and Big Size Van

Vehicles

06 17


Vehicles

02 Corporate Design

18

Another Big Size Van

Vehicles

06


Sings

02 Corporate Design

Exterior

Signs

07 19


Sings

Interior - Lightbox - Roll-up ...

Lightbox

Roll-up or Regular Stand

02 Corporate Design

20

Signs

07


Digital

Apps & Software

1 - Computer and smartphone background as advertising of ID ( part of uniform ) .

2 - Software and applications for smart phones and computers to serve the agents and clients to make the work easier and more accurat. suggested elements contained in the application : Tracking documents Registration of new processes Cancel certain operations Correct mistakes immediately

02 Corporate Design

Digital

08 21


Sings

Web

The online services

Prime Saudi Vision website

02 Corporate Design

22

Digital

08


Email Signature

For Microsoft Oullook and Email

Email Signature

Person’s Name

Job Title Email : anyone@psv.sa Mobile : +966 000 000 000 Address : 7529 Salahdin St. Alzahra Unit 1, Riyadh 12811, 2071 Kingdom of Saudi Arabia,Tel: +966 1 2920502 Fax: +966 1 2922494

02 Corporate Design

Digital

08 23


Uniform

Identity Cards

Photo photo size : 2.5 x 2.2 cm

Brandmark size W : 2.8 CM H : 1.5 Cm

Person’s Name

Person’s Name

02 Corporate Design

24

Uniform

09


Uniform

02 Corporate Design

T-Shirt

Uniform

09 25


Advertising and Accessories

02 Corporate Design

26

Posters / Flyer / Bag and Mug

Advertising

10



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