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In my opinion, this photo is creative, because it covers a new idea, and that is it looks closer and with more attention to a normal advertisement poster that is installed in a train station, The content of the photo is creative because the person who is written the note on the white page is used an almost unique way in its kind to show his/her feeling/idea to a social marketing device(the brand advertising poster). The way of converting the idea is simple but at the same time interesting and a bit funny. Besides, it also stimulate the mind to really pay more attention to the things we see in our daily lives and pass by them ignorantly.

creative photo