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online marketing redefined


agency techtelligence media


agency

Madrivo has generated over $150M for advertisers in the United States

Global Media (in billions USD) 474

483

503

Internet Advertising Nielson, 2012 Zenith Optimedia Group Limited, 2013

521

71

80

92

109

2011

2012

2013

2014

548

580

122

141

2015

2016

Internet advertising will account for 68% of the total growth in advertising expenditure between 2012 and 2015. With an internet advertising predicted growth rate of over 5% in 2014 and approaching 6% in 2015, Madrivo provides a powerful means of capitalizing on increasing returns in digital media through an effective mix of online placement, distribution, and analytics.


agency

Madrivo grew by over 400% this year Digital Services account for 33%, or $12B, of US Ad Agency Spending. This year, advertisers and marketers looked to consolidate ad spending to agenices that present a variety of custom solutions, a vast distribution network with various marketing channels, and the greatest ROI on marketing dollars spent. Madrivo is exclusively focused on digital advertising. Due to the highest growth rates in online media and access to a diversifed and voluminous publishing base, Madrivo was able to grow by over 400% in 2013. '$"

United States Ad Agency Spending (Billions)

$11

$12

$7

$4 $3

$3

Promotion

Media

PR

CRM

Advertising

Digital AdAge Agency Report, 2013


agency

Madrivo digital advertising can triple the return of traditional ad spending.

Radio

Radio

Other

Other TV

Internet

2012

Newspapers and Magazines

TV

Internet

2015

Newspapers and Magazines

Computers, smartphones, and tablets have revolutionized marketing in the 21st century as television completely changed the consumer experience in the 20th century. 2013 is expected to be the peak of television advertising as more money is directed to online advertising. From 1980 to 2000, television replaced 25% of other media spending globally. From only 2010 to 2015, the Internet will replace 15% of all other media as traditional publishers continue to move more advertising online. The Guardian, 2013 Newspaper Association of America, 2013


agency

Madrivo brings a wealth of experience in all seven of the largest online customer acquisition categories

Madrivo has enabled over 500 companies to develop efficient online marketing, direct response, and customer acquisition strategies. Small, medium, and large enterprises can benefit from the targeted marketing and distribution capabilities. Clients ranging from $500,000 to over $6 Billion in annual income have utilized the digital strategies formulated and executed by Madrivo.

Retail

Energy

Entertainment

Financial Services and Insurance

Legal

Health Care and Lifestyle Education


agency

Madrivo has access to over 100M unique customers

Understanding and accessing customers online involves an in-depth and comprehensive digital marketing strategy. Before launching any type of campaign or offer, Madrivo creates a detailed and measurable plan to address all the important elements of a successful marketing partnership. Advertiser Selection Criteria in Agency Choice Aggressive Rates / ROI

20%

Value Added in Analytics & Creatives

20%

Broad Customer Base

18%

Business Understanding

16%

Ease of Communication Integrated Media Buys

14% 12% Advertising Insider, 2013


Madrivo delivered over 1 Billion impressions, more than 8 Million clicks, and greater than 600K conversions this year

media

Madrivo exceeds average conversion rates by over 250% 8%

7.5%

7% 6.2% 6%

5.9%

5.7%

5% 3.8%

4%

3.1%

2.9%

3%

2%

1.6%

1% 0%

Madrivo

Average

Professional Services

Health

Education

Travel

Retail

Charity MarketingAge, 2013


media

Madrivo provides 100% of customer acquisition through email, display, search, and social media

On average, Madrivo generates an investment return that is three times greater than print or television.

The average investment return on media per dollar

= = = television = email display print

$42 $19 $11 $7 Statista, 2013

Currently, 57% of television viewers use the internet while watching TV and while the growth in TV advertising grew by only 3% this year, digital ad spending in online video grew by over 45%. Additionally, newspaper and magazine advertising declined by almost 9% as traditional advertisers moved placements to online publishing channels. Nielson, 2013


Madrivo provides diversified, efficient, and highly profitable access to 8 of the top 10 online publishing channels

media

Top 10 Online Advertising Channels Pandora Amazon Twitter IAC

LinkedIn

AOL Microsoft

Madrivo Online Channel Distribution Social Media

Cable / ISP Yahoo

AOL

Yahoo

Facebook

Google

Google Microsoft eMarketer, 2013


Madrivo specializes in five of the seven digital channels rated as most important by marketing executives.

media

Online Ads

Email Campaigns

Paid Search

Statista, 2013

Organic Search

Social Media Unisphere, Nielson,2013 2013


Madrivo chooses online channels using strict metrics for compliance and trustworthiness

media

The average consumer trusts only 30% of reviews or advertisments placed online. Choosing the most credible channels and structuring ads to utilize Online Adsallow advertisers to build credibility with consumers. consumer trust patterns Email Campaigns

Customer Trust of Advertisement by Online Media Channel Paid Search 70%

55%

32%

18%

Organic Search

Product Online Recommendations Reviews

Search Engine Results

Emails

15%

Social Media Posts

10%

9%

Banner Ads

Text Messages

Forrester, 2013


techtelligence

Big data has an average marketing ROI of 20%, adding over $100B of value annually

Madrivo employs a team of over 50 technology experts managing millions of transactions daily. Let the power of data springboard decision-making and Online Ads customers, and creatives. the efficiency of campaigns,

Feedback Loops Theoretical Modeling Cross Channel Marketing Subscriber Management Predictive Analytics Big Data

Empirical Testing Database Administration Behavioral Optimization

Compliance Platform Development McKinsey & Co, 2013


techtelligence

74% of online consumers will purchase from a well targeted and relevant ad Sociomantic Labs, 2013

Demographic and psychographic customer segmentation, integrated with behavioral modeling and recursive feedback loops, allow the technology at Madrivo to deliver, on average, 35% higher conversion and purchase rates. Online Ads

Consumer Perceptions of Ad Targeting 80%

Well Targeted and Highly Relevant

70%

Indifferent to the Ad

60%

Poorly Targeted and Irrelevant

50%

40%

30%

20%

10%

0%

Display Ads

Email Ads

Social Media Ads Online Video Ads

Mobile Ads


71% of the 210 million online consumers shop with tablets and smartphones

techtelligence

Madrivo currently delivers 34% of its advertiser’s online ads to mobile devices and tablets. This represents a 50% increase from the previous year Ads as advertisersOnline leverage Madrivo’s mobile expertise in utilizing Android, iPhone, and iPad devices. Customer Conversion Rates

Madrivo 6.8%

Madrivo 7.9%

Madrivo 7.2%

Average 4.3% Average 2.2%

Android

Average 2.9%

iPhone

iPad Adobe Digital Marketing and Springboard, 2013


techtelligence

The right offer can increase consumer response by over 100%

The combination of the best offer, optimal creative, and correct device can generate a customer reponse rate that is double the rate of a general campaign. Online Ads purchases will occur without any human By 2020, 85% of consumer intervention, leading to an increased importance of understanding consumer behavior through technology, patterns, and historical data.

Offers Most Likely to Trigger Consumer Action Online

Pricing Based

27%

Time Sensitive

21%

Location Based

20%

Product Based General Offer

19% 13%

Responsys, 2013


techtelligence

90% of mobile searches lead to a response and 50% lead to a purchase

70% of online consumers research a product or service through a mobile device in the process of making a purchase. By using the correct Ads demographic Online and user profiles, mobile searches can be segmented even more efficiently than traditional print and computer online advertising.

Demographics Segmented by Marketing Channel

Mobile

Online 18 - 24

Television

Print

25 - 34

35 - 44

45 - 54

55 - 64

65+


www.madrivo.com

1.855.madrivo

office@madrivo.com


www.madrivo.com

1.855.madrivo

office@madrivo.com

Madrivo Media Kit  

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient m...