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Language and the limits of material, whether natural or artificial, define an incalculable amount of design. Every man has the right to search for the limits of material in order to offer the world a new vision of transformed reality. Antonio Serrano Bulnes. Madrid 2013


WE DREAM AND WE UNDERSTAND Mad Lab is a long-standing dream where we believe everything is possible. We understand this crisis to be a great change that everyone must make in order to pull through the recession together whilst maintaining on values that we can be proud of. WE BELIEVE Mad Lab believes design is a tool that emotionally binds end user, designer, artisan and industry in an unbreakable chain. Through our designs the end user can understand the entire process and appreciate the value of each link. WE WORK Mad Lab applies its philosophy of sustainability to all areas of our business; products are durable, of proven quality, made with certified materials and highly recyclable. Furthermore, they must be manufactured locally and with a vision of a better world for us all. Our ethos, “with what I have, what can I create� ,expands our horizons towards previously inconceivable heights. WE PROVIDE. Mad Lab provides design solutions with a unique point of view. Items are crafted with utmost care by artisans and industrialists, giving an additional value to the design-craft-industry relationship by promoting fair trade values. WE COLLABORATE Mad Lab works to channel projects of emerging, talented designers who, in light of the current crisis, struggle to make their ideas a reality. We therefore propose to offer a formative project for designers, artisans and industrialists to meet and exchange ideas. Our goal is to provide our community with a productive and ever-growing network to help both experienced and up and coming designers. Additionally, Mad Lab works with other promotional and editorial companies with the aim of joining forces and producing further collaborations.


LivingBlock


The LivingBlock product range is designed with two key values of Mad Lab in mind: sustainability and recycling. Our proposal is to make a product that has no mechanisms or hardware. It has glued joints and is finished with natural waxes. Evidently, craftsmanship plays an important role.

We ensure that the material used to manufacture this range, such as oak, is locally sourced within Spain. The board is made with solid wood scraps and held together by a finger joint. Therefore the board has the appearance of mapping and provides the value of natural wood without using a lot of resources.

LivingBlock could be defined as “a drawer and four sticks”. This structure reminds me of my childhood – I used to play with wooden boxes and remnants of broomsticks that we would sharpen with a razor. With these boxes and sticks we experimented with the different things we could make, such as boats. These structures fed our imagination and took us on numerous adventures.


Tallboy LivingBlock. Antonio Serrano Solid oak board with finger joints. Solid oak legs. Matte finish wax effect.

1650

430

430


Coat stand LivingBlock. Antonio Serrano Solid oak board with finger joints. Solid oak legs. Matte finish wax effect.

1650

450

450


Dresser LivingBlock. Antonio Serrano Solid oak board with finger joints. Solid oak legs. Matte finish wax effect.

750

1205

450


Dressing table LivingBlock. Antonio Serrano Solid oak board with finger joints. Solid oak legs. Matte finish wax effect.

750

720

450


Desk LivingBlock. Antonio Serrano Solid oak board with finger joints. Solid oak legs. Matte finish wax effect.

1000

750

1485

520


Chair LivingBlock. Antonio Serrano Solid oak board with finger joints. Solid oak legs. Matte finish wax effect.

783

439

479


Bookcase LivingBlock. Antonio Serrano Solid oak board with finger joints. Solid oak legs. Matte finish wax effect.

1180

1410

350


Bookcase LivingBlock. Antonio Serrano Solid oak board with finger joints. Solid oak legs. Matte finish wax effect.

1180

1410

350


Bookcase LivingBlock. Antonio Serrano Solid oak board with finger joints. Solid oak legs. Matte finish wax effect.

1180

1410

350


Bookcase LivingBlock. Antonio Serrano Solid oak board with finger joints. Solid oak legs. Matte finish wax effect.

1535

1065

350


Bookcase LivingBlock. Antonio Serrano Solid oak board with finger joints. Solid oak legs. Matte finish wax effect.

3001 Red lacquer

1180

1065

350


Designer


Antonio Serrano lives and works in Madrid. His designs are timeless and inherent; they combine the careful selection of materials, together with intricate craftwork and the use of state-of-the-art technologies, whilst maintaining a high-ecological value. Materials propose thousands of possibilities – Antonio identifies and chooses the best of these possibilities and then combines them to make his designs. This careful identification and selection is a part of his philosophy as a designer.


Mad Lab

C/ Abtao, 25 interior nave B 28007 Madrid T. 914 359 542 F. 911 867 667 mar@mad-lab.com www.mad-lab.com

Photography Jorge Alonso Barrio

All rights reserved. No parts of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, address, C/ Abtao, 25, interior nave B, 28007, Madrid. www.mad-lab.com

Copyright Š2014 Mad Lab


LivingBlock