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Madison McCallum Account Strategy & Management mmccallu@uoregon.edu 541.660.6364 My strong work ethic and love for advertising drives me. I believe that a great brand culture understands its potential, power, and responsibility. In every challenge I face I strive to bring grace, passion and, creativity.

Education

Experience

University of Oregon + Advertising major + 3.41 GPA + 2013 Vance and Betty Lee Stickell Award Selected as an outstanding member, University of Oregon’s student chapter of the American Advertising Federation + Pathway Oregon Scholarship Recipient To be chosen for this full scholarship I had to meet certain academic and financial standards.

Enviromedia, Winter 2013 + Sustainability Project for Enviromedia Working with a small group towards solving problems pitched by Kevin Tuerff of Enviromedia. The project goal is to design a strategy that will influence consumer behavior and promote reducing waste. We will also increase the target audience’s awareness of their impact on the environment.

References + Deborah Morrison, Chambers Distinguished Professor of Advertising debmor@uoregon.edu 541.346.1797 + Andrew O’Connor, Regional Manager, Dutch Bros. Coffee Springfield, OR 541.221.2266 + Carla Bowers, Pathway Oregon Academic Advisor cjbowers@uoregon.edu

Dutch Bros. Coffee, March 2011-Present +“Broista” Currently working for one of the friendliest brand cultures on the west coast. I serve coffee with a “Love All, Serve All” attitude. DuckTV PR Team, Fall 2012 +Team member Worked to create a slogan competition and plan events, all while promoting DuckTV shows. “Tracer”, Fall 2012 + Co-designer of mobile app Conceptualized and designed a social media app specifically targeted towards college students with an emphasis on event promotion and interconnectivity. Pathway Oregon, Fall 2012 + Pathway Oregon Mentor Mentored an incoming freshman by answering questions, arranging face-to-face meetings, and keeping her up to date on important academic deadlines.

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