Community Murals
10ft x 15ft murals painted on buildings along Oregon Rd. Murals will include company logo along with directions to the bakery.
Story Wall
Backstory to Creswell Bakery will be painted on the left wall inside the main entrance, along with blown up photographs relating to the company.
StoreFront Mural
Store logo will be painted on the front side of the building, along with artistic accents that correlate with mural on Oregon Rd.
FEB
Community Murals
Provide company info. Cards will be printed on “plantable paper” — paper infused with flower or vegetable seeds. Creates a product that can potentially stay with the customer for years.
10ft x 15ft Murals Installations Property Purchases $13,200
StoreFront Mural StoreFront Art Installation
$1,500
Reuseable Bags
Canvas bags with Creswell Bakery logo on one side. The other side will contain copy that relates back to our strategy.
JAN
Information Cards
MAR
APRIL
500 printed copies
Reusable Bag
1500 Shopping Bags Printing Charge of $1 Per Bag
$2,175
Information Card 2000 Cards Plantable Paper
Calendar
$2,190
Monthly calendar that provides store hours, upcoming events, and any menu changes. With a weekly PDF for email list.
MAY
Calendar
Story Wall
6ft x 8ft Painting Installation
$500
JUNE
JULY
AUG
SEPT
16
OCT
$500
TOTAL: $20,065 Being located in a hightraffic area, it’s expected mural installations will be viewed by the entire Creswell population repeatedly throughout the year. Additionally, 39% of shoppers use reusable bags, and it’s predicted Creswell Bakery customers will use their bags on various shopping excursions, exposing the brand’s logo to other shoppers. 2
NOV
DEC
17 2
MaCorr Research “Reusable Grocery Bags” - US - February 2013