PDPW Dairy's Bottom Line -- March 2018 Business Conference

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March 2018 • PDPW • Dairy’s Bottom Line


Welcome to PDPW Business Conference 2018 With a theme of “Dairying to Thrive,” dairy’s Premiere Educational and Innovation event is poised to provide a wealth of timely information to dairy producers and the broader dairy community – all in one information-packed event. Through the course of Mar. 14 and 15, the Alliant Energy Center in Madison, Wisconsin, will be buzzing with anticipation as producers and experts from all around the world gather for a shared goal to fill up on learning and networking.

More than 40 leading experts will present the latest in research, technology and experiences in 23 sessions, four of which involve hands-on interaction. There will also be 15 “learning lounges” of 30 minutes each. Topics will range


from leadership development to legal insider tips, and from group housing for calves to dairying in China, to provide extra layers of learning. In addition, University of Wisconsin-Madison masters and PhD students will present nine studies currently underway. Dairy producers will take away invaluable insights from two of China’s dairy-industry stars. One is a young animal-science professor and See WELCOME, Page 4


Directions to the Alliant Energy Center The Alliant Energy Center is located at 1919 Alliant Energy Center Way, Madison, Wisconsin. Visit www.alliantenergycenter.com or contact 608-267-3976 or aec@alliantenergycenter.com for more information. • From Chicago (South): I-90 to exit 142A, west on U.S. Highways 12/18, 5 miles to Rimrock Road, exit 262 • From Green Bay (North): I-90 to exit 142A, west on U.S. Highways 12/18, 5 miles to Rimrock Road, exit 262 • From Milwaukee (East): I-94 West, I-90 South to exit 142A, west on U.S. Highways 12/18

to Rimrock Road, exit 262 • From Minneapolis (West): I-90 South to exit 142A, west on U.S. Highways 12/18 to Rimrock Road, exit 262 • From Des Moines (South): I-80 East to I-380 North, north on U.S. Highway 151 to U.S. Highways 12/18E, exit at Rimrock Road, exit 262 The Alliant Energy Center is served by four entryways: the Main Gate from Rimrock Road on the southeast; the Nolen Gate from John Nolen Drive on the east; the Olin Gate from Olin Avenue on the north; and the Rusk Gate from Rusk Avenue on the south.


March 2018 • PDPW • Dairy’s Bottom Line

2018 PDPW Business Conference As attendees from all over the country converge on the Alliant Energy Center, the Hall of Ideas Trade Show will come to life. The networking and learning will begin almost immediately. Day 1: Wednesday, March 14 – Morning The morning of day one features four sessions, starting at 8:45 a.m. Dairy futures and options – What have we learned? Dairy farmers Steve Schalla and Jay Binversie along with seasoned commodity broker Carl Babler will discuss positive and negative experiences linked to

Welcome Continued from Page 3

founder of the global “Elite Cattlemen Program.” The other is a former dairyman and current business entrepreneur who has turned breakfast on its head for Chinese consumers – to the great benefit of China’s dairy industry. Serving as high points throughout both days are four keynote sessions that feature motivational speakers John O’Leary and author Liz Murray, as well as economic leaders and experts Dan Basse and Mike Boehlje. Former Green Bay Packer Mike Tauscher will emcee the conference and serve as the evening-celebration keynote speaker. This former Wisconsin farm kid will share insights learned by overcoming obstacles at a young age and by


using milk futures and options for contracting milk with processing plants. The way dairy farmers manage the risks of dairying has evolved through time; this panel will share key learning points. This is the session for those wanting to more effectively use these tools. Say What? Tools for tough family business conversations: For families working together, the challenges of fairly sharing the workload, protecting family-member interests and maintaining a profitable business alongside healthy re l a t i o n s h i p s c a n s e e m

reaching the pinnacle of success as a member of a Super Bowl-winning team. Throughout the entire event, attendees will have access to more than 200 vendors in the Hall of Ideas and Equipment Trade Show. DAY 1: Wednesday, March 14 8 a.m. Registration begins and Hall of Ideas & Equipment Show opens 8:45 a.m. Hands-on and specialty sessions begin. Attendees choose one of four 75-minute sessions. 10:15 a.m. Learning Lounge presentations begin, the first of three sets 11 a.m. Conference officially kicks off with the national anthem 11:10 a.m. Opening keynote session: John O’Leary “It’s time to thrive”

Session details ������������������� pages 4-7 Hands on Hub �������������������� pages 7-8 Registration form �������������������� page 9

impossible at times. To avoid or resolve family anxiety and tension, family-business consultants Nicole Bettinger and Dr. Barb Dartt, veterinarian, will cover best practices in order to equip producers with tools to be prepared for potentially difficult – but crucial – conversations. Feed smarter and keep it clean! To help dairy producers improve their bottom lines in 2018, David Combs and John Goeser will help attendees better understand low-lignin forage options, advanced forage management and strategies to

11:45 a.m. keynote: Mike Boehlje “Where there’s challenge, there’s opportunity” 12:30 p.m. Lunch in the Hall of Ideas 12:45 p.m. Learning Lounge presentations, the second set of sessions 1:30 p.m. Learning Lounge presentations, the third set of sessions 2:15 p.m. Hands-on and breakout sessions begin. Attendees choose three of five 60-minute sessions. 4:30 p.m. Connection Reception in the Hall of Ideas 6:30 p.m. Dinner and celebration Evening keynote session: Mark Tauscher Until midnight: Hospitality and refreshments available

Learning Lounges �������������� pages 10-11 Keynote speakers �������������� pages 12-13 Board candidates �������������� pages 14-15

improve feed cleanliness – with tips to avoid mud, molds and mycotoxins. Data up to your eyeballs? Victor Cabrera and Heather White of the University of Wisconsin-Madison will equip producers to integrate multiple sources of data streams to optimize parlor time, feed efficiency and culling decisions. With insights built on cutting-edge work from the departments of dairy science and computer science, this session will help attendees sort through heaps of information to improve management decisions.

DAY 2: Thursday, March 15 8 a.m. Registration begins and Hall of Ideas & Equipment Show opens 8:30 a.m. Hands-on and specialty sessions begin. Attendees choose one of four 75-minute sessions. 10 a.m. Learning Lounge presentations begin, the first of two sets Keynote: Dan Basse Noon Lunch in the Hall of Ideas 12:30 p.m. Learning Lounge presentations begin, the second of two sets 1:15 p.m. Hands-on and breakout sessions begin. Attendees choose two of six 60-minute sessions. 3:30 p.m. Closing keynote session: Liz Murray 4:30 p.m. Conference concludes

Chinese experts ������������ pages 16-17 Research previews ���������������� page 20 Conference app ������������������� page 24

March 2018 • PDPW • Dairy’s Bottom Line Day 1: Wednesday, March 14 – Afternoon The afternoon breakout sessions give attendees three choices of four hour-long sessions and one two-hour session. One of the five choices is a twohour session presented once. The sessions start at 2:15 p.m. Activity-based management: Taking your management to the next level: Dairy farmers Calvin Moody, Dale Hemminger, and J.P. Rhea will share their experiences, with today’s dairy climate in mind. Business sizes continue to increase while margins keep tightening. There’s an elevated need to track cost and performance, and more people are involved in decision-making. This session, facilitated by Jason Karszes, takes a look at tracking cost and performance by activity. Learn how three dairy farmers have worked toward activity-based management systems and discover what takeaways they’ve gained. This session is presented only once and lasts 120 minutes. Winning in tough times: The first step in managing a business during an economic downturn is for producers to assess the financial vulnerability their businesses are facing. Mike Boehlje will help attendees identify and assess financial weaknesses as well as teach steps to increase income, lower costs and fortify a dairy operation’s resiliency. This session is only presented twice: 2:15 to 3:15 and 3:30 to 4:30 pm. Truth about antibiotics and resistance: Caring for food-production animals is growing increasingly complex. Dr. Randy Singer, veterinarian, will bring forth the science that exposes the truth about antibiotic use, management and residue avoidance. This session is designed to uncover solutions and opportunities not just in food production but also human medicine.

Health and safety: Dairying isn’t just about the cows. Producers also need to protect and care for their families, their employees and themselves. This session explores mental and physical awareness regarding personal and business health. Dr. Kelley Donham, veterinarian, will cover topics ranging from musculoskeletal health to veterinary pharmaceutical risks and other seemingly unrelated subjects. This is a session that will equip producers with the resources they need to be healthy on all fronts. What can we do to make a buck? Mike Hutjens will explore the five “must-do” items for every dairy producer as well as the top-five “don’t even considers.” He’ll also discuss managing milk volume for the short term and in the next five years on quota-based herds. Lowering costs, addressing marginal milk and marginal dry-matter intake will also be discussed. Day-one session speakers Steve Schalla is business manager at Bomaz Farms near Hammond, Wisconsin. Prior to joining the farm, he was a licensed comSteve Schalla modity broker. Jay Binversie owns and operates Robinway Dairy Farms LLC near Kiel, Wisconsin, with his wife, Pam. Carl Jay Binversie Babler earned a master’s degree at the University of Wisconsin-Platteville and completed agribusiness-course Carl Babler work at Harvard University. He works in the futures industry as a broker, educator and hedger.

Nicole Bettinger

Barb Dartt

Nicole Bettinger is a consultant for The Family Business Consulting Group, specializing in communication, conflict resolution and training next-generation family-business owners. Dr. Barbara Dartt, veterinarian, is a senior consultant for The Family Business Consulting Group, assisting businesses with succession strategies, long-term planning, management transitions and family-governance implementation.

David Combs

John Goeser

David Combs is a professor in the Department of Dairy Science at UW-Madison. John Goeser is the director of nutritional research and innovation at Rock River Laboratory in Watertown, Wisconsin.

Victor Cabrera

Heather White

Victor Cabrera is an associate professor and UW-Extension specialist in dairy management at UW-Madison. Heather White is an assistant professor of dairy science at UW-Madison. Dale Hemminger is owner o f H e m d a l e Fa r m s a n d Greenhouses in Seneca Castle,


Dale Hemminger

Calvin Moody

J.P. Rhea

Jason Karszes

New York, and past director and president of North East Dairy Producers Association. Calvin Moody is a Quitman, Georgia, dairy producer and a graduate of Cornell University. J.P. Rhea is CEO of Rhea Brothers GP and CEO of AgriSecure, an organic-landmanagement service. Jason Karszes is Cornell UniversityExtension senior associate with the PRO-DAIRY program at Cornell University. Michael Boehlje conducts research and teaches an agricultural-finance course for Michael graduates and undergraduates Boehlje a s we l l a s a graduate course on economics of strategy in the master’s program at Purdue University. Dr. Randy Singer, veterinarian, is a professor of epidemiology at the University of Randy Singer Minnesota. Dr. Kelley J. Donham, veterinarian, served as the clinical veterinarian for the White House Kelley Donham after his time in See DAY 1, Page 6


March 2018 • PDPW • Dairy’s Bottom Line

The learning continues

Day 1 Continued from Page 5

the army during the Vietnam War. He practiced veterinary medicine before returning to the University of Iowa, where he was a professor until 2013. Mike Hutjens is a world-renowned University of Illin o i s - E x te n s i o n dairy specialist who spent most of his career at the Mike Hutjens University of Illinois. To m T h i b o deau is a distinguished professor of servant leadership and director of Viterbo University’s Master of Arts in Servant Leadership program.

Day two of the 2018 PDPW Business Conference builds on the learning and networking of the previous day. Day 2: Thursday, March 15 – Morning Morning sessions begin at 8:30 a.m. Producers once again start off with a choice of one 75-minute session.

Zhu Li Ke

Zhijun Cao

Jennifer Lu

Dan Basse

Tom Thibodeau

Abby Augarten is the nitrogen-use-efficiency project coordinator at UW-Discovery Farms. Abby Augarten

Chad Vincent is CEO of the Wisconsin Milk Marketing Board and has an extensive marketing backg ro u n d i n t h e nationwide cheese industry. Chad Vincent Zhijun Cao is an associate professor and assistant dean at the College of Animal Science and Te c h n o l o g y a t China Agricultural Un ive rs i ty. H e Zhijun Cao founded the Elite Cattlemen Program, a program that builds alliances between college and university dairy-science departments worldwide.

Get the ‘dairy’ scoop on China: Everyone talks about China’s impact on the world of dairy. In this session producers will hear the facts directly from two Chinese experts. Dairy farmer and processor Zhu Li Ke is also a retail expert with more than 1,400 stores to his name. Together with Shanghai dairy-science profe sso r Z h i j u n C a o, t h e dynamic duo will talk about dairying in China, the future with the United States and what expanded relations with the United States may look like in the future. Joined by the Wisconsin Department of Agriculture, Trade and Consumer Protection’s Jennifer Lu, Dan Basse will facilitate. Rising labor costs: strategies and approaches: Many factors are contributing to the rise in labor cost. How management teams respond will determine the financial

impact. Hear insights on the five most critical managem e n t a re a s that impact labor cost, from analyst Jason Karszes.

Jason Karszes

Honor your family; do the business right: It takes effort and know-how for a family business to work. Consultant Jolene Brown will discuss the necessities of successful family-business man agement and t ra n s i t i o n . Gleaned from Jolene kitchen-taBrown ble consultations of farm families, the farm-raised speaking pro will share invaluable tips to help dairy farmers build and transition their businesses. Kick bottlenecks aside to find margin: To help producers control how much is spent on feed, Bill Weiss will share ways to maximize income over feed costs in a d d i t i o n to Bill Weiss minimizing feed costs. He’ll also discuss feed selection, cow-grouping criteria, ration formulation, forage use and wise investment decisions regarding ration ingredients. Day 2: Thursday, March 15 – Afternoon The afternoon breakout sessions allow attendees two choices of six 60-minute sessions, starting at 1:15 p.m.

Q & A with Basse: Bring specific questions to this session for expert economist Dan Basse to hone in on business needs. Producers in this session will work through market situations and scenarios, and dive deeper into the economic-agricultural landscape. Glean insights on how to manage margins until the next upturn arrives. Dairy – where biology meets social science: Alison Van Eenennaam is a nationally acclaimed expert on how genetic technologies have dramatically r e d u c e d dairy’s enviAlison Van ronmental f o o t p r i n t . Eenennaam S h e ’s i n t i mately aware of heightened public scrutiny of agriculture. Learn how to more effectively describe the technologies that promote the sustainability of dairy production and their synergy with consumer demands. Science report: well water: Mark Borchardt, the lead scientist studying private wells in northeast Wisconsin, recently completed a study to identify the sources of fecal contamiMark nation. It also Borchardt looked at risk factors such as land use, well construction and weather patterns that lead to groundwater contamination. He’ll share how stakeholders can go beyond finger-pointing and work together for clean water and a viable agricultural sector.

March 2018 • PDPW • Dairy’s Bottom Line Milk-processor contracts: the fine print matters: Agribusiness attorney Troy Schneider walks through the specific details to look for in milk-processor agreem e n ts, a n d how to sort through the fine print of Troy processor and Schneider producer co n t ra c ts. Information is peace of mind; learn how to protect dairy’s primary product. It takes a village: successful calf management: Dr. Theresa Ollivett, veterinarian, leads attendees through a holistic approach to preparing calves for the ultimate success – because it takes more than just having the right ingredients. Theresa Fro m t h e Ollivett management of people and facilities to rations and procedures, this session covers the critical details commonly overlooked by even the best calf raisers. Business analysis: measuring costs to improve performance: Dairy prod u c e r Ky l e Getty and analyst Jason Karszes will explore some of the different activities Kyle Getty that can be measured on a farm. There are costs to load, mix and deliver feed, and to run a milking center, impregnate a cow and spread manure. It’s important to know the factors impacting those costs and how to make e f f e c t i ve m a n a g e m e n t changes.


Hands on Hub Learning from experts in an interactive hands-on format consistently ranks as a favorite way to learn – and the sessions featured at this year’s Hands on Hub promise to deliver. Day 1: March 14 • 8:45 to 10 a.m. • 2:15 to 3:30 p.m. • 3:45 to 5 p.m. Day 2: March 15 • 8:30 to 9:45 a.m. • 1:15 to 2:30 p.m.

Day-two session speakers Zhu Li Ke, a former dairy producer, is the CEO and general manager of China Zhejiang YiMing Food Company Ltd., a $150 million operation with more than 1,400 retail stores. Zhijun Cao is an associate professor and assistant dean of the China Agricultural University-College of Animal Science and Technology. He founded the Elite Cattlemen Program, a program that builds alliances between dairy-science departments worldwide. Jennifer Lu is an international economic-development consultant for the Wisconsin Department of Agriculture, Trade and Consumer Protection. With a wealth of experience in international marketing, distribution, retailing and joint-venture management, she has significant expertise in the China and Asia markets. Daniel Basse is president of Ag Re so u rce Co m pa ny, a domestic and international agricultural research firm in Chicago that forecasts agricultural-price trends. Jolene Brown of West Branch, Iowa, is a farmer, family-business consultant and professional speaker.

The milk machine from the inside out: Laura Hernandez will show attendees how the udder works – how it develops and secretes milk. Participants will gain a clearer understanding of what happens when infection arrives. They will see the udder from a new perspective during a dynamic hands-on dissection. Nose to tail — calf edition: Immunity is key when growing replacements. Dr. Amelia

Jason Karszes, a Cornell University-Extension senior associate with the PRO-DAIRY program, works with dairy producers on budgeting, decision-making and goal setting. Bill Weiss is a professor of dairy-cattle nutrition at The Ohio State University. His main research areas are factors affecting digestibility in dairy cows, and relationships between minerals and vitamins. Alison Van Eenennaam is a University of California-Davis-Extension specialist in animal genomics and biotechnology, focusing on animal genomics and biotechnology as well as genome editing. M a rk B o rc h a rd t i s a research microbiologist for the U.S. Department of Agriculture’s Agricultural Research Service as well as a program leader for the Laboratory for Infectious Disease and the Environment, and the U.S. Geological Survey’s Wisconsin Water Science Center. Troy Schneider is an attorney with Twohig Rietbrock Schneider & Halbach in Chilton, Wisconsin, a firm specializing in farm and agribusiness law. He grew up on a dairy farm in Calumet County, Wisconsin, operated by his father and uncles.

Woolums, veterinarian, will combine hands-on calf diagnostics with a healthy dose of immunology to show attendees what researchers are learning about the developing immune system. Raising healthy calves is not limited to colostrum. The calf’s environment as well as the timing and selection of vaccinations also play a critical role. See HANDS ON, Page 8

Dr. Theresa Ollivett, veterinarian, is an assistant professor at the University of Wisconsin-Madison-School of Veterinary Medicine, where her most recent research focuses on dairy-calf respiratory disease and fresh-cow health. Kyle Getty is a partner in Ideal Dairy LLC, a 2,000-cow dairy operation in Hudson Falls, New York. Getty serves as the chief financial officer, and manages the crop and feed programs for the 3,500-acre dairy. Matt Akins is a dairy-management specialist at UW-Madison, working with producers and industry professionals. His main focus is on heifer nutrition, including genetics, reproduction and environmental impacts. Blake Knickelbein, an attorney with Twohig Rietbrock Schneider & Halbach in Chilton, is a member of the Wisconsin Bar and the American Agricultural Law associations. Lois Federman is an agricultural-program specialist with the Wisconsin Department of Agriculture, Trade and Consumer Protection, where she directs the “Something Special from Wisconsin” program. She and her brother are co-owners of their family’s farm located near Mineral Point, Wisconsin.


March 2018 • PDPW • Dairy’s Bottom Line

Hands on Continued from Page 7


FIRE! Act now: Attendees will walk through real-life fire drills. Ron Naab and Jerry Minor will school attendees on the use of fire extinguishers and the steps to save equipment, buildings and lives. Participants will walk away with an action plan to complete with their families and on-farm teams. Make it, Shake it, Feed it: As important as ration formulation is, Tom Oelberg and Bob Myers will show that just as vital are the way rations are mixed and presented to the cow. They’ll share tips and tricks to ensure the rations that cows eat matches what was assembled. Attendees will evaluate each mix by focusing on ration structure, consistency and other critical properties. Laura Hernandez is an associate professor of dairy science at the University of W i s c o n sin-Madison. Her research focuses on how Laura serotonin controls the mam- Hernandez mary gland and various aspects of lactation. Ron Naab has been active in the fire service for more than 50 years, serving as an emergency Ron Naab medical service captain, fire captain and as assistant chief. He has taught farm-rescue and safety in four states. He created in 1979 the farm-rescue program for Wisconsin.



Jerry Minor is chief of the Pittsville Fire and Rescue District; he’s taught for more than 20 years for the Jerry Minor Wisconsin Vo c a t i o n a l Technical College system as a Fire and Emergency Medical Service instructor. Dr. Amelia Woolums, veterinarian, works in the Mississippi State University-College of Ve t e r i n a r y Medicine. Her r e s e a r c h Ameilia focuses on Woolums i m m u n i ty i n cattle and calves, including the host response in bovine respiratory disease and vaccinating to prevent it. To m O e l berg is a ruminant field technical specialist with Diamond V, p rov i d i n g technical and research assis- Tom Oelberg tance, and sales support. He has developed a number of technical advances for dairy, including the TMR Audit resource. Bob Myers s e r ve s d a i r y producers, nutritionists, veterinarians and feed manufa c t u re rs i n Bob Myers Wisconsin as a regional sales manager for Diamond V.

This continuing education tool for tracking and reporting offers more training and support from trusted educational providers than ever. Learn more here: www.dairyadvance.org

March 2018 • PDPW • Dairy’s Bottom Line


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March 2018 • PDPW • Dairy’s Bottom Line

Learning Lounges add to energy Throughout day one and two, 30-minute Learning Lounge Sessions will be presented. The sessions are held in the green, blue or red lounge areas in the Hall of Ideas. Day 1, Wednesday, March 14 10:15 a.m. to 10:45 a.m. Green Lounge: Creating a culture of caring Tom Thibodeau talks about business culture – t h e “ why, what and how” of everything. Producers can Tom fine-tune Thibodeau actions to develop cultures of true caring within their organizations.

Blue Lounge: Your ace to managing cost Mike Hutjens discusses ways to build on key manage ment s t re n g t h s to increase margins. He offers tips for assess- Mike Hutjens ing where cuts can be made without jeopardizing animal health and quality. Red Lounge: Sharpen your mind D r. K e l l e y Donham, veterinarian, teaches the signs of compassion-fatigue and other Kelley Donham physiological risks that rob energy, focus and effectiveness.

12:45 p.m. to 1:15 p.m. Green Lounge: What’s our check-off dollar doing? Chad Vincent, CEO of the Wisconsin Milk Marketing Board, sheds light on how producers’ 15 cents per hun- Chad Vincent dredweight are being used for both the national and Wisconsin check-off investments. Blue Lounge: Dairying in China Zhijun Cao, a C h i n e s e dairy-science professor, delves deeper into how the China dairy

industry is rapidly evolving. He shares his take on the ongoing transformation. Red Lounge: Basics of businesssuccession planning Family-business consultant Nicole Nicole Bettinger Bettinger helps make business-transition decisions and conversations easier; she shares a checklist among other tips and strategies. 1:30 p.m. to 2:00 p.m.

Zhijun Cao


Green Lounge: Grooming the leader within Tom Thibodeau knows how to coach others to grow as leaders who others will follow and respect. He’ll help attendees


March 2018 • PDPW • Dairy’s Bottom Line hone skills that will hold a family and team together through challenging times. Blue Lounge: Make your move against feed-borne pathogens John Goeser discusses how molds, mycotoxins and other feed-borne bacteria form and how prod u c e r s c a n John Goeser manage them. Red Lounge: NUE: Fine-tuning nitrogen management Abby Augarten shares research that shows more nitrogen doesn’t mean more yield. Learn the Abby latest on nitroAugarten gen-use efficiency. Day 2, Thursday, March 15 10 to 10:30 a.m. Green Lounge: Group housing for calves? Dr. Theresa Ollivett, veterinarian, gives attendees five key factors to keep in mind when managing Theresa – or considering Ollivett – raising calves in groups. Blue Lounge: Excess heifers, take action Matt Akins, U W- M a d i so n dairy-management specialist, prompts producers to consider if their heifers are eating Matt Akins at profits. He’ll share the best options for

maximizing replacement stock while staying mindful of costs. Red Lounge: Legal ins and outs of hiring and firing Agricultural attorney Blake Knickelbein helps attendees rise above the jargon of hiring and firing to Blake understand the legal rights of an Knickelbein employer.

PDPW’s Mission Statement PDPW’s mission is to share ideas, solutions, resources and experiences that help dairy producers succeed.

12:30 to 1 p.m. Green Lounge: Mind the gap A l i so n Va n Eenennaam shares that dairy producers are the difference Alison Van between trust and mistrust in Eenennaam the food system. Learn from this well-known scientist how to humanize and connect the science of what dairy producers do. The public needs to know the truth. Blue Lounge: Fatten up your milk check Bill Weiss will give attendees the skinny on the effects of milk composition on a milk check. Learn how to Bill Weiss impact the milk check without adding to cost, time or labor. Red Lounge: Thinking about farmstead marketing? Agricultural program specialist Lois Federman discusses what it takes to provide and sell homestead Lois products. She’ll Federman talk about how to begin and who can answer questions.


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March 2018 • PDPW • Dairy’s Bottom Line

Thrive: keynotes will In the midst of learning and networking, Business Conference attendees will be treated to a handful of opportunities to hear from others who have overcome the odds to lead lives of thriving. Day 1: Wednesday, March 14 Former Green Bay Packer Mark Tauscher serves as conference emcee and keynote speaker. He knows what it’s like to take victory over obstacles. He spent most of his childhood Sundays doing chores with his father on their family farm in Auburndale, Wisconsin, and listening to the calls of Mark Jim Irwin and Max McGee Tauscher on the Packers Radio Network. He learned at a young age success


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only comes before work in the dictionary. He faced one of his first obstacles as he fell behind fellow classmates in reading. With a lot of hard work, determination and a fantastic third-grade teacher, the young Tauscher charged past his first block to become an independent reader and honor student. He went on to play for the Wisconsin Badgers as a walk-on. Tauscher was drafted by the Green Bay Packers in the seventh round; he found himself the starting right tackle his rookie year. Tauscher’s 11-year NFL career will be celebrated in July when he’s inducted into the Packers Hall of Fame. Attendees will learn about the farm kid whose sense of self, fortitude and unique brand of humor helped him defeat unlikely opponents and build a life that thrives far beyond the green turf.

Opening keynote speaker John O’Leary will share his harrowing story of how he survived a massive explosion at nine years old. He defeated the odds despite burns to 100 percent of his body and a less than 1 percent chance of survival that first night. Though months in the John hospital, years of therapy, O’Leary dozens of surgeries and the amputation of all of his fingers still awaited him, he would exemplify the incredible fortitude of the human spirit. O’Leary will present specific takehome messages to attendees at Business Conference, with an emotional story-telling style, unexpected humor and authenticity.


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March 2018 • PDPW • Dairy’s Bottom Line


motivate and teach Mike Boehlje of Purdue University will present “Where there’s challenge, there’s opportunity.” A professor of agricultural-finance courses to graduate and undergraduate students for many years, Boehlje will offer encouraging insight and instill confidence necessary to respond and adjust Mike to today’s volatile times. Boehlje He’ll shed light on world economic growth, domestic and global demand, capital-market and interest-rate trends, international trade and currency values, and more. Day 2: Thursday, March 15 Economist Dan Basse will encourage attendees in his session “Get a grip and

move beyond the dip.” U.S. farm income tumbled 50 percent from its 2013 peak due to expanding agriculture supplies and keen U.S. export competition. With an anticipated bottoming of Dan U.S. farm income in the Basse next two years, Basse will share key points regarding what needs to happen to enter into a more bullish agricultural economy. He’ll review the current macro-economic forces and share what can be expected in the months ahead. Closing keynote speaker Liz Murray will highlight how continuous learning and sheer determination is central to rising above difficult circumstances. Author of “Breaking Night: A Memoir of Forgiveness,

Survival, and My Journey from Homeless to Harvard,” she was born to loving but drug-addicted parents in the Bronx. Mocked in school for her lice-infested hair and dirty clothes, she skipped so Liz many classes she was put Murray into a girls home. At age 15 she landed on the streets as her family life unraveled. She learned to scrape by, foraging for food from dumpsters and riding subways all night to have a warm place to sleep. Determined to escape her situation, she recognized education was key to a new beginning. She earned a scholarship to Harvard University, graduating in 2009. This session is sure to inspire and will provide perspective, hope and a new way of viewing would-be obstacles.











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March 2018 • PDPW • Dairy’s Bottom Line

Four candidates on PDPW board ballot Three PDPW dairy producer members will be elected to seats on the 2018-2019 board of directors during the PDPW Business Conference. In addition to staying current on industry news and events, board members are involved in PDPW programs and committees. They proactively seek leadership opportunities and mentor opportunities on non-PDPW committees in the agricultural industry. Ultimately board members help facilitate the development of programs that bring cutting-edge research, elite training, peer-networking events and hands-on educational opportunities to the dairy industry. This year’s candidates bring different skill sets and ideas from their broad range of experiences. On the 2018 ballot are Janet Clark of Eldorado, Wisconsin, Joe Meyer of Unity, Wisconsin, and incumbents Jay Heeg of Colby, Wisconsin, and Dan Scheider of Freeport, Illinois. Janet Clark and her husband, Travis, joined her family’s dairy, Vision Aire Farms LLC, in 2010 as employees. Her parents,

Roger and Sandy Grade, are currently transitioning ownership to their son, David Grade, and the Clark couple. The dairy consists of 140 registered milking Holsteins and 1,000 acres of Janet owned and rented land. Clark Janet Clark manages the financials and calves. In 2015 and 2016 the farm was awarded the National Milk Quality award from Hoard’s Dairyman. Clark received her bachelor’s degree in agribusiness management from the University of Wisconsin-Platteville and has served in many committee-member and leadership positions. Joe Meyer farms on his family’s multigenerational dairy farm located in north-central Wisconsin. Along with his parents, two older brothers, three nephews and several employees, he manages the daily responsibilities of the dairy and most of the field work. Meyer earned a bachelor’s degree from UW-River Falls and earned graduate



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degrees in animal sciences at the University of Missouri. He has served as president of the Clark County Holstein Breeders Association since January 2015 and is currently the president of Joe the District 4 Holstein AniMeyer mal Breeders. He also served on the District 4 Holstein Animal Breeders sale committee. Incumbent Jay Heeg is a dairy manager and human-resources manager at Heeg Brothers Dairy LLC, which he owns and operates with brothers Mark and Gary. The dairy has 1,000 Holstein cows, raises all its heifers, crops 2,800 acres of corn and alfalfa, and Jay employs 21 full-time workHeeg ers. After graduating from UW-River Falls with a bachelor’s degree in broad-area agriculture and a minor in animal science, he worked for

March 2018 • PDPW • Dairy’s Bottom Line Babson Brothers Company and directed the internship program. He is currently serving on the PDPW board of directors as secretary, in his third year, and represents PDPW on the Wisconsin Beef Council board. Incumbent Dan Scheider is a fifth-generation dairy farmer on both sides of his family. He farms with his parents, Doug and Trish Scheider, and a dedicated team of employees. The team at Scheidairy Farms milks 650 cows and farms 1,100 acres. For the past 10 years they’ve hosted medical students from the University of Illinois-College of Medicine at Rockford for a “No Harm on the Farm” Dan Tour. Dan Scheider graduScheider ated from UW-Platteville. He worked for three years in agribusiness banking in central Wisconsin before returning to the family farm. He currently serves as vice-president on the Stephenson County Farm Bureau Board and represents PDPW on the board of the Dairy Management Incorporated Innovation Center. Ballots can be submitted by mail or at the Business Conference until 1 p.m. March 15. All votes are kept confidential.


Business Conference sessions eligible for continuing-education credits Every session offered during the 2018 PDPW Business Conference is eligible for continuing-education credits through one or more accredited providers.

• Dairy AdvanCE, powered by PDPW, is a program for all dairy farmers and dairy-industry professionals. Visit www.dairyadvance.org for more information.

• The University of Wisconsin-School of Veterinary Medicine is an accredited continuing veterinary medical-education provider. Participants should be aware that some boards have limitations on the number of hours accepted in certain categories

and/or restrictions on certain methods of delivery.

• The American Registry of Professional Animal Scientists provides certification of animal scientists through examination, continuing education and commitment to a code of ethics. Participants should know that limitations and restrictions apply to the number of continuing-education credits that can be obtained. • The Certified Crop Adviser program is one of the professional-certification programs offered by the American Society of Agronomy. Visit www.certifiedcropadvisor.org for more information. Visit pdpw.org for the complete list of sessions and continuing-education credits offered; download the Business Conference flier.



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16 March 2018 • PDPW • Dairy’s Bottom Line

Attendees hear from Chinese dairy experts Dairy-science professor, dairy producer-turnedretailer share insights Attendees at the 2018 PDPW Business Conference will have an unprecedented opportunity to hear from two of the brightest stars in China’s rapidly expanding dairy industry. With the fastest-growing middle class in the world and a booming dairy industry, China has the U.S. dairy community in agreement: it’s critical to pay close attention to its impact on domestic and global dairy trends. Zhijun Cao is assistant dean of China Agricultural University-College of Animal Science and Technology, a dairy-science professor and author of more than 50 peer-reviewed articles.

All students in the program participate in farm-technology and animal-science seminars, domestic and international farm tours, and summer and winter internships. They also take part in the “elite cattlemen challenge,” in which students are organized in a team competition to find and solve key problems on farms. Through the program, Cao has led and built alliances between college and university dairy-science departments worldwide. Zhijun Cao, associate professor and assistant dean of the China Agricultural University-College of Animal Science and Technology, founded the Elite Cattlemen Program in 2011.

He understands the importance of investing in youth and giving them opportunities for practical hands-on work experiences in the industry. In 2011 he founded

the Elite Cattlemen Program to broaden the knowledge base of graduate students and college seniors, and to better prepare them for future careers.

Zhu Li Ke will present a different perspective as a dairy producer who began as the owner of a small dairy farm. He’s currently the owner of several dairies and a food-processing company. A pioneer in the dairy-retail market, he serves as CEO and general manager of China Zhejiang YiMing Food

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March 2018 • PDPW • Dairy’s Bottom Line Company Ltd. Through a span of 25 years he has grown his small family-dairy business into a $150 million operation. Today the food company includes more than 1,400 retail stores. Li Ke revolutionized breakfast for Chinese consumers in his region by introducing “Breakfast for Four,” a concept that incorporates milk, eggs, corn and apples. He created loyal customers by promoting farmfresh milk. His concept of “milk bars” – establishments similar to coffee shops – is also widely popular. Li Ke understands today’s Chinese consumers are interested in nutritious products for their growing families. He recognizes dairy producers need to build trust with the consumer. As a retail processor, he says his aim is to use the best ingredients in the products YiMing Food Company makes and to create an experience customers want to repeat. Consumers in China have made YiMing a household


Attractive packaging is one way YiMing appeals to consumers.

Zhu Li Ke is CEO and general manager of China Zhejiang YiMing Food Company. He began as a dairy producer on a small family farm. He now owns several farms and has revolutionized breakfast for Chinese consumers with the products YiMing Food produces.

name, purchasing milk, yogurt, breakfast sandwiches, bakery items and more from the company – a company started by a dairy farmer with a vision to

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Milk is one of the primary products in the YiMing food line that also includes yogurt, breakfast sandwiches, bakery items and more.



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March 2018 • PDPW • Dairy’s Bottom Line

Register for Youth Leadership Derby Youth from 15 to 18 years old with an interest in dairy will want to register for the 2018 edition of Youth Leadership Derby, scheduled for April 7-8 at Oregon High School in Oregon, Wisconsin. The overnight lock-in event is designed for high school students to explore potential agricultural careers while also experiencing hands-on labs, interactive learning sessions and tours. They will meet other youth who also have an interest in dairy.

This year’s derby will highlight a visit to the Center for Dairy Research, where students will explore food science and dairy-product sensory evaluation. At the University of Wisconsin-Madison, attendees will have the opportunity to dissect udders and lungs with UW-Dairy Science’s Dr. Laura Hernandez and UW-School of Veterinary Medicine’s Dr. Theresa Ollivett. Students will also spend time learning about

farm bugs with entomologist PJ Lietsch, “The Bug Guy.” In addition, attendees will tour Sassy Cow Farm & Creamery. Keynote speakers, discovery forums and an evening comedy performance are all part of the weekend experience. The registration fee includes training materials, tours, transportation and meals. The deadline to register is April 1. Visit www. pdpw.org or call 800-9477379 for more information.

Twin Auger Vertical Mixers Model 1355 Vertical Mixer • For medium to large dairy operations. • Twin, single flighted augers. • Better mixing and processing • Rubber extenders optional. of long fiber material. • Available in truck, trailer or • Side and rear discharge available. stationary. • Mixing capacity of 1150 cu. ft. • Twin auger vertical models available with capacities from • Maximum load weight with 425 to 1300 cu. ft. heavy ration 33,750 lbs.






March 2018 • PDPW • Dairy’s Bottom Line

Preview stage to highlight ongoing dairy research The University of Madison is world-renowned for many reasons. Top among them in the agricultural sector is the research that comes out of the departments of animal and dairy science. For the second year at the PDPW Business Conference, master’s and PhD students will showcase studies currently underway – studies that will impact the entire industry. Day 1: Wednesday, March 14 • 1 0:15 a.m. – “Genomic selection for resistance to bovine respiratory disease in dairy calves using thoracic ultrasound” – presented by Allison Quick, advised by Kent Weigel • 1 0:30 a.m. – “How to take full advantage of big

disjointed data streams on dairy farms” – presented by Di Liang and Hector Delgado, advised by Victor Cabrera • 1 p.m. – “Using remote cameras to measure the behavior and rate of gain in dairy calves” – presented by Joao Dorea, advised by David Combs • 1 :30 p.m. – “Coordinated response of hepatic lipolysis during the transition to lactation in dairy cows” – presented by Henry Holdorf, advised by Heather White • 1:45 p.m. – “The effect of fermented ammoniated condensed whey supplementation on hyperketonemia incidence in transition dairy cows” – presented by Rafael Oliveira, advised by Heather White

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Day 2: Thursday, March 15 • 10 a.m. – “Effects of dietary crude protein on the performance of cows that were paired based on high or low phenotypic milk urea

nitrogen” – presented by Paulina Leterlier, advised by Michel Wattiaux • 10:15 a.m. – “Improving nutritional accuracy and economics in a commercial dairy farm” – presented by Jorge Barrientos, advised by Victor Cabrera and Randy Shaver • 12:30 p.m. – “Lactation performance and methane emissions of Holstein versus Jersey cows fed diets with different fiber levels and forage sources” – presented by Elia Uddin, advised by Michel Wattiaux • 12:45 p.m. – “The effect of ruminal administration of 5-hydroxytryptophan on circulating serotonin in the dairy cow” – presented by Meghan Connelly, advised by Laura Hernandez

March 2018 • PDPW • Dairy’s Bottom Line



Improve relationships in 30 seconds Hank Wagner


trengthening relationships can be as simple as choosing the right words in conversations. I believe each of us can make dramatic improvements in our interactions with others in as few as n i n e wo rd s. That means authentically using a certain set of words, of course, as well as expressing Hank Wagner a p p re c i a t i o n for others. The first of the nine magic words are “I’m sorry.” The influence in this phrase isn’t in the words alone but also by the way they’re said and the body

The words “I’m sorry” aren’t important just because of the words alone, but by the way they’re said and the body language that accompanies them.

language that accompanies them. All words carry an i n h e re n t p owe r wh e t h e r

spoken or written. But by themselves words are relatively insignificant compared to the meaning carried by our accompanying tone of voice, stance,

posture, facial expressions and gestures. Good communicators know healthy conversations go beyond mere words. It’s not the words but the heart condition that’s most important. Saying “I’m sorry” shows you care and it models humility. It’s one of the most effective ways to bring a positive change to a relationship. Good communicators also know not to link an “I’m sorry” with the negative transition word “but.” A sure-fire way to kill an apology is to negate it with a “but.” The great news about routinely using the right words in conversations is that a tense and uncomfortable situation can be diffused in a matter of seconds – and the dynamics of See WAGNER, Page 22

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March 2018 • PDPW • Dairy’s Bottom Line

Will you forgive me?

HOW DOES YOUR HERD RATE? Low SCC under 100K improves milk quality, milk production and profits Decreased production from increased SCC

Linear Score

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2 3 4

50k 100k 200k

0 the goal 0 200 400 400 800

5 6 7 8

400k 800k 1.6M 3.2M

600 800 1000 1200

1200 1600 2000 2400

A 200-cow herd with 200 SCC loses 160,000 lbs. of milk per year. “Results you can count on. We were getting penalized a lot with one million SCC and facing a 20-day SCC deadline. A neighbor dairyman told us ‘Try Immu-Pro -- it works.’ Two weeks later, we dropped to 350. In under 70 days we hit 96. Today we have premiums. Mastitis is now very rare and cows and calves are staying healthy. We are profiting much more Immu-Pro is the way to go.” Craig Pfaff Merrill, WI

SCC 96

Wagner Continued from Page 21

a relationship can completely change. Whether a family member, business partner or colleague, a person can go from feeling hurt, angry and discouraged to feeling at ease, encouraged and happy. The next four words, “Will you forgive me?” make a powerful follow-up phrase to “I’m sorry.” Though often a difficult question to ask because it makes the speaker feel vulnerable, it clears the way for a sense of freedom to all individuals in the relationship. The last three words – and perhaps the most important to not just speak but also to live out

– are “I love you.” These words are more appropriate in some situations than others, but with coworkers and some peers similar but less intimate phrases such as “You matter to me,” “You’re important to me,” “I appreciate you” and “I believe in you” are excellent substitutions. As for family and close friends, you really can’t overuse these words unless your actions don’t match your words. Make it a point to mean what you say in these instances. Nine powerful words can translate into stronger, healthier and completely transformed re l a t i o n s h i ps – a n d t h e approach doesn’t cost a dime. Hank Wagner is a dairy producer and a John Maxwell Team teacher, mentor, speaker and coach. Contact hwagner@frontiernet.net for more information.

March 2018 • PDPW • Dairy’s Bottom Line



March 2018 • PDPW • Dairy’s Bottom Line

Go paperless with the app

Local regulations should be consulted concerning the status of this product in the country of destination. All information only for export outside Europe, USA and Canada.

To have all the PDPW 2018 Business Conference happenings at your fingertips – sessions, speakers, times and sponsor listings – download the conference’s mobile application from an app store. Reminders can be set for specific sessions. Download the CrowdCompass attendee hub app now so when you’re at the Business Conference you can dive right in. • ‌Search for “2018 PDPW Business Conference.” • ‌Enter the event password “dairy2018” when prompted. Or scan this QR code with your smart phone to go directly to the CrowdCompass attendee hub.

Bluegrass band to entertain at Business Conference Business Conference attendees will be treated to Bluegrass music by the Soggy Prairie Boys after the Wednesday-evening dinner. The members of the homegrown Wisconsin group were high school wrestling and FFA buddies. They formed a band in 2002 to play at a Wisconsin FFA Convention. Band members Tom Kazmersak, Kodey J.D. Feiner, Carl Rozas, Kristen Kvalheim and Jim Kvalheim have honed their skills during the past decade, playing at events in and around the Madison and Milwaukee areas in Wisconsin. Included were numerous gigs at Madison’s Cows on the Concourse. Collectively the members sing, harmonize and play a menagerie of bluegrass instruments – including the banjo, fiddle, mandolin, guitar and upright bass. They’ll perform their special brand of music at the dinner and celebration on day one of the conference.

The Soggy Prairie Boys band is a homegrown Wisconsin group; members Tom Kazmersak, Kodey J.D. Feiner, Carl Rozas, Kristen Kvalheim and Jim Kvalheim were high school wrestling and FFA buddies.





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March 2018 • PDPW • Dairy’s Bottom Line



March 2018 • PDPW • Dairy’s Bottom Line

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1st HiDF Silage Hybrids 6 - 1st Place Finishes in 2017 UW Silage Trials

Hybrid HiDF-3188RA HiDF-3290-9 HiDF-3290-9 HiDF-3290-9 HiDF-3197RA HiDF-3197RA HiDF-3197RA HiDF-3290-9 HiDF-3290-9 HiDF-3290-9 HiDF-3188RA HiDF-3099RA EX-11007 EX-11007 HiDF-3605RA HiDF-3605RA EX-11007 HiDF-3605RA HiDF-3413-9 HiDF-3413-9 HiDF-3413-9

Rank 1 of 43 2 of 43 3 of 43 3 of 43 2 of 43 2 of 43 2 of 43 1 of 42 3 of 42 5 of 42 2 of 42 5 of 42 1 of 40 1 of 40 6 of 40 1 of 51 4 of 51 6 of 51 1 of 43 2 of 43 2 of 43

Zone Northern Northern Northern Northern Northern Northern Northern North Central - Early North Central - Early North Central - Early North Central - Early North Central - Early North Central - Late North Central - Late North Central - Late South Central - Early South Central - Early South Central - Early Southern - Late Southern - Late Southern - Late

Location 2-loc avg 2-loc avg 2-loc avg Spooner SPS 2-loc avg Spooner SPI Spooner SPS Valders 2-loc avg 2-loc avg 2-loc avg 2-loc avg 2-loc avg Valders Valders Fond du Lac Fond du Lac 2-loc avg Montfort Arlington 2-loc avg

* Hybrids that performed statistically similar to the highest hybrid in the trial.

110 years and GROWING ©2017 Dairyland Seed Co., Inc. All rights reserved. ®Dairyland Seed and the Dairyland Seed logo are trademarks of The Dow Chemical Company (“Dow”) or an affiliated company of Dow. Dairyland Seed is a seed affiliate of Dow AgroSciences. Data based on 2017 University of Wisconsin corn hybrid performance trials.

* * * * * * * * * * * * * * * * * * * * * *

Result 3,500 Milk/Ton 3,480 Milk/Ton 33,400 Milk/Acre 8.9 Tons/Acre 9.9 Tons/Acre 10.7 Tons/Acre 9.1 Tons/Acre 9.8 Tons/Acre 10.2 Tons/Acre 33,000 Milk/Acre 3,430 Milk/Ton 10.1 Tons/Acre 9.9 Tons/Acre 9.8 Tons/Acre 8.8 Tons/Acre 10.8 Tons/Acre 10.2 Tons/Acre 10.6 Tons/Acre 11.2 Tons/Acre 12.3 Tons/Acre 11.7 Tons/Acre

Contact your local Dairyland Seed district sales manager for more information. KEVIN NAZE Northeast WI (920) 309-0255 --RYAN DURRANT Northcentral WI (715) 467-1770 --BILL GAUSMAN Northwest WI (715) 684-9755 --TREVOR KNUTSON Northwest WI (715) 307-2779 --STEVE VANDENPLAS Eastern WI (920) 366-6322 --BRIAN GRADE Central WI (920) 948-7223 --GARY DVORACEK Western WI (608) 792-7523 --LUKE BIRD Southeast WI (262) 206-4729 --RYAN RIPP Southcentral WI (608) 338-5582 --CASEY MICHEK Southwest WI (608) 739-2878 --CHAD BUTTS Southern WI (608) 290-3191 --www.dairylandseed.com 800.236.0163