Issuu on Google+

A SELF-SUSTAINING MODEL FOR COLLABORATIONS

CO-SCOPE: PROFILE AMBASSADORS AND TARGET MARKET SKILLS AND EXPERIENCE BASED

LOCAL PARTNERSHIPS

CO-DELIVER TAILORED RECRUITMENT

AWARENESS RAISING AND CO-CREATE PROFILE OF COLLABORATORS

PUBLIC SECTOR PARTNERSHIPS CAMPAIGN PARTNERS

COMMUNITY OF Interest

'SQQYRMXMIWSJ-RXIVIWXEVIHI多RIHF]XLIMVGSPPIGXMZIGSRGIVR [MXLXLIVIWSPYXMSRSJETVSFPIQFVMRKMRKXSKIXLIVWXEOILSPHIVW JVSQHMJJIVIRX'SQQYRMXMIWSJ4VEGXMGI

7XEOILSPHIVWIEGLJIIHMRERHHVE[JVSQXLI'SQQYRMX]SJ-RXIVIWXEPPS[MRKMXXSKVS[ERHIZSPZI SZIVXMQI2IX[SVOW7SGMEP`'EVIIVHIZIPSTQIRX`4IIVXSTIIVJIIHFEGO`3RPMRI`*EGIXSJEGI 3TTSVXYRMXMIWXSHIZIPSTTVSKVIWW8VEMRMRK`8EPOW`;SVOWLSTW`7OMPPWERH)\TIVMIRGI)\GLERKIW .SFSTTSVXYRMXMIW`'SRXEGXW`*YXYVIGSPPEFSVEXMSRW`7TIGMEPMWX/RS[PIHKI

CO-DELIVER: TAILORED TARGET MARKET EVENTS

See PUBLIC

MONEY

IN ACTION

CO-CREATE: CAMPAIGN DELIVERY

AWARENESS AND POSITIVE CHANGE - COI IN ACTION

CIRCLE OF INFLUENCE: CREATE AWARENESS AND PEER-TO-PEER RECRUITMENT

CO-DEVELOP: AMBASSADOR TRAINING


The philosophy behind a Community of Interest centered model is the concept of open source platforms. A pragmatic methodology that promotes free redistribution and access to an end product's design and implementation details.

see your own Contribution with a sense of completion

Donations Fund-‐raising and Tax

:Potential  career  progression   :Networks  and  contacts  of  every  kind   :Opportunity  to  play  your  own  role   ǣ ϐŽ—‡…‡–Š‘•‡ƒ”‘—†›‘— :Self  development   :Greater  impact  and  sustained  engagement

public See Collaborators IN

collective  concern  with  the  resolution  of  a  problem,    

over  time.    Networks:  Social  |  Career  development  |  Peer-­‐to-­‐peer  feedback  |  On-­‐line  |  Face-­‐to-­‐face

bringing  together  stakeholders  from  different  

Opportunities  to  develop/progress:  Training  |  Talks  |  Workshops  |  Skills  and  Experience  Exchanges

Communities  of  Practice.

Job  opportunities  |  Contacts  |  Future  collaborations  |  Specialist  Knowledge

Apply transferable Skills and knowledge to keep momentum going

THE TARGET MARKET :Ambassadors  trained  to  recruit  new  ambassadors :Deliver  according  to  skills  and  experience :Ambassadors  and  Collaborators  involved  in  all  areas :Attendance  from  all  Community  of  Interest :Local  Partners  involved

ACTION and reap the rewards

COMMUNICATE THE DEVELOPMENT MODEL

'BIGGER PICTURE' MODEL

COLLABORATOR AT HEART

Circle OF INFLUENCE and WORD OF MOUTH :Peer-­‐to-­‐peer  recruitment :Spreading  the  word  -­‐  creating awareness  at  minimum  cost ǣ‘—‹…ƒ–‹‰–Š‡„‡‡ϐ‹–•‘ˆ the  Community  of  Interest :Self-­‐organising

CO-‐CREATE: CAMPAIGN DELIVERY :At  local  partner  venues :According  to  the  ambassador’s   skills/experience/availability :According  to  peer-­‐to-­‐peer  info  on Collaborator  potential

co-‐delivery SUPPORT:

collaborators

:Potentially  short  term,  minimum commitment :Flexible  roles

'BIGGER PICTURE' MODEL

COLLABORATOR AT HEART

:hopes and fears :cultural probes

:Continuously GROW AND DEVELOP NETWORKS :Allow the 'coI' to evolve

draw upon resources and potential embedded in the 'cop'

:WHAT?

see the potential of being a part of the 'coI'

CO-‐CREATE: FUNCTION and role OF THE 'COI'

}

AMBASSADORS

Stakeholders  each  feed  in  and  draw  from  the  Community  of  Interest  allowing  it  to  grow  and  evolve

EVENTS DESIGNED TO REACH

:Who  has  an  invested  interest? :What  role  would  they  like  to  play? ǣŠ‘•–ƒ†•–‘„‡‡ϐ‹–ˆ”‘–Š‡ ǫ :Who  can  carry  the  idea  forward? :What  experience  can  they  share? :What  skills  can  they  offer? :What  time  can  they  spare?

co-‐create: 'coI' format for maximum benefit

‘—‹–‹‡•‘ˆ –‡”‡•–ƒ”‡†‡ϐ‹‡†„›–Š‡‹”

:WHAT? co-‐deliver: TAILORED

CO-‐CREATE: WITH PARTNERS a Profile of COLLABORATORS

an AMBASSADOR

?

:WHO?

:HOW? CO-‐DEVELOP: TRAIN The AMBASSADORS :With  Campaign  Partners :At  Campaign  Partner  venues ǣ‹–Š…‘Ǧ•…‘’‡•–ƒ‰‡ϐ‹†‹‰• :Developing  transferable  skills :Skills  and  knowledge  exchange :Partners  -­‐  talks/workshops/training :Fund  raising  skills/strategies :Networking  opportunities

COMMUNICATE THE DEVELOPMENT MODEL

:physical prototyping :experience prototyping

:personalisation :mutual exchange

:WHY?

IN ACTION

}

:Face-­‐to-­‐face  introductions  to  Partners :Introduction  to  the  Community  of  Interest

CO-‐CREATE: MAXIMUM IMPACT CHANNELS AND DELIVERY METHODS

Always welcome back

Ambassadors are

Collaborators and

Feed back into 'cOI': experience and Skills gained

MONEY

of ambassador

USCREATES AND PARTNERS co-‐DELIVER TAILORED RECRUITMENT/awareness Raising sessions

of THE COLLABORATOR

COMMUNITY OF Interest

See PUBLIC

based profile

+

:Armed  with  co-­‐scope  research   ǣ’‡…‹ϐ‹…‘Ž‡ƒ† ‘„‡•…”‹’–‹‘ :Using  Uscreates  existing  toolkit

co-‐create initial 'coI ' format for maximum Awareness and reach

Prepare to feed In opportunities And contact info

Public Money

}

:Skills and experience

:HOW?

co-‐create: RE fine profile

: POTENTIALLY SEVERAL LOCAL PARTNERS

:WHAT?

Volunteer  Centres Leisure  Centre Sports  Hall/Gym School/Unit/College Nursery Cultural:  Arts  Centre Museum,  Gallery   Cinema Work  Place Social  Venues Music  Venues... -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ Online:  Facebook Twitter,  Instagram Council  Web  sites...

COMMUNICATE THE DEVELOPMENT MODEL

COLLABORATOR AT HEART

PROFILE:

: COMMUNITY DEVELOPMENT DEPARTMENTS

RESEARCH THE AREA AND THE DEMOGRAPHIC

:WHERE?

community ATTENDANCE

>

PROVIDE PROFILE: CAMPAIGN target market

INVESTORS

SOURCE

: PARTNERS WITH AN INVESTED INTEREST

co-‐SCOPE:

'BIGGER PICTURE' MODEL

:Priority segments :Archetypes of participation

}

>

GOVERNMENT

COMMISSIONING BODY

}

SECTOR > PUBLIC PARTNERSHIP

GOVERNMENT DEPARTMENTS

: SOCIAL IMPACT group USCREATES

:future visioning :process mapping

Refined PROFILE: Target market

COMMUNICATE THE ROLE OF THE COLLABORATORS

COMMUNICATE THE ROLE OF THE COLLABORATORS

}

A SELF-SUSTAINING MODEL FOR COLLABORATIONS


Social Circle Model