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MADELLA SIMONE Portfolio


“All men dream, but not equally. Those who minds wake in the day to find that it was vanit men, for they may act their dreams w


dream by night in the dusty recesses of their ty. But the dreamers of the day are dangerous with open eyes, to make it possible.�


MADELLA SIMONE CV WORK EXPERIENCES Dates : 10/ 2012 - 08 / 2013 Name and address of employer : Ferragni progetti ( Piazza Lodi 1 ) ( Italy ) Type of business or sector : Design - Yachting Occupation or position held : Exterior designer - Renderizer Main activities : Manual sketch, digital sketch, technical drawings, render, photo-retouch, graphic design for brouchure and web site

PERSONAL INFORMATION Name : Madella Simone Address : Via Piave n.9 Levata ( Curtatone ) ( MN ) Italy Telephone : 328-5727405

Dates : 09 / 2012 - 09 / 2012 Name and address of employer : Bonetto design Type of business or sector : Design Occupation or position held : Designer Main activities : Manual sketch, digital sketch

E-mail : madella.simone@gmail.com Work links : http://www.behance.net/madellasimone “ or digit Madella Simone in Google “ Nationality : italian Date of birth : 11 / 05 / 1988

ABOUT ME Great passion for motorcycles, design, boats, future, society, art, books, travels and universe

Dates : 08 / 2007 - 08 / 2009 Name and address of employer : Spark srl exhaust system ( Via dell’industria 6 / 8 - Italy ) Type of business or sector : Metalworker Occupation or position held : Qualified worker Main activities and responsibilities : In charge of : CNC machines, lathe, press, milling cutter


EDUCATION AND TRAINING

WORK SKILLS AND PROGRAMS

Dates : 2009 - 2012

Idea generator Problem solver Marketing research Work in team Team player Adobe Photoshop InDesign Autodesk Showcase Autocad Alias Rhinoceros V-ray for Rhino Bunkspeed Luxion Keyshot Hand sketch Digital sketch

Name and type of organisation providing education : IED ( European Institute of Design ) Turin ( Italy ) Graduated with 97/100 in Motorcycle - Yacht - Train design Skills covered : planning, design studio, marketing research, hand sketch, digital sketch, 3D modelling, 3D rendering Dates : 2002 - 2007 Name and type of organisation providing education : IT IS E. Fermi ( Technical industrial institute ) Skills covered : mechanic, electronics

AWARDS AND PUBBLICATIONS Awards : Special mention at Milleniuma Yacht Award Design 2012 with “ Cronos Yacht “ Pubblications : Various pubblication on magazines as : Barche, Yacht Design,Htrends , Maga zine for You , Yacht Reveue, Technologie etc... Lot pubblication and articles on web sites as : Motoblog, Superyacht design, Like cool, Trend snow, Design you trust, etc...

COMPUTER SKILLS Profound knowledge of Windows system and Office, good knowledge of Mac OS X system

COURSES Autocad 2D at Suzzara ( Italy )

LANGUAGES Italian : mother tongue English : reading skills - good writing skills - good verbal skills - good

SOCIAL SKILLS AND COMPETENCES Living and working with other people, in multicultural environments, in positions where communication is important and situations where teamwork is essential in order to continue to grow and progress.


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THE BLACK LIST 2

MOOBY Bike

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CRONOS YACHT

22 PIAGGIO P.A.M ( thesis )

CHECK ME ON : http://titans88.blogspot.it/ http://www.behance.net/madellasimone

28 TESLA E - MAX

http://www.coroflot.com/madellasimone

34 PUMA Evangelion

http://it.linkedin.com/pub/simone-madella/58/b28/782

40 MODULAR 26 ft 46 PEUGEOT 515 b 52 FUN & SKETCHES 62 OTHER PROJECTS PREVIEWS


MOOBY Bike The MOOBY (a word play on mobility) single-speed bike reimagines the structure of the urban commuter as a paneled, modular system that makes it possible to easily re-skin your ride with personalized graphics. Switch out the side plates to change the color, material and overall look to suite your own unique taste and mood.

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CRONOS Yacht This is a 2011-2012 project, realized by me and Loenzo Berselli, for Millenium Yacht Award Design contest. This project orinate from a reflection focused on a contemporary boating. Nowadays super-polluting and superfast mega yachts are always more popular, witnessing the growing trend to excess (consumption, size, engine). Moreover today boats aren’t just considered are vehicles to navigate or as ways to enjoy the pleasure of sea anymore: thay are becoming luxurious sea-view apartments (most boats remain moored in harbours all the time). These causes discontinuity and incoherence between interiors and exteriors. Basing on these thoughts, we tried to realize something different, beyond the concept of luxurious transport, with the goal to

enough faithful to its tradition, so we decided to get inspiration from a noble boat of the past: the galleon.

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CRONOS Yacht Our goal was to fuse together traditional and innovative concepts in building boats: volumes and architectures of the galleon (paying attention to the partition hull-deck, taking the ship owner’s cabin back to the stern, trying to adapt the role of the quarter to our needs, emphasizing the stern’s highness as a private balcony. In order to reach our aim, we never forget our mantra: the link between perfomance and slowness, supported by the new technologies, rarely installed in modern slow boats. The result of this temporal union is Cronos (from the ancient greek “Chronos”).

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PIAGGIO P.A.M Personal advance mobility (PAM) was realized thanks the participation of the Piaggio design center, and it was designed to meet the nowdays italian’cities needs of safety, innovation, traffic and style . The target are males and females between 20 and 40 years old. At first, safety I decided to put 2 rear wheels to increase traction and grip, without affecting the maneuverability and precision of the vehicle. Using the egg structure I could create something like safety cell (similar to Smart For Two), equipped with 3 airbags to the both of driver’s sides. Thanks to arch structure you can get in the vehicle almost straight, with the option to calibrate seat height. Technology, in this vehicle is used for 3 purposes: help the driver, have appeal for young people and make it almost self-sufficient .


TESLA E-MAX This is a project for 2020’s world. The founding idea is “ man like battery “ ( this is the reason why i decided to give its the Tesla brand ) . Considering that motorbikes field is not advanced in comparison of automotive, phones etc..., I bring other materials by other areas. For example elettroactive polymer instead fork. Being that there’s no fork , I’ve decided to put two enlectric engin in both tire.

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PUMA EVANGELION Puma Evangelion is located in 2050, in which cities are more congested, polluted. World’s population will have less time to spend for sports and activity. This vehicle give a different drive feeling, wherein the driver has a robot drive feeling, and has the illusion to have the max power in his hand.

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MODULAR 26 ft Inspired by LEGO and Ikea, the Modular 26 is a sailboat, stackable in 4 modules. It’s only a style-concept excercise, wich has the aim, to get close young generation, to the sailboat world. With this particular configuration you can buy modules one for one, and you can receive the module thanks the courier. When the summer will be finished, you can disssemble the boat, and you can stock it in your garage.

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PEUGEOT 515 b This is a restyle project of 30’s motorcycle. We are talking about one of my favourite and winner motorbikes ever : Peugeot 515 b . In 1930 it has brought several records of speed and lenght. My aim has been maintain the winning philosophy thanks new materials and electric device ( engine, batteries etc... )

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Some s


skethes


DC CREW Scrambler Few sketches of a DC shoes scrambler proposal.

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SKETCHES Boat Few futuristic racing car sketches.

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SKETCHES Boat Few boat sketches.

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SKETCHES Boat Few canvas

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See al http://www.behance


lso on e.net/madellasimone


BMW TANDEM The results of mixing motrbikes and cars advantages and feelings.

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SANKA Mark b A tribute of one of “ The sky Crawlers’ “ planes.

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“Design cre Culture shap Values determin


eate culture. pes values. nate the future�


MADELLA SIMONE Portfolio


MADELLA SIMONE Portfolio