MEGA TRENDS Spring/Summer 2013 industry.theory.practice
FASHION IS ALWAYS BEING RECYCLED. THE RUNWAY IS CONSTANTLY FULL OF NEWLY INTERPRETED LOOKS FROM THE PAST. THE PAST TWO YEARS HAVE BEEN NO EXCEPTION. MUCH OF WHAT WAS SEEN ON THE RUNWAY FOR SPRING/ SUMMER 2011 AND 2012, HAD INFLUENCE FROM THE 1970’S. THERE WERE MANY LONG FREE-FLOWING DRESSES, SOME WITH PAISLEY PRINTS, AND MOST WITH EARTHY CRUNCHY NATURAL INSPIRED COLORS. NATURALISM AND BACK TO BASICS WERE SEEN DIRECTLY THROUGH, SHEER LONG DRESSES REMINISCENT OF THE “FLOWER CHILD” MOVEMENT IN THE 1970’S. THE OTHER HALF OF WHAT WAS SEEN ON THE RUNWAY TOOK INFLUENCE FROM THE 1950’S, WHICH WAS ALL ABOUT STRUCTURE AND THE HOURGLASS WOMANLY FORM. THERE WERE LOTS OF TINY WAISTS WITH ACCENTUATEDv HIPS. IT SEEMS ONLY NATURAL THAT SPRING/SUMMER 2013, WE WILL MEET IN THE MIDDLE TO CAPTURE THE FASHION OF THE 1960’S IN NEW AND REMODELED WAY.
TAILORING AND STRUCTURE SHEER
TREND: The Polished Presidential trend resorts back to the prim and proper lady like silhouettes of the 1960â€™s. It is an effortless and timeless look that enhances the female figure. Full skirts and chic suits make for an extravagant entrance in any room.
DRIVERS: The U.S. presidential election of 2012 will shed a lot of light on the new First Lady. This will be the main driver of this trend. With all of the American pride that will echo across the country during the election period, women want to imitate that high class presidential look of the First Lady.
MANIFESTATIONS: Consumers are interested in a more feminine shape as more and more hourglass shapes are being shown on the runway. Many American consumers are not â€œTwiggy thinâ€? anymore. Consumers are spending more time looking for the right apparel to suit their body type. These classic silhouettes are an easy way to show of your curves.
STYLE STORY: Key elements are feminine suits, oversize buttons, sophisticated hat-wear, full skirts, gloves, and large sunglasses.
FABRIC STORY: The fabrics for this trend consist of soft silk for an evening look, fresh linen for a day time look, elegant tweed and prim polyester/cotton blends for superb suiting material.
TREND: The Space Cadet trend is nostalgic of the space age that occurred in the 1960â€™s. It is futuristic and free flowing out of this world. Bold materials and structural shapes are sure to show off, not only a fashion forward sense, but a sense for the new and revolutionary.
DRIVERS: The recent shutdown of the NASA shuttle program will drive this nostalgic trend into popularity. Interest in technological advancements and space alternatives continues to be important in the current and upcoming world.
MANIFESTATIONS: Consumers are interested in being fashion forward and enjoy the attention they receive for being “ahead of the times.”
STYLE STORY: Key elements are sharp and sleek shapes, geometric structure, chain mail, metal, metallics, and spacey head-wear.
COLOR STORY: STAR LIGHT
FABRIC STORY: The fabrics for this trend are stiff patent leather for structure, metal for mail, malleable jersey and polyester for softer part of garments.
MOD ME UP
TREND: The Mod Me Up trend is reminiscent of the Mod movement of the 1960â€™s. It is young, geometric, and colorful. The daring mix of prints and patterns are sure to be eye catching.
DRIVERS: Drivers for this trend are those of the rebellious youths pushing the envelope and pushing the limits. It is those who want adopt bold coloring and geometric shapes that will drive this trend into popularity.
MANIFESTATIONS: The Mod trend originated in London in the 1960’s from the “amphetamine-fueled-all-night-dancing” at discotecas. The term “Mod” was used to describe what was popular and fashionable at the time. Young consumers have always strived to popular and in fashion. The Mod trend will certainly succeed with the endeavor of eager youths to be hip and modern.
STYLE STORY: Key elements are short shift dresses, color blocking, fabric blocking, geometric shapes and patterns, cut outs, bold colors, layers, and stripes.
COLOR STORY: NUDE KISS
FABRIC STORY: The fabrics for this trend are stretchy spandex for mini skirts and tight dresses, sheer chiffon for color and cut outs, pretty polyester for shift dresses, and jersey for fabric blocking.
SOURCES: GOOGLE/IMAGES.COM PINTEREST.COM STYLE.COM THE SATORIALIST..COM WIKIPEDIA.COM WEHEARTIT.COM WGSN.COM