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During the early 1960’s Donald Judd started creating his own sculptures-boxes, ramps, and open geometric objects. His cubic and rectangular works were what established him as a leader in the minimal art movement. None of his pieces of art have a name they are all “untitled.” I think that this adds to the simplicity of his work, and another main reason that he was a leader in the minimal art movement. Judd’s goals were to get rid of art from the abstract expressionists to create pieces that are free from emotion, and to make objects that are able to stand on their own, and create it into something more. To accomplish these goals Judd created art pieces that consisted of a single or repeated geometric forms that were usually made out of some type of metal. Judd’s work has been criticized for “lacking content.” The simplicity of his art which is why it is considered to be in the minimalist movement. All of Judd’s work stands directly on the floor which is not like traditional sculpture. In his work he combined the use of industrialized materials (Iron, steel, plastic, and plexiglass.) He did this to give his work more of an impersonal factory appeal. Judd then started to have solo shows at many museums and galleries such as the Leo Castelli gallery, the Paula Cooper gallery, and the Whitney Museum of American art, all of which were in New York City. One of his most popular works was created in the 1990s, and is untitled like most of his work. This piece has nine, blue, thick rectangular pieces hung on a wall to resemble a ladder. This piece is made up of steel, aluminum, and plexiglass. The use of the different materials allow for a different looks from the sides to the center of the rectangular pieces. I chose to create one of my dress forms off of this piece of art because I really liked that it looked like a

fancy ladder. The piece it very simple, but my eyes were instantly drawn to it because of that reason. I chose to create my second dress form off of the multicolored box because I thought it fit perfectly in a children’s clothing display. All of the colors used in it just remind me of children, and I think of children’s clothes to be fun and colorful just like this piece of art. This piece of art is very minimalistic, but more colorful than most of his work.


Dress Form 1:

“Untitled” -1990

Materials: Steel Aluminum and Plexiglass 

Retailer 1: Nordstrom Target Customer: More fashionable middle/upper class The design of my bust from is appropriate for Nordstrom because Nordstrom has more high end expensive/ designer clothes that usually are shown with a really cool artistic display. Nordstrom’s target market also cares more about items being displayed well than someone who is only going to shop to find good deals. Nordstrom stores are also known for having pretty eye catching and artistic displays. The display prop is appropriate for this display because it gives the customers a place to sit down, rest for a little bit, and then maybe continue shopping. The bench goes along with Donald Judd’s minimalist art because the bench is very simple, and only one color.

Dress Form 2:  

Childrens Dress Form

Material: Colored Plastic

Retailer 2: Gap Kids

Target Customer: The target customer is a middle class mom or dad that is shopping for their child. The design of my bust form is appropriate for Gap kids because it fits the kids clothing that is sold there. The interior of the store is very colorful with all of the different colors for kids clothing the multicolored bust form would add to the colorful interior. The bust form does not need to be as artistic or abstract as the Nordstrom bust form because it is a kids store that is more casual. The display prop is appropriate for Gap Kids because if a child is shopping with their parents they could sit down in the chair with maybe some toys or books and the parents can shop and not have to worry about their child being bored. It also goes along with Donald Judd's minimalist art because it is a very simple chair.

Works Cited Christopher. “JUDD, DONALD CLARENCE.” ​LONG, CHRISTOPHER​, 15 June 2010,

“Donald Judd Furniture.” ​Donald Judd Furniture​,

“Donald Judd .” ​Don Judd​,

Visual merchandising project 2  
Visual merchandising project 2