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‘Tis the Season to be Jolly! 5 reasons to choose Selfridges&Co this Christmas... This is London, even better this is Oxford Circus, and where better to go to feel to feel the festive fun than right here at Selfridges-the world’s best department store! Be dazzled by the lights and mesmerised by the holiday offers. Feel alive as you get swept up amongst the hustle and bustle as this city and store prepare for what can only be described as the most wonderful time of the year.

SHOP ‘TIL YOU DROP 4 floors + over 3000 brands + 7 unique and wonderful departments = A Shoppers Paradise! It is officially December which means the countdown has now begun, which also means this is usually the perfect time to...panic, until now. Your Christmas shopping marathon could not be made easier than by coming in store this season. You have the material world at you feet once you step inside our retail heaven. If you are looking to turn your home into Santa's grotto then look no further, as our luxury Christmas decoration department cannot be beaten. If you need to get that special something for a loved one, we have what you need! And if you just cannot live without that new, show stopping outfit then you‟re in the right is party season after all! The best part is when it comes to budgeting, you can decide by choosing from one of our many brands, starting with high-street favourites such as Topshop, middle of the road gems like Pauls Boutique and of course that must have, little bit of luxury with couture designers such as Christian Louboutin and Alexandra McQueen who will be sure to brighten up any winter evening.

TIME TO INDULGE The swimsuits have been put away and the chunky knits are out so we can all sit back, relax, and INDULGE without that guilty feeling, and where better to do it than in one of Selfridges 16, yes you read correctly....16 restaurants, bars and cafes! Spread across all four floors there is a delectable treat round every corner; whether you want to treat yourself to a cheeky glass of champers at HIX Champagne and Caviar bar or simply give in to temptation with a hot to serve Krispy Kreme Donut it is all here and it‟s just for you. Don‟t miss out on the amazing deals Selfridges have to offer on their Christmas beverages this year, you can save £10 on Veuve Clicquot and up to £15 on selected wines and spirits; or why not get the limited edition white Absolute Vodka sold only at Selfridges for your own festive fun or as a perfect pressie, either way, be sure to make this Christmas a very merry one, you know you want to.

MAGICAL MOMENTS If shopping is not what you are after, and instead just need a reminder of why we all love this time of year so much, then of course Selfridges has just the thing you need...journey over ice-capped bridges, visit the Wish Fairy and play in real snow as you start your trip to Santa's Winter Wonderland. Be careful to watch out for Jack Frost before you enter Santa's spectacular ice-grotto and dodge snowballs from the Cheeky Snowman on the way out. Become a child again and remember the magic that Christmas brings! Every child will receive a special gift and your magical moments will be captured with professional photography and will be available upon exit. This dazzling experience will be open until 24th December, so make sure you don‟t miss out.

BE BEAUTIFUL It is time to show off the beautiful new you so come and join our experts for the beauty event of the season on Thursday 1 December from 6pm to 9pm in store. Experience a personal consultation with a beauty professional, as they share their knowledge of this season's must-have exclusive Selfridges white Christmas products, and discover the key looks and trends for the upcoming party season. You might even pick up some gifting inspiration along the way. What better time to spoil yourself with a glass of bubbly, exclusive promotions and treatments. Tickets are £10 and are redeemable against purchase on the evening. Just think, New Year, New You! What better way to head into 2012 than by looking absolutely B.E.A.UUUUTIFUL!

SPREAD THE WORD If you are one of those people that finds yourself strangely organised for this time of year; your presents have been bought, your food ordered for delivery, your alcohol supplies overflowing for the festivities ahead then well done! But now it‟s time to Spread the word, it is your job to tell everyone you know; friends, family, colleagues and neighbours to come down and see the famous Christmas at Selfridges window displays! The store is making history by launching a revolutionary window display for its 2011 Christmas season. Epitomising this year‟s White Christmas theme, the Oxford Street windows create a true winter wonderland in the heart of the capital. As if this feast for the eyes wasn‟t enough, the windows will also bring music to your ears. Each pane is transformed into an enchanting, oversized music box, some playing re-engineered carols whilst others provide eerie, magical sounds to evoke the feeling of a „crystal clear Christmas‟. Admirers are encouraged to play around with the windows as each pane is equipped with a state-of-the-art touch-screen wind-up system to control the track. So what are you waiting for, spread the news and get everyone down to Selfridges to be immersed in festive tunes, because everyone deserves a true White Christmas experience!

What our customers have to say If you haven‟t already been convinced that Selfridges is in fact the BEST store of its type then here is just an extra nudge. We interviewed London College of Fashion student and Selfridges lover Charlotte Butler to find out what exactly it is about Selfridges she loves so much! How often do you come to the store? “Literally like every day, I think I‟m obsessed!” What is it about the store that you love so much? “What is there not to love, clothes and food the perfect combination! Also it‟s good for me to keep up to date with the fashion that‟s in the stores for my degree and Selfridges is the best place for that.” Would you recommend the store to people of all ages or just students? “Oh definitely all ages there is something for everyone, even your dog!” What is your favourite part of Selfridges? “PINKBERRY!” (for people who don‟t already know Pinkberry is frozen yoghurt phenomenon that‟s hit Selfridges-a must if you can‟t resist a brain freeze!) What do you think about Selfridges White Christmas theme this year? “It is truly spectacular, really magical; I even got my mum to come and stay with me at university just so we could go there and see all the pretty lights and decorations.”

So there you have it! DO it the right way and DO it the Selfridges way. By Madeleine Heal


Written geature piece for a potential Selfridges in store magazine.

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