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23 | THE VOICE JUNE 28 - JULY 4, 2012

POSTER BATTLE

Keyshia Cole V Beyoncé STILL SOLID

So Solid Crew rock the O2!

JAMAL EDWARDS EDWARDS Empire state of mind


24  THE VOICE MARCH 28 - APRIL 3, 2013

DADDY’S GIRLS

Where would some of us be without our dads? Here, a selection of celeb fathers show off the special women in their lives 1

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Idris Elba with daughter Isan

Russell Simmons with daughters Aoki Lee and Ming Lee

Jamie Foxx with daughter Corrine

Will Smith with daughter Willow

Barack Obama with daughters Malia and Sasha

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Jay-Z and daughter Blue Ivy

Seal and daughter Lou Samuel

Simon Webbe with daughter Alana

Ludacris and daughter Karma

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Eddie Murphy with daughters Bria and Shayne

Lil Wayne and daughter Reginae Carter

Denzel Washington with daughter Olivia

Muhammad Ali and daughter Laila

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Ashley Walters and daughter Paris

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Thierry Henry with daughter Téa

Rosina St James FOR THE past few years, Rosina has spent much of her spare time mentoring young Londoners, including a prison inmate currently serving a sixyear sentence. The 21-year-old telephones her mentee once a week and is one of only a handful of people who visits him regularly. “I am determined to use my freedom to prevent others losing theirs over and over again,” she said. The LSE African and Caribbean Society President is also the current Vice Chair of the British Youth Council, oversee-

ing the needs of over 200 member organisations including Unicef UK, The Prince’s Trust and all the regional Youth Councils across the country. Her passion for politics has earned her an appearance on BBC Breakfast, where she was invited to discuss the findings of a report compiled in partnership with the Department for Health on the visibility of nurses in schools. As co-founder of social enterprise The Inner Attitude, Rosina has worked to build the self-confidence of dozens of young women in inner city London since 2007.

www.rarerecruitment.co.uk

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Tyrese and daughter Shayla

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Richard Williams with daughters Venus and Serena


youngvoicesmagazine

@youngvoicesmag

MARCH 28 - APRIL 3, 2013 THE VOICE  25

www.voice-online.co.uk/entertainment

Entrepreneur Jamal Edwards talks to YV’s Dionne Grant about moving into acting, the future of SB.TV and learning the art of self-belief

A

T 22, he's reportedly worth £6m, owns 100 per cent of his company and can list fellow business mogul Richard Branson as a friend, but for SB.TV founder Jamal Edwards the recipe's simple. “Self-belief is the main ingredient,” he says. “I'm a rebel at heart. When people say 'no' I do it anyway because I know I can. That's why self-belief is so important. Of course I get worried when I launch something new. I wonder if it will connect with my audience, but it's important not to dwell on that and go full steam ahead.” It's this defiant mantra that has seen the media mogul go from a humble fashion shop assistant to the CEO of the UK's leading online youth broadcaster. Dubbed the 'Simon Cowell of grime music', Jamal founded SB.TV, named after his rapping moniker Smokey Barz, in 2006 as a platform to push the UK

grime scene. The online channel, which also hosts lifestyle interviews and event coverage, now boasts over 130 million YouTube hits, 215,000 channel subscribers and is arguably the place to be if you're an aspiring or established act. In 2011, the channel was taken to new heights after Jamal's incredible 'rags to riches' journey was featured in a prime-time advert for Google Chrome. Sandwiched between segments of the popular ITV 1 show, The X Factor, the businessman's meteoric rise was documented for all to see. Close to one million people googled ‘Jamal Edwards’ following its airing and the subsequent traffic surge crashed the SB.TV website. “That has to be one of my career highlights,” the west Londoner, who earlier this year signed a deal with Sony RCA making him CEO of his own music company, Just Jam Records, says. “The advert was broadcast

when [boy band] One Direction performed on The X Factor, which was great. It was all over the TV and that was a big moment for me. At the time Justin Bieber and Lady Gaga were the only ones to have done one, so I was in good company.” His story is inspirational enough to awaken hope in any pessimist but, according to the astute businessman we’ve only read the first chapter. Jamal is keen to keep evolving, recently adding a fashion and comedy channel to his already impressive portfolio. “I know I started in music, but I've branched into comedy and fashion now. People will ask, 'What makes you think you're going to do it? And I'll be like, 'why not?' I'll apply the same mentality that I apply to music and replicate it in other areas and hopefully build those as strong as the music channel.” More recently, he stepped out

from behind his beloved SB.TV camera and in front of another when he made his acting debut in online drama, Steffi. The series, based on bestselling novel The Overnight Fame of Steffi McBride by Andrew Croft, also stars Sugababe Jade Ewen and Jasmine Breinburg, who had a starring role in last year's Olympic opening ceremony. Taking on the role of Pete, a “laid-back and funny” character, which he describes as “like me in real life”, Jamal plays the love interest of the lead protagonist. “[The role] is pretty cool. It's not like someone acting like a bad man, it just seemed right.”. He admits that he was nervous about how his new venture would be received by his army of fans, who are only used to seeing the mogul starring in adverts and cameos in music videos as himself. “At first I was like, 'What am I doing? But in the end I just did it. As long as I've known myself, I have never given up on opportunities, I just take them. Plus, it's another thing I can tick off my bucket list.” Calling on the help of his singing star mother Brenda Edwards, who many will remember from the second series of The X Factor in 2005 and currently starring in West End musical We Will Rock You, Jamal learned many valuable tricks of the trade. “My mum was great. She helped me get the character

right. We'd practice minutes before she was due on stage. She'd take my script away and make me recite my lines to her. She also told me to record my lines and play them over and over again.” Steffi was broadcast on YouTube channel ThisIsDrama on March 15 and a relieved Jamal says he was inundated with positive feedback. “I had a lot of people say, 'I didn't know you could act.' I haven't had any bad comments yet.” On how he generally deals with the not-so-nice remarks, he merely points out, “I know for all of the positive feedback I get, if I can't take negative feedback, there's no point in looking at the positive. It's not a perfect world out there.” Although he hasn't ruled out future acting roles, Jamal says his new-found vocation will not

SO SOLID:

The south London garage collective played to a sold-out audience at London’s IndigO2

take over from his duties at SB.TV, which he says is and will always be his “main concern”. “Everything else is just secondary,” he affirms. He vows to use the popular platform to inspire the younger generation, recently joining forces with Channel 4 to offer a 12-month paid apprenticeship at SB.TV. Jamal, who recently returned from an “eye-opening” visit to South Africa for Comic Relief, adds: “There are so many young people out there who are finding it hard to find work. Anything I can do to help young people out, I'll do.” And when all is said and done, what does he want to be remembered for? “I want them to say 'he always believed in himself'” To watch episodes of Steffi, visit: www.youtube.com/thisisdrama Follow @JamalEdwards on Twitter

BEYONCE:

The former Destiny’s Child star has been confirmed as the new face of H&M’s summer range

OR BUSTED? F F U B

Dear Kat,

I recently broke up with my boyfriend and I’m finding it hard to get over him. We were together for eight years and split because the arguments had started becoming a daily thing. He says he has moved on and is in love with someone else, which hurts as I thought we’d always get back together. Throughout our relationship, he always gave 110 per cent and I admit that my love didn’t always match his, but that’s all a part of maturing. I don’t want to disrespect his new relationship, but I’m having trouble letting him go. What should I do? Toni, 19

WRETCH 32:

The UK rapper was left fuming after he was refused entry into the So Solid Crew reunion show at London’s IndigO2

Hi Toni,

Welcome to adulthood, my dear. Break-ups are tough. I can’t and won’t dress it up as anything different. I’ve been there so can confidently assure you that it gets easier. I guess what compounds your situation is that you were in a relationship with your ex for so long therefore your loss is always going to feel greater. Don’t get caught up in what your ex is saying about moving on and being “in love”. You said you’ve recently broken up, so I doubt he’s found love so soon after losing you. Don’t let his words torture you. As clichéd as it sounds, if you’re meant to be with this guy, everything will work itself out and you will be. In the meantime, concentrate on you. Go out with friends, take a trip to the spa – even go on dates. There’s nothing more attractive than a woman who is happy and confident.

BUFF

BUFF

BOBBY BROWN:

The singer’s 55-day stay in prison was reduced to nine hours after he was released because of “overcrowding”

TWEET OF THE WEEK Like fellow rapper Wretch 32, north London’s Skepta was also refused entry into the So Solid Crew’s reunion show. He didn’t let the incident slide by quietly

LANCE GROSS : Sexy, slick, tr endy

“Police have said I'm not allowed in the venue because I might bring gang members but nobody said this until I got to the door.”

JENNIFER H UDSON: Simple, effort less, chic Skepta


TIA MOWRY-HARDRICT

26  THE VOICE MARCH 28 - APRIL 3, 2013

LE T T A B R E T POS EYONCÉ

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KEYSHIA C

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Young Voices Jamal Edwards Edition