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SMOKED & MARINATED


SMOKED & MARINATED


LERØY SEAFOOD GROUP

The Lerøy Seafood Group can trace its roots back to 1899, when a Norwegian fisherman – Ole Mikkel Lerøen, started selling live fish at the famous Bergen fish market. This was fish he either had caught himself or had bought from other fishermen. The fish were towed to the market in a basket behind Ole Mikkel Lerøen`s rowing boat, a journey that could take between 6 and 12 hours, depending on prevailing winds and currents. Up to 1997, the Group was a traditional family company. In 1997, a private placing with financial investors was carried out for the first time. With this placing

in 1997, the company was reorganised as a public limited company. The company was listed on the Oslo exchange in June 2002. The availability of capital has been essential in the Group`s development from a seafood exporter, to a wholly integrated seafood group. Since 1999, the Group has acquired substantial interests in various domestic and international enterprises. In 2002 Lerøy Seafood Group acquired Lerøy Smögen, Lerøy Fossen in 2006.

LERØY HISTORY 2004 Investment in Fish Cut France

1939 Hallvard Lerøy Sr. and Elias Fjellstad establisheds what today has become one of the Group´s principal companies, Hallvard Lerøy AS

2002 Listing on the Oslo Stock Exchange and investment in the value added processin company, Lerøy Smøgen Seafood AS in S

1999 Investement in Hydrotech Group AS

1899

1939

1997

1999

2001 2002

1997 The current Group model is established 1899 Ole Mikkel Lerøen started selling live fish on the Bergen fish market

2003

2001 Investment in Scottish Seafarms Ltd. and distribution in Sweden

2003 Acquisition of Le


Norway Farming/Dist. & Sales

Sweden Dist. & Sales

Finland Dist. & Sales

Japan Dist. & Sales China Dist. & Sales

Scotland/Shetland Farming/Dist. & Sales France Dist. & Sales

North America Dist. & Sales

Turkey Dist. & Sales

Portugal Dist. & Sales

Chile

Lerøy Seafood Group is one of the world`s largest suppliers of seafood, and the ocean and its resources constitute the very foundation of our business. We ensure that these resources are being responsibly and sustainably managed. Our environmental guidelines not only demand that we comply with all public requirements, but also that we contribute to the development

of our industry by making our activities more environmentally friendly. Lerøy is a fully integrated company in charge of production, sales and distribution. We offer our customers high quality products, delivered regularly in a cost efficient way.

FULLY INTEGRATED VALUE CHAIN

2005 Acquisition of Lerøy Aurora AS and Laksefjord AS. Partnership with Alarko Holding in Turkey. Investement in distribution in Norway. Establishment of Lerøy Sjømatgruppen 2007 Purchase of 100% shares in Lerøy Vest AS

ng Sweden

2004

erøy Midnor AS

2005

2006

2007

2006 Acquisition of Lerøy Fossen AS, Bjørsvik Settefisk AS, purchase of remaining 61% in Lerøy Hydrotech AS

2010 Purchase of 50.7% of shares in Sjøtroll Havbruk AS

2010

2011

2011 Purchase of 68% of distribution company Jokisen Eväät Oy in Finland

2012

2012 1.865 LSG employees at the beginning of 2012

2012 Purchase of 50,11% in Rode Beheer BV Group


LERØY FOSSEN

Smoked and Marinated Rainbow Trout and Salmon Lerøy Fossen is situated at Valestrandsfossen, 40 minutes from Bergen, Norway. Lerøy Fossen has a history that stretches back to the 1970`s.

The processing is based on old traditions and modern technology. To achieve an efficient production, and to ensure a constant products quality, Lerøy Fossen is very conscious of the balance between modern equipment and good traditional craftsmanship. For smoked salmon and salmon trout, fillets are dry salted with a mixture of salt and sugar. The salt gives flavour and shelf-life, while the sugar balances the salty taste of the fish. Lerøy Fossen is a fully integrated smoke house. The Rainbow Trout is farmed only minutes from the plant which maximizes the welfare of the fish. Lerøy Fossen offers hot smoked, cold smoked and marinated products. Utilizing local wood, the dark alder, we create a unique taste. Lerøy Fossen offers a wide range of smoked salmon trout (Oncorhynchus mykiss) also known as Steelhead or Fjord salmon in addition to smoked salmon (Salmo salar). Lerøy Fossen has a capacity of approx 2200 MT of smoked products annually.

Fossen

Certifications:


Facility

• Largest smokerie for salmon trout in Norway – 2200 MT/YR • Modern equipment • Strong position held HoReCa segment • Environmentally friendly production • Certifications: HACCP, BRC and Kosher

Production

• Traditional dry salting • High-end quality • Selection of the best raw material for smoking (breeding, egg selection, feed, location and size) • Stronger colour compared to regular salmon trout • Traceability systems • Freezing method: Tunnel • Smoking method: Friction by local dark older • Cutting: whole, sliced, cuts

Nutritional Benefits

• Atlantic Salmon (Salmo salar), Rainbow Trout (Oncorhynchus mykiss) – High in Omega 3 fatty acids and protein – Low in saturated fat – Contains essential vitamins (D,E,B12 and minerals (lodine and selenium)) • No hormones or GM

Profile

• Food safety/Fish welfare/Environment • Traceability: Full traceability from roe to plate • Marine and vegetable oils and protein from certified and sustainable sources • Common name: Rainbow Trout, Steelhead, Fjord Salmon (Oncorhynchus mykiss) and Atlantic Salmon (Salmo salar) • Availability: Year around


COLD SMOKED


COLD SMOKED

RAINBOW TROUT COLD SMOKED (ONCORHYNCHUS MYKISS) Weight: 250 gr./500 gr. Storage: Fresh/Frozen Shelf life: 30 days/12 months Salting: Dry Product features: Presliced, Skin off Producer: Lerøy Fossen

RAINBOW TROUT COLD SMOKED (ONCORHYNCHUS MYKISS) Weight: 1000 gr./ 0.9 – 1.2 kg Storage: Fresh/Frozen Shelf life: 30 days/12 months Salting: Dry Product features: Presliced, Skin off Producer: Lerøy Fossen

RAINBOW TROUT COLD SMOKED (ONCORHYNCHUS MYKISS) Weight: 0.9 – 1.5 kg Storage: Fresh/Frozen Shelf life: 30 days/12 months Salting: Dry Product features: Whole filet, Skin on Producer: Lerøy Fossen


COLD SMOKED

SALMON

COLD SMOKED (SALMO SALAR) Weight: 250 gr./500 gr. Storage: Fresh/Frozen Shelf life: 30 days/12 months Salting: Dry salted Product features: Presliced, Skin off Producer: Lerøy Fossen

SALMON

COLD SMOKED (SALMO SALAR) Weight: 1000 gr./0.9 – 1.2 kg Storage: Fresh/Frozen Shelf life: 30 days/12 months Salting: Dry salted Product features: Presliced, Skin off Producer: Lerøy Fossen

SALMON COLD SMOKED (SALMO SALAR) Weight: 0.9 – 1.2 kg Storage: Fresh/Frozen Shelf life: 30 days/12 months Salting: Dry Product features: Whole filet, Trimmed, Skin off Producer: Lerøy Fossen


COLD SMOKED

RAINBOW TROUT SECOND GRADE COLD SMOKED (ONCORHYNCHUS MYKISS) Weight: 1000 gr Storage: Frozen Shelf life: 12 months Salting: Dry Product features: Presliced, Skin off Producer: Lerøy Fossen

RAINBOW TROUT CUTS COLD SMOKED (ONCORHYNCHUS MYKISS) Weight: 0.2/0.5/1.0 /2.0/5.0 kg Storage: Fresh/Frozen Shelf life: 30 days/12 months Salting: Dry Product features: Cuts, Skin off Producer: Lerøy Fossen


HOT SMOKED


HOT SMOKED

RAINBOW TROUT ROLL HOT SMOKED (ONCORHYNCHUS MYKISS) Weight: 1,5 kg – 4.5 kg Storage: Fresh/Frozen Shelf life: 21 days/9 months Salting: Dry Product features: Whole sausage Producer: Lerøy Fossen

RAINBOW TROUT HOT SMOKED (ONCORHYNCHUS MYKISS) Weight: 500 gr./1000 gr. Storage: Fresh/Frozen Shelf life: 21 days/9 months Salting: Mixed spices Product features: Bits & pieces, Skin on Producer: Lerøy Fossen

RAINBOW TROUT HOT SMOKED (ONCORHYNCHUS MYKISS) Weight: 200 gr. Storage: Fresh/Frozen Shelf life: 21 days/9 months Salting: Mixed spices Product features: Bits & pieces, Skin off Producer: Lerøy Fossen


MARINATED


MARINATED RAINBOW TROUT MARINATED (ONCORHYNCHUS MYKISS) Weight: 250 gr./500 gr. Storage: Fresh/Frozen Shelf life: 21 days/9 months Salting: Dry Product features: Presliced, Skin off Producer: Lerøy Fossen

RAINBOW TROUT MARINATED (ONCORHYNCHUS MYKISS) Weight: 1000 gr./0.9 – 1.2 kg Storage: Fresh/Frozen Shelf life: 21 days/9 months Salting: Dry Product features: Presliced, Skin off Producer: Lerøy Fossen

SALMON MARINATED (SALMO SALAR) Weight: 250 gr./500 gr. Storage: Fresh/Frozen Shelf life: 21 days/9 months Salting: Dry Product features: Presliced, Skin off Producer: Lerøy Fossen

SALMON MARINATED (SALMO SALAR) Weight: 1000 gr. 0.9 – 1.2kg Storage: Fresh/Frozen Shelf life: 21 days/9 months Salting: Dry Product features: Presliced, Skin off Producer: Lerøy Fossen


SMOKED & MARINATED


SMOKED & MARINATED

Produced by Hallvard Lerøy AS For consumer information, contact: Hallvard Lerøy AS, N5020 Bergen, Norway www.leroy.no


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