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Mackenzie Hough While going to Flagler over the past years I have grown and become very seasoned with graphic design and its ins and outs. I have come to realize what kind of person I have to become in this business. Being responsible, on time, to take pride in your work, always be open to new ideas are just a few the characteristics I have developed over the years. One of the most recent thing is have learn is to understand your limits and play to your strengths. My strengths are now presented to you now in this book. Please enjoy.


CONTENT JACKSONVILLE RUSH SIMPLY DESSERT BY EVELYN SIXTH FLOOR MUSEUM AT DALEY P"ZA PEACEPASSERS.ORG ANALOG WINTER COLLECTION CHA-CHING IPHONE APP TREATY PARK WAYFINDING WINECEL"R.NET LUXE INTERIOR DESIGN MAGAZINE JACKSONVILLE JAGUARS REVENUE


JACKSONVILLE RUSH Jacksonville Rush is a fictional professional soccer team based out of Jacksonville. The Rush identity was developed to connect with the community using symbols that they are use to seeing and can identify with. The colors were chosen to be extremely contrasting and vibrant to stand out to of the crowd, this same idea was applied to the logo as well but in opposed to the colors the symbols and shapes are ones that are associated with soccer. The idea behind this was to stand out as a brand but still be associated with the sport in an instant.


Blah Blah Blah


stock holder gift basket


scarf design in gift basket


player information booklet


j

14

n v o ill s k e c a

14 rush

t-shirt design


SIMPLY DESSERT Simply Dessert by Evelyn is a identity that was developed so that the barnd would immediately associated with desserts. The company’s color scheme was chosen so that the viewer would connect the product with passion and love for desserts which this company holds so dear to their heart. The type faces were chosen to bring a more elegant tone to the identity to show maturity this product contains.


Blah Blah Blah


packaging design


package design with business cards


business cards


THE SIXTH FLOOR MUSEUM The Sixth Floor Museum is a museum dedicated to John F. Kennedy located in the old School Book Depository in Houston, Texas. This project focuses on the an exhibit that would feature “the dark side“ of his life. The color scheme was chosen from his original campaign posters and banners. The overall feel to this project is to inspire the viewer to feel like they are taking a journey through the closet of JFK and finding all those skeletons that were accumulated over his life time.


Blah Blah Blah


exhibit poster


exhibit mailer


NAME OF EXHIBIT

Blah museum Blahwall Blah exhibit with tv screens


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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything.

museum Blah Blahexhibit Blah center piece

NAME OF EXHIBIT

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything.


Blah back Blah of centerpiece Blah with tv screen

NAME OF EXHIBIT

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.


SIDE

OF

donation Blah Blahballot Blahbox


PEACEPASSERS.ORG PeacePassers.org is a functional site that this non profit organization will uses to take in used soccer goods and donate them to kids in third world countries. This project had uses bright and contrasting color scheme to draw the users eye. The website has very simple interactivity so that the user can operate the site with ease.


stories page


friends of peace passers page


ways to get involved page


contact and background information


ANALOG Analog winter collection was developed to give a peak in to the life of a person that lives for the winter. The booklet is an interactional piece that keeps the consumer entertained while also being informed of the products that are being sold. The overall scheme for this project is cold but active using a lot of translucences and active individuals.


booklet overview


puzzle hint page


booklet puzzle broken apart


solved puzzle page


CHA-CHING Cha-Ching in a functional prototype app that takes the out dated activity known as coupon clipping and brings it to the 21st century. This app uses a color scheme symbols that the user will associate with solid reliable service. This app is very intuitive using mostly symbols that the user will recognize very easily. This app will be the only thing the user will need to go shopping. It will help the user save money build a shopping list find local stores and even keep track of your spending so balancing that check book will be a breeze.


39


main main

Search

list

hot sauce

main main

Search

list

hot sauce

A TASTE OF THAI

A TASTE OF THAI

ASS KICKIN MOONSHINE PEP...

ASS KICKIN ASSMOONSHINE KICKIN MOONSHINE... PEP...

AFRICAN RHINO PERI-PERI H...

AFRICAN RHINO PERI-PERI H...

ARIZONA GUNSLINGER CHIPOTLE

ARIZONA GUNSLINGER CHIPOTLE

ARIZONA GUNSLINGER HOT SAUCE

ARIZONA GUNSLINGER HOT SAUCE

SO HOT HOT SAUCE

SO HOT HOT SAUCE


search search

Ass Kickin’ Moonshine...

COUPONS FOUND! $10.95 QTY 1

add

Yeehaaw!! Just like granddaddy used to make in the low lyin hills, Moonshine Pepper Mash actual has a wonderful blend of Jalapeno and

1 Competitor Coupon

main main

Grocery List

edit edit

Progresso Progresso soup soup

4pcs. $5.00

Cinnamon Toast Crunch

2pkg. $3.98

Honey Honey Nut Cheerios Nut Cheerios

2pkg. $3.98

Hershey’s Candy Bars

2pcs. $0.98

Cetaphil soup

2pkg. $0.98

Ass Kickin’ Moonshine Pepp... 1pkg. $10.95

0 Manufacturing coupon 1 Store Coupon

Horizon Organic Milk

1pkg. $15.95

Items left: 7

Total: $40.49


main

Map

Valencia Street, Staint Au..

Publix 144 Desoto Street


TREATY PARK WAYFINDING Treaty Park is a public park that has been in operation for decades and the wayfinding reflects that. The wayfinding in the park is non existent and what little there is outdated to say the least. A little background on Treaty Park’s name was picked for the treaty signed by the U.S. and Seminole Indians this is the main reason that this particular color scheme and general symbolism was chosen throughout the park.


jacksonville

jaguars SUMMER CAMP 2012

Blah Blah Blah


OPEN

Softball

CLOSED

Tennis

OPEN

Paddle Tennis

CLOSED

Racquetball

OPEN

Soccer

Funded By: Florida Recreaton Sevelopment Assistance Program

Property Donated By: K.S. Torey

electric sign that informs guests of what is taking place in the park before entering


BASKETBALL

SKATE PARK

DOG PARK

RACQUETBALL

TENNIS COURTS PADDLE TENNIS SOCCER FIELDS SOFTBALL FIELDS

wayfinding when first entering the park


TENNIS COURTS

SOFTBALL FIELDS

PADDLE TENNIS

SOCCER FIELDS

RACQUETBALL

wayfinding in parking lot


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vestibulum nulla sit amet eros elementum mattis. Cras et nibh nec velit aliquet tristique. Fusce in ligula non massa luctus facilisis ut rutrum sem. Mauris et orci lacinia arcu sagittis sollicitudin. Phasellus quis metus vel turpis suscipit rhoncus. Morbi ac urna eu tellus molestie luctus quis ut augue. Nulla mollis hendrerit enim, in tempus velit tincidunt id. Nunc id tortor sed enim feugiat fermentum non sed libero. Ut vitae sem suscipit magna hendrerit rhoncus. Etiam cursus sem nec neque imperdiet in tempor enim lobortis. Fusce ut eros nulla, vel pretium risus. Nulla sed quam leo, a dapibus orci. Sed quis ligula et nisl aliquam tempor. In et sapien neque, in suscipit neque. Cras laoreet tellus vehicula sapien blandit in suscipit libero vehicula. Maecenas vestibulum sapien at nisl molestie a viverra nisl eleifend. Sed vel dui sed felis dignissim congue sit amet a justo. Vivamus vulputate odio quis dui placerat et consequat diam vestibulum.

information kiosk and map of park


FIELD 1 FIELD 2

field markers


2

GOUT

HOME DU

sitting area and field markers

2

2

GUEST D

UGOUT


CEL"RNOTES.NET CellarNotes.net is a functional site that is used as a reference tool which helps the user become more knowledgeable with wine in all its aspects. This project is intended to appeal to a more mature audience. The color scheme and symbolism that is used is calming and relaxing to the eye. The photographs in the top corners are intended to be used as a reference point for the user to again make sure that the experience with the site is pleasant and relaxing.


home page


LUXE Luxe is a upscale interior design magazine that is viewed through out the world. One of the main problems that the magazine seemed to have was a lack of markers that showed where one article ended an another one began. This issue was addressed by adding simple colors to the boarders of the magazine. To keep the magazine upscale it was designed to have a lot of white space and give a feeling of being in looking at elegant pieces of art on the wall of a art gallery.


Blah Blah Blah


Blah Blah Blah


Blah Blah Blah


Blah Blah Blah


Blah Blah Blah


Blah Blah Blah


Blah Blah Blah


Blah Blah Blah


Blah Blah Blah


JACKSONVILLE JAGUARS Jacksonville Jaguars Summer Camp will be a great opportunity to give back to the community while also bringing in revenue for the club while not in season. This project focuses on ways to bring in more revenue for the club using summer camps advertising placements throughout the stadium. The color scheme was chosen to keep in touch with the original branding of the team.


Blah Blah Blah


daily stadium passes


daily stadium parking passes


weekly stadium passes


weekly stadium parking passes


WHERE AM I?

advertising kiosk and information center

scan ticket here

scan ticket here

print?

print?


section a-d section e-h

stadium wayfinding


section a-d

stadium wayfinding


summer camp weekly reward helmet


MHD Portfolio  

graphic design portfolio

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