green FA S H I O N
The use of ecologic materials in the fashion industry is getting more and more known. Eco-fashion, green fashion or sustainable fashion was
However nowadays it’s a trend for great designs, being
born out of a philosophy based on sustainability, where
favoured by our growing awareness about our impact
there is a balance between environment and design.
on environment, as well as by the Vintage tendency,
Fashion designers go for the recycling of a wide range
which is looking for or unique pieces, critical of
of waste materials and for the use of organic fibres
consumer society.
—like organic cotton, soya fibre or bamboo silk— doing
Clear examples can be found in well-known firms like
without synthetics and chemical substances, always
H&M, which in 2011 presented a collection consisting of
following non-polluting manufacture procedures.
pure organic cotton and recycled polyester, a trend that
This phenomenon isn’t new; it appeared in the 80’s,
has been followed by great designers like Giorgio Armani
although by then it was considered as a poor option.
or Stella McCartney.
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