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I am Mari Scheepers and this is a selection of my finest designs. I am all about creating and solving visual problems. I love creating pixels and the smell of fresh ink in the morning.


Katemba

Crazy Cat Curator

Wine Packaging

Social Media

pages // 05-11

pages // 13-21


Legitimate Shit

Meat Scandal

Mk Social

Ondier

Self-Promotional Identity

ISTD 2013

Print Collateral

Beer Packaging

pages // 23-35

pages // 37-43

pages // 45-59

pages // 61-69


Katemba is an inexpensive South African-Portuguese drink consisting of equal parts dry red wine and cola, usually served in a tall glass over crushed ice. The Katemba range consists of 3 South African wines, Shiraz, Pinotage and Merlot, conveniently pre-mixed and ready to be enjoyed. The Katemba brand promises a truly unique South African-Portuguese cultural experience. This attribute makes it perfect for exporting to the rest of Generation Y worldwide since this target market enjoys new experiences. The brand links with this consumer insight. The Katemba shelf display makes room for this preference as it is easily adaptable for grocery stores to incorporate with the shelves they already have in place. The PVC-table cloth indicates to both informal Portuguese restaurants and South African shebeens, and supports the local, inexpensive and hand crafted look and feel of the brand.


KATEMBA //

wine packaging

Katemba Range

Katemba Logo


Shiraz and Cola- Label Design 07 //


KATEMBA //

wine packaging

Pinotage and Cola- Label Design


Merlot and Cola- Label Design 09 //


KATEMBA //

wine packaging

Pinotage and Cola- Label Design

Branded PVC Table Cloth for Shelf Display


Shelf Display 11 //


The brief for this project was to create social media pages focusing on some form of popular culture. I created a Crazy Cat Curator Facebook, Twitter and Blogger account as the personified keeper of all things absurdly kittish. Different print and ambient applications took place in order to gain more followers. A quirky look and feel supports the tone of voice of these social media applications.


CRAZY CAT CURATOR //

social media

Facebook Profile Logo

Facebook Cover

Facebook Page


Blogger Favicon

Blogger

Blogger Background Seamless Pattern 15 //


CRAZY CAT CURATOR //

social media

Twitter Avatar

Twitter Header

Twitter Account


//


CRAZY CAT CURATOR //

social media

Print Application 1


Print Application 2 19 //


CRAZY CAT CURATOR //

social media

meow

meow

meow

meow

meow

meow

meow meow

meow

meow

meow meow

meow

Ambient Advertisement Explained

Ambient Advertisement Business Cards


Ambient Advertisement Execution 21 //


The brief for this project included the design of a self-promotional corporate identity. I created the brand "Legitimate Shit". This project includes a logo, business card, letterhead, invoice form, email tag, CD, posters and other promotional items. With this particular brand I conceptually position myself as an in-demand designer. I illustrate this idea by pimping out considered uncool and everyday objects. This indicates my ability to take on any conventional brief and deliver something extraordinary. The project is carried out in a tongue-in-cheek style reflecting my personality and approach to design.


LEGITIMATE SHIT //

Self-promotional Identity

Project Overview


maarischeepers@gmail.com

maarischeepers@gmail.com

maarischeepers@gmail.com

http://be.net/marischeepers

http://be.net/marischeepers

http://be.net/marischeepers

Legitimate Shit Business Cards 25 //


LEGITIMATE SHIT //

Self-promotional Identity

maarischeepers@gmail.com

http://be.net/marischeepers

Letterhead Front & Back


Portfolio CD &Pop-up case 27 //


LEGITIMATE SHIT //

Self-promotional Identity

Project name:

maarischeepers@gmail.com http://be.net/marischeepers

Please pay within 30 days of reciept, otherwise you’ll make me have to add a 15% monthly interest. That’s unlegit.

Invoice Front & Back


Invoice Example 29 //


LEGITIMATE SHIT //

Self-promotional Identity


Branded T-shirts 31 //


LEGITIMATE SHIT //

Self-promotional Identity

Promotional Poster 1

Promotional Poster 2


Promotional Poster 3 33 //


LEGITIMATE SHIT //

Self-promotional Identity

Promotional Sash Design

Email Tag


Promotional Sash 35 //


Under the prescribed ISTD 2013 brief "Food for thought" I looked into the recent meat scandal in South Africa. In a study conducted by Stellenbosch University, nearly 60% of products tested included animal DNA not was not listed on the food labels. This study served as my inspiration. During research I noticed that retailers and producers either intentionally mislabeled their meat products for economic gain or were almost unaware of it taking place or blamed cross contamination. Keeping this in mind I paired the typefaces Garamond and Universe Lt Std with a series of masquerading fonts; Helvetica, Akzidence-Grotesk BQ and Arial. The usage of these similar fonts directly fit with the retailer's and the consumer's notion of not being able to tell the exact difference between pure beef and other meat types. The Garamond typeface was chosen for body copy and to compliment these fonts as mentioned above. Helvetica, used as primary display type, was adjusted to fit the intentional mislabeling and represents the appearance of a barcode. Whilst exploring the Stellenbosch University’s findings, it led me to even greater exposÊ’s in the industry, which took place after these publishing of the results. Specifically at Orion Cold Storage, a bulk meat distributer situated in Muizenberg, imported pork hearts. These hearts were being relabelled as veal and presented to Muslim clients as being Halaal. This led me to the scanning of veal hearts, which in the end delivered a much more detailed and satisfying graphic image. The design was tied together with creating the feel of typical beef labels and packaging used in South Africa.


MEAT SCANDAL //

ISTD 2013

Use By

Shrink Wrapped Booklet

Cover Label


CON TENTS

Meat Scan Endpaper

1 Introduction

2 The Report

3 Lies

4 Beef

5 The Culprits

6 Truth Revealed

7 Now What?

Content Page

39 //


MEAT SCANDAL //

ISTD 2013

There is a fair share of fraudulent meat products on the South African market, according to a study by meat scientists from Stellenbosch University. The study found that anything from donkey and water buffalo were to be found in up to 68% of the 139 minced meats, burger patties, deli meats, sausages and dried meats that were tested. In other fraudulant cases, even undeclared klant matter was detected through the testing.

News from the stelleNbosch UNiversity 25 febrUary 2013

Double Page Spread 1

The study’s findings follow in the wake of international food produce scandals that have made headlines. The study was published in the international Food Control journal, and was done by Dr Donna-Maree Cawthorn and Prof Louw Hoffman of the Stellenbosch University Department of Animal Sciences and Steinman of the Milnerton Food and Allergy Consulting in the Western Cape. The products tested were collected from various local retail outlets and independent butcheries. Of the 139 samples tested, 68% contained species which were not declared on the product labelling. This problem was mainly found with the labelling on processed meats like sausages, burger patties and deli meats. Soya and gluten , often used as fillers were found in 28% of the samples, without being identified specifically as plant material on the labels of the meat products. A strong case of meat substitution, probably due to crosscontamination was also reported. Pork were the most commonly detected animal species in products that were not supposed to contain them. “Species such as water buffalo were discovered in some of products,” says Prof Hoffman, who is regarded as the world’s foremost researcher on aspects of game meat. Herman was recently named as the first South African to be honoured by the leading American Meat Science Society with its International Lectureship Award. The researchers used spesific DNA-based molecular techniques to evaluate the extent of product mislabelling. The enzyme-linked immunosorbent assay was used to detect plant proteins such as soya, nogiets and gluten that wasn’t declared in the contaminated samples. The study forms part of a larger research project in which Dr

SA CONSUMERS ALSO CONNED WITH MEAT PRODUCTS—SU STUDY FINDS Cawthorn and Prof Hoffman uses DNA-based species authentication to identify commercial fish species and game species sold in local restaurants. Already, they have found that a large percentage of the fish and game meat sold is in fact identified incorrectly. Research into why this occurs is now under way. The findings raise serious concern on the functioning and safety of the meat supply chain in South Africa, even though we have enough regulations in place to protect consumers from being sold falsely described or inferior foodstuffs, we just need these measures to be appropriately enforced.”says Prof Hoffman. “Our consumers can’t generally accept that all the meat products they buy are correctly labelled every time,” says Dr Cawthorn, who believes that the entire local meat industry needs to take more responsibility in complying with relevant regulations. “The failure to provide vital information on meat products may not only decrease the South African consumers’ confidence in organisations but also in the South African meat industry as a whole. She believes that targets must be set to improve meat labelling practices and to strongly address the adequacy of authentication monitoring methods as soon as possible. “I do not believe that the current penalties issued for non-compliance are sufficient to deter these practices and should be followed throughout the country,” he adds.

The study’s findings follow in the wake of various international food produce scandals that have made headlines. The study was published in the international Food Control journal, and was done by Dr Donna-Maree Cawthorn and Prof. Louw Hoffman of the Stellenbosch University Department of Animal Sciences, in conjunction with Harris Steinman of the Milnerton Food and Allergy Consulting. The products tested were collected from various retail outlets and independent butcheries from South Africa. Of the 139 samples tested, 68% contained species which were not declared on the product labelling. The scapegoats in general were sausages, burger patties and deli meats. Soya and gluten, often used as fillers were found in 28% of the samples, without being identified specifically as plant material on the labels of the meat products. A strong case of meat substitution was also reported. Pork were the most commonly detected animal species in products that were not supposed to contain them. “Species such as donkey and water buffalo were also discovered in a number of products,” says Prof. Hoffman, who is regarded as the world’s foremost researcher on aspects of game meat, named as the first South African to be honoured by the leading American Meat Science Society with its International Lectureship Award. The researchers used spesific DNA-based molecular techniques to evaluate the extent of meat product mislabelling. The enzyme-linked immunosorbent assay was used to detect plant proteins such as soya, nogiets and gluten that wasn’t declared in the contaminated samples. The study forms part of a larger research project in which Dr Cawthorn and Prof. Hoffman uses DNA-based species authentica-


cross-contamination – the transfer of one type of meat

to another through to another through chopping boards, saws, and utensils.

To label inaccurately.

mis-la-bel also

misla-belled, mis-label-ing

Pull Out Poster

41 //


MEAT SCANDAL //

ISTD 2013

(blames crosscontamination)

*

* Eikeboom Butchery, Stellenbosch Skaapland butchery, Cape Town

**

The Durban butchery Grobbies Butchery in Durban, said they “have great integrity” Food Lovers Market

Shoprite and Checkers

Fruit and Veg City

Skaapland has been crowned the best in the Western Cape for three years in a row.

Bluff Meat Supply – “the same mincer is used to mince the different meats”.

Double Page Spread 2


30%

Carbs 0.00 g

Cholesterol 90 mg 227 g

ThaT burger your eyeing could actually contain more yuck than beef, sometimes as little as 30% is beef. Some producers often combine the product with other cheaper meat.

17 mg Total Fat

CALORIES

g/

Protein

SERVING

*

53 mg Sodium

100%

yeah right

Nutritional Information

Protein

Pigs are considered a great tabboo in certain cultures and belief systems. Jews and Muslims exclude it from their daily diets. It is at most important to have all meat products containing pork properly labelled so that an informed selection can be made.

27g

CALORIES

Pork were the most commonly detected animal species in processed products that were not labelled on the packaging

SERVING

g/

18 mg 68 mg Cholesterol 87 mg

Sodium

Total Fat

Nutritional Information

13

Double Page Spread 3 &4

7

Carbs 0.00 g

12

43 //


MK Social is a phone social TV app for the Afrikaans music channel on DSTV. The collateral includes an app interface design, posters, badges a brochure, and promotional items revolving around sms slang like K, FML, WTF, OMG and K. The target market for this brief is generation Y in South Africa, 16-24 years old. My concept connects with texting/chatting through the idea of getting your fingers typing ready just in time for the app's launch. I created 4 Afrikaans finger wrestlers: "Wurggreep van Tonder", "Gomtor Gert", "Donner-jou-dik Daan" and "Mase kind". Typical South African slang and wrestling terms inspired the name creation process. These character depictions also remind of 4 different sub-cultures, including hipster and zef, within this specific target market.


MK SOCIAL //

Print Collateral

Project Overview


Teken in

Teken aan

Teken in

Teken aan

Social TV App Review

Badges

47 //


Print Collateral

//

Gebruik hierdie vir ‘n duimstoeimat!

MK SOCIAL

Installeer die nuwe app so: Besoek www.mk.dstv.com Hierdie gaan jou bietjie airtime kos, maar dis totally die moeite werd my ou. Jy is nou reg vir aksie-satisfaksie!

Skep ‘n nuwe profiel Skep vir jouself ‘n nuwe profiel en upload ’n selfie. Heng bra, jy kan tot link met jou facebook en Twitter account!

Kyk al jou MK-gunstelinge Jy’s nou reg om te rol. Browse al jou MK-gunstellinge en bookmark shows sodat jy later kan terug keur.

Deel met jou tjommas Daai vingeralleen aande voor die televisie iets van die verlede. share die coolste musiekvideo’s en programme nou met al jou tjommas. Jy’t great smaak, my bra, en dis tyd dat al jou followers daarvan weet.

Z-fold Brochure


Finger Wrestle Game Board 49 //


MK SOCIAL //

Print Collateral

Cut Out Finger Puppets


Finger Puppets

51 //


MK SOCIAL //

Print Collateral


Poster: Wurggreep van Tonder 53 //


MK SOCIAL //

Print Collateral


Poster: Gomtor Gert 55 //


MK SOCIAL //

Print Collateral


Poster: Donner-jou-dik Daan 57 //


MK SOCIAL //

Print Collateral


Poster: Mase Kind 59 //


Ondier is a craft beer with a secret. Hidden symbolic clues guide the consumer, otherwise the flavours of the beer remains unknown. Ondier is not aimed at your typical beer drinker, but rather appeals to curious risk takers. At first glance the dark look and feel of the brand misleads the consumer and once the beer is tasted, it's sweetness is discovered. Thus the slogan: "The rebellious beer with an innocent taste". The gold and black colour pallet suggests attractive sin. The trinity sign not only enhances this contrast between wicked and innocence, but also points out the amount of concealed flavours. Ondier is available in a 3 pack.


ONDIER //

Beer Packaging

Project Overview


Secondary Packaging 63 //


ONDIER //

Beer Packaging

Alcohol is addictive

Vector Design to be printed on gold


Bottle & Secondary Packaging Details

Label Design 65 //


ONDIER //

Beer Packaging

Temporary Tattoo Pack


Promotional Coasters 67 //


ONDIER //

Beer Packaging

Ondier Pendant Neck Chain


Branded Crop Top

69 //



Mari Scheepers