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un seen th ings final.document m e l i s s a . s m i t h


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Unseen Things is a limited, unique consumer-activated experience exploring the idea of the unknown. Imagination and navigation are crucial elements to see as much of the experience as possible. Visitors are encouraged to seek new ways of knowing more and communicate as they wish in order to gain access to as much of the experiential entities that Unseen Things beholds. The er

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Unseen Things is alluring in its desire to pursue the unknown, and unbeaten in its success at doing so. With works from Maison Martin Margiela to SHOW STUDIO, the subtly anonymous concept seduces the visitor to experience the exhibition with no preconceptions in sight. The unknown and the unseen are two ideas that are often left to ignorance;

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The key purposefully enables the visitor to engage in a limited experience. This wouldn’t be the only opportunity the visitor would have to witness this experience however, as brochures and online webpages allow the visitors to gain more information after their visit. This is to capitalise on the visitors’ reminiscing of the exhibition, encouraging the event to be prioritised in their memories. The exhibition is a series of self-locking doors joined together by two staircases and visitor inquisition. The more imaginative the more likely the visitor will gain access to as much of the exhibition as possible. The exhibition itself looks at conditions, ideologies, personas and aesthetics around us that usually go unwitnessed, unrealised, unseen. Upon arrival the visitor can take a ticket, a ticket that will display further information on the stairwell of the top staircase. Whilst holding the ticket the visitor will see a change in the ticket due to the UV-activated ink held within it. This will display, for a limited time window, information to get on to and gain access to the password-coded Unseen Things webpage. The exhibition will run at the Bargehouse Gallery, Oxo Tower Wharf in London from September 13 - October 13 2013. The exhibition will be given only a 1 month time period for its entire running course. This will encourage the limitation and also the hype about this fast, swiftly existing unique experience.

un seen th ings


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the images collected above contributed the biggest source of inspiration for Unseen Things, subtle white hues with a pop of neon colouring. Distorted, moving and graphic images have all been a huge point of reference for Unseen Things.

un seen th ings


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Twitter - the start of the buzz. Subtle and vague announcements are made during the run-up to the exhibition multiple times daily

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Spotted: Tube Escalators, subtle advertising, no facebook. some instagram images.

The side of bargehouse: This is likely to really bring in the visitors. on the Southbank of the Thames the oxo stands, and so will the Unseen things poster

upon entry the visitors have the opportunity to tear off a ticket, this will later distribute more information about the exhibition and its aftermath.

Bargehouse, the visitor will arrive at the artfully distressed warehouse-comegallery. the raw, simple, basic aesthetic is immediately established

un seen th ings


The temperamental entrance projector, the visitors, depending on time of entry will see the light either on or off, to understand the information being given it’s their responsibility to wait it out, until it switches itself back on,. Otherwise they go on ignorant, and with less information with regards to the exhibition

The stairwell, this is where most visitors will find and select keys to head off into the exhibition with, the second floor staircase also holds UV light, this is where the extra information with regards to the website appears on the visitor’s tickets.

The first main room will show a large selection of televisions, all showing the same intense loop of videos, visitors are encouraged here to understand the drawbacks of colour-blindness. Whilst words from interviews with sufferers play disconnectedly throughout the space.

www.unseenthings.co.uk

The second main room is curated with the responses of dyslexic interviewees projected around the room and moving respectively of each individuals’’ condition.

the other rooms, this is where the industry works are exhibited. Works from show studio and Maison martin Margiela are curated thoughtfully in the spaces

un seen th ings

upon departure visitors are offered a brochure, a visual keepsake to remind them of their experience and urge them to reminisce on the exhibition’s website.


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Cryptic twitter account, something fairly vague, with enough substance to entice the visitors. Shown right is the Bargehouse poster that would be on the side of the gallery throughout the duration of the exhibition un seen th ings


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visitors are encouraged to pull / rip a ticket from the roll, they are also encouraged to keep the ticket with them. the tickets above show the ticket’s appearance under ordinary light, whilst walking around the exhibition, through the power of uv-sensitive inks, uv lights would alter the appearance of the ticket, the exhibition’s website: www.unseenthings.co.uk and also a unique code that grants them access to the passwordactivated site would become visible for this short space of time. un seen th ings


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The keys you will find around you allow access to the specified rooms within the gallery. You can be as cunning or as reserved as you feel. If someone opens a door, you have the choice to seize your escape or accept your challenge of finding a new way out. The likelihood of witnessing this entire experience is slim; there will be an opportunity to experience it elsewhere after your departure. We ask that you immerse yourself, be imaginative, speak to whoever, whenever. This is a no-panic zone. We won’t kick you out, but, please, just don’t. That little ticket you just pulled from the roll opposite... that will be an important tool for those intrigued to witness the entire exhibition. Keep it with you, keep it accessible, or simply, just keep a hold of It.; we ask you to refrain from using photography, but in the likely event that you do, keep it anonymous. This is part of a unique, limited experience... You are part of our cult now. We hope you relish in that. Enjoy

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the stairwell is the beginning of the adventure, keys hang sporadically up and around the banisters, in holes in walls and from window ledges. the visitors are encouraged to pick one... and allow it to secure the fate of their unforseen experience.


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m a i n . r o o m . 1 this will showcase a multitude of television screens all screening the same series of short films and photography that alternate in hues to replicate the hardship faced with colour-blindness, to those with perfect vision, this room will appear somewhat intimidating, intense and very colour-varying. Whilst to those with a degree of colour-blindness, some of the screens would distribute an image that will seem more close to their perception of ‘normal’ words from interviews with suffers play disconnectedly throughout the space.

m a i n . r o o m . 2 This room is dedicated to the hardships of dyslexia, from a series of interviews words and text will be projected on loop around the room to re-enact the experience of the interviewees’ experiences with the written word, visitors will have to try hard to capture what each text says as in moves respectively as the details of the separate dyslexia accounts. - The text is placed approporiately around the room for those that have great difficulty reading with the motion. un seen th ings


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t h e . o t h e r . r o o m s After the two main (and larger) rooms, the other seld-locking rooms will show artworks that vary from fashion to film, fine art to photography and sculpture to textiles, all communicating the same unseen message.

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Unseen things has encouraged me to find new, exciting and innovative ways of exploring solutions to creative-related problems.Whether it is layout, creating accurate and alike photoshop images, promotional ideas or just the concept itself, I feel I have strategised appropriately to answer and solve these issues. I definitely feel my extensive volume and bank of research has helped no end in the creative direction and complete production and execution of the idea, for this I am more aware and appreciative of the benefits of carrying out so much research, even to the point of wanting to go out and discover more. For this I am grateful, not only has Unseen Things relinquished my love of layout and digital art but it has been something of a constant inspiration, I have created an idea I am passionate about because I am completely consumed and spirited by each element I have covered. Time management is always an issue but by getting a bulk of research done and a concept in concrete in the very early stages I found that my concept developed even in my sub-conscious, when I was completely unaware I was thinking about the exhibition project. Personally I would have loved to have explored the promotional material further and adapted my products by also creating the graphic promotional material in actuality. I feel the website I have made is a great reflection of what the assumed promotional material aesthetic would be; a very clean, white, basic and simple look with a subtle, disrupting element. I enjoyed pursuing this the most and hope to build my web-designing skills in future multi-media projects. I would personally visit this exhibition, and be very intrigued and excited to do so. I feel this has been a crucial element in the production of my concept, not only must the idea be intriguing to the masses, but I must also be intrigued by it.


Melissa Smith W11021821 FASHION INTERPRETATION DE 925 WWW.UNSEENTHINGS.CO.UK PASSWORD: UT867336

un seen th ings


Interpretation final