The customer base of HTC is also very wide as it caters the customer national and international both and the no. of customers also increasing as the time passes.
WEAKNESSES As its weakness, HTC is not a very much recognized brand in the market. Its competitors, which are Nokia, Blackberry, Apple etc. are way much popular and have acquired a big share of market.
Another weakness is that, they got a very small range of cell phones models as compared to their competitor, Nokia, which has got a huge variety of smart phones, from cheapest to most expensive one.
OPPORTUNITIES HTC is providing Touch Screen Cell Phones, which are very much in demand these days, most of the people, who use expensive cell phones, goes for Touch Screen. On the other side, Since HTC collaborated with Google and launched their cell phones with Google Android OS install in it, their market also got increased. It is also said that, because of the name of Google, HTC got popularity. Google popularity plays a huge role in the success of HTC.
3G technology has been launched all over the world, and is getting launched in other countries as well. Since HTC cell phones have got 3G technology support, so it is an opportunity for HTC company that where ever the 3G technology launches, HTC‘s cell phones demands would raise their.
THREATS The major threat to HTC, or any other Smartphone company, is a very much popular and highly in-demand brand, Apple iPhone. It is a big hindrance in the demand of HTC cell phones. Apart from that, the financial crunch could also be the threat for the company. That‘s because HTC smart phones are expensive and are not affordable for many of the smart phones users. On the other side Nokia‘s smart phones are way cheaper, and are providing the same characteristics, which a Smartphone should have. So lot of people prefers Nokia on HTC.
Q. 5 What is retailing? Explain the functions and different types of retailing with its key features. Ans.
Retailing involves selling products and services to consumers for their personal or family use. Department stores, like Burdines and Macy‘s, discount stores like Wal-Mart and K-Mart, and specialty stores like The Gap,
Published on May 5, 2011