building consensus, and
designing mechanisms for supervision and evaluation.
Development Communication is creating a repository of knowledge based on its own experience and international best practices in development communications. This intellectual base of Development Communicationoperational and capacity building work is continually updated and customized to meet country-specific needs. The division also maintains a database of communication professionals around the world and their market costs so their expertise can be harnessed when needed. Q.4. Select any mobile handset and mobile company and then evaluate its positioning strengths or weakness in terms of attributes, benefits, values, brand name and brand equity. Ans.
Strength or Weakness of HTC Mobile Handset
INTRODUCTION HTC is one of the leading manufacturers of PDAs and smart phones around the world. It is one of the fastest growing companies in the world and maximizing its market share rapidly.
SWOT ANALYSIS SWOT is the tool to see that where organization stands, which areas required improvement, which areas required serious consideration, which would be the source of growth, which things need avoidance and so on. The SWOT of HTC will help to understand the position of HTC in the market.
STRENGTHS It is the leading maker of PDAs smart phones in the world. It is establishing in the world rapidly and attracting more and more customers from all around the world.
It has successfully recognized its brand name and has got the good image about the product quality. Its products are considered as reliable products and its gaining more and more success rapidly.
The research and development in HTC has been given more importance as it is the way to know what customers want.
There is the strong set up of research and development in HTC.
The portfolio of HTC is quite wide it has made 42 smart phones product up till now.
MBA 2nd sem, assignment answers