ESSON IN LESS IS MORE market are synthetic, have a shorter-chain length and don’t migrate into the intercellular lipid network as thoroughly as these do. But these mimicked the molecular structure of the ceramides in our own stratum coreneum and therefore have high-skin affinity. I could feel it. I nearly had a stage 5 meltdown when I ran out. I knew we were onto something. At that moment the seed was planted. We began formulating Seiso JBeauty and set out to create a modern collection that would repair and strengthen the skin’s barrier, by harnessing the power of our patented ceramide complex. Natural ceramides are nearly impossible to find in products on the market. They are expensive and not generally available to cosmetic manufacturers. But natural ceramides have been shown to be hugely effective in helping to repair and restore
“Natural ceramides have been shown to be hugely effective in helping to repair and restore damaged barriers, reduce increase water levels in skin.”
damaged barriers, reduce dryness, inflammation, and help increase water levels in skin. They also protect against physical and environmental factors that damage skin. Interestingly, you know that white, waxy film on the skin of newborn babies, aka the vernix caseosa? Yep, it’s 12% ceramides! It’s designed to both hydrate baby skin and provide “waterproofing” benefits while in the womb. Additionally, it protects against bacterial invasion during birth and increases skin metabolism and healing. The vernix and ceramides are truly amazing. Our four product collection features the Fuwafuwa Foaming Cleanser, a perfectly pH balanced gentle cleanser designed to protect the skin’s delicate barrier, while effectively cleansing and moisturizing skin. It has single handedly cleared my skin of congested pores. The Pure Ceramide Concentrate, our “cult favorite” barrier repair complex; formulated to replenish and restore ceramides, cholesterol, and free fatty acids. The Ceramide Moisture Milk, created to further layer hydration, and plump, soften, and condition. And finally, our Water Velvet Cream, the dreamiest, dewy-est barrier cream, that protects, smoothes, and seals in moisture like a second skin. For me, after two months of dedicated use with these four simple steps, my skin looked better at 42 than 32. I was using fewer products and less actives, but proven ingredients and formulations that worked. Devotees of active skincare can benefit from Seiso JBeauty products, by incorporating them into existing regimens with success, as our ceramides buffer skin and enhance the efficacy and outcomes of actives. Most dermatologists agree that natural ceramides are a beneficial skincare ingredient for all, since they are generally “well-tolerated” and super compatible with our own skin and other ingredients. As the current pandemic has forced society to rest, reset, simplify, and focus on what’s important – it seems an appropriate time to cull distractions in skincare too and return to the basics principles of skin health. A lot of things rely on a delicate balance, and so does our skin. Skin wellness shouldn’t be complicated. Glowing, rested skin can be achieved through simple means, daily dedication, and continuous improvement. Identify the essential and eliminate the rest. Your skin will thank you.
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