Young women from a new generation, an age range that starts at 14 and goes until 21. Middle class, with a low self-income of extracurricular activities and an average household income of 100k to 140k. Mostly single, with a very low percentage married, and no kids. These young girls are mostly full-time students and some have part-time jobs. These Gen Z are located mainly in the United States, and Canada. Glossier doesn’t intend to target any specific religion or ethnicity. Some of these young teens are starting the ride of makeup and even skincare. They are new to the market and still exploring. They don’t present much disposable income as they don’t work a full-time job. But, gaining their loyalty will guarantee future clients. They are all influenced by the new era and trends, they believe in a new industry with authentic/real beauty standards, and they are drawn to brands who speak this message.
Glossier Processbook
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