Flagship store launch final

Westminster. The district is now mainly commercial, with many former homes converted into offices for major corporations headquarters, embassies, and also hedge funds and real estate businesses. There remains a substantial quantity of residential property as well as some exclusive shopping and restaurants, as well as London's largest concentration of five star hotels. As I mentioned before, London has a special fashion taste for designers, Mayfair is also the basement for lots of fashion designers.

This kind of environment is matches Bao Bao Wan’s marketing position completely.

In addition, I set the launch day as the 8th of May; it is a neither too hot nor too cold season for guests wearing their gorgeous outfits. Besides, in Chinese custom, 8 is a quite lucky number, which stands for fortune and prosperity, thus, I make the launch day on 8th of May. On media engagement part, Vogue, ELLE, Hello Magazine and WWD etc. should be the most appropriate target traditional media. Due to the main purpose of those media is fit with Bao Bao Wan Fine Jewelry’s brand identity, and those media also own the largest part audiences among the fashion industry, Bao Bao Wan need to engage with them and make herself famous through those medias.

On the other hand, Instagram and Facebook should be the main two parts in social media. Bao Bao Wan has already been very active on Instagram, she posts her design and daily life via this social media. Currently, she has already had 10,000 followers and on Instagram more than 9000 on Facebook, thus she should keep engaging with those people. Additionally, she hasn't run a Twitter neither for herself nor the brand.

Therefore, this brand needs a twitter account to engage with the customers or communicate with its potential customers by using twitter.

Originally I want to invite Princess  Beatrice as the most important guest on the launch day because of the partly same background and experiences as Bao Bao Wan. However, taken the consideration of the Royal issues, Poppy Delevingne is the best choice. She will be invited with her sister Cara Delevingne, who is the top super model in the fashion industry. This fashion sister is regarded as the symbol icon in the British fashion industry; they will come as one of the VIP guests on the launch day.

Content analysis and observation are the main method I want to use for the evaluation.

Those kinds of methods can collect the data and the feedbacks accurately.

Last but not the least, the budget of this PR flagship launch activity is 30 million pounds. A brief budget form will be given as Appendix-II.