The People's Gallery - Toi ka rere Handbook

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The 'People's Gallery - Toi ka rere' aims to provide an important and exciting visual platform in which community groups in the Bay of Plenty region to display and promote their diverse range of creative talents. With an emphasis is on 'Telling Stories' and raising awareness about our local communities, The People's Gallery provides a supported exhibition programme that enables creative communities to have a voice, one which will be heard and shared widely across the Bay of Plenty region. The space is not limited to the Bay of Plenty, and welcomes travelling groups to display and connect with our local community through art, providing opportunities for the participation in the Arts.

• • • • • • • •

Encouraging the use of art as a language and a form of expression that connects everyone. Highlighting community art groups which raises selfesteem of the individuals within the groups. Encouraging collaboration and partnerships. Through audience participation - promotion and media awareness is raised of each group and their purpose. Opportunities for individuals and groups to sell merchandise, fundraise and educate during the course of the exhibition. Using a DIY (Do It Yourself) and DIT (Do It Together) philosophy to encourage working cooperatively. Promoting access, engagement and volunteer involvement. This gallery is a necessary service / facility that is accessible to everyone.


ISBN 978 - 0 - 473 - 43315 - 4 This book is copyright. Apart from the fair dealing for the purposes of private study, research, criticism or review as permitted under the Copyright Act, no part may be reproduced by any process without the prior permission of the author. Published by Lynette Fisher Art First published 03 / 2018 © 2018 text Lynette Fisher © 2018 photographs Lynette Fisher © 2018 photograph Carol Bisset (fig.15, pg.15)

Design: Lynette Fisher ACKNOWLEDGMENTS Nicol Sanders-O'Shea Simone Anderson Tanya Trass



Introduction & contacts


Frame presentation




Gallery preparation


Hanging of work


Sale of works


Collection of work


Gallery housekeeping




Health & Safety


Code of Conduct




To i ka rere


A GALLERY FOR THE PEOPLE Toi ka rere - Let the arts fly The People's Gallery - Toi ka rere is Tauranga's own community gallery. A regional not-for-profit gallery for community groups and individuals showcasing the creative diversity of Tauranga Moana. The brain child of The Incubator Creative Hub, The People's Gallery is entirely volunteer driven and backed by expert mentors from The Incubator Creative Hub team.

159 17th Avenue Tauranga 3112 @the_incubator_tauranga +64 07 571 3232 7

f or ex h ibi ti n g arti st s


Even though The People’s Gallery is a community lead space, we are focused on it being professionally run, so your hard work is looked after and presented and hung in the best possible way.

How you present your work for sale is just as important on the back is it is on the front. Think about how you would like to hang your pictures at home, and more importantly think about The People’s Gallery volunteers that have to hang many works in a short turn-around period, least of all to spend time finding ways to hang your work.

This guide will give you a brief initiation on some minimum requirements for the presentation and display of your artwork.

When you present work for hanging it MUST be able to be hung safely and securely. Common sense prevails! Please provide sturdy hanging - preferably D-Rings with picture hanging cord. Anything else could be potential safety issue.


Fi g 1. Gappy cor ners shou l d b e f i l l e d

F ig 2. B a ck v i e w of a chai n store c anvas.

We don’t mind you buying from chain stores to save money, but have a critical eye.

1. Plastic frames - JUST NO. They are flimsy, dangerous to hang and cheapen your art. Saw tooth hangers (Fig.3.) are usually not strong enough to hang artwork and the work will more often than not hang crookedly.

Fi g 3 . S aw to ot h hange r.

2. Wooden frames are perfectly acceptable – but check the corners for gaps. Also check that it has actual glass (not plastic) - and for bubbles, ripples and faults. Be picky – this frame also represents your art. Depending on the colour of the frame, there are various wood filler products that can be used for touch-ups. (Fig.11).


Fig 4 . F l exip oint s & st and on t he b ack of a wo o d en chain store f r ame

Fi g 5 . Sw i ng cl ip s & st and on t he b a ck of a pl ast i c chai n store f rame



Check how your art is secured at the back. Flexipoints (Fig.4.) are standard and can be covered off with framing tape.

Check to see how it hangs. A saw tooth hanger or similar is not enough to hang artwork with. D-rings can be attached if the width of frame is wide enough to take a screw. Screw eyes are another option.

4. Swing clips (Fig.5) can potentially damage your art – they can be quite tight in certain areas.

6. What you choose to put on the back of your artwork is equally important. The MDF product that is used on most retail shop


Fig 6. Professionally finished back. Note framing tape, D-rings, cord and bumpons.

F ig 7. Fo am s el f a d he s ive bu mp on

frames is full of chemicals and will eventually stain and damage the work. Ideally it should be hinged to an archival board that will be a barrier to this.

7. Stand backs are excess to requirement to most work over A4 size, and are usually for family photographs. They hinder the hanging process, and NO, generally people do not want a “choice� to stand their artwork up on a table. They are easily removed, just carefully pull them off and flip the board over.

Fi g 8 . D - r i ng , c ord and f rami ng t ap e cl o s e up.

8. Of course you can get your artwork professionally framed. Do your homework, cheapest is rarely best. There are plenty of options - generally try to keep your framing neutral, and if overmounting, consider a wider matt around for it to be properly displayed.


Fig 9. Unf r ame d work w it h cl ips

Fi g 1 0 . Fol d e d d amage to work

p ap e r

pre ve nt i ng



Unframed works on paper are totally acceptable, and will be displayed off clips (Fig. 9). Note a small piece of folded paper (Fig.10) will prevent the clip damaging the work.

It may seem obvious - but check frame, glass and work for marks or fingerprints. Present it as you would like it to be displayed in your own home. If there is existing damage, please take note of it or fix it.

10. If you choose to recycle old frames, make sure the frame is cut down to suit, or the work is fitted with a professionally cut overmount - we recommend a crisp white.


f or ease o f cura tio n a nd c olla tio n


Fi g 1 1 . Sw i ng t ag att a che d to ar t work

ARTIST DETAILS ALL ARTISTS MUST REGISTER THEIR WORK ONLINE - NO EXCEPTIONS!! For hanging work in any gallery, the works title, year, dimensions, price and artist contact details MUST be provided on a swing tag attached to the string on the back of the work. This helps us to identify the work and labelling. This will be flipped over to the back and hidden when hung.

ARTIST BIOGRAPHY A brief biography or artist statement provided with the work is not essential, but is a great way to promote yourself and the work. If this is something you need help with, please let the team at The Incubator know.

PROMOTION The Incubator has a promotion and marketing

plan that they will discuss with the artist/group in reasonable time before the exhibition. Ensure there is at least one high quality attractive image that can be used that reflects the exhibition's "voice". Ensure your social media channels are active and engaging. Like AND share to your networks. The team at The Incubator are available to help with this, and any brand standards you have to adhere to.

PRICING The price of your work must be determined before you present it for exhibition. This is the artist's responsibility - do your research and compare your practice and your work realistically with your peers.

LIST OF WORKS There is an artist's pack that is sent out, please enter all these details into the label template provided online and make sure all payments (if required) are made.


Pa cki n g i n , pa cki ng o ut


Fig 12. Nai l hol e f i l l er

F i g 1 3 . Fi l l i ng hol e s i n t he gallery

All the tools and prep materials are provided for pack in. This is in order to make the People's Gallery look fresh for each new exhibition.

1. After an exhibition has been packed out, the hooks and nails need to be carefully removed. Use pliers or similar, making sure you have a barrier (like a piece of card) to avoid damage to the wall

Fi g 1 4 . Pe r fe c t ly c onsu mabl e s b ox

t i dy

2. Flatten the holes as best you can and fill them with the hole filler (Figs 12, 13) provided in gallery drawers. Wipe off with a clean damp rag.

3. If there are lots of holes in the Gallery, it may need a full repaint by the Incubator team. If necessary spot retouch the filled holes with paint provided.


Cu ra tio n and p res ent a tio n


Fig 15. C onsid ere d w a l l c u r at ion

Fi g 1 6 . D oi ng it to ge t he r - hang i ng te am

Curating shows is always a compromise between the artist/s, the amount and variety of work, and the space. Exhibitors - think about how you would like to see your work hung, and consider the end result as a whole. Not all of the work has to be hung. Curation also means editing, don't compromise the better work for the sake of getting every piece hung. Each piece of work you decide to display needs its own amount of space around it. Again don't compromise the overall look of the show by cramming it up.

CONSIDER Some work will be a challenge to hang for example heavy work, suspended work, installations etc. This MUST be discussed with the director and team leader as to the logistics and safe hanging practices.

REMEMBER The team that is curating and hanging the shows are VOLUNTEERS, please be kind and make it easy for them!


Ha el t h and sa f et y


HANGING The artwork should be 'ready to hang' (see notes on frame presentation (pg. 8) - ideally with string and D-rings. Lay out the work (see notes on curation) - take it as a guide, nothing is set in concrete.

Fi g 1 6 . Pe opl e s Ga l l e r y to ols

Measure, measure, measure! We don't want too many holes in the 110 year old walls to fill! There are experts available on The Incubator team that can assist, ensuring the best possible display of the work. HEALTH & SAFETY

Respect the work, it can be damaged easily. It should be stored the correct way up, face to face, back to back. Take note/photograph existing damage. If you damage the work please let the director or team leader know immediately.

Ensure you read and sign the H&S induction provided.

A rule of thumb is the centre of the work is 1.6m from the floor.

Be aware of your surroundings, and other people walking through the gallery at all times.

Use care and common sense when using any tool. There is safety equipment and clearly marked first aid kit and fire extinguisher.



Inf orm a tio n f or ex h ibi tors a nd v olu nteeers

F ig 18. R e d d ot s and s a l e s re c ord

SALES Once there is a red sticker on the work the customer is contractually obliged to purchase it. No EFTPOS is available. You may encourage online banking at the point of sale - have the group / artist's account details ready and please make sure you carefully verify the payment. They have the option to wait until the last week of the show to pay when they pick up the work - make sure you supply them with the bank account details. Write a receipt for the customer as proof of purchase and record the sale.

Fi g 1 9 . R e d d ot on s ol d work l ab el

The closest ATM machines are on Cameron Road across from the Boys College,and in 11th Avenue. HOLDS Explain that a work can be held for a maximum of 24 hours. It is common practice not to let an art work go before end of exhibition, but if a sale is dependant on it, use your discretion. You can then replace the work, but make sure you enter the details in the logbook. If you are the first point of contact but are


sold a nd u nsold


Fig 20. Bubbl e w r ap is store d in c abinet

not going to be at the Gallery, you must make arrangements for the work to be collected. If others are to hand over the work it is your responsibility to ensure that the payment has been verified and recorded.

Fi g 2 1 . Wrapp e d work wait i ng c ol l e c t i on

Check to see if there is further information to accompany the work, and also make the customer aware of the artist's and The Incubator's social media channels.

Please wrap with care, and make sure the customer is happy with hanging it when they get it home. Encourage the customer to leave their details for the artist's records and The People's Gallery database.


sold a nd u nsold


OPENING The key to the People's Gallery is in the lock box to the left of the door. Either get the code from The Incubator office, or someone will open for you. Deactivate the alarm if it is in use. Please get the code from The Incubator office. Red means it's activated.* Lock the key back in the lock box straight away. *This will be discussed on induction if the alarm is in use There is a ramp to the back door for wheelchair and pram access.

Fi g . 2 2 , 2 3 , 2 4 , 2 5 . C l o ckw is e f rom l e f t . L o ckb ox , O p e n l o ckb ox , Sn ibb e d e x te r i or l o ck, A l ar m.

The toilets are down the Eden Corner alleyway and across the road through the Budget Advisory entrance Wheelchair accessible toilets are situated behind Envirohub. Please either wait until someone can take over for 5 minutes, or put the sign up and close the door with a 'back in 5 minutes sign'

CLOSING Close the interior door and enter the alarm code (if in use). Ensure the key is in the lock box, snib the main door and slam it closed to lock.


e x h ibi ti n g ar ti st s a nd g ro ups


The idea behind providing a community gallery for use is to enable amateur not-for-profit art groups to have the experience of self-managing their own exhibitions / events under the mentorship of The Incubator Creative Hub.

COMMUNITY GROUPS Create an exhibition team! Nominate a committed team leader that manages your group. This could include organising an account that payments will go in to, hanging, administration and delegation of a roster of volunteers to look after the exhibition during opening hours. Work with The Incubator to decide on the theme and brand or 'voice' of the show and the corresponding marketing / social media / press collateral. This is a fantastic opportunity to promote your group and its mission by providing flyers, details and to sell merchandise. You have been emailed an exhibitor pack - READ IT CAREFULLY!




You have the best job! Take the opportunity to...

Make the most of it! This is your show, you get out of it what you put in..

• Research the exhibitions history and highlights promote the work and The People's Gallery. • Invite all of your friends and family down • Hot desk • Paint, draw, write. • Study • Share your experience at The People's Gallery online. BYO device, we will provide you with the WIFI code. • Engage with the visitors and give them the run down of the exhibition.

• Make it as easy as you can for yourself and the team of volunteers • Provide as much information as you can, and have it accessible to everyone. • Make use of your contacts and networks- utilise social media platforms • Make sure your work is professionally presented and priced. • Be available. This is your opportunity to promote yourself and demonstrate your practice. • Be motivated and passionate!


Volu nte ers, arti st s, com m uni t y gro ups


VOLUNTEERS, ARTISTS / GROUPS All new users to the People's Gallery will be sent a pack which includes a risk management and health and safety document Please read this document carefully. It is important the team leader signs it as part of the exhibition agreement before commencing work of any type in the gallery. Every volunteer must sign an induction agreement upon arriving for their first shift. There is a clearly marked first aid kit and a fire extinguisher in the kitchen. There are two exit doors clearly marked - the back left one has ramp access.

The Incubator and The People's Gallery will not be held responsible for any damage of work for the duration of the exhibition. Insurance is the responsibility of the artist / exhibiting group.

EVACUATION The evacuation meeting point is at the front gate of the Village. Please ensure the orderly and calm evacuation of everyone out of the gallery, assisting with children and people with disabilities.

Everything else is itemised in the Health and Safety document provided in your emailed pack.


Be ki nd to ea ch o t h er


NO DRAMA. A zero tolerance policy for petty grievances. Discuss, resolve, move on and smile! BE SAFE. It is your responsibility to know and apply the health and safety rules and guidelines. BE RESPONSIBLE. Respect, and show proper usage of facilities and project equipment. Check doors, locks and windows. BE AWARE. Consider the needs of other people working around you. BE TIDY. BE HONEST. There is a zero tolerance for theft. SHOW RESPECT. Consider and respect other gallery users and visitors - their space, health, property and sanity. ATTITUDE TO OTHERS. Be considerate of visitors during events, functions and workshops. One of the main directives of the People's Gallery is community access and involvement - make all people welcome! VIRTUES Be patient, tolerant, happy and aware of your personal habits. Please be aware of the conduct of any visitors and how their behaviour may impact on people.

SHARING THE LOVE. If you participate in the delivery of events, workshops, and performances for The People's Gallery, remember it is for the benefit of the community. This helps the dynamics of the project, and money raised will go back into the project. (This does not include opportunities to exhibit in the Gallery spaces that constitute as personal benefit). TOWING THE LINE. There will be occasions where the number of people attending events will be high. There is an expectation of collective responsibility to help make these events successful, safe and secure. KITCHEN & TRASH. Note designated bins. Anything over the size or unaccepted type of rubbish must be removed from premises. Empty bins when needed. Recycle and reuse materials whenever possible. Please help keep the kitchen clean and tidy. Do your dishes. SECURITY. It is the responsibility of the user to ensure the building is secure upon leaving (see Pg.19) COMMUNAL PROPERTY. Please respect the resources we have. For example clean brushes and tidy away equipment after use.


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