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“Pioneering for the Public Good Since 1888”

2014 Media & Marketing Guide Covering Lynden, Everson, Nooksack, Sumas and Northern Whatcom County www.lyndentribune.com

LYNDEN


Population: According to the U.S. Census Bureau, our population is increasing in Whatcom County. In our market area Lynden includes just over 12,605 citizens; Everson 2,513 residents; Nooksack 1,338 residents; and Sumas 1,307 residents.

Readership: Our readers refer to the Tribune throughout the week as a major shopping and informational resource and they often shop locally. The majority of our readers are married, have a college education and own their own home.

Demographics: The average age of Lynden Tribune reader is 50 years old. The average household income of Tribune readers is just over $53,000. The average number of times a Tribune reader picks up and reads the Tribune per week is 2.5 times.

CONTACTS Publisher: Michael Lewis mdlewis@lyndentribune.com Editor: Cal Bratt editor@lyndentribune.com

Advertising Sales Staff: Tricia VanDyk tricia@lyndentribune.com

Assistant Editor: Tim Newcomb tim@lyndentribune.com

Prepress Department: Jamie Severson ads@lyndentribune.com

Director of Sales & Marketing: Mary Jo Lewis advertising@lyndentribune.com

Shawna Murphy shawna@lyndentribune.com

General Manager: Aaron Schiffman aarons@lyndentribune.com

Chad Williams chad@lyndentribune.com

Advertising Manager: Mitze Kester mitze@lyndentribune.com Production Manager: Ryan Oppewall ryan@lyndentribune.com

113 Sixth Street, Lynden | 360-354-4444 | www.lyndentribune.com


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I

dvertising Rate Policy:

nsert Information:

The Open or Earned Monthly Rate is charged unless the advertiser has a signed Annual Dollar Volume Contract. Payment in advance is required for new advertisers until credit is established. All accounts are on a 30-day net billing cycle. Rates are subject to change without notice. Refer to the enclosed rate card for further details.

Pre-printed inserts must be scheduled at least six (6) days prior to publication. The maximum dimensions may not exceed 12” x 11” (fold along the 12” side). Contact the Advertising Manager to discuss route information and to schedule your insert.

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The Lynden Tribune & Print Co. offers full-service, digital and commercial printing services. We offer premium full-color printing on our 28-inch Komori sheet fed press. On our 12-unit Goss Community Web press we print newspapers, magazines, tabloids, catalogs, coupon books and more. Our Ricoh digital press provides affordable, short-run color quickly and efficiently. Call us today for a free quote on your next printing project!

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nline:

At lyndentribune.com, current news stories (updated daily) and photos are available on our newly redesigned website. We also feature costeffective business directory listing opportunities and important community links. Contact our Advertising Department if you are interested in exploring advertising on our website.

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ommercial Printing Services:

utomated Direct Mail Services: The Lynden Tribune & Print Co. offers our customers complete

Automated Direct Mailing Services. From variable data printing to targeted mailing lists, we can meet all your mailing needs. Call us today for a free quote on your next mailer!

Choose three or more of the publications listed below to get low Incredible Coverage - One Low Price Bundle & Save advertising rates! Choose three or more of the publications listed below to get the low Bundle & Save rate! Choose three or more of the publications listed below to get the low Bundle & Save rate!

Incredible Coverage - One Low Price

Choose three or more of the publications listed below to get the low Bundle & Save rate!

Weekly

(every Wednesday)

Weekly

(every Wednesday)

Weekly

(every Wednesday)

Monthly

(second Thurs. of each month)

Monthly

(second Thurs. of each month)

Weekly

(every Wednesday)

Weekly (every Wednesday) Your ad is placed for FREE in this TMC product.

Weekly (every Wednesday) Your ad is placed for FREE in this TMC product.

Monthly

(first of the month)

Monthly www.lyndentribune.com

Monthly

(first of the month)

(first Wed. of each month)

Monthly

(first Wed. of each month)


Rates effective January 1, 2014

"Proudly Serving Lynden and Whatcom County Since 1888"

www.lyndentribune.com

ADVERTISING RATE CARD GENERAL INFORMATION The Lynden Tribune is published every Wednesday morning in Lynden, Washington, by Lewis Publishing Company, Inc. Michael Lewis - Publisher; Mary Jo Lewis - Director of Sales & Marketing; Calvin Bratt - News Editor; Aaron Schiffman - General Manager; Mitze Kester - Advertising Manager; Charlotte Bovenkamp - Bookkeeper; Karina Vance - Circulation Manager; Rhonda Treloar - Office Manager. A Blue Ribbon Newspaper: Member of Washington Newspaper Publishers Association; National Newspaper Association; Lynden, Everson and Sumas Chambers of Commerce; Association of Washington Businesses.

CIRCULATION & DISTRIBUTION • 5,400 copies of the Lynden Tribune are distributed weekly on Wednesday by our own carrier system. • 7,100 copies of the Whatcom County Shopper (our nonduplicating Total Market Coverage product) are also distributed on Wednesday by our carriers.

DEADLINES Display Ads.................................................... 4:00 p.m. Monday Classified Ads .......................................................Noon Monday Legal Notices................................................. 5:00 p.m. Monday

COLUMN SIZES Lynden Tribune Column Sizes 1 column ....... 1.694” 2 column ....... 3.556” 3 column ....... 5.417” 4 column ....... 7.278” 5 column ....... 9.139” 6 column .............11”

Image Area: 11” x 21”

Classified Column Sizes 1 column ....... 1.229” 2 column ....... 2.625” 3 column ....... 4.021” 4 column ....... 5.417” 5 column ....... 6.813” 6 column ....... 8.208” 7 column ....... 9.604” 8 column .............11”

DISPLAY ADVERTISING OPEN RATE

$

21

50

net per column inch (Non-Commissionable)

ATTENTION NATIONAL DISPLAY ADVERTISERS: Recognized National Advertising agencies who place advertising orders with the Lynden Tribune are to use the net rates listed on this rate card. These rates are non-commissionable. If agency must use gross rate it is $25.30 per column inch, subject to a 15% discount only.

ANNUAL INVESTMENT DISCOUNTS (net) This rate (pci) applies to display advertisers who wish to contract space for a year on a monthly basis or on a bulk space basis. $1,750 per year ............................................................................$18.50 $3,500 per year ............................................................................$18.00 $5,500 per year ............................................................................$17.50 $9,500 per year ............................................................................$17.00 $19,500 per year..........................................................................$16.00 $36,000 per year..........................................................................$15.00

BUNDLE AND SAVE Combination Buy Advertising Rates Pick-up your Lynden Tribune ad and run it in our other Whatcom County publications, increasing your circulation to up to 31,500 newspapers! Now it’s easier than ever and very affordable!

CONTACT INFORMATION P.O. Box 153 • 113 Sixth Street Lynden, WA 98264 www.lyndentribune.com email: mitze@lyndentribune.com (360) 354.4444 • FAX (360) 354.4445

Net Rates Ferndale Record Discount Rate .................. $6 per col. inch Foothills Gazette Discount Rate ................. $6 per col. inch Sudden Valley Views Discount Rate ........... $5 per col. inch El Periodico Discount Rate .......................... $5 per col. inch


Rates effective January 1, 2014

ADVERTISING RATES SPECIAL RATES & DISCOUNTS

CLASSIFIED DISPLAY AD RATE Per Col. Inch

Church Rate (applies to notice of church service only) ..............................$18.00 Civic & Fraternal (non-profit only) ......................................................$18.75 Political (must be prepaid) ......................................................................................... Open rate Birthday ad 1 col. x 2”..................................................................$35.00 “Ask about our New Business Advertising Package, Business Builder Specials and Anniversary Discounts - Save up to 40%!”

OBITUARY NOTICES Per Col. Inch

Standard Size (2 column inches) ............................................ NO CHARGE Additional Copy.............................................................................$15.75 Second Week Discount ...............................................................$12.75 Photo Charge ......................................................................... each $5.00

COLOR CHARGES One color plus black (net) ....................................................... $120.00 - Multiple color rates available upon request -

PRE-PRINTED INSERTS Open Rate Multiple Sheet.................... $70 per thousand (7¢ each) Single Sheet Rate................................ $55 per thousand (5½¢ each) Contract rates available on request. Maximum size 12” x 11” when folded.

COUNTRY LIFE Country Life is a monthly section in the Lynden Tribune which is dedicated to preserving the important role of agriculture in Whatcom County. Published since 1962, Country Life prides itself in being the only locally-owned agricultural publication in the county. Call us for information on our rates and deadlines.

GO LOCAL DIRECTORY

G LOCAL Business & Service Directory

• Online directory listing including a link to your website and mapping to your company location! • Also includes a listing of your business name & location within our GoLocal ad every week in our Classified section!

Pre-pay/Bill annually - $9999 for one year Bill monthly - $15/month for one year

LYNDENTRIBUNE.COM Call today for unbelievably affordable online advertising rates. Banner ads, tile ads, directory listings and more. Check it out for yourself at www.lyndentribune.com!

“The Classifieds” are the combined classified advertising section of the Lynden Tribune and the Ferndale Record. This section runs in the Tribune, Ferndale Record and Whatcom Extra and is read by over 45,000 readers weekly. Per Col. Inch

Classified Open Rate (net) ........................................................ $18.00 Annual Classified Investment Discounts: $3,300 per year .............................................................................$15.50 $6,600 per year .............................................................................$15.00 $9,900 per year .............................................................................$14.50 $13,200 per year...........................................................................$14.00 $18,000 per year...........................................................................$13.50 $24,000 per year...........................................................................$13.00

COMMERCIAL PRINTING SERVICES The Lynden Tribune and Print Co. are pleased to offer Digital Personalized Variable Data Direct Mail Services in addition to a full range of Commercial Printing Services. From full color glossy brochures to newspapers, catalogs, direct mail pieces, etc., we can meet your printing needs and exceed your expectations! We offer competitive pricing, fast, personal, one-on-one customer service. Call today for a free quote on your next project!

ADVERTISING POLICY Publisher reserves the right to refuse, edit, alter or limit any advertising submitted for publication. No position is sold or guaranteed. CANCELLATION: Ads which are ordered and set but cancelled before publication will be billed at 25% of open rate. PROOF: Proofing to the advertiser removes all responsibility for errors in prices or copy from the newspaper when advertiser or agent approves the proof. If customer desires to see ad proof, the copy must be available no later than 5 p.m. Friday. PUBLISHER’S LIABILITY FOR ERROR: The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. INDEMNIFICATION: The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.

www.lyndentribune.com

Phone 360-354-4444 • Fax 360-354-4445 Additional marketing information available upon request


Special Sections Health Care Guide

Our annual health care guide is published in the Lynden Tribune and Ferndale Record. In this directory, health care professionals will have the opportunity to answer their most frequently asked questions in order to help readers make the very best decisions regarding their health care.

Encore

Did you know that over 50% of our readers are 55 years old and older? This section is dedicated to those readers enjoying a fulfilling, active adult lifestyle. From local events to new hobbies and adventures, this section covers it all.

Home Improvement

Published in the spring and fall, this special section provides readers with information on home repair, decorating ideas and a glimpse into a beautiful local home! With the increasing growth of our area, this tab is a helpful guide to finding the products and services associated with the building industry.

Northwest Washington Fair Magazine

Our annual tribute to the Northwest Washington Fair is published every August. Readers look forward to receiving the entertainment previews, schedule of events and local features highlighting this very popular event.

Whatcom County Coupon Book

The coupon book is designed and printed in full color. This publication provides advertisers with an opportunity to market themselves and their great local offers in a coupon format.

www.lyndentribune.com


Top Banner ad

www.LyndenTribune.com Tile ad

2014 Monthly Website Advertising Rates with Contract

TOP BANNER ADS

Ad placed above page content. Limited spaces available.

Home Page (Limit of 3 on rotating basis) Sports Obituaries Classifieds Academics Business Milestones Arts & Entertainment Legals Opinion

$150/month $150/month $99/month $99/month $99/month $99/month $99/month $99/month $99/month $99/month

TILE ADS

Ad placed on right side in random position Limited spaces available!

Run of Premium Pages (Excluding Classifieds) Run of Classifieds (All Classified pages) Run of Site (All non-premium pages)

For more information please contact Mitze, Mary Jo or Tricia at (360) 354-4444 www.lyndentribune.com www.lyndentribune.com

$59/month $59/month $39/month


2014 Lynden Tribune Promotional Calendar January

July

1 - Lynden Page, The Wrap 8 - Country Life, County Coupon Book 9 - Foothills Gazette 15 - Kid Zone

2 - Lynden Page, County Coupon Book, The Wrap 9 - Country Life 10 - Foothills Gazette 16 - Drive Whatcom 23 - Encore

February 5 - Lynden Page, The Wrap County Coupon Book 12 - Country life, Valentine’s Page 13 - Foothills Gazette 19 - Kid Zone, Encore 26 - Progress Edition

March 5 - Lynden Page, County Coupon Book, The Wrap 12 - Country Life 13 - Foothills Gazette 19 - Kid Zone, Drive Whatcom 26 - Who’s Who, Spring Sports Tab TBD - DHIA Annual Report

April

August

6 - Lynden Page, County Coupon Book, The Wrap, NW Washington Fair Magazine 13 - Country Life 14 - Foothills Gazette 20 - Rodeo Tab

September 3 - Lynden Page, Fall Sports Tab, County Coupon Book, The Wrap 10 - Country Life 11 - Foothills Gazette 24 - Fall Home Improvement Tab

October

2 - Lynden Page, County Coupon Book, The Wrap 9 - Country Life 10 - Foothills Gazette 16 - Spring Home Improvement Tab, Kid Zone TBD - Lynden City Map

May 7 - Lynden Page, County Coupon Book, The Wrap , Mother’s Day 8 - Foothills Gazette 14 - Country Life 21 - Kids Zone, Play Whatcom 28 - Encore

June 4 - Lynden Page, County Coupon Book, The Wrap 11 - Country Life, Moostache 12 - Foothills Gazette 18 - Health Care Guide

1 - Lynden Page, County Coupon Book, The Wrap, Fire Prevention Tab 8 - Country Life 9 - Foothills Gazette 15 - Drive Whatcom, Kid Zone 22 - Encore

November

5 - Lynden Page, The Wrap, Veteran’s Tab 12 - Country Life, Holiday Coupon Book 13 - Foothills Gazette 19 - Season Opener, Kid Zone 26 - Kids Design an Ad, Christmas Songbook

December 3 - Lynden Page, Holiday Coupon Book, The Wrap, Winter Sports Tab 10 - Country Life 11 - Foothills Gazette 17 - Holiday Greetings, Kid Zone 24 - Clearance Sale, Encore

Dates are tentative and may change. Please call to confirm.

(360) 354-4444 • FAX (360) 354-4445 • www.lyndentribune.com

www.lyndentribune.com


Tribune Media Guide 2014