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The aim of this brief was to help bring this well-known brand back into South Africans’ lives every day. This challenge required me to build top of mind awareness and secure category leadership.


Billboard concept 1

BILLBOARD 2


Billboard concept 2

BILLBOARD 1


In store Playground where moms leave their kids to play, while they are doing their grocery shopping.


P.O.S Display


New Peanut Butter Packaging


6 x 20g cups


Concept chosen as one of the top TOP20 in South Africa as part of the NoKak Eco Design Initiative.


I felt that creating a campaign would really enhance the benefits of this product. It could be based on a community initiative drive, which could potentially help individuals living in disadvantaged areas actually earn a decent living as well as fresh produce. A wormery starter kit, provided to these individuals could generate massive change for many South African households as well as the environment. It sounds like it can be a very fruitful prospect.


Product and Packaging


Packaging for product.


Rebranding of shoelace product, to appeal to the youth.


Laci Packaging


After researching problems Partially Sighted shoppers experience in the Pick n Pay Supermarket environment, I came up with a new shopping system for the Partially Sighted. I created a campaign which consisted of 3 Radio ads, a Magazine ad in Fresh Living magazine, a Mobile App and POS advertising within the Pick n Pay store.


Cell C 3 G

5:23 PM

59%


Cell C 3 G

5:23 PM

59%


Cell C 3 G

5:23 PM

59%


Cell C 3 G

5:23 PM

59%


POS Display on in store promotion


5 VEG Sauce

Cell C 3G

5:23 PM

59%


Symbol signage for easier navigation throughout store.


Featured article for the Design&Life magazine. I featured a young upcoming designer called Darryl Alex.


Poster done for one of my UK clients. Event was to be held at Brighton University.


Online magazine called FCUKING DESIGN. It’s a youth culture magazine filled with extreme design and crazy layouts. Artist reviewed is Matty Crisp - a great designer with great FCUKING skills.


ISSUE 1 The brief required me to design a few spreads for atCPTMAG.com - Online magazine. Cape Town’s latest and most exclusive online magazine. It reviews all the trendy spots in and around the Mother City - from the best restaurants to the most exciting outdoor activities.


Are you in love with beer? Then &Union would be your heaven. With good company, live music and tasty food, you have all the elements needed for a good night out. &Union is a popular watering hole for local and foreign beer enthusiasts, mainly because of its trademark, self-produced Craft Beer. With its original crisp taste, Craft Beer has been a big success, nationally and internationally. ‘Craft Beer has been a big hit overseas, but a few years ago, it wasn’t established in South Africa,’ &Union co-partner Simon Wibberley explains to atCPTMAG. ‘Four years later, and our sale counts are big in Cape Town and we get regular orders from cities like Johannesburg and Durban, and even parts of Europe.’


Stellenbosch is known for its dorpie, wine farms and student festivities. However, if you had to search a little deeper, you’d find that the small historical town boasts a luxurious centre. Hidden away in Houtkapper Street in Paradyskloof, you’d find the extravagant five-star Majeka House. With 22 rooms available, the venue boasts an award-winning restaurant The Makaron, a spa (which has the only crystal bed in South Africa), a cigar room, a bar and library area, and heated pools and jacuzzis. The Majeka House prides itself on its quality service and trendy décor. While the Marakon and its head chef Tanja Kruger have received national recognition, the venue also received the 2011 Boschendale Style Award. And to think the premises was once used for a gym and conference centre. ‘My wife’s [Karine Dequeker] father bought the plot on a private sale,’ says co-founder Lloyd van der Merwe. ‘The initial idea was just to run a bed and breakfast to keep the venue alive and cover our costs. But we’ve managed to exceed our very own expectations.’


ISSUE 2



Lyle Lovell Desai Porty