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Rolling Boutiques

Entice Shoppers By Lynette Chilcoat

Take a sneak peek at unique mobile boutiques. As a fresh approach in selling trendy fashions and other cheerful wares, these shops on wheels offer plentiful selections tucked into a compact space. In addition, they have the advantage of being able to go just about anywhere to accommodate clientele. Featured are four women who have embraced the true spirit of entrepreneurship. Within their miniature stylized emporiums, a few prime items highlight a distinctive and delightful shopping experience. 59

Upcoming locations: Aug. 11 - Frederick, Lady’s Event for Life in Balance, a non-profit organization Aug. 25 & 26 - Loveland, Old Fashioned Corn Roast Festival Sept. 3 - Windsor, Harvest Festival Sept. 16 - Frederick, Miner’s Day

Street Savvy Mobile Boutique Owned by Shelly Steele-Morehead since January 2017, the Street Savvy Mobile Boutique is based out of Frederick. A retail manager for 15 years for Chicos and Victoria’s Secret, Steele-Morehead knows her stuff when it comes to in-vogue attire. “A year ago I was going to open a boutique in the Frederick/Firestone area, but it didn’t work out,” says Steele-Morehead. “Then my husband, Jason, said ‘why don’t you take it on the road?’ A friend with a mobile boutique then went out of business, so I jumped on it.” In essence, she designed her traveling store to have a classy look and feel. “Outside I wanted it to look sophisticated. Inside I put in a floor that looks like wood, painted the ceiling silver and gold to resemble pressed tin, and hung a rustic chandelier,” says Steele-Morehead. “I designed both the

outside and indoor decor, but it really is a joint venture. My husband came up with the name and helps by hauling it around.” She stocks fun and affordable merchandise, such as t-shirts, maxi-dresses, shoes and jewelry. “I love bling,” says Steele-Morehead, who adds, “I don’t carry one particular look, but it’s all something I like and would wear. Utilizing my experience, I help women pick out what looks good with their body type.” “I host home parties, plus recently was at Ladies’ Night at Peppers Fireside Grill in Firestone,” she says of where she’s been so far. Her biggest trial in this new endeavor has been “finding out what permits I need for the different towns I sell in. There’s been a lot of extra phone calls and expense I hadn’t counted on, like insuring the darn thing since it doesn’t fit into a normal retail category.” Street Savvy Mobile Fashion Boutique

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2017-08 Lydia's Style Magazine  
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