The Lyceum Corporate Support Brochure

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ROYAL LYCEUM THEATRE EDINBURGH

PROFESSIONAL CREATIVE BESPOKE

CORPORATE SUPPORT



BE A PART OF SCOTLAND’S CULTURAL EXCELLENCE

The Lyceum is one of Scotland’s leading producing theatre companies. We are committed to building bespoke corporate partnerships that deliver clear business objectives and ROI. By partnering with us, we can help you raise brand awareness, customer loyalty, create new business and customer opportunities, and positive PR opportunities. David Greig’s appointment as Artistic Director was a significant milestone for the company and has created the prospect of many high profile partnerships.

“I think The Lyceum is my favourite theatre, both as an audience member and a performer. It’s a perfect late Victorian house, it has a great acoustic, intimate atmosphere and is really beautiful. The warmth of that auditorium extends backstage too and whenever I’ve worked there I’ve felt really supported and welcomed.”

Photograph: Stephen Dunn

Siobhan Redmond, Actor – Miss Jean Brodie and Thon Man Molière


Photograph: Alan McCredie

“I fell in love with the building, the secret backstage, the vast fly floor and the stunning auditorium. The Lyceum influenced my life, creating personal and professional relationships and ultimately paved the way for my current career� Sam Heughan, Actor


Joyce McMillan, The Scotsman

Ben Dilloway & Ben Turner, The Iliad Photograph: Drew Farrell

“The Lyceum has always been part of the British theatre scene as well as of the Scottish one. Its first production in 1883, starred those icons of the British stage Ellen Terry and Henry Irving, still commemorated in the names of The Lyceum’s two elegant function rooms. And on occasions – particularly during the Edinburgh International Festival – it also becomes a key international stage.”


“I’m honoured and privileged to be Artistic Director of a theatre that has meant so much to me personally and which sits at the heart of both Edinburgh’s cultural life and Scottish Theatre at large. I’m keen that more people experience the joy of live performance in this beautiful building but also that we create more connections with the city beyond our home in Grindlay Street. That means making new partnerships, more touring opportunities, pop up performances and an international strand to our work.” David Greig, Artistic Director

“Already a major figure in British drama, David’s plays have been performed and acclaimed at theatres around the world. As an inspirational and widely respected figure David has been a committed champion of the nation’s creativity. His Artistic Directorship promises an exciting new direction for The Lyceum and its audiences, including new partnerships and collaborations.” Shonaig Macpherson CBE, FRSE, DUniv – Chair of the Royal Lyceum Theatre Company


The Crucible Photograph: Drew Farrell

The Lyceum’s corporate packages offer a bespoke approach to partnership, and we would welcome discussions to tailor a package to suit your specific strategic and corporate social responsibility objectives.

Align your company with other cultural champions – we currently maintain partnerships with some of Edinburgh’s best loved companies who are equally proud to have crafted their business in the city.

We can create packages to directly respond to your company requirements: • Client hospitality and employee reward and recognition

Our existing partnerships with companies including Allander, Baillie Gifford, Edinburgh Airport, Genius, Gleneagles Hotel, Grant Thornton, Justerini & Brooks, Murray Asset Management, Nairns, Provident Financial and Whitespace illustrate the high calibre of the numerous unique advantages that we can offer.

• Brand identity and profile raising • Unique and creative networking opportunities • Fulfilling your company’s commitment to our community


PARTNERING WITH THE LYCEUM BRINGS RICH REWARDS

By supporting the Royal Lyceum Theatre Edinburgh you are promoting your company as a key supporter of Scotland’s cultural life. Your engagement with The Lyceum builds an association with an organisation that champions Scottish talent, and has a significant role in community engagement. We will help you raise your profile with our audiences by providing unequalled brand exposure throughout Scotland, and at the same time you will have unparalleled access to behind-the-scenes at Scotland’s largest producing theatre – thereby creating unique corporate entertaining opportunities for you and your clients. ASSOCIATION WITH CREATIVITY, ARTISTIC EXCELLENCE AND INNOVATION

SHARE A COMMITMENT TO EDINBURGH’S COMMUNITIES

The Lyceum plays an integral role in Edinburgh’s cultural identity and heritage. We are housed in the heart of our city, in a magnificent example of late Victorian theatre architecture. It is Edinburgh’s most loved theatre with both audiences and performers, and makes a wonderful setting for creating unique evenings for entertaining your guests.

If you wish to give back and support your local community, then consider partnering with us, to enable innovative programmes to continue to flourish.

PUT YOUR COMPANY IN THE SPOTLIGHT BY ALIGNING WITH CULTURAL EXCELLENCE By celebrating the arts you help build market share, enhance your brand to reach new customers and entertain current clients. David Greig’s upcoming Season of groundbreaking productions is attracting local, national and international attention. The Lyceum is about to be thrust into the spotlight and we would love your company to share the stage with us. RAISING YOUR PROFILE WITH OUR AUDIENCE We carry out detailed research on the preferences and demographic of our audience, and our most recent findings show that our audience fits the following Mosaic profiles - predominantly affluent socio-economic group A – Upper Echelons and group E – Urban Sophisticates. We are an integral part of Edinburgh’s social scene for these groups, who equate The Lyceum with producing the highest quality theatre. We therefore have a loyal following of regular attendees and season ticket holders. We will work with your company to help you get your message across in engaging ways.

The Lyceum is committed to providing access to high quality theatre for people across Edinburgh’s diverse communities. In total nearly 15,000 seats were made available for £10 or less during our previous season. We are also committed to flagship creative learning projects which include providing free workshops and tickets to schools located in areas of multiple deprivation and to those children attending Special Schools. By investing in our shared community, you are helping to ensure Edinburgh remains a vibrant place to live and work in. ENGAGE AND REWARD YOUR EMPLOYEES Creativity is among the top applied skills sought by employers. By aligning with The Lyceum, you can choose to involve your employees in a partnership through employee evenings at the theatre or tours of our production spaces. Committing to the arts marks you out from your competitors by signalling to people both in and outside of your company, that you value and promote innovative and creative thinking. We are environmentally responsible, and have won awards for our green credentials.


PROFILE RAISING AND BRANDING

Mark your company out from the crowd. We will work with you to help you raise your company’s profile and brand awareness with current and new clients and our audience. We can offer a wide range of unique opportunities for giving your company unequalled brand exposure across Scotland. The Lyceum boasts a large social media following and this, coupled with the extensive communications campaigns that are launched for each production, will provide your company with an incredible opportunity to interact with our audience and also extend your reach across Scotland. Throughout each campaign, communications will carry your company’s branding and sponsor message. From adverts in national publications, logo credits in programmes, season brochures, on flyers, posters, billboards and trailers, to direct mailings, there are a host of opportunities to have your branding on over 111,000 printed items distributed throughout Scotland. We also have a large online presence with all of our communications campaigns and there is a high level of digital brand exposure available. By supporting us, you will be seen to be supporting culture and your community. With our presence through the following means, we can boast an extensive presence in the Capital and across Scotland. Our campaigns include: • In-venue display and region-wide distribution of brochures, flyers and posters • Large-scale outdoor advertising in key city centre locations • Extensive social media campaigns using photography, film and audio content with boosted and targeted posts to maximise engagement with key audiences • Press and online media advertising in regional and national publications with high circulations and impressions • High quality postal direct mail campaigns delivered to our most engaged attenders • E-newsletters full of rich content emailed to our subscribers and articles in the e-newsletters of our cultural partners

“The Lyceum’s 2015 production of The Lion, the Witch and the Wardrobe was the most successful Lyceum Christmas show for a decade. Due to the success of the production, the level of brand exposure gained by Genius through the alignment with The Lyceum exceeded our original expectations.’ Laura Jackson, Brand Manager, Genius Foods


YEAR-ROUND EXPOSURE

Up to 100,000 audience members annually from Edinburgh and around the world seeing your branding in our foyer.

Your logo with a link to your business featured on our website which receives over 300,000 visitors annually.

19,000... Interaction with The Lyceum’s engaged social media community of over 19,000 Twitter Followers and over 7,000 Facebook page likers.

70,000 brochures featuring your logo mailed, displayed and distributed throughout the region every year.

Up to 18,000 show programmes featuring your logo distributed to VIPs and sold to audience members across the year.


SHOW-SPECIFIC PROMOTION

On top of this, if you sponsor a production you can expect:

Over 21,000 subscribers emailed with your personal message in our enewsletter about the show.

Up to 50,000 production page views on our website carrying your branding and a link to your website.

105,442

333,252

Press advertising with a combined circulation of up to 105,442 and digital advertising gaining up to 333,252 online impressions.

8,500 Up to 20 outdoor advertisements featuring your branding in city centre locations, sometimes including a digital screen of W 5.76m x H 8.64m.

Up to 8,500 direct mails featuring your logo posted to audiences in the region.


CORPORATE HOSPITALITY... DELIGHT IN THE DELICIOUS AND THE DAZZLING

Your guests will not only be enchanted with the action on stage, as your theatre experience continues with our corporate hospitality offering. We pride ourselves on the high standard of hospitality that we offer and we like to ensure that all events that we arrange and fulfil are each unique and are designed to impress your guests, giving them the most memorable of evenings. We can offer a full event planning service with a dedicated in-house contact to ensure that every element of your event is carefully created to your specific requirements. Our events include pre-theatre dinners at some of Edinburgh’s finest restaurants followed by a champagne reception with the cast after the performance. Alternatively, you might prefer to host a unique style of networking event, or perhaps gain exclusive access to watch rehearsals take place, we always aim to meet your business needs. As standard, we offer our corporate supporters the very best seats in the house, the use of our private function rooms with our professional and attentive service and ticket benefits to share with your staff.

WE CAN PROVIDE UNFORGETTABLE EVENINGS FOR YOUR GUESTS

“Thanks again for the invite, the interaction with the cast was fascinating and I think it was great of The Lyceum to encourage them to join us for a drink. If there were awards for the best networking event of 2015 then the Oscar would go to Grant Thornton.’ Grant Thornton, Client VIP TREATMENT FOR YOUR CLIENTS AND EMPLOYEES “100% positive feedback from clients on the play and your organisation around the event. Thanks to The Lyceum team for looking after us so well. The cast coming to see us was also appreciated and it definitely made the evening more VIP’.” Ewen Fleming, Partner, Grant Thornton “Justerini & Brooks was founded in 1749 and very quickly gained a reputation for both quality and service, one that has been maintained ever since. First awarded the Royal Warrant by King George III in 1761, we are proud to have been granted this honour by every successive monarch since, including Her Majesty Queen Elizabeth II. We are therefore extremely proud to be the official wine partner of the Royal Lyceum Theatre Edinburgh and together with our combined history and experience we feel that we present a unique opportunity to our clients and members that involves the wonderful world of the Arts and Fine Wine too, a perfect environment to relax, learn and enjoy!’ Andrew Macdonald-Lockhart, Account Manager, Justerini & Brooks, Lyceum official wine partner

UNFORGETTABLE EVENINGS FOR YOUR GUESTS “Being able to see the rehearsals and work-in-progress of a professional production like this and then engage in a Q&A session with the cast and Director was a truly unique experience and will remain in my memory for a long time. The icing on the cake was then being able to spend so much time in the wonderful company of Bill Paterson, Benny Young and the set designer Michael Taylor – I am still buzzing from this experience! Thank you so much for an unforgettable evening.” Grant Thornton, Client NIGHTS TO ENSURE YOUR EVENING STANDS OUT FROM USUAL CORPORATE FAYRE “We have entertained our clients and fellow Whitespacers on several occasions at The Lyceum, the friendly team and amazing atmosphere provide a unique and wonderful experience.” Iain Valentine, Managing Partner, Whitespace


CREATING A BESPOKE OFFERING – AN EXCEPTIONAL OPPORTUNITY

“Working with The Lyceum has been an extremely rewarding experience from initial meeting through to negotiation of sponsorship and implementation. It has been a pleasure to work with all concerned from the Development Team to marketing communications and venue set up, always welcoming and friendly in their approach. I was most impressed with the flexibility of the sponsorship ensuring it was tailored to meet our requirements, even allowing us to host a Taste of Gleneagles event within The Lyceum for their supporters.” Anness Brown, Head of Marketing, Gleneagles Our corporate packages act as guides as to what is possible at each level of commitment. Should you prefer, and depending on your level of support, benefits can be tailored to include options detailed below: A private dinner with our Artistic Director is one of the most exclusive ways that we can acknowledge your support. Hosted at one of Edinburgh’s finest restaurants, David Greig will join you and your guests for dinner followed by a performance at The Lyceum with a post-show reception with members of the cast. Alternatively, we can arrange for you and your guests to dine at The Lyceum. Either this can be arranged around a specific performance using one of our beautiful hospitality spaces or alternatively, for a real ‘money can’t buy’ experience, dine on stage with a unique view of our stunning auditorium. We work with the finest caterers, musicians and florists to ensure we create a bespoke event that impresses your guests. Whichever package you choose, we are committed to providing excellence to meet your strategic and event requirements. We would be pleased to offer input into marketing materials with programme copy to help illustrate your events, as well as offering assistance in the planning of your evening. Managed by a dedicated member of the Development Team, we can ensure a seamless evening from start to finish.


DEMONSTRATE YOUR COMMITMENT TO SCOTLAND’S CULTURAL FUTURE AND OUR SHARED COMMUNITY

Our mission is to advance public education by the encouragement of the performing arts. We are committed to producing world-class drama, inspiring creativity, developing talent and reaching out to our local communities through our innovative year-round Creative Learning programme. Upholding our consistent reputation for creating live theatre of artistic excellence, we stage on average 11 productions annually. We are proud to create theatre that is Made in Edinburgh – human stories presented in striking visual stage productions that are socially and politically resonant with the local population and beyond. Our strength lies in re-imagining classics in new and bold productions as well as staging world premieres of contemporary Lyceum commissions. Our Creative Learning Department has been working with hard to reach groups in Edinburgh since 1993. We are committed to supporting creativity in young people, particularly those from areas of Edinburgh classed as socially and economically deprived. Around 18,000 young people participate in the life of The Lyceum, by attending performances and learning events with their schools; and by taking part in Lyceum Youth Theatre workshops, holiday courses and productions. Through our Creative Learning activity, we aim to engage, inspire and develop people of all ages, giving priority to those who may experience social or financial barriers to accessing the arts. By supporting the arts you are nurturing creativity throughout the city, providing a platform for engagement across backgrounds and cultures. By improving the cityscape for all who reside and work here, we create a vibrant community for future investment.

“Baillie Gifford recognises that when we partner with local arts, we are partnering with our whole city. We chose to support The Lyceum and in particular their Creative Learning programme, because creativity is an integral part of any vibrant community. By supporting critical thinking in children from all backgrounds across the city, we are helping to foster the talent and skills necessary to develop young people for the future.” Samantha Pattman, Events Manager, Baillie Gifford

WHAT YOUR SUPPORT MEANS TO US HOW WE ARE FUNDED: As a registered charity we aim to cover our costs each year, and rely heavily on the generosity received from our corporate sponsors, in addition to trust and foundation grants and the commitment of individual supporters. With recent changes to public funding, the need for private support is all the more vital to fund our work both on and off stage. We currently receive approximately 33% of income through public grants and we must raise the remaining 67% through a mix of heavily subsidised ticket sales, venue hire, sponsorship and donations. We are committed to keeping ticket prices low to ensure that we remain a theatre that is accessible to all, and therefore ticket sales alone are not sufficient for covering the costs of being one of Scotland’s largest producing theatre companies. We are grateful to all our supporters for the role they play in helping to fund every area of our work – from the inception of a play, providing us with essential funds to create and bring these productions to our stage, and ensuring we are able to bring the joy of live theatre to as wide an audience as possible. Royal Lyceum Theatre Company is a Scottish Charity No. SC010509


“This theatre clearly has a remarkable dialogue with thousands of theatre goers; and from talking to a number of them, they take that relationship very personally�

Photograph: Alan McCredie

John Dove, Director


“The drama’s laws, the drama’s patrons give, for we that live to please, must please to live” Samuel Johnson, Poet

CONTACT US

development@lyceum.org.uk Royal Lyceum Theatre Edinburgh 30B Grindlay Street Edinburgh EH3 9AX 0131 248 4831 lyceum.org.uk