Page 1

LINDSEY WOJTOWICZ

communications designer client: papa knows best

CLIENT

Papa Knows Best

CORPORATE PROFILE

The ultimate single dad’s advice and social networking website, Papa Knows Best aims to provide single dad’s with easily accessable parenting advice as well as an interractive community of other single fathers struggeling with similar issue equipped with a fresh point of view.

MARKET POSITION

There are many websites and blogs with parenting tips for single parents, however most do not include the added benefit of a social network that Papa Knows Best has to offer. This website also consolidates the kind of parenting tips a parent would normally have to venture through many different websites to gather.

PROBLEM

BUSINESS OBJECTIVES

Single dads have a hard job and do not have a concise, informative guide and social networking network to help them with raising their children. The father accessing our website should be able to attain the answers they desperately need answered at a hasstlefree moments notice.

AUDIENCE

Single dads raising their children alone

MESSAGE

Raising children alone is difficult. Advice from other single fathers is the most valuable kind of advice and thus should be readily available.

MEANS

Website, Ads on affiliate websites

Papa Knows Best Brief  

Design Brief

Read more
Read more
Similar to
Popular now
Just for you