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LINDSEY WOJTOWICZ

communications designer client: oh my dog

CLIENT CORPORATE PROFILE

Oh My Dog: Canine Products with attitude A line of canine grooming products with a unique, collagestyle aethetic.

MARKET POSITION

There are obviously no lack of dog products in the marketplace. This product aims to stand out of the crowd among the other canine products due to its shock provoking graphic style and humor.

PROBLEM

Dog products seem to all blend together on the shelves and there are a limited amount of unique lines of products in the marketplace currently.

BUSINESS OBJECTIVES

Create a fresh and different look to the canine products industry.

AUDIENCE

Dog Owners

MESSAGE

Dogs have personalities too so why not use products that embrace the personality in every dog

MEANS

Packaging, Ads and Point of Sale


OH MY DOG