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CAMPAIGN SUMMARY

USA – AT&T Client Name: GSD&M Campaign Name: AT&T Happy Blue Year Campaign Objective: Raise brand awareness among the target audience and promote the AT&T Indianapolis connection. Register consumers for the AT&T Happy Blue Year Sweepstakes. Engage consumers by announcing details of the Ultimate Fan Experience prize and interact with public to collect data for the sweepstake registration and CRM offers. Consumers had the option to receive the Colts e-newsletter and information from AT&T on special money saving offers and other information. A print out was distributed to those who engaged the Adwalker directing them to a website for more information. Campaign Locations: Malls and RCA Dome, Indianapolis, Indiana Measurement: 53% said Yes to receiving the Colts e-newsletter 39% said Yes to sharing information with interested Indianapolis Colts marketing partners 29% said Yes to receiving AT&T special money saving offers and other information


CAMPAIGN SUMMARY

USA – BANK OF AMERICA Client Name: Concentric Communications Campaign Name: Bank of America Takes Over New York Campaign Objective: Engage consumers to view an interactive demo and take a survey on online banking and investing. Other media pushed messaging outbound to consumers. When a person was interested in finding out more about the campaign, they would approach the Adwalker, view the interactive demonstration, take the survey and then be directed to the “Zero Zone” in Bryant Park. Campaign Location: 14 teams spread across New York City Measurement: 1 engagement every 8 minutes Client Comments: Corin Gutterage (Account executive – Concentric Communications) said that Bank of America was extremely pleased with the use of Adwalkers. They had a great experience and liked the interactive element.


CAMPAIGN SUMMARY

USA – HOTEL ROGER WILLIAMS Client Name: Oceana Hotel Group Campaign Name: Hotel Roger Williams Campaign Objective: Promote the various hotel properties, generate leads, direct traffic to their booth, and create a buzz. Campaign Locations: NBTA Conference, Chicago, Illinois Measurement: 1 engagement every 5.6 minutes Client Comments: “We were very pleased with Adwalker for this trade show. We generated a lot of leads and thought that it created a lot of attention around Hotel Roger Williams. We look forward to working with you guys more in the future.” Stephen Redford, Director of Marketing and Sales for Hotel Roger Williams


CAMPAIGN SUMMARY

USA - Daimler Chrysler Client Name: Daimler Chrysler Campaign Name: Daimler Chrysler (Dodge, Chrysler, Jeep Brands) Campaign Objective: Promote reservations for ‘on the spot’ test drives at the Greenwich, CT and print a ticket to be used as a ‘reservation coupon’ for test drives driving traffic to the Daimler booth. Campaign Location: Greenwich, Conneticut Measurement: 80% of test drives booked at event came through Adwalker Client Comments: “Adwalkers have enabled us to directly reach hundreds of target consumers through our event activation marketing programs at sporting and public events. At every event, the Adwalkers have attracted positive attention, gathered many qualified leads and successfully driven traffic to our product and our displays. We will continue to utilize Adwalker on more innovative local and national programs across our brands.” - Doug Sedbrook, Dodge Marketing Manager, North America


CAMPAIGN SUMMARY

USA – CHARLES SCHWAB Client Name: Kinetic Campaign Name: Cybertrader (Charles Schwab) Campaign Objective: Raise awareness of Cybertrader booth at Traders Expo New York. Drive traffic to the booth and distribute printed coupons to those who interacted with the Adwalker. The coupon had a summary of speakers appearing at the expo with times and could be redeemed for a promotional item at the booth. Campaign Location: New York City, NY Measurement: The Adwalkers were asked to stop printing out coupons as the promotional materials on the stand ran out due to the volume of traffic directed there by the Adwalkers.


CAMPAIGN SUMMARY

USA – MILLENNIUM HOTELS Client Name: Dana Communications Campaign Name: IT & ME Chicago Millennium Campaign Objective: Drive traffic to the Millennium Hotels exhibition booth and datacapture attendees’ details for further marketing purposes. The Adwalkers displayed a video of the Millennium Hotels and engaged attendees with a fun ‘matching pairs’ game. Attendees were invited to enter their details for a competition to win an iPod. On entering the competition a coupon was printed out which had to be dropped off at the Millennium booth. Campaign Location: Chicago, Illinois Measurement: 1 engagement every 7.4 minutes Client Comments: “Adwalkers are an effective way for us to find and generate qualified leads from our target prospects at trade events. Meeting planners enjoyed interacting with the Adwalker staff while seeing our properties on their front screen and entering a contest on the spot. We were able to measure Adwalker’s results on a daily basis, including requests for proposals that could be tracked directly to Adwalker interaction.” - Diarmaid O’Sullivan, Corporate Director of Marketing for Millennium Hotels and Resorts Our Comments: Millennium was extremely pleased with Adwalker performance at all of their trade shows. We were the most effective means at attracting attention, driving traffic, and generating leads for the hotel chain. It differentiated their properties from the other companies in the hospitality industry.


CAMPAIGN SUMMARY

USA – The CW - AUSTIN Client Name: The CW Campaign Name: CW – Austin Network Launch Campaign Objective: Raise awareness of the launch of the new tv network The CW in Austin. Register consumers for a competition to win a viewing party pack. Distribute print outs to those who interacted with the Adwalkers with a reminder to tune in for the network premiere. Campaign Location: High traffic areas around Austin City Limits Festival, Austin, TX. Measurement: 1 engagement every 4 minutes


CAMPAIGN SUMMARY

USA – NBC Client Name: NBC Campaign Name: NBC Upfront Promotion of the Today Show Campaign Objective: Engage and interact with NBC Upfront attendees while waiting in line to enter presentation at Radio City and after party at Rockefeller Center. Display Today Show promotional video and custom animated graphics. Conduct a Today Show trivia quiz, datacapture name and company name and print out entry confirmation with details of NBC website where winner would be announced. Deliver clean data to NBC the same day at the end of the activity. Campaign Location: New York City, NY Measurement: 1 engagement every 7 minutes Client Comments: Adwalkers were able to target and individually reach hundreds of veteran media buyers and advertisers. We received positive feedback from participants about their experience engaging with Adwalkers, including a remarkable willingness to provide contact information and visit our special website as part of the Today Show knowledge contest. The bottom line result for us was a measurable increase in visibility that differentiated us from our competition and provided our sales team with additional reasons to follow up with key customers. - Frank Radice, SR VP The NBC Agency


CAMPAIGN SUMMARY

USA - TELEMUNDO Client Name: Caroline Promotions Campaign Name: Fiesta Broadway Campaign Objective: Raise awareness of new and current Telemundo shows and soap operas. Show a video trailer promoting shows such as: Decisiones, Loteria, En Contexto, and La Tormenta. Promote an upcoming sponsored Telemundo event, Experiencias Deportiva. Display a short ethical questions trivia game similar to real life scenarios in their Decisiones show. Collect consumer data at end of engagement and enter a competition. Distribute printouts encouraging people to tune in to “Tierra de Pasiones” and the announcement of the entertainment system winner on Telemundo. Campaign Location: Los Angeles, California Measurement: One engagement every 4.4 minutes Our Comments: Adwalker has become an integral part of Telemundo’s promotional tactics in LA.


CAMPAIGN SUMMARY

USA – WACHOVIA Client Name: Wachovia Campaign Name: Wachovia Denovo Branch launch Campaign Objective: Build awareness about the new bank branch opening. Drive traffic into the bank branch for Wachovia financial advisors to begin dialogue. Generate interest and drive traffic without interfering with adjacent Wachovia bank branches located a few blocks away. Engage public by displaying animated graphics and inviting them to playa puzzle game to win a gift card. Drove traffic into the bank by custom printing raffle tickets for the $200 gift card - a custom printed raffle ticket was to be filled out in the bank branch. Campaign Location: Washington D.C. Measurement: 1 engagement every 2.8 minutes Client Comments: “Adwalker measurably increased traffic to the 12th and K Wachovia branch grand opening. People were drawn to the Adwalkers where they learned about the opening and played a fun game and trivia contest. At the end of the short engagement, the Adwalkers printed an invite to an in-branch raffle. The Adwalker raffle and game interaction drove the majority of traffic into the branch and provided our staff the opportunity to begin a dialogue. Adwalkers demonstrated the ability to attract qualified visitors to our new branch location.” Cecil Burrowes, Wachovia Sales & Marketing


CAMPAIGN SUMMARY

USA - TELEMUNDO Client Name: Caroline Promotions Campaign Name: Carnaval Primavera Campaign Objective: Raise awareness of new and current Telemundo shows and soap operas. Show a video trailer promoting the shows such as Decisiones, Loteria, En Contexto, Los Premios Billboard De La Música Latina and La Tormenta. Collect consumer data at end of engagement to enter a competition – prizewinner announced on Telemundo in between programming. Distribute printouts encouraging people to tune in to “Tierra de Pasiones” and the announcement of the entertainment system winner. Campaign Location: Los Angeles, California Measurement: One engagement every 6 minutes.


CAMPAIGN SUMMARY

USA – TOP OF THE ROCK Client Name: Top of the Rock Campaign Name: Top of the Rock – Observation deck on 70th floor of 30 Rockefeller Center in the heart of midtown Manhattan Campaign Objective: Drive traffic to Top of the Rock through printed offer coupons issued by their street teams of Adwalkers Campaign Location: New York City, NY Measurement: 1 engagement every 2 minutes


CAMPAIGN SUMMARY

USA – AT&T Client Name: AT&T Campaign Name: AT&T Red River Rivalry college football game Campaign Objective: A team of ten Adwalkers raised brand awareness and promoted the AT&T Red River Rivalry at college football games at Oklahoma University and The University of Texas. During the engagement, Adwalker took a photo of consumers and had them personalize the border and message. Adwalker then captured the consumer’s name and email information to send them their personalized picture. At the end of each engagement, Adwalker issued a printout directing the consumer to a website and to text AT&T for a chance to win tickets to the OU vs UT game. A personalized email was then sent to the consumer showing their picture and directing them to the website/text message contest. Campaign Location: 7 games total at Oklahoma University and The University of Texas Measurement: 315,000 impressions and over 1900 pictures sent to consumer’s email Our Comments: The Adwalker Media Platform was successful at building awareness of the website and driving consumers to text AT&T for a chance to win football tickets.


CAMPAIGN SUMMARY

USA – CASTROL GTX/DOVER INTERNATIONAL SPEEDWAY Client Name: Castrol/Dover International Speedway Campaign Name: Castrol/Dover International Speedway - Dover 400 Race Weekend Campaign Overview: A team of 10 Adwalkers gathered consumer information to enter them in a contest to win a flat-screen television, an iPod, or race track and pit tours. At the end of each engagement, Adwalkers issued a printout coupon and distributed Castrol branded cups to race fans and instructed them to keep cups to win prizes later in the day. Campaign Location: Dover International Speedway in Dover, Delaware over 3 days. Measurement: 110,000 Castrol Branded Cups were distributed over a 3 day race weekend at Dover International Speedway. 2138 names and emails were gathered for Castrol and Dover International Speedway. Our Comments: In a location bombarded with advertisements and promotions, the Adwalkers were able to stand out in the crowd. By incorporating the coupons, cups, and prizes, they effectively retained customer interest in Castrol.


CAMPAIGN SUMMARY

USA – CHEVROLET Client Name: Chevrolet Campaign Name: Chevy Malibu World Series Deployment Campaign Objectives: At the 2007 World Series, Adwalkers engaged consumers and invited them to vote for ‘The player you can’t ignore’ for a chance to win an all-new Chevy Malibu. By recording the consumer’s vote, Chevy was able to collect market research data and other information. A printout reminder directed consumers to the Chevy Malibu website and a giveaway keychain helped retain branding. Campaign Location: Around the stadiums at all four 2007 World Series games in Boston, MA and Denver, CO. Measurement: Adwalkers recorded an estimated 253,822 impressions over the four games with 2120 data leads generated. Our Comments: Adwalker was successful at deploying 15 brand ambassadors within just a week’s notice to generate thousands of leads for Chevy.


CAMPAIGN SUMMARY

USA – DOS EQUIS Client Name: Heineken USA Campaign Name: Dos Equis ‘Most Interesting Man in the World’ Photo Marketing Campaign Objectives: Adwalker developed a Halloween program incorporating their ongoing ‘Most Interesting Man in the World’ campaign with an arm wrestling simulation game and a photo marketing element. Utilizing Bluetooth technology, the consumer’s photo was taken and loaded directly onto the Adwalker. The consumer then customized their message, entered the email address they wish to send it to, and the photo was delivered later that day. The campaign’s goal was to develop a turn-key, desirable on-premise program that engages consumers and stimulates trial/sales while extending and supporting the brand essence/image. Campaign Location: Various bars in Los Angeles, San Diego, San Francisco, Phoenix, Tucson, Denver, and Albuquerque. Measurement: Over 1200 photos were taken and delivered via email.


CAMPAIGN SUMMARY

USA – FORD Client Name: Ford Campaign Name: Ford Focus SES/Sync Deployment Campaign Overview: Adwalkers engaged consumers with the offer to win a 2 year lease of a Ford Focus SES by providing contact and survey information to enter into the contest If consumer had an iPod with them, they were given the chance to get up to 10 free songs directly from the Adwalker. In addition, flyers were handed out and Adwalkers teamed up with Segway program to help drive traffic to the flyer distribution team. Campaign Location: Several locations throughout New York City. Measurement: Adwalkers successfully entered 284 consumers to win a 2 year lease on a Ford Focus. Additionally, Adwalkers gave free music for 21 consumers and distributed an estimated 2000 flyers for the Ford/CMJ campaign. Our Comments: The Adwalker Media Platform successfully drew attention and generated excitement for Ford Focus and the new Sync technology.


CAMPAIGN SUMMARY

USA – HACKENSACK UNIVERSITY MEDICAL CENTER Client Name: Hackensack University Medical Center Campaign Name: Hackensack University Medical Center’s Annual Foundation Gala Campaign Overview: Adwalker’s production team developed an Internet-based server that was able to track attendee check-in status in real time. Adwalker also developed the technology to have 12 Adwalker units deployed communicate with each other to ensure a guest was not checked in twice. When attendees entered, they gave their name to the Adwalker who accessed the attendee’s reservation. Adwalker issued the user a personalized ticket with their name and table number printed on it. Campaign Location: The lobby of 7 World Trade Center in New York City. Measurement: Adwalkers successfully checked in all 613 attendees in 2.5 hours with little or no waiting at a rate of 4.1 per minute. Our Comments: The Adwalker Media Platform provided a unique, memorable, and efficient system to deliver real time information to guests.


CAMPAIGN SUMMARY

USA – MATTEL/ HARRY POTTER – SCENE IT! Client Name: Mattel Campaign Name: Harry Potter – Scene It! DVD Game Campaign Overview: Adwalkers were dressed in official Harry Potter robes, hats, glasses and a Scene-It? Branded vest cover to promote this interactive DVD game. Consumers had the opportunity to experience the ‘Party Play’ mode of the game by watching movie scenes and solving puzzles to answer Harry Potter trivia questions. In addition, the teams of brand ambassadors distributed one of ten different scratch-off trivia cards with a $3 discount coupon for Scene It!. Campaign Location: Movie theaters in Chicago, New York, and Los Angeles in conjunction with the opening weekend of “Harry Potter and the Order of the Phoenix”. Also, Times Square in New York City with the release of the final Harry Potter book. Measurement: 34,000 scratch-off cards were distributed during the theatre and book promotions with an estimate of 550,800 impressions were delivered. Our Comments: Teams were successful at building brand awareness, promoting the Scene-It! Game, and distributing coupons for purchase. The Adwalker platform offered consumers a fun, memorable experience that resulted in a rich brand engagement with the target demographic.


CAMPAIGN SUMMARY

USA – SEARS Client Name: Sears Holding Corporation Campaign Name: Sears Mall Campaign Campaign Overview: 39 Adwalkers were deployed in 10 mall locations on weekends in May before Mother’s Day, June before Father’s Day, and August during Back to School shopping. The goal of the deployment was for Adwalker to direct traffic to the retail stores to capitalize on Sears’ sales and specials. This was to be accomplished through on-screen messaging, interactions with consumers, and printed coupons presented to shoppers after the engagement with Adwalker. Campaign Location: Shopping malls in Atlanta, Chicago, Boston, Jersey City, Denver, and Los Angeles. Measurement: 3,150,000 consumers reached and 217,039 coupons distributed over 20 day campaign. Adwalkers averaged one engagement every minute that ended in a coupon being distributed. Adwalker Inc. generated an estimated $475,000 of revenue for Sears Holding Corporation. Our Comments: Adwalker was able to reach millions of costumers and interact with hundreds of thousands of people nationwide for Sears Holding Corporation. Each of the three individual deployments required a customized production and operation strategy, which was executed in an efficient manner.


CAMPAIGN SUMMARY

USA – SEATTLE SPACE NEEDLE Client Name: Space Needle Campaign Name: Seattle Space Needle Sky Q Campaign Overview: Team of four Adwalkers raised brand awareness and promoted the Space Needle. During the engagement, consumers played a Seattle based trivia game on the Adwalker device. At the end of each enrollment Adwalker distributed a printout or a flyer that served as a coupon for 50% off admission to the Space Needle Operation Deck. Campaign Location: Downtown Seattle locations and at the Bumbershoot Festival. Measurement: Adwalkers issued 13,151 printouts and flyers over nine days, an average of one engagement every one minute. Tens of thousands of people witnessed the Sky-Q creative on the Adwalker device. Our Comments: Adwalker successfully directed thousands of pedestrians to the Space Needle and provided a fun and engaging experience for consumers.


CAMPAIGN SUMMARY

USA – VERIZON Client Name: Verizon Campaign Name: Verizon FiOS Long Beach Grand Prix Campaign Overview: Adwalkers raised brand awareness by engaging consumers and offered attendees of the Long Beach Grand Prix a fun memorable experience by playing a customized interactive race game and rewarding the consumer after each game play. At the end of each engagement, Adwalker asked consumers for their area code and phone number. A printout was distributed and brought to the Verizon FiOS or Wireless lounge for a prize. There, sales Reps had the opportunity to begin a dialogue armed with the information they need to sell. Campaign Location: The Long Beach Grand Prix in California. Measurement: A total of 754 consumers played the race game. Our Comments: By creating a customized gaming experience, Adwalker was able to implement a strong and effective branding experience for Verizon.


CAMPAIGN SUMMARY

USA – WWE Client Name: World Wrestling Entertainment Campaign Name: WWE Deployment Memphis, Nashville, and Atlanta Campaign Overview: During the engagement, Adwalkers asked the attendee’s name, email, birth date, and zip code to enter them in a drawing for autographed merchandise. At the end of each enrollment, Adwalker distributed a printout with a unique contest entry ID for which the winners were announced later that night. Printout also served as a coupon offering free shipping on any order at wweshop.com. Campaign Location: Live WWE events at arenas in Memphis, Nashville, and Atlanta. Measurement: 951 people had an engagement with an Adwalker that ended in a data capture for contest entry, while thousands more were exposed to the messaging. Our Comments: The Adwalker Media Platform was successful at engaging event attendees and enrolling consumers into the WWE merchandise drawing.


CAMPAIGN SUMMARY

UK – ADEZ Client Name: Unilever Campaign Name: AdeZ Launch Campaign Objective: AdeZ is a new soya based fruit drink from Unilever. This new product was launched with a 28 day Roadshow incorporating 13 different events. The Adwalkers were briefed to interact with the audience, providing support to the extensive sampling activity at each event. The Adwalkers questioned the target audience (ABC1 females 25+) on their drinking habits and segmented them into specific profiles. One randomly selected entrant won a prize of gym membership for a year. Campaign Location: 13 locations around UK Measurement 1 engagement every 2.5 minutes


CAMPAIGN SUMMARY

UK – ASK.com Client Name: Ask.com Campaign Name: England Cricket Sponsorship Campaign Objective: Ask.com an ‘Official Partner’ of the England Cricket Team wanted to leverage that sponsorship to raise awareness of the online search engine. Target Cricket fans attending England International Cricket matches with exciting and relevant interaction, allowing them to engage with Ask.com. Datacapture information from the fans for further marketing purposes. Campaign Location: 7 England International Cricket Matches Measurement: 1 engagement every 9 minutes Client Comments: “Adwalker has provided us with a great campaign that stands out from the clutter. The Adwalker technology provided Ask.com with the opportunity to interact with the consumer” Sarah Bartlett Ask.com UK Marketing Manager.


CAMPAIGN SUMMARY

UK – CANDEREL Client Name: Spank Campaign Name: Canderel Pleasure Heaven Campaign. Campaign Objective: Canderel, the low calorie sweetener and market leader in its category, organised women-only indulgent parties during the month of November ‘05. The concept was for ladies to be indulged and experience something decadent and hence the idea of 'pleasure heaven' indulgent parties was born. Target ABC1 Women, primarily aged between 25-35 in London & Leeds to datacapture their details in order to be invited to one of the 2 parties (London and Leeds). Campaign Location(s): Leeds: Victoria St., Greek St., Corn Exchange., London: High Street Ken., Charlotte St., Fulham Rd. / Sloane Sq. Measurement: 1 engagement every 3.8 minutes


CAMPAIGN SUMMARY

UK – RBS 6 Nations Rugby Client Name: RBS via Karen Earl Sponsorship Campaign Name: 6 Nations Rugby Sponsorship The Brief: Provide an experiential extension of the RBS sponsorship at 4 home nations’ matches. Objectives: •

Raise awareness of RBS as a global banking group

Increase awareness of RBS as title sponsor of the 6 Nations

Strengthen relationships with local Rugby Clubs

Maximise entries to the 'The RBS 6Nations Party' competition via data-capturing fans details. Fans could win a party and rugby equipment for their local club as well as 32” tv for themselves.

Adwalkers roamed around the towns and the stadiums prior to the 6 Nations matches Campaign Location(s): Twickenham, Millennium Stadium (Cardiff) & Murrayfield (Edinburgh) Measurement: 7 data captures per Adwalker p/h = 1 interactions every 8.5 mins Our Comments: A well received campaign by the fans who were enthusiastic to engage with the Adwalkers and enter their details into the prize-draw. Adwalkers estimate OTS of 300,000+ Rugby fans at 4 events where we delivered high quality interactions and long-lasting customer engagements, beating the target set by the client by 15%.


CAMPAIGN SUMMARY

SPAIN – MOTOROLA Client Name: Motorola Campaign Name: Motorola at the 3GSM Conference in Barcelona, Spain Campaign Objective: Raise awareness of Motorola’s presence at the 3GSM Conference and drive traffic to their booth. Create a fun and engaging experience for the delegates attending the conference. Target all delegates departing from London Heathrow to Barcelona in run up to start of conference. Engage delegates on arrival at conference with a fun ‘space invaders’ themed game, print out coupon to drive traffic to the Motorola booth. Distribute invitations to delegates to attend the Motorola Nightclub Pacha on selected evenings throughout the conference. Measurement : 1 engagement every 5 minutes


CAMPAIGN SUMMARY

GERMANY – FORD S-MAX Client Name: Mindshare, Dßsseldorf, Germany Campaign Name: German Launch of Ford S-MAX Campaign Objective: Introduce the public to the latest addition to the Ford family. The Adwalkers provided additional impact to this 14 city Roadshow by gathering leads from the public and registering them to take a test drive. Campaign Location: 14 German Cities accompanying an experiential roadshow Measurement: 1 engagement every 5.8 minutes Client Comments: A successful campaign in terms of delivering a unique and quality experience to our customers and some very encouraging data capture results that can be optimised to increase the numbers even further for future campaigns. Our Comments Adwalker delivered on the objectives as set out in the brief by exciting and engaging the audience, allowing them to explore the new car and datacapturing their details.


CAMPAIGN SUMMARY

HOLLAND – FUEL FOR TRAVEL Client Name: Schiphol Airport Media Campaign Name: Fuel for Travel Download Kiosk Campaign Objective: Fuel for Travel is a joint venture between Schiphol Airport, Samsung and Talpa Media at Schiphol Airport in The Netherlands. The Fuel for Travel Kiosk facilitates the downloading of media content direct onto the MP3 player by passengers at Schiphol Airport prior to their flights. Raise awareness of the launch of the Fuel for Travel kiosk at Schiphol Airport. Interact with a family target audience, young travelers and business passengers. Give the audience a positive experience of Fuel for Travel and print-out vouchers with call-to-action to go to the stand with a redeemable ₏3 free download. Provide visible impact during the press conference on Wed. 26th July. Campaign Location(s): Departures terminal 1- Airside Schiphol Airport Measurement: 1 engagement every 1.8 minutes Our Comments: Impactful campaign with positive client feedback Consistent high traffic driven to the stand during campaign times


CAMPAIGN SUMMARY

HOLLAND – SUPERFUND Client Name: Superfund Campaign Name: Investors Exhibition in Amsterdam Campaign Objective: Superfund, an international fund management company attended a financial investment exhibition. The brief was to interact with the attendees and provide them with a memorable experience and drive traffic to the superfund stand. Adwalkers invited attendees to play a ‘Share Trading’ game, register their data and enter them into a prize draw. Participants could redeem their printed voucher at the Superfund stand and receive a copy of the Superfund book. Those redeemed vouchers were then entered into a prize draw to win a tailor-made suit.

Campaign Location(s): RAI Conference centre, Amsterdam. Approximately 3,000 visitors attended the event. Measurement: 1 engagement every 7.7 minutes


CAMPAIGN SUMMARY

IRELAND – JAMESON Client Name: Irish Distillers Limited - Pernod Ricard Campaign Name: Jameson: What’s my hidden talent? Campaign Objective: Target 23-35 year old, single, affluent ambitious customers in preselected On-Trade outlets throughout Ireland. Sample Jameson & mixer to target audience. Engage target audience with fun quiz which encourages the customers to think laterally – Beyond the obvious, extending their current advertising campaign into the On-Trade. Follow up this sampling exercise with short attitudinal survey to measure how consumers attitude towards the brand had changed following the promotion and how they rate the taste of Jameson Irish Whiskey. Campaign Locations: Up market bars and clubs nationwide in Ireland (Dublin, Cork, Galway, Limerick, Sligo, Donegal, Kildare, Waterford, Kilkenny) Measurement: 1 engagement every 2.8 minutes Client Comments: “The most successful on trade promotion Jameson has ever carried out” – Zoë Traynor, Brand Manager, Jameson, Irish Distillers Limited


CAMPAIGN SUMMARY

IRELAND – GUINNESS RELATIONSHIP MARKETING Client Name: Diageo plc Ireland Campaign Name: Guinness Relationship Marketing Programme: The Reward Campaign Campaign Objective: Datacapture details of Guinness ‘Adorers’ for inclusion in the Diageo CRM database by creating an enjoyable and engaging experience in on-trade and off-trade outlets. Reduce the length of time between sign up and customer receiving their first mailing from The Guinness Brand Team. Campaign Locations: Teams of 2 Adwalkers carried out on-trade promotions in 606 outlets and 10 off trade outlets over the course of 15 weeks in the Greater Dublin Area. Measurement: 1 engagement every 4.6 minutes Client Comments: The Guinness Brand Team were extremely happy with the results generated from this campaign which took place at the end of their CRM drive for Guinness. Adwalker overcame barriers to sign up previously encountered by Guinness Relationship Marketing in outlets in the Greater Dublin Area.


CAMPAIGN SUMMARY

IRELAND – VOLVO Client Name: Mindshare Campaign Name: Nationwide Launch of Volvo C70 Campaign Objective: Raise awareness of launch of the new C70 among the target audience in locations near Volvo dealerships. Drive consumers to dealerships for test drive, datacapture consumer details to receive brochure in post. Campaign Locations: 10 locations nationwide Measurement: 1 engagement every 3 minutes


CAMPAIGN SUMMARY

IRELAND – MICROSOFT Client Name: Microsoft Ireland Campaign Name: Irish launch of Microsoft Vista, Microsoft Office 2007 & Microsoft Exchange 2007 Campaign Objective: Demonstrate capabilities of new Vista platform. The Adwalkers invited delegates at the launch event to enter a quiz (vista, office and exchange based questions) and results were displayed on a leader board in each demonstration room. Campaign Locations: Croke Park Conference Centre Measurement: 1 engagement every 4.8 minutes Client Comments: First of all, on my behalf, I thought the day was a tremendous success! There was engagement between the attendees and the Adwalkers all day (sometimes including multiple queues of people waiting to play!), and there was also interest in Adwalker’s technical solution, which integrated Vista-era technologies. In my work with the Adwalker team prior to the launch, I was impressed by how rapidly they were able to integrate a number of Vista-era technologies, particularly the Windows Presentation Foundation, into their application. They quickly adapted the developer/designer workflow of Expression Interactive Designer and the new .NET 3.0 extensions to Visual Studio. Robert Burke, Microsoft Ireland Development Platform Evangelist Thanks so much for all your help at launch the Adwalkers were a great success. Louise Barr, Business & Marketing Organization, Microsoft Ireland


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