one that forms an emotional and memorable connection with guests and clients.
Creation of a unique and exciting hotel lobby where guests can relax and interact while connecting with the brand is a key experience factor, and a reason why guests may choose one property over another. A fantastic way to elevate the experience of your guests is through a unique signature scent in your lobby and other public areas of the hotel. It has long been known that our sense of smell is uniquely tied to memory, and use of a signature scent is a highly effective way to connect with your guests and create long-lasting, positive memories. A loyal guest will tell their friends and connections about their experience, and soon the word is out! Your signature scent can create an authentic and unique experience that is worth sharing with others. Air Aroma is a global scent-marketing agency that works closely with luxury hospitality brands to further these multi-sensory guest connections by way of custom designed signature scents. These one-of-a-kind fragrances are designed at brand level and create unique, memorable guest experiences that help tell a brand’s story. Fragrances are carefully designed to reflect multiple aspects of a brand, such as the overall aesthetic of the hotel, the target guest demographic, and a brand’s values, as well as used to create a unique scent logo for the property. Today’s traveler also highly values wellness and sustainability. For hotels where this is an important aspect to the overall guest experience, or for areas within a hotel where this is a 42 ILHA
focus (spa/fitness), use of essential oil fragrances ensures the scent aligns with the brand’s wellness and sustainability message. Air Aroma also offers 100% essential oil blends for these areas. Fragrances are delivered into a hotel via cold air diffusion technology that connects to the hotel’s HVAC system or stand alone units that can be placed into the space. The result: seamlessly integrated fragrance, offering flat line diffusion that ensures consistent coverage and output in the space. Perfected over 2 decades, Air Aroma’s patented cold air diffusion technologies offer optimal fragrance performance and are environmentally friendly. Diffusion levels are can be finely and precisely adjusted for the utmost subtly, for a perfect ambient scent experience. Hospitality brands that create guest experiences that are all encompassing build brand advocates. SLS Brand Marketing Vice President explains “Smell is the strongest of all senses and we want guests to feel comfortable when they enter the property. Air Aroma helps us to do this on a consistent basis.” Other brands partnering with Air Aroma include Max Mara, Sofitel Hotels and Langham, ensuring the experience with their brand is
When a person smells something, they trigger their olfactory gland. This gland is directly tied to the part of the brain that controls memory, pleasure, wellbeing, and emotion. Fragrance, therefore, plays a crucial role in how we remember an experience, brand, or space. Everything that guests see, hear, feel, smell, and experience is linked together, and these touch points form a guest’s overall perception of a brand or space. If you create a great experience for guests and then add a unique and memorable scent, that scent will have the power to trigger the memory of that positive experience and take guests back to that particular moment in time through scent memory recall. The right fragrance has the power to elevate a hotel from standard to extraordinary. It’s time to ask yourself: are you creating the best emotional connection with your guests?