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“WE TRY TO BE TRENDSETTERS INSTEAD OF TREND FOLLOWERS. WE LISTEN TO WHAT OUR CLIENTS WANT AND COME UP WITH UNIQUE SOLUTIONS.” MARK MOLTHAN, OWNER

PHOTOS: SEAN GALLAGHER

premium above-grade space with three-car garages, he often builds subterranean parking. Then, Molthan can do more on the main floor. “We try to be trendsetters instead of trend followers,” Molthan says. “We listen to what our clients want and come up with unique solutions.” A Platinum Series home carries with it a certain standard of living. Now, Molthan is catering to the lifestyle needs of his clientele with a comprehensive approach. “Much like Mercedes, the Platinum Series Home is a luxury brand our clients enjoy being associated with,” Molthan says. They are often repeat customers who give him the opportunity to build a second and third home for them. As a continuation of service, Molthan created Platinum Home Services, a division of the company offered exclusively to Platinum homeowners to maintain their homes year-round. It provides extended services and warranties so clients can handle everything with just one phone call. “This allows our clients to enjoy their home at its fullest potential,” Molthan explains. In addition, Platinum Series Realty exists to satisfy a client’s real-estate needs before, during, and after his or her first home is built. The idea is to keep Platinum Series clients around forever. In 2009, Molthan assembled an elite group to build a speculative condo atop one of Dallas’s finest properties, the W Hotel. There, he and New York furniture and interior designer Laura Kirar finished a 3,560-square-foot living space that sold in 2010. With the project, Molthan hoped to introduce something Dallas residents hadn’t yet seen. “We really wanted to do something very special that could surprise people,” he says. That

Masters of Quality and Great Pricing! (469) 277-1333 www.granitemastersusa.com 7039 HWY 276, Royse City, Texas 75189 MARCH 2011

LUXURY HOME QUARTERLY

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LHQ13  

Ebb & Flow

LHQ13  

Ebb & Flow

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