N ATA S H A LEGGERO
THE BEAUTIFUL AND HILARIOUS COMEDIAN INTRODUCED THE ORIBE SEGMENT AND HOSTED THE RAFFLE
Meet Artie & Sushi
THE PRODUCERS O F O R I B E B A C K S TA G E
In order to create a larger-than-life stage performance, the Oribe Hair Care team turned to two of the best creative minds in the business. Artie Hach and Atsushi “Sushi” Sakai, founders of fashion consulting company Members16, took on the challenge of producing a multi-segmented, four-hour stage show with multiple themes and countless moving parts. The duo tell us what it was like to prep for and produce Backstage at Front Row.
Give us a snapshot of your background. We both come from the fashion industry. We were the creative direction behind Patricia Field for 16 years before designing a line of clothing and accessories with the Keith Haring Foundation in 2010. We collaborated with the foundation to create a POP SHOP at the Pace Gallery in New York City and eventually became the creative directors for the Keith Haring Museum in Japan. Between all of that, in 2002, Artie was awarded an Emmy for Outstanding Costumes for a Series for his work on Sex and the City.
What was the inspiration for the Oribe Backstage performance? We wanted to create a global fashion week experience for the Front Row audience and were inspired by multiple concepts. For starters, we were inspired by the signature hairstyles of Oribe, the mood of Helmut Newton and the fashion of YSL, Alexander McQueen, Yohji Yamamoto, Gareth Pugh, Norma Kamali and Manolo Blahnik—all of which exude powerful elegance and sex appeal. We also took direction from The Blonds. Sushi discovered The Blonds in a nightclub in 2000 and Oribe Educator Kien Hoang is their current New York Fashion Week hairdresser so we thought it would be great to bring those elements together and show the crowd the energy of backstage. The final source of inspiration was the Wynwood Art District where the event was held and the artwork of ’80s salon icon Patrick Nagel. We had a great time recreating the fresh, young vibe of Nagel and introducing him to a new generation of hairstylists.
What was the behind-the-scenes production process like for Front Row? We would use the analogy of being a celebrity chef in the kitchen. There were numerous courses and ingredients to take care of on a daily basis. Put it this way, there was lots of coffee and no sleep leading up to the event. Thankfully, we had a great team around us, which included Tracy L. Cox, who is Sarah Jessica Parker’s personal stylist and was the main stylist for Front Row as well as Connie Fleming, who coaches models how to walk during New York Fashion Week and was the choreographer for the Oribe show.
“Love is telling someone their hair extensions are showing.”