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Are you ready for the summer? So we’re working hard pushing out all our stuff by hand this must have been the summer of maybe 2006, our friend Brayden, probably the employee with the best hair in our history (sorry Nick!) comes in on Monday morning and brings in this squeegee. Scored at some party of course. It’s signed and there has been much debate over whose autograph it might be. Could it have touched the hands of a pro printer? Or is it an undergrounder in their basement working around the clock dreaming of a printing career? Possibly the singer of Modest Mouse at a shop getting shirts done and they couldn’t find anything else to sign? Maybe a disgruntled employee who wanted no one to touch their stuff, so pissed that Brayden ended up with it. I never really have been able to decipher exactly what the name is. This thing is too good though. Best squeegee any of us has ever used, I can’t find another one to come close even today. We fight over who gets it every day. It’s printed more shirts than any squeegee ever should. A game changer. So my first goal this summer is getting a new squeegee, and signing it right when it comes in. You never know when that next thing you touch will be the one. With every new project we put our efforts into we’re treating it the same way. Hoping it’s the one. Any project that comes in to our shop has the potential to teach us new things. Maybe a new thing that will help the progress of our business or just perfect our technique. The fact that nothing is ever the same drives us to keep trying to do new things. It’s why were still here. It’s going to be a great summer at Luxe Riot. I hope yours is a blast. If you’re at a party and see a signed printing squeegee, try to get it. It just may change your life. Thanks Eric Green eric@luxeriot.com


Hit it off this Summer with new print ideas from Luxe Riot. Volume 2 of the Periodical contains Snapback hats with embroidery options, Softball Tees with color combinations, Creative Pocket Tees, reversible hooded sweatshirts and an interview with Seattle-based street wear brand Flying Coffin.


COLOR -WAYS Flat visor cap with fused buckram sewn into the crown. 3 ½� crown, 6 sewn eyelets, 8 rows of stitching on visor, with green under-visor. Plastic adjustable strap. Various options for customizing your design. Colors can be switched and coordinated to your scheme.


Luxe Riot offers custom snapback hats. Custom snapback caps are baseball style caps with an adjustable by a snap on the back for sizing and fit. The term has been made famous by New Era Cap. There are thirteen different color combinations to choose from. Add embroidery to customize your design.


Softball Tees are back in action! Custimize your personal design. Color combinations are endless and it makes for a great print job.

BASEBALL TSHIRTS 100% heavyweight cotton, 6.1 oz., preshrunk. seamless rib at neck; contrasting neck and sleeve; 3/4 length softball sleeves; double-needle stitching on bottom hem; heather grey is 90% cotton, 10% polyester.


NEW ITEM RELEASE

STRIPES HOODIE ADULT | unisex 7 oz. 70% Cotton / 30% Polyester, dropped shoulder seem, 1Ă—1 rib with spandex, matching neck twill tap, double needle covered stitching. Pre-shrunk and reactive dyed. (XS-2XL) REVERSIBLE JERSEY HOODIE ADULT | unisex 8.5 total oz. 65% cotton / 35% polyester, Reversible knitted jersy hoodie, with pouch pockets, dropped shoulder seam, 1 x 1 with spandex. One side solid color and reverse side with contrasting stripes and vinyl coil zipper. (XS - 3XL)


Either way you choose to wear it, this hoodie is unique to those you’ll find on the market. Wear it with the contrasting thick and thin stripes or the solid color on the outside.


The worlds in your pocket!

At Luxe Riot we have the ability to print directly on the surface of the pocket of the shirt, allowing you creative options in the design process. Print on the classic Pocket Tee! Its a excellent item for custom designs and a unique way to coordinate your designs.


Flying Coffin This Interview will shock you Under Seattle’s elevated Space needle sits a curious clothing label. Since the mid 2000s, Flying Coffin has been evolving into a popular clothing line and the cornerstone of the success has been designing clothing influenced by the darker side of aesthetics. FC Label head Jason Gomez was nice enough to sit down with Luxe Riot and answer some questions about the origin of Flying Coffin, his design philosophy, and the spring line. Welcome to the electric world of Flying Coffin. How did Flying Coffin originate? The first thing I ever designed was this really corny Star Wars Louis Vuitton pattern. In my defense I was 21 years old (11 years ago); at that time street wear was a very different thing, especially American street wear. Different actually isn’t even the right word, it barely even existed. Everything was coming out of Japan and Europe. The blogs that were around back then (Being Hunted, Rift Trooper, etc.) ran the SW/LV thing and I started getting a bunch of requests from shops in Europe and Japan. I of course had no idea how to ship , let alone produce a legitimate clothing line. Flying Coffin really could have started about 4 years earlier if I was in a position to capitalize on the interest. Basically that missed

opportunity made me realize what was possible if I could get my act together. Fast forward about 4 years and I was lucky enough to meet some really great people who encouraged me to get some shirts printed. People were into them, we printed more, and shops picked them up. American street wear was really starting to take shape, and we managed to find where we fit into this whole mess and here we are today.


‘‘I had no grand plans to quit my day job and have a clothing line.’’ When you first started the brand did you think it would be a serious business? No, definitely not. It was just fun at first to be involved in something, to make something, and to see some stranger wearing it. It was fun to make a shitty website with my 1996 HTML knowledge and see if people would buy stuff off of it. Really, the fans of the brand and the stores that wanted to stock FC made this a serious business; I had no grand plans to quit my day job and have a clothing line. It just sort of happened.

Are there brands around that inspire you now? In the past? Future? Theres no way I would be doing what I’m doing now without the street wear scene that existed in the late 90’s early 2000’s. I was heavily into perks and mini, silas, goodenough, nike, relax magazine, houston gallery, bape, mo wax, etc…. All that stuff was so inspiring and laid a solid foundation for what was to come.

Flying Coffin has so many great details. What are some of the things you look for when your buying clothing?

Im big on details. I like seeing some seemingly insignificant detail and realizing how much thought went into it


‘‘I like to look for pieces that will stand the test of time’’ and how much it can completely change a garment for the better or worse. I like to look to look for pieces that will stand the test of time, I want to be able to pull it out in 5 years and not wonder what I was thinking.

How does growing up in Hawaii fit into Flying Coffin? Hawaii has always had a pretty strong street wear scene due in large part to its proximity to Japan and status as a major vacation spot for the japanese. When I think back on it my first introduction to street wear was seeing Japanese tourists around the island wearing brands I had never heard of, lots of military inspired stuff, just generally being way more fashionable than anyone else around at that time. This was a huge factor in developing my own sense of style and design aesthetic.

What advice do you have for young brands just starting out? Don’t get ahead of yourself. Don’t do this unless you have something original or interesting to say. No one is looking for another spooky goth-thug tshirt brand. Don’t ask other brands stupid questions like “where did you get that made?” No one told us how to do this and we sure as shit aren’t going to tell you. Figure it out. That’s half the fun.


How would you define Seattle fashion and where does Flying Coffin fit into that? Generally speak, it’s very outerwear focused which is awesome because I love outerwear. It’s actually a direction I’m trying to steer the brand towards. There’s something for everyone, really; it’s a very tolerant community. Talk a walk around the hill and you’ll see just about any look you could possibly imagine and definitely a few you couldn’t.

Luxe Riot wanted to take the oppertunity to thank Jason and Flying Coffin for letting us pick his brain for a little bit. For more infromation or questions about the interview visit www.luxeriot.com. To purchase or view Flying Coffins entire spring clothing line visit www.flyingcoffin.com

‘‘Its actually a direction I’m trying to steer the brand towards.’’


Black/Grey mid weight the perfect light weight spring jacket.

NO God Snapback white raised embroidery adjustable snapback woven FC logo tab


shell shock overshirt

embroidered skull on left collar point leopard print under collar and pocket flaps


BLue/Red mid weight the perfect light weight spring jacket.

made in Seattle, WA USA mid weight water resistant nylon supplex and jersey cotton liner. The perfect light weight spring jacket. Custom FC snap button and zip closure shocktrooper embroidery on left chest inside pocket cotton lined welt pockets


Water based Ink allows for a lightweight touch to the printed shirt.

BLOCK Snapback navy/red raised embroidery adjustable snapback woven FC logo tab


Water based Ink allows for a lightweight touch to the printed shirt

navy, teal, grey paneled camp cap discharge printed bolts logo on side panels woven FC logo tab


100% nylon water resistant shell, poly lining front welt pockets

neon green/black nocturnum patch purple/black poly cotton twill adjustable snapback woven FC logo tab



Periodical Vol.2 Spring/Summer 2012