Brandbook
Circular Way of Life Unlock the potential of microalgae and contribute to a more sustainable future 1
Circular Way of Life Luxbiotech Brandbook Copyright © Luxbiotech, 2023
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We respond to the growing need of consumers committed to their well-being and that of the planet
Thank you for deciding to purchase the various products in the Luxbiotech range. You are holding in your hands the result of many years of development: I am referring on the one hand to all the people who make up Luxbiotech and who put all our knowledge at the service of this vision. But on the other hand, to the first living beings that inhabited the planet: microalgae. Experts say that at least one of every two breaths we take, we owe it to them, as they were activators of life as we know it today.
Jimmy Wan, CEO Luxbiotech.
With this Brand Book, we want to bring you closer to the fascinating universe of microalgae, their powerful bioactives and our extraction methods that respect them and the environment. You will find images and texts that will allow you to understand what is behind these high quality ingredients, which meet the highest standards in terms of purity, therapeutic potential and bioavailability. My wish is that reading it will inspire you, and that you can count on our commitment to accompany you on your path to a healthy and responsible life, offering you products with high added value, with quality, efficacy and respect for the environment.
Luxbiotech Brandbook 4
Letter from the CEO 5
Our Vision and Values
Our Products
Live better in a healthier planet
Microalgae: Original sources of nutrients and bioactives for sustainability
Our Technology
NASA Earth Observatory image by Lauren Dauphin, MODIS Rapid Response Team. © 2021
We combine research & high-end technology to create innovative products
Our Products -Nutritional
Bring your inner health to new states of wellbeing
Our Microalgae
Our Products -Skincare
Discover the power of our microalgae
Nature inspired & advanced science-based skincare Join the Circular Way of Life
Want to be part of the change?
Luxbiotech Brandbook 6
Summary 7
Live better in a healthier planet
Our Vision and Values 8
At Luxbiotech, we are committed to preserving the planet for future generations. Through science, technology and our commitment to quality, we innovate to create products that improve peolpe’s physical, mental and emotional wellbeing. We believe that building authentic relationships is essential, which is why we rely on our community of Brand Ambassadors to spread our mission and promote authentic, high-quality products. By working tirelessly, we strive to build trusting relationships with our consumers.
Live better in a healthier planet 9
Luxbiotech wants to be inspiring, with a vision of a better, healthier and more sustainable world. It has the will to accompany its consumers in this process of personal growth.
Natural Wellbeing
Circular & Conscious
We address today’s need to experience health in a holistic way. We believe that true quality of life is intimately related to physical, mental, emotional and environmental well-being. We work with photosynthetic single-celled microorganisms, which have been present since the beginning of life on Earth, and are the guardians of the largest natural source of nutrients and bioactives in existence.
We are committed to a Circular Economy Model: we want to take the carbon-neutral pledge a step further into solutions that no longer generate CO2 but consume it. We want to meet people’s current needs without compromising future generations in achieving their dreams.
Our Vision and Values 10
Live better in a healthier planet 11
Continuous Innovation
Empowering Connections
We do Research, Development and Innovation. We bring science, technology and information together, to innovate and create new products. We want our customers and ambassadors to feel the same emotion of discovering we feel when we develop something new. We want to prepare the way for others to follow. We want to spread the benefits of our innovation.
We place our consumers at the center of our initiative. We work tirelessly to establish, maintain and grow authentic, genuine and trusting relationships between us and our consumers. For this reason we are committed to a system of direct sales that rewards the human and the close, and ensures the best treatment and service for customers.
Quality Guarantee Offering the highest quality in our services and products is indispensable for us, as is adding value to all stages of the processes. We ensure that everything is developed according to our quality standards across the entire supply chain. We add value to all stages of the process. We believe that this absolute monitoring is the only way to ensure 100% healthy and safe products.
Our Vision and Values 12
Live better in a healthier planet 13
We combine research & high-end technology to create innovative products Luxbiotech relies on innovative processes that preserve the integrity and activity of the active compounds in microalgae. Our team has developed exclusive in-house methods using technologies specifically adapted to each type of nutrient or bioactive.
Our Technology 14
Our extraction processes are environmentally friendly and selective, enabling us to efficiently capture the bioactive compounds present in microalgae. The result is the production of high- quality ingredients that meet the most exacting standards in terms of purity, therapeutic potential and bioavailability.
We combine research & high-end technology to create innovative products 15
Microalgae are single-celled organisms, invisible to the naked eye, but which play a vital role in our planet.
Our strategy for growing microalgae is based on photobioreactors, a controlled approach that differs from open ponds.
They contributed to the creation of the atmosphere by absorbing CO2 and emitting oxygen. Their impact on CO2 and O2 regulation is considerable, actively participating in the atmospheric balance necessary for life on Earth.
These sophisticated systems enable us to recreate natural conditions, using sunlight to promote the healthy growth of microalgae.
As photosynthetic organisms at the base of the food chain, they embody maximum purity and efficiency. What’s more, as primary producers of natural bioactives, they can be considered the planet’s pharmacy, providing essential and sustainable nutrients and bioactives.
In this way, we can implement culture strategies aimed at stimulating the production of specific bioactives and producing metabolites of great therapeutic interest that have never been obtained before. Thanks to this combination of nature and technology, Luxbiotech offers unique, innovative products, both technically and in terms of quality.
Photobioreactors allow recreating specific natural conditions, using sunlight to promote healthy growth of microalgae.
Our Technology 16
We combine research & high-end technology to create innovative products 17
Discover the power of our microalgae
Our planet’s oceans and lakes harbour an invisible treasure, but one with unsuspected potential for our wellbeing. At Luxbiotech microalgae are at the heart of our exploration. We have selected specific microalgae, which are carefully cultivated in photobioreactors to extract their most beneficial nutrients.
Our Microalgae 18
Discover the power of our microalgae 19
The perfect stranger Aphanizomenon flos-aquae
Klamath algae, scientifically known as Aphanizomenon flos-aquae (AFA), is a singlecelled microalgae that thrives in freshwater. It belongs to the group of cyanobacteria or blue-green algae. Until recently, marketed AFA came exclusively from Lake Klamath, located in a unique and remarkable ecosystem. Its therapeutic properties, linked to its high concentration of bioactives, have been recognised by numerous scientific studies, particularly for its properties on cell regeneration.
Luxbiotech has achieved a major technological breakthrough by identifying the essential cultivation parameters for AFA. This has allowed it to be successfully cultivated in photobioreactors, an exceptional achievement as it has never been done on an industrial scale before.
This uniqueness is due to its long evolution as a microalgae, an essential factor in the potency of its benefits. However, despite its benefits, AFA has long remained largely unknown to the general public.
These revolutionary advances have paved the way for highly bioactive AFA extracts, offering a greater number of people the chance to enjoy its benefits for health and cell regeneration.
Our Microalgae 20
Luxbiotech has perfected these cultivation parameters to guarantee the optimal quality, purity and concentration of bioactives in AFA.
Discover the power of our microalgae 21
Phycocyanin, the blue jewel in spirulina Spirulina Platensis
At the heart of the famous spirulina lies a little- known treasure: phycocyanin, a blue pigment of inestimable power. While spirulina is widely recognised for its benefits, phycocyanin stands out as one of the most powerful bioactives. It is acclaimed for its exceptional antioxidant properties, which help to neutralise free radicals and strengthen the immune system. It’s nature’s blue jewel, providing considerable health benefits.
At LuxBiotech, our phycocyanin comes from the Arthrospira Platensis strain of spirulina, grown in photobioreactors. Our extraction process is a true technological feat, underlining our commitment to purity and quality of the bioactive ingredient. We have opted to use methods that exclude the use of chemical agents at every stage of extraction, purification and concentration. Our unique process ensures exceptional purity, removing impurities to leave only the quintessential phycocyanin. This natural approach preserves the purity of the phycocyanin while achieving a concentration of 25 grams per litre, one of the highest on the market. LuxBiotech is committed to offering you a product of excellence, highlighting the power of phycocyanin for optimal health.
Our Microalgae 22
Discover the power of our microalgae 23
The guardians of the oceans, sources of EPA and DHA Schizochytrium sp.
Located at the base of the food chain, microalgae represent the origin and therefore the pinnacle of purity and efficiency. Fish and krill, although often associated with the richness of omega-3 fatty acids, are not, strictly speaking, omega-3 producers. In fact, they obtain these precious fatty acids by feeding on microalgae, the true treasures of the oceans. Among these microalgae, Schizochytrium stands out as an exceptional source of omega-3 fatty acids, particularly docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA).
Schizochytrium’s nutritional power lies in its unique ability to synthesize these essential fatty acids in significant quantities. When you consume Schizochytrium, you have direct access to the very origin of these omega-3 fatty acids, without intermediaries such as fish. This unrivalled purity guarantees products rich in DHA and EPA, without the contaminants sometimes found in animal products. Schizochytrium offers a sustainable solution for the preservation of marine life, as it eliminates the need to massively fish for omega-3s. By choosing Schizochytrium, you’re helping to preserve the oceans while enjoying the exceptional health benefits of omega-3s.
Our Microalgae 24
Discover the power of our microalgae 25
The red fortress Porphyridium Cruentum
Porphydirium cruentum is a unicellular red microalgae (Rhodophyta) that has aroused great biotechnological interest in recent years because it has a very balanced nutritional profile. However, it is its natural defense strategy that makes this microalgae a species unlike any other: it has survived for millions of years in a hostile environment such as the ocean without being altered, thanks to its ability to create a protective barrier in the surrounding environment (a kind of protective capsule) when conditions become adverse. This unique ability to build such a fortress drew the admiration of the LuxBiotech team, who set about investigating the mystery behind this fascinating microalgae.
The delicate cultivation of Porphyridium Cruentum, in photobioreactors, and the formation of its unique sulfated polysaccharides (SPS), are at the heart of our skincare innovation. These polysaccharides offer exceptional properties for skin and beauty care. Polysaccharides are renowned for their moisturizing and soothing properties, making them the ingredient of choice for skincare and beauty products. Its ability to create a natural protective barrier has proved invaluable in skincare, providing a defense against environmental aggressions. LuxBiotech opens up new perspectives for the skincare industry, offering a natural and effective approach to preserving skin health and beauty. Discover the potential of these polysaccharides at LuxBiotech, a revolution in the world of skincare.
Our Microalgae 26
Discover the power of our microalgae 27
Microalgae: original sources of bioactives for sustainability
Our Products 28
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Bring your inner health to new states of wellbeing Our Products -Nutritional 30
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Aphani
AFA Extract
Food supplement. Aqueous extract of AFA microalgae (Aphanizomenon flos-aquae). 30 capsules of 550 mg Net weight: 16,5 g Origin: Spain
Directions for use Take 1 to 2 capsules a day with a glass of water.
Ingredients Extract Aqueous microalgae extract powder from Aphanizomenon flos-aquae.
What makes Aphani unique?
Capsule Plant-based capsule. HPMC (Hydroxylpropyl methylcellulose) coating agent.
AFA grown in photobioreactors, providing exceptional quality and powerful bioactives.
Its composition makes Aphani suitable for a vegan diet.
An environmentally-friendly and selective extraction process, it effectively captures the bioactive compounds present in AFA.
Nutritional information per daily dose
In-vitro efficacy test. Results showed an increase in stem cell proliferation and migration.
Bring your inner health to new states of wellbeing 32
Aqueous extract of AFA (Aphanizomenon flos-aquae)
For 1 capsule 200 mg
Our Products -Nutritional 33
Phyani
Phycocyanine 25x
Food supplement based on the aqueous extract of spirulina (Spirulina Platensis). 30 x 2 ml doses Net volume: 60 ml Origin: Spain
What does 25x Phycocyanin means?
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Take 2 ml diluted in a glass of water. 15 sprays provide the recommended daily dose of 2 ml. Can be taken all at once or spread throughout the day.
Ingredients
25x is related to the concentration of our formulation: 25 g/l.
Glycerine of vegetable origin (stabiliser), aqueous extract of spirulina, natural mint flavouring.
This means that 1 ml of product provides 25 mg of phycocyanin. At the recommended daily dose of 2 ml, the phycocyanin content is 50 mg.
Thanks to its composition, Phyani is suitable for a vegan diet.
What makes Phyani unique
Nutritional information per daily dose
Our exclusive phycocyanin extraction process is the secret behind its high bioactive concentration. Without the use of chemical agents, we obtain phycocyanin of exceptional purity. Impurities commonly found in other products are eliminated, guaranteeing a superior quality product.
Bring your inner health to new states of wellbeing
Directions for use
For 2 ml
Aqueous extract of Spirulina (Spirulina Platensis)
900 mg
providing phycocyanin
50 mg
Our Products -Nutritional 35
Ohrium Spray
Food supplement. Schizochytrium sp. oil rich in DHA and EPA. 30 doses of 1 g Net weight: 30 g Origin: Spain
Directions for use Daily dose: 12 sprays (i.e. 1 g). Each dose provides 550 mg of omega-3.
Ingredients Oil from the microalgae Schizochytrium sp., natural tocopherol, lemon aroma.(**) Due to its composition, Ohrium Spray is suitable for a vegan diet.
What makes Ohrium unique? We believe that the future of omega-3 nutrition lies in the potential of microalgae. Ohrium is a 100% plant-based omega-3 that offers the health benefits of EPA and DHA in one source. Ohrium contains a minimum of 550 mg of omega-3 with a combination of 300 mg of DHA and 150 mg of EPA per daily dose, making it 85% more potent than omega-3s derived from fish oils.(*) Ohrium is aimed at a new generation of omega-3 consumers, concerned about the impact on the planet and thus promoting a healthier and more sustainable future.
Bring your inner health to new states of wellbeing 36
Nutritional information per daily dose (1 g) Oil microalgae Schizochytrium sp.
1000 mg
Of which omega-3 of which DHA of which EPA
550 mg 300 mg 150 mg
DHA: docosahexaenoic acid EPA : eicosapentaenoic acid (*) Comparison based on an average concentration of 270 mg/g of EPA+DHA for a standard fish oil. (**) Natural tocopherol (as an antioxidant) is added to provide stability to the formulation.
Our Products -Nutritional 37
Ohrium
Directions for use
Caps
A food supplement based on oil extracted from the microalgae Schizochytrium rich in DHA and EPA and vitamin D3. 60 capsules Net weight : 48 g Origin: Spain
Ingredients Omega-3 EPA/DHA
Oil microalgae Schizochytrium sp.
Vitamin D3 Cholecalciferol from plant origin Antioxidant Alpha-tocopherol from natural plant Capsule shell Tapioca starch, humectant: vegetable glycerin Due to its composition, Ohrium Caps is suitable for a vegan diet.
Bring your inner health to new states of wellbeing 38
Take 2 capsules per day with a glass of water preferably during meals.
Nutritional information per daily dose : 2 capsules Oil microalgae Schizochytrium sp.
1000 mg
Of which Omega-3 of which DHA of which EPA
550 mg 300 mg 150 mg
Plant Vitamin D3
10 µg es decir 400 UI (200% RI*)
DHA: docosahexaenoic acid EPA: eicosapentaenoic acid (*) RI: Reference Intake
• Vitamin D3 is the most effective form of vitamin for the body. • Natural tocopherol (as an antioxidant) is added to provide stability to the formulation.
Our Products -Nutritional 39
Refill Jar Luxbiotech is firmly committed to the circular economy and the drastic reduction of plastic waste that pollutes and contaminates our ecosystems. We present the Luxbiotech Refill Jar, a glass jar so you can store capsules and powder safely and appropriately, and, in so doing, help reduce the amount of disposable packaging. Beyond its design, this refill jar is not only an ecological alternative, it is also technically designed to guarantee optimal preservation of your Luxbiotech products.
Bring your inner health to new states of wellbeing 40
Our Products -Nutritional 41
Science-based skin care inspired by nature Our Products - Skincare 42
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SPS 99 Serum extracted from microalgae Porphyridium Cruentum.
Directions for use
40 ml 1.35 fl. oz
Apply to face, neck and décolleté.
Origin: Spain
Suitable and recommended for all skin types. Apply at night and during the day.
Ingredients SPS 99 is a serum whose formula is composed of 99% of the bioactive SPS.
What makes SPS 99 unique
Paraben free.
A very strong action to moisturize the skin and fill in wrinkles, perceptible from the first application: lifting effect.
Unique formula
Protects and regenerates before and after sun exposure.
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Non-allergenic.
Improves skin health for all skin types: oily, dry, combination or atypical; for women and men.
It also promotes skin regeneration (rejuvenation), as it has the ability to inhibit the natural degradation mechanisms of the dermis. In this way, the skin regains its hydration, elasticity and luminosity.
Nature inspired & advanced science-based skincare
100% natural.
99% Bioactive: extract of Porphyridium cruentum. 1%: For the protection and conservation of the formulation: Water, benzyl alcohol, citric acid, dehydroacetic acid, benzoic acid, sorbic acid.
Our Products - Skincare 45
Luxbiotech!s Brand Ambassadors are called Change Makers. They are the true embodiment of the brand. Their mission is to inspire and generate a positive shift towards the circularity of a lifestyle in which the main objectives are self wellbeing and a creating a more sustainable world.
Do you want to be a part of the change? Circular Way of Life By embracing the “circular lifestyle” with microalgae, we are paving the way for a promising future where nutrition and the preservation of our planet come together harmoniously.
Join the Circular Way of Life 46
It’s an invitation to adopt a responsible and conscious approach, where every decision we make contributes to building a sustainable future for ourselves and for generations to come.
Your Brand Ambassador Name Email Cell phone
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72 rue des Près L7333 Steinsel, Luxembourg www.luxbiotech.com
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