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I hear...I forget, I see...I learn, I experience... and I understand!


BACKGROUND Organised by Jasubhai Media Pvt. Ltd. and Indian Architect & Builder (IA&B), the ‘AEC World Expo & Conferences’ was initiated in 2005 to be positioned as India’s ONLY Experience exposition for the Architecture, Engineering and Construction (AEC) industry. Its highlights are: • It is a unique B2B event that brings pioneers, decision-makers and influencers of the global AEC industry under one roof • It aims to create a comprehensive platform of information, inspiration and interaction for the AEC fraternity in India • It is conceptualised to maximise the opportunity of focused business discussions, networking amongst peers, communicating new developments in concepts and materials - all with the backdrop of encouraging innovations within the AEC industry.


HIGHLIGHTS In 2005 • Held from 14th to 18th December, 2005 at the MMRDA Grounds, Mumbai • 35 International speakers • 140 Exhibitors • 995 Conference delegates • 1500 Government representatives • 12,000 Visitors In 2007 • Held from 27th to 30th September, 2007 at the NSE Grounds, Mumbai • 65 International speakers • 175 Exhibitors • 1672 Conference delegates • 2500 Government representatives • 18,000 Visitors


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AEC WORLD EXPO & CONFERENCES ONLINE In 2009 Jasubhai Media Pvt. Ltd. and Indian Architect & Builder (IA&B) takes the ‘AEC World Expo & Conferences’ into the digital realm, making it as the first-ever Virtual ‘Experience’ Exhibition for the Architecture, Engineering and Construction (AEC) industry! Positioned to be the World’s Only Online ‘Experience’ Exposition, it pans out as an Online Expo with a difference – distinguished with experiential opportunities for information, inspiration and interaction to. Its highlights are: • A pioneering initiative to create an Online Exhibition for the global AEC Industry with the most stimulating elements of a live trade show in a virtual environment! • Innovatively structured as a one-theme-a-month, the 12-month Experiential Exposition focuses exclusively on the AEC Industry • Connects the global AEC Industry professionals in one page at one point from anywhere in the world! • Engages minds with initiatives showcasing pioneering professionals, practices, products, services and much more in a fast and efficient way! • Provides a networking opportunity to target your key customers and reach out to thousands of AEC professionals from the convenience of your desktop!


THE WORLD’S ONLY ONLINE ‘EXPERIENCE’ EXPO

WHY ARE WE GOING ONLINE The ‘AEC World Expo & Conferences’ was conceived and shaped to be the one and only comprehensive arena where the global AEC industry can converge at one point in time from anywhere in the world. An event, which can only be made possible through the online medium as: • It is the fastest and most-advanced channel to communicate information across the world. • It gives better value for money and a quicker R. O. I in a recession-driven time, as it is one of the most cost effective ways to promote products at a targeted audience on a worldwide basis and in the most popular medium of our time. • It can be accessed and updated anytime from anywhere in the world! • It creates the scope for global participation and a much larger reach.


WHAT IS AN ONLINE EXPO? The Online Expo is the fastest and most efficient medium to distribute information and news on professionals, practices and projects, and promote new products, services and technologies to a global audience. It is a global, powerful and highly cost-effective marketing and business tool, which is designed to respond to the primary needs of businesses operating in a global economy with its USPs being: • Reaches a global audience • Increases marketing impact while reducing marketing costs • Generates qualified leads for the exhibitors • Allows access 24X7 across its entire duration • Increases corporate image and brand recognition • All this WITHOUT spending money on travel & stay and valuable time away from office!!!


THE WORLD’S ONLY ONLINE ‘EXPERIENCE’ EXPO

THE USP AEC World Expo & Conferences Online

Other Online Expos

Positioning: It is the world’s ONLY Online Experience Expo.

Positioning:

Content: It is developed as a one-theme-per month exposition

Content: No defined focus,

Layout: It will create a virtual environment similar to the real-

Layout: Either virtual component

Duration: Every thematic exposition will run 24X7 between the

Duration: 24X7 but across no

Interface for Networking & Interaction: From presenting modes for live interaction between speakers and audience to interfaces at the e-booths, numerous and varied opportunities will be activated for increased participation and networking.

Interface for Networking & Interaction: No live interface between audience and the speakers.

across 12 months to underline its positioning of creating experiences online. Spanning from technology to colour and steel to lighting, it will have a specific focus defined through innovative initiatives every month to spotlights on different aspects across the entire Design Industry. time experience of an exposition and will be interspersed with programmes for information, inspiration & interaction.

given fixed schedule of a month/ 30 days – to combine the best of online and on-ground expo durations.

Generic

in

nature.

either just product-based industry-based.

or

of its physical existence or a non-interactive static website layout. specific time frame.


VISITOR PROFILE The Niche Audience will comprise: • Decision makers and influencers from the global AEC Industry

Students/Faculties Product & Industrial Designers Graphic & Web Designers

Urban Planners & Designers

Government Officials

Specialised Consultants

Civil & Structural Engineers Builders & Developers

General Audience will consist of: • Anyone and everyone who accesses the entire world wide web!

Architects & Interior Designers


THE WORLD’S ONLY ONLINE ‘EXPERIENCE’ EXPO

TRAFFIC To maximise the reach, tie-ups will be done with Indian and global AEC & Design websites, ranked highest according to traffic by Alexa world’s no. 1 website for certification on web navigation and intelligence. GLOBAL WEBSITES No 1 2 3 4 5 6 7 8 9 10

Sites Colour Lovers.com SkyscraperCity Great Buildings Online Archinect Archinform Architecture Week Design Community The American Institute of Architects (AIA) Trends American Society of Landscape Architects Architectural Association School of Architecture

Web- Address www.colourlovers.com www.skyscrapercity.com www.greatbuildings.com www.archinect.com www.archinform.net www.designcommunity.com www.aia.org www.trendsideas.com www.asla.org www.aaschool.ac.uk

Hits (p.a.) 45390240 28153440 18156096 11778480 10629360 10399536 7986384 1896048 1838592 1378944

Web- Address www.ieindia.org www.iiid.org www.credai.com www.iia-india.org www.bainet.org

Hits (p.a.) 3547440 545760 327456 218304 218304

INDIAN WEBSITES No 1 2 3 4 5

Sites The Institution of Engineers Indian Institute of Interior Designers CREDAI Indian Institute of Architects Builders Association of India

Source- Alexa, Wikipedia


CALENDAR FOR 2009 - 2010 QUARTER MONTH MATTER Inspiring the Mind Q1 2009

July

MATERIAL Activating the Medium

E DESIGN

August

Sustainability

September Q2 2009

October

Lighting & Electrical Colour

November

Ergonomics

December Q3 2010

January

Steel Infrastructure

February

Design Education/ Academics

March Q3 2010

April

Cement Building Systems

May June

MOVEMENT Evoking the Issue

Conservation Stone & Ceramics


THE WORLD’S ONLY ONLINE ‘EXPERIENCE’ EXPO

WHY SHOULD YOU ADVERTISE ONLINE The Online Medium today has become one of the most potent mediums for advertising globally. Share of total ad spend by medium 2007-2011 (%) Medium

2007

2008

2009

2010

2011

27

25.3

23.8

22.5

21.6

Magazines

12.1

11.5

10.9

10.4

10.1

Television

37.4

38.1

38.6

39.3

39.2

8

7.8

7.5

7.3

7.2

Cinema

0.5

0.5

0.5

0.5

0.6

Outdoor

6.4

6.5

6.5

6.6

6.7

Internet

8.7

10.4

12.1

13.3

14.6

Newspapers

Radio

(Source- Zenith Optimedia)

Global Online Advertising

• By 2010, the internet ad market (globally) will be worth almost $61bn, compared with the magazine market at around $60.5bn. • By 2010 the internet will account for 11.5% of global ad spend, trailing just TV, at a 37.5% share, and newspapers with 25.4% of an estimated $530bn total spend.

Indian Online Advertising

• Internet advertising contributes only 1.8 % of the country’s total advertising spend (which stands at $75 million ~ Rs 300 crore). • Online advertising rose by 3.1% in the financial year 2008-09 and is expected to rise by 7.1% in the financial year 2009-10.


MEDIA PLAN Site

Details

Impressions

Sponsored links on keyword search Sponsored links on keyword search

3,000,000 1,000,000

Banners - Across the site Banners - Across the site Home 300x250 Banners - Across the site Banners - Across the site

1,500,000 800,000 430,000 1000000 600,000

Homepage

600,000

Home Page Fixed Spot 1 Mailshot to 6000 builders Fixed banner on Home Page

300,000

Text Ads - Across the site

25000

Indiaarchitectureinfo

Text Ads - Across the site

25000

Indiahousing Interiordesign Skyscrapercity SOCIAL NETWORKING SITES Facebook Orkut ALL PARTNER SITES DESIGN SITES RANKED BY ALEXA AS PER HIGHEST VIEWS

Text Ads - Across the site Text Ads - Across the site Text Ads - Across the site

25000 25000 300000

Text Ads - Across the site Text Ads - Across the site Fixed banner on Home Page Fixed banner on Home Page

100000 100000

SEARCH ENGINES Google Y! Search PORTALS / NEWS Rediff Indiatimes MSN Yahoo Times of India B2B SITES Indiamart PROPERTY SITES 99acres Indiaproperty Indiaproperties AEC SITES Allindiaarchitects

More than 15 million Impressions!

300,000


ORGANISERS The Jasubhai Group is a dynamic services company, specialising in content through print and electronic media. Established in 1967, the group initially comprised of three major companies - Engineering, Publications, Events and Technology that cover a range of operations from special-interest publications and exhibitions to process instrumentation. The Jasubhai Group is primarily involved in four core business areas viz: Business & Technology Media, Engineering & Manufacturing and Elearning & Software Services and AEC. (www.jasubhai.com)   Indian Architect & Builder (IA&B) is India’s niche ‘B2B’ magazine that focuses on contemporary trends in architecture, design, professional practice, technology and products. A 22-year old magazine, IA&B caters to architects as well as every member of the AEC industry. With a readership of 300,000 from all over India, IA&B goes beyond just being a magazine by extending itself as a ‘one-stop-shop’ for the AEC Industry with events, key client works and expos. (www.iabforum.com)

INDIAN ARCHITECT & BUILDER 3rd Floor, Taj Building, 210, Dr. D.N. Road, Fort, Mumbai - 400001. Tel: 022- 42136411/12 • Fax: 022- 42136401 Email: sudhanshu_nagar@jasubhai.com • Web: www.iabforum.com


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