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LUTHFI RAMADHAN PUTRADI


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CONTENTS 04 05 07

ABOUT ME PERSONAL DETAIL WORKS 09 EDITORIAL 15 CAMPAIGN / ADVERTISING 23 PHOTOGRAPHY 27 BRANDING 29 TYPOGRAPHY 31 UI DESIGN 33 PREVIOUS WORK 35 ILLUSTRATION


LUTHFI RAMADHAN PUTRADI

MADE

With passion, hard work


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LOVE


LUTHFI RAMADHAN PUTRADI


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LUTHFI RAMADHAN PUTRADI

C O N TA CT 081282680708 luthfiputradi@gmail.com luthfiputradi Jl. Arteri Panjang No.29 Kebun Jeruk Jakarta Barat 11530 Luthfi-ramadhan.blogspot.com

PERSONAL Full name Date of birth Gender Relationship Nationality Languages

Luthfi Ramadhan Putradi Jakarta, 24 februari 1995 Male In-relationship Indonesian Bahasa, English

CONNECT instagram.com/luthfiputradi facebook.com/luthfiputradi twitter.com/luthfiputradi behance.net/luthfiputradi linkedin.com/in/luthfiputradi


PROFILE 80%

CREATIVITY

90%

TEAMWORK

80%

ORGANIZATION

90%

LEADERSHIP

70%

Experience Bates Chi & Partners Indonesia - Graphic Designer - 2018 MATA Studio - Internship Graphic Designer - 2017 MullenLowe Indonesia -Internship Graphic Designer - 2015 Ajita Digital Agency - Internship Graphic Designer - 2015

Featured & Exhibition Anutama Award - Nominated (Illustration) Knacker Magazine #09 issue - featured Fresh ‘n Brite 2015 - FX, sudirman lantai 3 RUMAH DKV 2015 - Binus Universitiy Monstore Exhibition - Kemang Raya Go Rights Movement Exhibition - Menteng ‘Guru Bangsa: Tjokroaminoto’ Exhibition Coconut Island Exhibition - Binus Universitiy

Organization TKH WIZCRAFT 2014 - Event Titik Dua Magazine 2014 - Creative TKH BARTRAMP 2015 - Event Makrab DKV BINUS 2015 - Design

E D U C AT I O N 2013-2017

Bina Nusantara University Visual Communication Design Creative Advertising GPA 3.67

2010 - 2013

SMAN 78 Jakarta

2007-2010

SMPN 75 Jakarta

2001-2007

SDS Bhakti Jakarta

Abilities Illustration Editorial Branding Digital Art Collage Typography Photography Social Media Copywriting

Software Skill

Ai Ps Id

Pr

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COMMUNICATION


LUTHFI RAMADHAN PUTRADI

I L L U S T R AT I O N A graphic depiction of any concept or subject in a drawing, sketch, painting, photograph, cinema or other type of image.

BRANDING The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.

CA M PA I G N / ADVERTISING

PHOTOGRAPHY The process or art of producing images of objects on sensitized surfaces by the chemical action of light or of other forms of radiant energy, as x-rays, gamma rays, or cosmic rays.

A form of marketing communication used to promote or sell something, usually a business's product or service.


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TYPOGRAPHY

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The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

UI DESIGN Focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions.

EDITORIAL Editorial design is part of graphic, all editorial work is created to be printed and specialized in laying out compositions applied in different applications like books, magazines, newspapers, and more.


LUTHFI RAMADHAN PUTRADI

KOMPAS: Hari Sumpah Pemuda Phase: Team Scoop of work: Graphic Design Tools of Trade: Adobe Illustrator, InDesign

KOMPAS: Hari Sumpah Pemuda

Kompas asked me and my team (MATA STUDIO) to make a special edition newspaper for celebrating Youth Pledge Day (Hari Sumpah Pemuda)

these editorial for KOMPAS newspaper was inspired by the youth by using colours that represent the spirith of youth in indonesia.


EDITORIAL

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LUTHFI RAMADHAN PUTRADI

sum.ma.ry Phase: Assignment Scoop of work: Editorial, Content, Graphic Design Tools of Trade: Adobe Illustrator, InDesign

The task is to make a summary of learning DKV as a language. I use sum.ma.ry as a report of what I’ve been learn and achive by learning DKV that semester. I use a lot of white space and minimalism design style to make it more simple, eye pleasing, and straight to the point.


EDITORIAL

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LUTHFI RAMADHAN PUTRADI

AKU TENGGELAM Phase: Personal Project Scoop of work: Writing, Illustration Tools of Trade: Adobe Illustrator, InDesign

This artwork was made based on my writing about beauty and interpretation about death. The story tells about fisherman’s wife who live alone in the sea shore. She tried to find her husband, and from that her journey begins.


EDITORIAL

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FOOK YEW Phase: Assignment Scoop of work: Art Directing, Graphic Deisgn, Illustration Tools of Trade: Photoshop


CA M PA I G N / ADVERTISING

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This are some of my illustration that I used for FOOK YEW restaurant.

Illustration that I made are using a lot of ornaments and object that represent asian (japan and chinese) culture.


LUTHFI RAMADHAN PUTRADI

MAGIC POP Phase: Assignment Scoop of work: Art Directing, Illustration Tools of Trade: Adobe Illustrator

Magic Pops is a carbonated candy with ingredients including sugar, lactose (milk sugar), corn syrup, and flavoring. It differs from typical hard candy in that it creates a fizzy reaction when it dissolves in mouth. This Creative Advertisment was made to describe the fruity flavors and popping sensation while tasting Magic Pops. This Advertisment applied in print ad which be displayed on magazines and poster. I use bubblewrap to symbolize the popping sound of Magic Pops and add more interest to the audiences.


CA M PA I G N / ADVERTISING

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LUTHFI RAMADHAN PUTRADI

ANTANGIN Phase: Group Assignment Scoop of work: Art Directing, Illustration Tools of Trade: Adobe Illustrator, Photoshop

People often complaint they have masuk angin. but there is no official symptoms that cause masuk angin, in this campaign We wanted to explain to audiences that there are 3 common symptoms that concluded masuk ingin, there is Shivering, Burping, and Flatulence (farting).

Because Antangin’s main target is college student, we using characters/monsters that symbolize each of every common symptoms that we wanted to delivered. That is when our characters/monsters; Si Gigil, Si Tutut, and Si Dawa were born.


CA M PA I G N / ADVERTISING

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This Advertisment applied in print ad which be displayed on magazines and poster, we also using social media such as Instagram and Facebook.


LUTHFI RAMADHAN PUTRADI

CLING Phase: Assignment Scoop of work: Art Directing, Graphic Deisgn Tools of Trade: Photoshop

Cling is the brand name of a glass and hard-surface cleaner This Tactical Advertisment intends was made to delivered the massage that Cling was the best product to clean from dust and dirt.

CA M PA I G N / ADVERTISING


CA M PA I G N / ADVERTISING

This advert shows that Beats Electronics was the best headphones, even audiences can feel the music comes alive in their ears.

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BEATS ELECTRONICS ANTANGIN Phase: Assignment Group Assignment Scoop of work: Art Directing, Graphic Illustration Deisgn Tools of Trade: Photoshop Adobe Illustrator, Photoshop


LUTHFI RAMADHAN PUTRADI

PEPSI Phase: Assignment Scoop of work: Illustration Tools of Trade: Manual drawing, Photoshop

The task is to make a promotional poster that represent Pepsi as a fun brand. This Promotional poster was made to describe that Pepsi could refresh your world.


CA M PA I G N / ADVERTISING

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LUTHFI RAMADHAN PUTRADI

PRADA SAFFIANO Phase: Assignment Photographer: Luthfi Ramadhan Putradi Illustration: Luthfi Ramadhan Putradi Asst. Photographer: Malinda Hapsari Model: Nadhilla Maharani Make Up: Luthfi Ramadhan Putradi Tools of Trade: Adobe Illustrator, Photoshop

This project was made to advertise one of Prada’s collection called Saffiano. This photography project using black and white colormode and it was combinated with colorful illustration to emphasize the product.


PHOTOGRAPHY

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LUTHFI RAMADHAN PUTRADI

COLORFUL TEMPTATION Phase: Assignment Photographer: Luthfi Ramadhan Putradi Illustration: Luthfi Ramadhan Putradi Asst. Photographer: Malinda Hapsari Model: Lovendio Make Up: Luthfi Ramadhan Putradi Tools of Trade: Adobe Illustrator, Photoshop

In this photography project I decided to add little creature illustrations which symbolized many temptation inside.


PHOTOGRAPHY

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LUTHFI RAMADHAN PUTRADI

sum.ma.ry Phase: Assignment Scoop of work: Editorial, Content, Graphic Design Tools of Trade: Adobe Illustrator, InDesign

PURI DIBYA PROPERTY

PT. Puri Dibya Property is a well known retail and property development in Depok, West Java. which are Margocity and The Margo Hotel. For this project I made three different stationaries and logos.

these stationaries and logos was representation of architectural building and geometric shape that describes a solid, sturdy and strong company with strong and unique structure.


EDITORIAL

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LUTHFI RAMADHAN PUTRADI

THRONES TYPEFACE Phase: Assignment Scoop of work: Graphic Design Tools of Trade: Adobe Illustrator

This experimental typography was made to ease kids to learn and read the alphabet in interesting and fun way.


TYPOGRAPHY

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LUTHFI RAMADHAN PUTRADI

KNOCK2 Phase: Group Assignment Scoop of work: Graphic Design, Illustration Tools of Trade: Adobe Illustrator, Photoshop

This application was made for people who loves cooking and spend their time mostly at home. In this application, people can order groceries and search for recipes (including video tutorial and tips n trick). We choose a lot of interesting illustration and popping colors to gain a lot of interests and ease our consumers.


UI DESIGN

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LUTHFI RAMADHAN PUTRADI

DANAMON & GARUDA INDONESIA Phase: Published and Unpublished Scoop of work: Graphic Design Tools of Trade: Adobe Illustrator, Photoshop

Several works that my team made during internship period in MullenLowe Indonesia.


PREVIOUS WORK

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LUTHFI RAMADHAN PUTRADI


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This part is dedicated to my illustration work from couple of years now.


LUTHFI RAMADHAN PUTRADI

ILLUSTRATION Phase: Personal Project Scoop of work: Illustrator Tools of Trade: Adobe Illustrator, Photoshop


I L L U S T R AT I O N

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LUTHFI RAMADHAN PUTRADI

ILLUSTRATION Phase: Personal Project Scoop of work: Illustrator Tools of Trade: Adobe Illustrator, Photoshop


I L L U S T R AT I O N

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LUTHFI RAMADHAN PUTRADI

ILLUSTRATION Phase: Personal Project Scoop of work: Illustrator Tools of Trade: Adobe Illustrator, Photoshop


I L L U S T R AT I O N

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LUTHFI RAMADHAN PUTRADI

ILLUSTRATION Phase: Personal Project Scoop of work: Illustrator Tools of Trade: Adobe Illustrator, Photoshop


I L L U S T R AT I O N

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LUTHFI RAMADHAN PUTRADI

ILLUSTRATION Phase: Personal Project Scoop of work: Illustrator Tools of Trade: Ink, Marker, Pencil. etc.


I L L U S T R AT I O N

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LUTHFI RAMADHAN PUTRADI

ILLUSTRATION Phase: Personal Project Scoop of work: Illustrator Tools of Trade: Adobe Illustrator, Photoshop


I L L U S T R AT I O N

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LUTHFI RAMADHAN PUTRADI


LUTHFI RAMADHAN PUTRADI

I’m looking forward to take part in your company where I can meet new inspiring people, improve my creativity, knowledge, and skill


Thank you for viewing this portfolio. The artworks presented in this portfolio are property of Luthfi Ramadhan Putradi. LUTHFI RAMADHAN PUTRADI - 2016

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