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2016


LuthďŹ Herdiansyah


Greetings from me My name is Luthfi Herdiansyah, I’m a student majoring graphic design at Multimedia Nusantara University. In my opinion graphic designers and doctors have certain similiarities in their working field. Doctor will first diagnose and find a cure to treat their patients, same goes to graphic designers, in fact we do it the fun way to give greater impact to surroundings. As a graphic designer,we should be able to observe clients problem and help them solve it. What graphic designers do has a very huge impact not only to peole but also our environment in general. As a graphic designer I realy like to observe and learn something new about art and design. Iam having a lot of interest towards branding, illustration, and motion graphic. Hereby attached my portfolio, hopefully you are interested in my works.

portfolio 2016

hello


table of content

LuthďŹ Herdiansyah


portfolio 2016 08

cv Illustration 12 Collecthink 13 xiaomi yi action camera 14 west java great mosque story of unbounding journey 16 lady rose 17 escape 17 foodlovers

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branding 22 rohto fever patch 28 apostrophe 34 kantin kita interactive media uang kuno Indonesia application uang kuno indonesia game board

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ata personal

xperience

LuthďŹ Herdiansyah

LuthďŹ Herdiansyah Date of Birth July 31th 1994 Gender Male Region Jakarta, Indonesia Education Student at Multimedia Nusantara University Faculty of Art and Design

ducation

Graduate 2006 SDN Tomang 11 Jakarta

Graduate 2009 SMPN 89 Jakarta

2012 2013

Graphic Designer Escalier Studio

2015

Design Comitee Ultigraph 2015

2015

Design Comitee UCIFEST 6

2015

Packaging Workshop Guide BPPT

2012 2016

Freelance Graphic Designer

Graduate 2012 SMKN 56 Jakarta (Multimedia)

On Going Multimedia Nusantara University


chievment 1st winner logo competition held by Sinarmas (as art director)

Jakarta in Motion (2015)

3rd winner Motion Graphic competition held by Mall Taman Anggrek (as art director)

Apostrophe (2016)

1st winner, best bumper category Motion Graphic held by Ultigraph (as art director)

BSD EXTREME PARK (2016)

Motion graphic held by Sinarmas

Ai

Ps

Id

Ae

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Kantin Kita (2014)

kills

anguage Bahasa Indonesia Native English Average

Appreciation, Achievment and Contribution

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Multimedia Nusantara University (2016)

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COLLECTHINK Ultigraph Emphaxis (2016) Art Exhibition


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portfolio 2016


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illustration

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portfolio

Collecthink is an illustration which highlights the state of the environment which currently being destroyed due actions taken by people. Collecthink was exhibited in Ultigraph Emphaxis 2016.

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collecthink

illustration

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LuthďŹ Herdiansyah


xiaomi yi action camera

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illustration

portfolio


tasikmalaya

cirebon

Depok

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cirebon

portfolio

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illustration

west java great mosque

LuthďŹ Herdiansyah


LuthďŹ Herdiansyah

story of unbounding journey

illustration

portfolio

lady rose


illustration

escape

food lovers

portfolio

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LuthďŹ Herdiansyah

illustration

portfolio

illustration for movie Antara Aku, Bapak, dan Papa


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illustration for motion graphic jakarta in motion competition

illustration

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LuthďŹ Herdiansyah


portfolio 2016


LuthďŹ Herdiansyah

branding

Rohto Fever Patch is a pad made to provide convenient relief for children suering from a fever. This is a rebranding assignment as a requirement for passing Branding subject. The processes I went through started with research, strategy, and visualization. This logo potrays bravery, playful, and fun.

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portfolio

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branding

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branding

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branding

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LuthďŹ Herdiansyah

branding

portfolio

RESEARCH The firs step of the process is to do a research about the products, company, and customer.

Visi

+ +

Strength Opportunity

STRATEGY Product positioning, product insight delivery to consumer, brainstorming, and mindmapping.

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Misi

Geographic

Demographic

Weakness

Behavioral

Personality

Threat

Positioning

Mindmapping

Brave

Brave

VISUALIZATION Visualization process from strach up to digital process.


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branding

portfolio

the process

Typeface

Colors

Humanis Playful Bold

Power

Sketching

Playful

Digital Process

Happiness

Choosen Logo

ROHTO

patch

patch

ROHTO

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ROHTO

fever

fever patch

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Morphological Matrix


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branding

C RE AT IVE

portfolio

HO USE

Apostrophe is a creative house that specializes in making visual identity, branding, company proďŹ le and motion graphic. The impression of the logo that we want to deliver is friendly, modern and imaginative


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branding

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branding

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C R E AT I V E

CREATI VE

HO U S E

HOUSE

apostrophecreative

CR EAT IVE

RJS Boulevard No 29 C Alam Sutera, Tangerang

hiapostrophe@gmail.com

RJS Boulevard No 29 C Alam Sutera, Tangerang

apostrophecreative hiapostrophe@gmail.com

H O USE

C R E AT I V E

apostrophecreative hiapostrophe@gmail.com

RJS Boulevard No 29 C Alam Sutera, Tangerang

HO U S E


LuthďŹ Herdiansyah

branding

portfolio

COMPANY PROFILE

csr

motion graphic 30

VISUAL IDENTITY

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visual elements


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Merry christmas

branding

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happy ied mubarak


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branding

Happy new year

portfolio


LuthďŹ Herdiansyah

branding

Kantin kita is a foodcourt that was created by Sinarmasland Company. It is a foodcourt that targets the middle class and lower. We want to give the consumer impression that our foodcourt is cheap, warm, and friendly. My team and I succeeded in wining the logo competition of Kantin Kita.

portfolio


LuthďŹ Herdiansyah

branding

portfolio

he ma t, b ersih & enak

Phasellus vi verra nulla ut metus varius lao reet

LO R EM I P S U M DO LO R SI T AM ET Consec tetuer adipiscing elit. Aenean commodo ligula eget dolo r. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputa te eget, a rcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus ele mentum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapi bus in, vi verra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit am et adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvina r, hend rerit id, lo rem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagit tis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, quis gravida magna mi a libe ro. Fusce vulputa te eleifend sapien. Vestibulum purus quam, scelerisque ut, mollis sed, nonummy id, metus. Nullam accumsan lorem in dui. Cras ultricies mi eu turpis hendrerit fringil la. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posue re cubilia Curae; In ac dui quis mi consec tetuer lacinia. Nam pretium turpis et arcu. Duis arcu tortor, suscipit eget, imperdiet nec, imperdiet iaculis, ipsum. Sed aliquam ultrices mauris. Integer ante arcu, accumsan a, consec tetuer eget, posue re ut, mauris. Praesent adipiscing. Phasellus ullamcorper ipsum rutrum nunc. Nunc nonummy metus. Vestibulum volutpat pretium libero. Cras id dui. Aenean ut

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jus to Phasellus vi verra nulla fringilla Phasellus vi verra nulla aliquet Phasellus vi verra nulla -

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Nunc nonummy metus Vestibulum volutpat p retium libe ro. huiari ajhy aksel pa.

Wisma Indah Kiat Jl. Raya Serpong, Km 8 Tangerang 15322, Banten, Indonesia Phone: (62-21) 3565xxx www.kantinkita.com

Wisma Indah Kiat Jl. Raya Serpong, Km 8 Tangerang 15322, Banten, Indonesia Phone: (62-21) 3565xxx www.kantinkita.com

Budi Kurnianto Vice President Director Wisma Indah Kiat Jl. Raya Serpong, Km 8 Tangerang 15322, Banten, Indonesia Phone: (62-21) 3565xxx www.kantinkita.com

Wisma Indah Kiat Jl. Raya Serpong, Km 8 Tangerang 15322, Banten, Indonesia Phone: (62-21) 3565xxx www.kantinkita.com


LuthďŹ Herdiansyah

roll banner

branding

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portfolio

vertikal banner

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branding

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Luthfi Herdiansyah

flyer

branding

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portfolio

street banner 39

branding

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LuthďŹ Herdiansyah


portfolio 2016


uang kuno Indonesia application

LuthďŹ Herdiansyah

interactive media

portfolio


portfolio

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interactive media

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LuthďŹ Herdiansyah


uang kuno Indonesia Gameboard

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box packaging

interactive media

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portfolio

monopoli gameboard

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interactive media

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kartu pembelian

interactive media

portfolio


portfolio

kartu kesempatan

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interactive media

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kartu hak milik

interactive media

portfolio


portfolio

kartu dana umum

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interactive media

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LuthďŹ Herdiansyah


thank you


luthďŹ herdiansyah@gmail.com 083 878 916 893


Luthfi Herdiansyah Graphic Design Portfolio  
Luthfi Herdiansyah Graphic Design Portfolio  
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