Page 1


The Beginning of Santa Cruz Skateboards and the Birth of an Industry - As told by Richard Novak, co- founder of NHS/Santa Cruz Skateboards “In 1973, my partners Doug Haut, Jay Shuirman and I sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. We sold this guy a bunch of pultruded fibreglass sheet material. He burned us, so we went back and picked it all up from him. A the same time, a friend of ours, Jimmy Hoffman, was living in Hawaii, and on a surf trip over there, the McCully Bike Shop people in Honolulu asked us if we could make and sell them some skateboards. We were already making surfboard fins so it was easy for us to make some skateboard decks from all this left over fibreglass material. We made 500 skateboards, with loose ball bearings, urethane roller skate wheels and roller skate trucks, and they sold out immediately. We built another 500 boards and they sold out, too. Overnight we were in business. Then in late 1974 this guy Tony Roderick came into our surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel.

From that day forward the Road Rider Wheel and precision bearing changed skateboarding forever. Also at that time, Ron Bennett developed the Benet Truck, while G&S had the fibreflex board. We all ran into each other in L.A. at the Hang Ten contest in 1975 and said, OK, we have skateboard wheels and bearings. We have skateboard trucks. We have composite skateboard decks. The three main components are now all leading edge and designed specifically for skateboarding. Now we have a real skateboarding industry. This group was Bill Bahne, Jay Sherman, Brian Logan, Dave McIntyre, Dave Dominy, Paul Sims, Ron Bennet, a couple of guys from Skateboarder magazine and me. We were interested in setting the foundation of an actual skateboard industry, not reliant on anyone but ourselves. We wanted to support pro riders, promotion and advancement in technology. Before that, it was just a fad. After we set it all up, it was an actual industry. And here we are today - NHS is still rolling 40 + years later, always innovating and always having fun.� - Richard Novak


PrESS // markETInG Greg Cleveland E: greg@lushproductions.com

SaLES EnquIrIES vICTorIa // hEad oFFICE

LuSh ProduCTIonS

22-24 Pakington Street St Kilda VIC 3182 PH: 03 8525 9999 FX: 03 8525 9998 E: mmartin@lushproductions.com

online//australia

ww.facebook.com/santacruzskateboards

mens collection

01. bottoms www.lushproductions.com

@santacruzoz @santacruz_womens

nz stem distribution

Dan Gosling / Leston Koroheke-West 11 Westmoreland St West | Grey Lynn | Auckland 1021 PH: 0064 9 3601877 dan@stem.net.nz leston@stem.net.nz anna@stem.net.nz

07. oct delivery 20. nov delivery 31. surf collection

// international33. accessories

www.santacruzskateboards.com 44. youth collection

@santacruzskateboards

53. womens collection twitter.com/@santa_cruz_sk8 55. oct delivery

www.facebook.com/santacruzskateboards

67. nov delivery

www.youtube.com/user/SANTACRUZSKATE1973 77. accessories

81. skate hardware 84. contact


summer 17 collection - oct delivery - bottoms

SC-mpnc269 classic cali chino pant

SC-mwc7267 classic cali walk short

old gold, BLack, surplus

surplus, old gold, BLack

28/30/32/34/36/38

28/30/32/34/36/38

98%cotton 2% elastane, straight leg

SC-mwd7687 classic cali cargo short surplus, BLack

98%cotton 2% elastane, logo direct emb, 20“ leg

28/30/32/34/36/38

/1

98%cotton 2% elastane, logo direct emb, 19“ leg

SC-mfc7631 scs fleece short black, overcast

80% cotton 20% poly cvc, 350gsm, front print s / m / L / xL / xxL


summer 17 collection - oct delivery

SC-mpnc7269 classic cali chino pant old gold

SC-mwnc267 classic cali walk short black

SC-mwd7687

SC-mfd7631

classic cali cargo short

scs fleece short

surplus

black

/2


summer 17 collection - oct delivery - bottoms

SC-mwc7613 daytripper walk short

SC-mbnc262 cruzier solid short

washed BLack, toffee

Black, surplus, tan

98%cotton 2% elastane, logo patch emb, 18“ leg

28/30/32/34/36/38

SC-mbnc263 cruzier beach short

SC-mbc7611 convert beach short

acid Black, acid denim, acid truffle

overcast, arctic, rogue pink, seafoam

100% cotton, acid washed front patch, back and side mesh pockets, 17.5“ leg s / m / L / xL /3

100% cotton, front patch, back and side mesh pockets, 17.5“ leg s / m / L / xL

100% cotton, overdyed, front print, back and side mesh pockets, 17.5“ leg s / m / L / xL


summer 17 collection - oct delivery

SC-mwd7613

SC-mbnc262

SC-mbnc263

SC-mbd7611

daytripper walk short

cruzier solid short

cruzier beach short

convert beach short

toffee

black

acid black

seafoam

/4


summer 17 collection - oct delivery - bottoms

SC-mbd7691 daybreak short

SC-mbd7689 salba short

Black, steel

phantom, salba

poly / elastane 4-way stretch, quick dry, front print, side mesh pockets, 17.5“ leg s / m / L / xL

SC-mbd7688 tidal boardshort

SC-mbd7690 strip fade boardshort

black, rogue pink

concrete, acid black

28/30/32/34/36/38

28/30/32/34/36/38

poly / elastane 4-way stretch, quick dry, front patch, yardage print, back pocket snap, 18“ leg

/5

100% cotton, front emb, side mesh pockets, 17.5“ leg s / m / L / xL

90% Cotton 7% nylon 3% ELastanE, side print, back pocket snap. 18“ leg


summer 17 collection - oct delivery

SC-mwd7613

SC-mbd7689

SC-mbd7688

SC-mbd7690

daytripper walk short

salba short

tidal boardshortt

strip fade boardshort

toffee

phantom

rogue pink

acid black

/6


summer 17 collection - oct delivery

SC-mtd7647

original dot tee

store tee

rogue pink, phantom, powder blue, cheddar 100% cotton jersey, 150gsm, overdyed, front/back print s / m / L / xL / xxL

phantom, washed black, cheddar 100% cotton jersey, 150gsm, overdyed, front/back print s / m / L / xL / xxL

SC-mtd7649

SC-mtd7650

phantom, buttermilk, powderblue 100% cotton yarn dye stripe jersey, 150gsm, front print s / m / L / xL / xxL

white, washed black, cheddar 100% cotton jersey, 150gsm, overdyed, front/back print s / m / L / xL / xxL

og dot stripe tee

/7

SC-mtd7648

screaming ham tee


summer 17 collection - oct delivery

SC-mtd7651

neon guadalupe tee rogue pink, white, black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

SC-mtd7652

neon slasher tee white, black, powder blue 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

SC-mtd7653

SC-mtd7654

phantom, black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

white, washed black 100% cotton jersey, 150gsm, front/back print jimbo phillips halloween special s / m / L / xL / xxL

tube dot tee

decay hand tee

/8


summer 17 collection - oct delivery

/9

aptos snap back

cruzin dad cap

aptos snap back

original dot tee

store tee

og dot stripe tee

screaming ham tee

cruzier solid short

classic cali chino short

classic cali chino short

convert beach short


summer 17 collection - oct delivery

store snap back

aptos snap back

store snap back

aptos snap back

neon guadalupe tee

neon slasher tee

tube dot tee

decay hand tee

daytripper walkshort

classic cali cargo short

cruzier solid short

cruzier solid short

/10


summer 17 collection - oct delivery

artists from around the globe payed tribute to Jim Phillips and the iconic Screaming hand logo for it’s 30th anniversary. this is Steve Caballero’s rendition of the Screaming hand

SC-mtd7655

cab hand anniversary tee white, black, cheddar 100% cotton jersey, 150gsm, front/back print steve caballero guest artist s / m / L / xL / xxL

SC-mtd7656

SC-mtd7657

truffle, white, black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

white, black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

other dot tee

/11

cell block ex tee


summer 17 collection - oct delivery

SC-mtd7675

SC-mtd7677

phantom, cheddar, rogue pink 100% cotton jersey, 150gsm, front/back print, overdyed. s / m / L / xL / xxL

black, white 100% cotton jersey, 150gsm, front/back print. jimbo phillips halloween special s / m / L / xL / xxL

original dot muscle

decay hand muscle

SC-mtd7678

SC-mtd7679

phantom, black 100% cotton jersey, 150gsm, front/back print. s / m / L / xL / xxL

washed black, white 100% cotton jersey, 150gsm, front/back print, s / m / L / xL / xxL

tube dot muscle

screaming ham muscle

/12


summer 17 collection - oct delivery

/13

store snap back

aptos snap back

cab hand anniversary tee

other dot tee

cell block ex tee

classic cali walk short

classic cali walk short

classic cali chino pant

convert snap back


summer 17 collection - oct delivery

original dot snap back

aptos snap back

convert snap back

aptos snap back

original dot muscle

decay hand muscle

tube dot muscle

screaming ham muscle

cruzier solid short

classic cali walk short

cruzier solid short

classic cali walk short

/14


summer 17 collection - oct delivery

SC-mtd7676

other dot muscle black, white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

rock hand tattoo muscle washed black, white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

SC-mtd7737

SC-mtd7736

white, black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

white, black, cheddar 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

other dot tank

/15

SC-mtd7680

screaming hand tank


summer 17 collection - oct delivery

SC-mld7669

convert l/s tee powder blue, rogue pink, seafoam 100% cotton jersey, 150gsm, front/back/sleeve print s / m / L / xL / xxL

SC-mld7671

SC-mld7670

screaming hand l/s tee black, white, cheddar 100% cotton jersey, 150gsm, front/back/sleeve print s / m / L / xL / xxL

SC-mld7674

neon guadalupe l/s tee

store l/s raglan

black, white 100% cotton jersey, 150gsm, front/back/sleeve print s / m / L / xL / xxL

white, phantom 100% cotton jersey, 150gsm, front print s / m / L / xL / xxL

/16


summer 17 collection - oct delivery

/ 17

aptos snap back

aptos snap back

aptos snap back

original strip trucker

other dot muscle

rock hand tattoo muscle

other dot tank

screaming hand tank

classic cali cargo short

daytripper walkshort

classic cali walkshort

cruzier solid short


summer 17 collection - oct delivery

original dot snap back

aptos snap back

aptos snap back

convert l/s tee

screaming hand l/s tee

neon guadalupe l/s tee

store l/s raglan

classic cali chino

classic cali walkshort

classic cali chino

classic cali chino

/18


summer 17 collection - nov delivery

SC-mtd7660

SC-mtd7661

white, black, seafoam, buttermilk 100% cotton jersey, 150gsm, front/back print, overdyed s / m / L / xL / xxL

white, black, cheddar, rogue pink 100% cotton jersey, 150gsm, front/back print, overdyed s / m / L / xL / xxL

SC-mtd7662

SC-mtd7663

buttermilk, washed black, white 100% cotton jersey, 150gsm, pocket, front/back print, overdyed s / m / L / xL / xxL

seafoam, ink, buttermilk 100% cotton yarn dye stripe jersey, 150gsm, front embroidery s / m / L / xL / xxL

ringed dot tee

the lane pocket tee

/19

screaming hand tee

Catalina stripe tee


summer 17 collection - nov delivery

artists from around the globe payed tribute to Jim Phillips and the iconic Screaming hand logo for it’s 30th anniversary. this is tallboy’s rendition of the Screaming hand

SC-mtd7665

tallboy hand tee white, black, seafoam 100% cotton jersey, 150gsm, front/back print tallboy guest artist s / m / L / xL / xxL

SC-mtd7666

SC-mtd7667

white, black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

white, black, buttermilk 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

california prisma tee

neptune tee

/20


summer 17 collection - nov delivery

cruzin dad cap

aptos snap back / 21

ringed dot tee

screaming hand tee

the lane pocket tee

Catalina stripe tee

cruzier solid short

cruzier solid short

scs fleece short

convert beach short


summer 17 collection - nov delivery

cruzin dad cap

store snap back

store snap back

tallboy hand tee

california prisma tee

phillips hand tank

neptune tee

classic cali walkshort

convert beach short

convert beach short

classic cali walkshort

the lane snap back

/22


summer 17 collection - nov delivery

SC-mtd7668

SC-mtd7659

black, white, buttermilk 100% cotton jersey, 150gsm, front print s / m / L / xL / xxL

white, washed black, truffle 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

SC-mtd7658

SC-mtd7685

truffle, white, washed black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

black, seafoam, white 100% cotton jersey, 150gsm, front/back print, overdyed. s / m / L / xL / xxL

jessee mermaid chest tee

rock tattoo hand tee

/ 23

chapter tee

ringed dot muscle


summer 17 collection - nov delivery

SC-mtd7684

SC-mtd7682

black, white 100% cotton jersey, 150gsm, front/back print, overdyed. s / m / L / xL / xxL

black, white 100% cotton jersey, 150gsm, front/back print. s / m / L / xL / xxL

neon slasher muscle

SC-mtd7683

screaming hand muscle black, rogue pink, cheddar 100% cotton jersey, 150gsm, front/back print, overdyed. s / m / L / xL / xxL

neon Guadalupe muscle

SC-mtd7681

neptune muscle washed black, white 100% cotton jersey, 150gsm, front/back print. s / m / L / xL / xxL

/24


summer 17 collection - nov delivery

/ 25

aptos snap back

aptos snap back

rock tattoo hand tee

cruzin dad cap

jessee mermaid chest tee

chapter tee

classic cali walkshort

ringed dot muscle

convert beach short

classic cali cargo short

convert beach short


summer 17 collection - nov delivery

cruzin dad cap

store snap back

screaming hand muscle

neptune muscle

neon slasher muscle

neon Guadalupe muscle

convert beach short

convert beach short

classic cali walkshort

classic cali walkshort

/26


summer 17 collection - nov delivery

SC-mtd7733

SC-mtd7734

black, white 100% cotton jersey, 150gsm, front/back print. s / m / L / xL / xxL

phantom, buttermilk, 100% cotton yarn dye stripe jersey, 150gsm, front print s / m / L / xL / xxL

California prisma muscle

SC-mtd7735

convert tank powder blue, rogue pink, seafoam 100% cotton jersey, 150gsm, front/back print, overdyed. s / m / L / xL / xxL

/27

og dot stripe tank


summer 17 collection - nov delivery

SC-mld7673

SC-mld7672

neptune l/s raglan tee

catalina stripe l/s tee

white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

ink, buttermilk 100% cotton yarn dye stripe jersey, 150gsm, front embroidery s / m / L / xL / xxL

/28


summer 17 collection - nov delivery

/ 29

store snap back

aptos snap back

aptos snap back

aptos snap back

California prisma muscle

og dot stripe tank

convert tank

og dot stripe tank

classic cali cargo short

convert beach short

classic cali cargo short

daytripper walkshort


summer 17 collection - nov delivery

aptos snap back

aptos snap back

cruzin dad cap

cruzin dad cap

neptune l/s raglan tee

neptune l/s raglan tee

catalina stripe l/s tee

catalina stripe l/s tee

daytripper walkshort

daytripper walkshort

classic cali chino

classic cali chino

/30


summer 17 surf collection - oct delivery

SC-mbd7630

SC-mbd7553

black 85%polyester 15% elastane, quick dry, seamless paddle zones, flat lock construction, rash and sun protection, boardie fastening loop, front and sleeve print. s / m / L / xL

black 1.5 mm neoprene, quick dry, seamless paddle zones, flat lock construction, rash and sun protection, front print. s / m / L / xL

SC-mbd7554

SC-mad7618

black 2 mm neoprene, glued blind stitched and bonded seams, quick dry, chunky vislon zip, key pocket, flat lock construction, rash and sun protection, front print. s / m / L / xL

black french terry, quick dry, chest embroidery, kanga pocket one size

original dot ls surf shirt

original dot wetsuit zip vest

/ 31

original dot wetsuit vest

original dot hooded towel


summer 17 surf collection - oct delivery

original dot ls surf shirt

original dot wetsuit vest

original dot wetsuit zip vest

original dot hooded towel /32


summer 17 collection - oct delivery

SC-mad7700 mermaid towel

SC-manc090 classic dot backpack

SC-mad7738 other dot backpack

charcoal

BLack

ink

one size

one size

100% cotton terry velour, 80 cm x 160 cm

one size

100% polyester, lining, front/side printS

100% polyester, lining, front/side printS

sold in x3 pack

sold in x3 pack

sold in x3 pack

SC-mac7626 phillips hand backpack

SC-maa7404 sc original skate backpack

SC-mad7692 convert backpack

BLack

black

powder blue, overcast

100% polyester, lining, front/side printS

100% polyester, patch detail, skate straps, nylon lining

one size

one size

sold in x3 pack

sold in x3 pack

100% cotton canvas, print detail, laptop stash, padded bottom and back.

one size

sold in x3 pack


summer 17 collection - oct delivery

SC-mac7633 original dot duffle

SC-mad7742 original dot tarp bag

SC-mad7694 screaming hand tote bag

black

black

black, natural

100% polyester, print detail, nylon lining

one size

sold in x3 pack

pvc waterproof tarp bag for wet gear, storage etc.. handles and printed logo

one size, 70L

sold in x3 pack

100% cotton canvas, internal pocket

one size

sold in x3 pack

SC-mad7698 original dot hip flask

SC-mad7699 original dot drink bottle

SC-mac7695 convert mug

black

18/8 food grade stainless steel, enamel, etched logo

black 18/8 food grade stainless steel, enamel, etched logo

ocean blue, buttermilk 100% stainless steel, delivered in box

sold in x3 pack

sold in x3 pack

sold in x3 pack

one size, 177ml - 6oz

one size

one size

/34


summer 17 collection - oct delivery

SC-mad7694 convert bathroom bag

SC-mad7741 phillips hand waist bag

SC-mad7704 phillips hand cooler bag

powder blue, overcast

BLack

black

one size

one size

one size

100% cotton canvas, print detail.

100% polyester, lining, twin zip compartment

100% polyester, lining, insulated, carry strap

sold in x3 pack

sold in x3 pack

sold in x3 pack

SC-mad7702 phillips hand can tube

SC-mad2344 phillips hand bbq apron and mitt

SC-maa2282 sc dot dart board

BLack

blue

black

100% polyester, insulated, front/side printS. includes removable stubby coozie on strap

one size

sold in x3 pack

60%cotton 40% polyester twill

one size

paper coil, metal trims, 18�, 2x sets of darts

one size


summer 17 collection - oct delivery

SC-mad2211 screaming hand pillow

SC-mad7705 convert pencil case

SC-mad7706 shark dot pencil case

black

black

poolside

one size

one size

100% polyester poplin with polyfill and double sided print

one size

100% neoprene, 32 cm x 14 cm

100% neoprene, 32 cm x 14 cm

sold in x3 pack

sold in x3 pack

SC-mad7707 rat slasher pencil case

SC-mad7709 shark dot lunch box

SC-mad7708 rat slasher lunch box

black

100% neoprene, 33 cm x 17 cm, twin pockets

poolside 100% neoprene, insulated.

black 100% neoprene, insulated.

sold in x3 pack

sold in x3 pack

sold in x3 pack

sold in x3 pack

one size

one size

one size

/36


summer 17 collection - oct delivery

SC-mad7712 original dot magic wallet

SC-manc111 big dot velcro wallet

SC-mad7710 shark dot velcro wallet

BLack pu leather look

BLack 100% polyester

BLack 100% polyester

one size

one size

sold in x3 pack

sold in x3 pack

sold in x3 pack

SC-mad7711 original dot zip wallet

SC-manc093 big dot wallet

SC-mac6294 classic dot slim leather wallet

BLack 100% polyester

BLack pu leather look

BLack 100% premium leather, delivered in box

sold in x3 pack

sold in x3 pack

one size

one size

/37

one size

one size 5 sold in x3 pack


summer 17 collection - oct delivery

SC-mad7713 screaming hand chain wallet

SC-mad7717 jessee mermaid leather wallet wallet

SC-maa6138 strip shades

BLack 100% leather, full zip, chain attachment, embossed hand, internal card holder.

BLack 100% leather, id window, chain, key chain attachment.

BLack, tortoise 100% polycarbonate

sold in x3 pack

sold in x3 pack

SC-mad7714 screaming hand knit koozie

SC-mad7715 classics pin set

SC-mad7716 screaming ham pin set

orancha cotton / poly / elastane

gunmetal nickle/enamal

ham nickle/enamal

sold in x3 pack

sold in x3 pack

sold in x3 pack

one size

sold in x3 pack

one size

one size

one size

one size

one size

/38


summer 17 collection - oct delivery

SC-mcnc134 classic dot trucker

SC-mcd7718 original strip trucker

SC-mcnc071 classic patch cap

BLack/white, black/black

red, black

BLack, ink

one size fits most

adjustable mesh snap

adjustable strap, patch embroidery

one size fits most

one size fits most

sold in x3 pack

sold in x3 pack

SC-mca7374 aptos snap back

SC-mcd7721 store snap back

BLack, grey heather

black, pink, buttermilk

red, black

adjustable mesh snap

sold in x3 pack

SC-mca7436 opus dot flexfit cap flexfit cap, patch embroidery

adjustable snap, patch embroidery.

one size fits most

one size fits most

sold in x3 pack

sold in x3 pack

/39

adjustable nylon snap, deconstructed, print detail

one size fits most sold in x3 pack


summer 17 collection - oct delivery

SC-mcd7719 convert snap back

SC-mcd7720 the lane snap back

SC-mcc7617 original dot snap back

overcast, powder blue, seafoam

black

cheddar, ink

adjustable snap, deconstructed, print detail

one size fits most

adjustable snap, patch and rope detail,

one size fits most

adjustable snap, direct embroidery.

one size fits most

sold in x3 pack

sold in x3 pack

sold in x3 pack

SC-mcc7616 cruzin dad cap

SC-mcd7724 original dot bucket hat

SC-mcd7722 aptos bucket hat

pale blue, bone, black

BLack, cheddar

BLack, sand

one size fits most

unstructured dad cap, direct embroidery

cotton french terry bucket, direct embroidery.

cotton canvas bucket, patch embroidery

one size fits most

one size fits most

sold in x3 pack

sold in x3 pack

sold in x3 pack /40


summer 17 collection - oct delivery

SC-mcd7723 sc boonie hat

SC-myd7730 original dot flip flop

SC-myc7635 classic strip slide

surplus

BLack

BLack

7/8/9/10/11/12

7/8/9/10/11/12

cotton twill bucket, patch detail, rope with fastener

one size fits most

rubber with logo print

sold in x3 pack

SC-mud7732 classic strip boxer - 2 pack

SC-mud7731 screaming package boxer - 2 pack

asst

asst

sold in x6 pack ratio 1/2/2/1

sold in x6 pack ratio 1/2/2/1

92% cotton / 8% spandex, logo waist band. s / m / L / xL

/41

92% cotton / 8% spandex, logo waist band, print detail s / m / L / xL

rubber with embossed logo print


summer 17 collection - oct delivery

SC-mznc094 classic dot no show sock - 5 pairs

SC-mznc099 cruz sock - 4 pairs - mEnS

SC-mznc101 mono cruz sock - 4 pairs

BLack, white, grey heather, asst cotton / poly / elastane

BLack, white, grey heather

one size

BLack, white, grey heather cotton / poly / elastane, one size

sold in x6 pack

sold in x6 pack

sold in x6 pack

SC-mzd7725 pastel pop sock - 4 pairs

SC-mzc7628 pastel cruz sock - 4 pairs

asst pack

asst

one size

one size

cotton / poly / elastane

sold in x6 pack

cotton / poly / elastane

sold in x6 pack

cotton / poly / elastane

one size

SC-mznc097 screaming sock - 3 pairs white, black

cotton / poly / elastane

one size

sold in x3 pack /42


summer 17 collection - oct delivery

SC-mzd7739 dye dot sock - 2 pair

SC-mzd7726 shaka sock - 2 pairs

SC-mzd7729 parallel sock - 3 pairs

serpentine blue, orancha orange

white, black

asst

one size

one size

one size

cotton / poly / elastane

sold in x3 pack

cotton / poly / elastane

sold in x3 pack

SC-mzd7727 icons sock - 2 pairs

SC-mzc7627 sc strip sock - 2 pairs

asst

asst

one size

one size

cotton / poly / elastane

sold in x3 pack

cotton / poly / elastane

sold in x3 pack

cotton / poly / elastane

sold in x3 pack


summer 17 youth collection - oct delivery

SC-ytnc001 other dot tee

SC-ytd7044 rat slasher tee

white, black, grey heather

white, black, phantom

8/10/12/14/16

8/10/12/14/16

100% cotton jersey, 150gsm, front print

SC-ytd7046 gnar hand tee

SC-ytd7045 shark dot tee

white, black, cheddar

white, rogue pink, phantom

8/10/12/14/16

8/10/12/14/16

100% cotton jersey, 150gsm, front/back print

/ 45

100% cotton jersey, 150gsm, front/back print

100% cotton jersey, 150gsm, front print


summer 17 youth collection - oct delivery

SC-ytd7047 kingdom tee white, black, cheddar

100% cotton jersey, 150gsm, front/back print

8/10/12/14/16

SC-ytd7048 phillips mouth tee white, powder blue

100% cotton jersey, 150gsm, front/back print

8/10/12/14/16

SC-ytd7049 original dot fill tee

SC-ytnc006 other dot muscle

black, white, rogue pink

black, white, grey heather

100% cotton jersey, 150gsm, front/back print

8/10/12/14/16

100% cotton jersey, 150gsm, front print

8/10/12/14/16

/46


summer 17 youth collection - oct delivery

SC-ytd7050 rat slasher muscle

SC-ytd7051 shark dot muscle

white, black

phantom, white

8/10/12/14/16

8/10/12/14/16

100% cotton jersey, 150gsm, front/back print

SC-ytd7052 phillips mouth muscle

SC-ytd7053 original dot fill muscle

white, powder blue

black, rogue pink

8/10/12/14/16

8/10/12/14/16

100% cotton jersey, 150gsm, front/back print

/ 47

100% cotton jersey, 150gsm, front print

100% cotton jersey, 150gsm, front/back print


summer 17 youth collection - oct delivery

SC-ylnc008 other dot l/s tee

SC-yld7054 rat slasher l/s tee

black, grey heather

black, white

100% cotton jersey, 150gsm, front/back print

8/10/12/14/16

100% cotton jersey, 150gsm, front/back print

8/10/12/14/16

SC-yld7055 gnar l/s tee

SC-yld7056 original dot fill l/s tee

white, phantom

black, white

8/10/12/14/16

8/10/12/14/16

100% cotton jersey, 150gsm, front/back print

100% cotton jersey, 150gsm, front/back/sleeve print

/48


summer 17 youth collection - oct delivery

/ 49

SC-ybnc010 classic dot beach short

SC-ybnc262 cruzier solid short

BLack, ink 100% nylon, patch detail front patch, back and side mesh pockets 8/10/12/14

BLack, sand, cheddar, rogue pink 100% cotton, patch detail front patch, back and side mesh pockets 8/10/12/14

SC-ybd7057 phillips mouth short

SC-ybd7061 split beach short

BLack 100% cotton, print detail back and side mesh pockets 8/10/12/14

phantom, rogue pink 100% cotton, print detail front print, back and side mesh pockets 8/10/12/14


summer 17 youth collection - oct delivery

SC-yad7067

SC-ycnc018 classic dot youth trucker

SC-ycd7062 original dot youth snap back

black 100% cotton French terry, quick dry, chest embroidery, kanga pocket one size

BLack/white

BLack, rogue pink

one size fits most

one size fits most

sold in x3 pack

sold in x3 pack

SC-ycd7058 shark dot youth trucker

SC-ycd7060 tube dot youth snap back

SC-ycd7059 rat slasher youth snap back

white, black

black

black

one size fits most

original dot youth hooded towel

adjustable mesh snap, front print

sold in x3 pack

adjustable mesh snap, front print

adjustable mesh snap, front print, rope detail

adjustable nylon snap, print detail

adjustable nylon snap, print detail

one size fits most

one size fits most

sold in x3 pack

sold in x3 pack /50


summer 17 youth collection - oct delivery

SC-yad7063 on repeat backpack

SC-yyd7069 youth original dot flip flop

cheddar, powder blue, rogue pink

BLack

100% cotton canvas, print detail

one size

sold in x3 pack

SC-yyd7068 youth classic strip slide BLack

rubber with embossed logo print

2/3/4/5/6/7

/ 51

rubber with logo print

2/3/4/5/6/7


summer 17 youth collection - oct delivery

SC-yznc011 cruz youth sock - 4 pairs

SC-yzd7064 youth pop sock - 4 pairs

BLack, white

asst

one size

one size

sold in x6 pack

sold in x6 pack

SC-yzd7065 youth screaming sock - 2 pairs

SC-yzd7066 youth dye dot sock - 2 pairs

asst

seafoam/phantom

one size

one size

sold in x3 pack

sold in x3 pack

cotton / poly / elastane,

cotton / poly / elastane,

cotton / poly / elastane,

cotton / poly / elastane,

/52


summer 17 womens collection - oct delivery

SC-wtd7433 mermaid muscle

SC-wtd7434 classic strip stripe muscle

seafoam, phantom, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

buttermilk, candy 100% cotton jersey, 140gsm, front print 6/8/10/12/14

SC-wtd7429 screaming hand crop muscle buttermilk, seafoam, white 100% cotton jersey, 140gsm, front/back print. 6/8/10/12/14

/ 55

SC-wtd7425 rays crop muscle coral, cheddar, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14


summer 17 womens collection - oct delivery

mermaid muscle

classic strip stripe muscle

screaming hand crop muscle

rays crop muscle

boardwalk denim short

boardwalk denim short

boardwalk denim short

boardwalk denim short /56


summer 17 womens collection - oct delivery

/ 57

SC-wtd7431 original dot fill muscle

SC-wtd7435 bru dot twist back top

black, white, sherbet 100% cotton jersey, 140gsm, front/back print. 6/8/10/12/14

sherbet, grey heather, acid black 100% cotton jersey, 140gsm, front print. 6/8/10/12/14

SC-wtd7488 water dot drop back tank

SC-wtd7489 water dot crop tee

seafoam, black 100% cotton jersey, 140gsm, front print 6/8/10/12/14

white, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14


summer 17 womens collection - oct delivery

SC-wtd7492 seahorse crop tee

SC-wtd7437 original dot crop tee

grey heather, white, phantom 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

seafoam, phantom, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

SC-wtd7439 keyline relax tee candy, phantom 100% cotton jersey, 140gsm, front print 6/8/10/12/14

SC-wtd7493 rays bf tee white, coral, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

/58


summer 17 womens collection - oct delivery

original dot fill muscle / 59

boardwalk denim short

bru dot twist back top boardwalk denim short

water dot drop back tank

water dot crop tee

boardwalk denim short

boardwalk denim short


summer 17 womens collection - oct delivery

seahorse crop tee

original dot crop tee

keyline relax tee

rays bf tee

boardwalk denim short

boardwalk denim short

boardwalk denim short

boardwalk denim short

/60


summer 17 womens collection - oct delivery

/ 61

SC-wld7444 wave dot ls crop hooded tee

SC-wld7446 original dot fill ls tee

black, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

white, black, grey heather 100% cotton jersey, 140gsm, front/back/sleeve print 6/8/10/12/14

SC-wdd7452 bru dot twist back dress

SC-wdd7451 strip v back dress

candy, black 100% cotton jersey, 140gsm, front print 6/8/10/12/14

sherbet, phantom 100% cotton jersey, 140gsm, front print 6/8/10/12/14


summer 17 womens collection - oct delivery

SC-wdd7448 ringed dot playsuit

SC-wjd7485 jessee mermaid denim vest

candy, black 100% cotton jersey, 140gsm, front print 6/8/10/12/14

light wash blue 100% cotton, logo hardware, logo patch, embroidery detail 6/8/10/12/14

SC-wbd7455

SC-wbd7256 strip cross back swimsuit

sherbet 2 mm neoprene, chunky vislon zip, flat lock construction, front print. 6/8/10/12/14

coral, black 87% polyamide 13% elastane, front print 6/8/10/12/14

original dot fill 2 piece bathers

/62


summer 17 womens collection - oct delivery

/63

wave dot l/s hooded tee

original dot fill ls tee

boardwalk denim short

boardwalk denim short

bru dot twist back dress

strip v back dress


summer 17 womens collection - oct delivery

ringed dot playsuit

jessee mermaid denim vest

original dot fill 2 piece bathers

boardwalk denim short

classic strip slide

strip cross back swimsuit /64


summer 17 womens collection - oct delivery

SC-wwc7140 pleasure point short

SC-wbc7124 cruzin short

SC-wbd7457 original beach short

acid denim, acid black 100% cotton, acid washed, front print, contrast draw cords 6/8/10/12/14

acid Black, acid denim 100% cotton poplin 140gsm, acid washed, front patch contrast draw cord. 6/8/10/12/14

rogue pink, seafoam, cheddar 100% cotton, overdyed, front print, contrast draw cords 6/8/10/12/14

/ 65

SC-wwd7459 retro runner short

SC-wwd7458 boardwalk denim short

coral, sherbet, phantom 95% cotton 5% ELastane French terry, 280gsm, front print 6/8/10/12/14

light wash blue, BLack 96% cotton, 4% elastane denim, pocket embroidery detail. 6/8/10/12/14


summer 17 womens collection - oct delivery

SC-wwd7140 pleasure point short

SC-wbd7124 cruzin short

SC-wbd7457 original beach short

SC-wwd7459

SC-wwd7458

retro runner short

boardwalk denim short

/66


summer 17 womens collection - nov delivery

/ 67

SC-wtd7432 concave muscle

SC-wtd7423 seahorse crop muscle

rogue pink, powder blue, cheddar 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

rogue pink, white, grey heather 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

SC-wtd7426 neon dot muscle

SC-wtd7427 tube dot crop muscle

white, acid black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

seafoam, white, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14


summer 17 womens collection - oct delivery

SC-wtd7490 tri dot twist back top

SC-wtd7442 store crop tee

white, black 100% cotton jersey, 140gsm, front print 6/8/10/12/14

black, white, grey heather 100% cotton jersey, 140gsm, front print 6/8/10/12/14

SC-wtd7445 seahorse raglan muscle

SC-wtd7491 mermaid crop tee

white, black 100% cotton jersey, 140gsm, front print 6/8/10/12/14

white, powder blue, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

/68


summer 17 womens collection - nov delivery

concave muscle boardwalk denim short / 69

seahorse crop muscle boardwalk denim short

neon dot muscle pleasure point short

tube dot crop muscle pleasure point short


summer 17 womens collection - oct delivery

tri dot twist back top pleasure point short

store crop tee boardwalk denim short

seahorse raglan muscle boardwalk denim short

mermaid crop tee boardwalk denim short

/70


summer 17 womens collection - nov delivery

SC-wtd7440 screaming hand ringer tee white, cheddar, seafoam 100% cotton jersey, 140gsm, front print, flock detail 6/8/10/12/14

/ 71

SC-wtd7462 a frame tie back tee white, black 100% cotton jersey, 140gsm, front print, tie detail 6/8/10/12/14

SC-wtd7486 classic strip ringer tee

SC-wld7487 store crop ls tee

buttermilk, grey heather, white 100% cotton jersey, 140gsm, front print 6/8/10/12/14

white, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14


summer 17 womens collection - oct delivery

SC-wtd7443 oval dot ribbed cami

SC-wdd7447 strip ribbed bodysuit

white, mustard, black 100% cotton 1x1 rib, 180gsm, front print 6/8/10/12/14

mustard, powder blue, phantom 100% cotton 1x1 rib, 180gsm, front print 6/8/10/12/14

SC-wdd7449 rays muscle dress

SC-wdd7450 tri dot muscle dress

buttermilk, seafoam, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

black, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

/72


summer 17 womens collection - nov delivery

/ 73

screaming hand ringer tee

a frame tie back tee

boardwalk denim short

boardwalk denim short

classic strip ringer tee boardwalk denim short

store crop ls tee boardwalk denim short


summer 17 womens collection - oct delivery

oval dot ribbed cami boardwalk denim short

strip ribbed bodysuit boardwalk denim short

rays muscle dress

tri dot muscle dress /74


summer 17 womens collection - nov delivery

/ 75

SC-wdd7484 classic patch tank dress

SC-wdd7483 sc strip tee dress

black, coral, buttermilk 100% cotton jersey, 140gsm, front patch detail 6/8/10/12/14

powder blue, black 100% cotton jersey, 140gsm, front print detail 6/8/10/12/14

SC-wdd7453 kelly denim pinafore

SC-wad7451 screaming cactus pj set

light wash blue 100% cotton, logo hardware, logo flag, 6/8/10/12/14

sherbet 100% cotton, set includes : muscle top, shorts, eye mask, carry bag 6/8/10/12/14


summer 17 womens collection - oct delivery

classic patch tank dress

sc strip tee dress

kelly denim pinafore

screaming cactus pj set /76


summer 17 womens collection - nov delivery

SC-wcc7398 classic patch terry bucket

SC-wcd7471 keyline dot nylon cap

SC-wcd7472 classic keyline cap

white, coral

cheddar, seafoam

white, light denim osfm

100% french terry, front patch.

adjustable nylon snap, front print

osfm

osfm

sold in x3 pack

sold in x3 pack

SC-wcd7473 strip pop visor rogue pink, powder blue

adjustable nylon snap, front print

osfm

sold in x3 pack / 77

100% peached cotton adjustable snap, embroidery

sold in x3 pack

SC-wad7479 sc strip pencil case

SC-wad7480 classic keyline pencil case

rogue pink

light denim

100% neoprene, 32 cm x 14 cm

one size

sold in x3 pack

100% cotton denim,

one size

sold in x3 pack


summer 17 womens collection - oct delivery

SC-wac7502 screaming cactus pencil case

SC-wad7477 leather dot squad water bottle

SC-wad7478 original dot fill lunch cooler

sherbet

black, light denim

echo pink 100% neoprene. one size

100% neoprene, 32 cm x 14 cm

one size

sold in x3 pack

100% cotton denim with leather patch and strap, Pu bottle included.

one size

sold in x3 pack

sold in x3 pack

SC-wad7475 original dot backpack

SC-wad7474 ringed dot denim backpack

SC-wad7476 a-frame beach bag

BLack

light denim

seafoam, cheddar

one size

one size

100% polyester, nylon lining, front print

sold in x3 pack

100% cotton denim, nylon lining, front embroidery

sold in x3 pack

100% cotton canvas, front print, rope handle, cotton lined.

one size

sold in x3 pack /78


summer 17 womens collection - nov delivery

SC-wad7509 tri dot tote bag

SC-wad7508 ringed dot round purse

SC-wyc7410 classic strip slide

raw

raw

BLack,

one size

one size

7/8/9/10

100% cotton canvas, front print

100% cotton canvas, front print/ embroidery

rubber with embossed logo print

sold in x3 pack

sold in x3 pack

SC-wad7482 a-frame tassle beach towel

SC-wac7406 original dot fade round towel

SC-wad7507 strip sunnies

black 100% cotton french terry, 350 gsm,

pink sky 100% cotton french terry, 350 gsm, diameter 150cm

BLack 100% polycarbonate

one size

sold in x3 pack

one size

one size

sold in x3 pack


summer 17 womens collection - oct delivery

SC-wzd7467 pop dot sock - 4 pairs

SC-wzd7465 dye dot sock - 2 pairs

asst

asst

75% cotton 22% polyester 3% elastane

75% cotton 22% polyester 3% elastane

osfm

osfm

sold in x6 pack

sold in x3 pack

SC-wzd7464 strip scrunch sock - 3 pairs

SC-wzd7468 pop dot no show sock - 5 pairs

asst

asst

75% cotton 22% polyester 3% elastane

osfm

sold in x3 pack

75% cotton 22% polyester 3% elastane

osfm

sold in x6 pack /80


summer 17 hardware - available may

/ 81


summer 17 hardware - available may

/82


summer 17 hardware - available may

The Beginning of Santa Cruz Skateboards and the Birth of an Industry - As told by Richard Novak, co- founder of NHS/Santa Cruz Skateboards “In 1973, my partners Doug Haut, Jay Shuirman and I sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. We sold this guy a bunch of pultruded fibreglass sheet material. He burned us, so we went back and picked it all up from him. A the same time, a friend of ours, Jimmy Hoffman, was living in Hawaii, and on a surf trip over there, the McCully Bike Shop people in Honolulu asked us if we could make and sell them some skateboards. We were already making surfboard fins so it was easy for us to make some skateboard decks from all this left over fibreglass material. We made 500 skateboards, with loose ball bearings, urethane roller skate wheels and roller skate trucks, and they sold out immediately. We built another 500 boards and they sold out, too. Overnight we were in business. Then in late 1974 this guy Tony Roderick came into our surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel.

/ 83

From that day forward the Road Rider Wheel and precision bearing changed skateboarding forever. Also at that time, Ron Bennett developed the Benet Truck, while G&S had the fibreflex board. We all ran into each other in L.A. at the Hang Ten contest in 1975 and said, OK, we have skateboard wheels and bearings. We have skateboard trucks. We have composite skateboard decks. The three main components are now all leading edge and designed specifically for skateboarding. Now we have a real skateboarding industry. This group was Bill Bahne, Jay Sherman, Brian Logan, Dave McIntyre, Dave Dominy, Paul Sims, Ron Bennet, a couple of guys from Skateboarder magazine and me. We were interested in setting the foundation of an actual skateboard industry, not reliant on anyone but ourselves. We wanted to support pro riders, promotion and advancement in technology. Before that, it was just a fad. After we set it all up, it was an actual industry. And here we are today - NHS is still rolling 40 + years later, always innovating and always having fun.� - Richard Novak


PrESS // markETInG Greg Cleveland E: greg@lushproductions.com

SaLES EnquIrIES vICTorIa // hEad oFFICE

LuSh ProduCTIonS

22-24 Pakington Street St Kilda VIC 3182 PH: 03 8525 9999 FX: 03 8525 9998 E: mmartin@lushproductions.com

online//australia

ww.facebook.com/santacruzskateboards www.lushproductions.com @santacruzoz @santacruz_womens

nz stem distribution

Dan Gosling / Leston Koroheke-West 11 Westmoreland St West | Grey Lynn | Auckland 1021 PH: 0064 9 3601877 dan@stem.net.nz leston@stem.net.nz anna@stem.net.nz

// international

www.santacruzskateboards.com @santacruzskateboards twitter.com/@santa_cruz_sk8 www.facebook.com/santacruzskateboards www.youtube.com/user/SANTACRUZSKATE1973


Profile for Lush Productions

SANTA CRUZ SUMMER 17 NZ CATALOGUE  

SANTA CRUZ SUMMER 17 NZ CATALOGUE

SANTA CRUZ SUMMER 17 NZ CATALOGUE  

SANTA CRUZ SUMMER 17 NZ CATALOGUE