A creative vision should be seen in its best light Until now, the creative and commercial agendas of light sources pulled in different directions. But successful collaboration is now possible for lighting projects. Discover the possibilities of an innovative and flexible lighting system, the Premium white from Philips Lighting.
Ideas are precious. From the original flash of inspiration, to the final execution, it can be a labour of love. Seeing the final result of this passion and dedication should be a proud, sometimes careerdefining moment, but often it can lead to disappointment when the chosen method of illumination falls short of your creative ambition. Think about your display, and the quality of the materials, colours and textures that you carefully considered and painstakingly prescribed. It was all for a good reason; to put your product or design centre stage. To stop people. To hold their attention. To spark that impulse to purchase. But when the specified lighting is vague, misdirected and inconsistent, even the best ideas can go unnoticed. At times like these you need a very intelligent spotlight.
52 TECHNOLOGY