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lumi


SVA BFA DESIGN

ABOUT ME

HELLO

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MY NAME IS HSIAOPU CHANG, also as known as lumi. I’M A 24-YEAR-OLD GIRL FROM TAIWAN. THROUGHOUT THE SEMESTERS I’VE BEEN CONBINING MY WORK WITH WHATEVER I LOVE PERSONALLY AND TRYING TO REACH A PLACE WHERE A PERSONL WORK CAN ALSO TOUCH OTHERS. IN OTHER WORDS, THE WORKS I’VE DONE represent who I AM AND WHAT I LOVE.


07 Hsiaopu Chang 2016 BFA Design Sophmore portfolio


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12 36 46 70 78 92


visual literacy conceptural works from visual literacy, and i’ve learned how to think outside of the box and be playful.

special worKshop/ daily project CREATE A FIGURE OF ANIMAL BY USING ramdom ELEMENTS AND LEARN HOW TO SOLVE PROBLEMS WITH very LIMITED SOURCES. THE FINAL PROJECT OF THE CLASS “HISTORY OF GRAPHIC DESIGN” which is to make art everyday.

typography

illustration work notebook and card DESIGN WORKS BASED ON MY ILLUSTRATIONs and pen dwawings from the dwawing class during spring semester.

design procedure POSTERS DESIGN INSPIRED BY specific MOVIEs AND 125 variation posters based on a book cover image.

printmaking in cuba EXPERIENCE THE BEAUTY OF CUBA AND LEARN HOW TO MAKE PRINTMAKING ART WITH THE LOCAL WORKSHOP. LEARN THE TECHNIC OF DIFFERENT PRINTMAKING.

branding MAKE BOOKS OF A SPECIFIC THEME AND DEVELOPE THE VISUAL LANGUAGES.

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typefaces study, and design a new typeface with classic letter form knowledge.


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VISUAL LITERACY

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VISUAL DIARY

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15 | visual literacy | 2016 | 15 x 22 inches |


16 i miss summer


17 | visual literacy | 2016 | 15 x 22 inches |

got an a+++ for the first time


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19 | visual literacy | 2016 | 15 x 22 inches |

had a fight with my twin


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21 | visual literacy | 2016 | 15 x 22 inches |

hang out with friends


VINTAGE POINT

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23 | visual literacy | 2016 | 11 x 17 inches |


sound problem

24 children splashing in a pool


25 | visual literacy | 2016 | 11 x 17 inches |


26 insect hitting a windshield

STAMPEDE


27 | visual literacy | 2016 | 11 x 17 inches |

GLASS BREAKING


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Using the geometric shapes indicated below as the focal point of each design, create eighteen(18) identifiable images by adding other elements while maintaining the integrity of the given mark. Solutions must be executed with technical proficiency. Use black and white unless the concept dictates otherwise.

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| visual literacy | 2016 | 16 x 23 inches |

Graphic designers often use symbolic appilications to best communicate an idea.


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31 | visual literacy | 2016 | 16 x 23 inches |


visual letter

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33 | visual literacy | 2016 | 13 x 18 inches |


cloud project

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35 | visual literacy | 2016 | 11 x 17 inches |

old flying witches


special workshop / daily project

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hanoch piven workshop

38 dr. chicken


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41 we were asked to bring all kinds of waste or abandoned objects in order to recreate an animal-ish figure out of ramdom elements and solve problems within limited time. the animal i made is a chicken based little bird. after the workshop, i was introduced to a different way of thinking and creating. special thanks to hanoch piven.


meltimng colored ice cube

42 daily project


43 | history of graphic design | final presentation | 2016 | 48 seconds |


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45 i put water color in ice cubes and melt them on A big piece of paper and document THE MELTING PROCESS. it’s a 48-second-long film with 235 pictures in it. a cuBe a day, 101 days in total.


typography design

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47 instructed by Skip Olga


calligraphy study

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Typeface design


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60 ,

,

.


.

,

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.

.

.

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POEtry POSTER

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67 Day 3

Day 2

Day 1

itoR es s


68 Tiny Stories The saddest word in the whole wide world is the word almost He was almost in love. She was almost good for him. He almost stopped her. She almost waited. He almost lived. They almost made it. Nikita Grill


He was alomist in love. She was almost good for him. He almost stopped her. She almost waited. He almost lived, They almost mede it. The saddest word in th whole wide world is the word almost. He was alomist in love. She was almost good for him. He almost stopped her. She almost waited. He almost lived, They almost mede it.

The saddest word in the whole wide world is the word almost. He was alomist in love. She was almost good for him. He almost stopped her. She almost waited. He almost lived, They almost mede it.

| typography poster design | 2016 | 11 x 17 inches |

69 Nikita Grill


WHEN

ILLUSTRATION WORK

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AKE ME UP

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greeting cards design

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recipe book

74 #fieldtripinEATALEY #anHourSketch #ham #cheese #drawingclass


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YOU ARE WHAT YOU EAT


notebook design

WAKE ME UP WHEN SCHOOL IS OVER

76 BRUNCH AT TIFFANY’S


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THINK

BIG


design procedures

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g MAR SCOTIN RSE SE

n

a

r b ROB ERT DEN IRO

CATH Y

instructed by Peter Albert

g

i


movie series poster design

80 ragingbull


81 | design procedure | 2016 | poster design | 11 x 17 inches |


movie poster design

82 deadman


| design procedure | 2016 | poster design | 11 x 17 inches |

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DEAD MAN Jim Jarmusch


doubel-sided movie poster design

84 manhattan


85 design procedure 2016 poster design 11 x 17 inches


125 variations

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based on all the elements on the original book cover, create25 vary posters a day.

29 games for parties


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29 games for parties for children age s 3 to 12


89 | basic design workshop | 2016 | 8.5 x 11 inches |


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91 ORIGINAL COVER


sva destinations

printmaking in habana, cuba

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woodcut printmaking

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96 flower man


97 | sva destinations | printmaking | 2016 | wood board | 10 x 10 inches |


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Linoleum cut printmaking part I

102 BEHEADED MAN


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lithography printmaking PART I

104 smoking feet


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Linoleum cut printmaking part II

106 wind pattern


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lithography printmaking PART II


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WORDS HURT


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Linoleum cut printmaking part III

114 chinese charater “pu“


PU in chinese means “unpolished jade“ which is the last charater OF my CHINESE name.

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[ pu ]


branding

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type specimen book

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A TYPE SPECIMENT BOOK OF THE TYPEFACE “WESTERN BANG BANG” WHICH SHOWS THE DETAILS AND CREATES AN APPRICIATATABLE STYLE OUT OF IT.

western bang bang


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a b c

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A l pbha s t e

d e f g h i j k l m n o p q r s t u v w x

y z

ABC DEF GHI JKL MNO PQR S TU VWX

YZ


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type

Bang Bang

wood

Western


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MMMMMMMMMMMMMM MMMMMMMMMMMMMM MMMMMMMMMMMMMM MMMMMMMMMMMMMM WMMMMMMMMMMMMM MMMMMMMMMMMMMM MMMMMMMMMMMMMM MMMMMMMMMMMMMM MMMMMMMMMMMMMM MMMMMMMMMMMMMM MMMMMMMMMMMMMM


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1.,;2!?3%4 &# 5 6 7@8()9^1$/0>

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1112 1415 16661 20 22232425

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2930


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I WILL ALWAYS REMEMBER YOU WILL ALWAYS REMEMBER YOU ILL ALWAYS REMEMBER YOU L ALWAYS REMEMBER YOU ALWAYS REMEMBER YOU

WAYS REMEMBER YOU AYS REMEMBER YOU YS REMEMBER YOU S REMEMBER YOU EMEMBER YOU MEMBER YOU EMBER YOU MBER YOU BER YOU ER YOU R YOU YOU

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LWAYS REMEMBER YOU


subculture book

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A SUBCULTURE STUDY BOOK OF HIPHOP WHICH SHOWS THE VISUAL LANGUAGE OF HIPHOP CULTURE AND presentS THE TYPEFACES WHICH are commonly seen in GRAFFITI art. HIPHOP CULTURE WAS ORIGINALLY DEVELOPED IN NEW YORK CITY AND HAS BECOME A WORLD WIDE POP CULTURE NOW.

hiphop


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HIP HOP


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Graffiti Presentation — Title

Graffiti Page No.4


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Graffiti

writing in the United States, it gained widespread attention in the late 1960’s and 1970’s. Most Americans have come to associate this graffiti explosion with urban gangs.

Although gangs have produced a portion of urban graffiti during the last three decades, most is more accurately linked to hip hop, a mix of cultural practices that appeared in New York and other U.S. cities during the mid1970’s.


Presentation — Title

HIP HOP

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HIP HOP TITLE

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TITLE TITLE

HI P

MUSHOP IC


134 typefaces


amsterdam graffti amsterdam graffti

posca mad thrasherz

posca mad thrasherz

ABCDEFGHIJKLMNOPQR

STUVWXYZ ABCDEFGHIJKLMNOPQR abcdefghijklmnopqrstuvwxyz STUVWXYZ 123456789.,?! abcdefghijklmnopqrstuvwxyz 123456789.,?!

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ABCDEFGHIJKLMNOPQR

ABCDEFGHIJKLMNOPQR STUVWXYZ STUVWXYZ abcdefghi jklmnopqrstuvwxyz abcdefghi jklmnopqrstuvwxyz 123456789. 123456789. ,?! ,?!


HO P

CU LT UR E

hi fo p h Br rm op i re on ed d s a ex gga x in ur su re pan e, Ne ing b-c pr d dis w t u es ed co Yo he ltu en in rk ea ra a t ta o n r ti a d f Cit ly 1 l mo on w un y. 97 v H i 0s em w de k, a e or ly hi vi ld a p h ng in t nt t w cce op its he ha id S e. pte ha ro ou t d s s ot th fo s rm inc in e of

HI P

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n io sh fa 137

Presentation — Title

P HO

Hi p al ho ur so p f is ba k as n st a d n f ow hio yl ist as n n, e o in hi as o f Am r ri f ct on an er om gin dr iv , d ic Af at ess e ot an r in ci he , L ica g sc ty r at n en y inn in e o ou er f N th ew on Yo the Ci rk ty .

Page No.11

P HI


highiq

138 A BOOK OF THE BRAND “HIGHIQ“ WHICH SHOWS THE WHOLE GRAPHIC ELEMENTS AND VISUAL LANGUAGE OF THE BRAND AND design products that support the sensation of the brand. the notion of the brand book is to enjoy and just smoke.


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H A brand for professional smokers.

IGHIQ creats the art of SMOKING. Choose the type, shape, size and the color of your own customized weed stuff. Applying the latest 3-D printing tech and all you have to do is download the file online, then, you can PRINT your product out.

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I

I

I


CUSTOMIZED WEED STUFF

BRAND BOOK

SVA-BFA DESIGN 2016 16/SP BASIC TYPE I (DSD-2050-Z)

THE LOGO DESIGN & TYPEFACE

THE PRODUCT DESIGN & PROCESS

COLOR PALETTE & VISUAL LANGUAGE

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PACKAGE & BUSINESS CARDS

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HSIAO PU CHANG

1 2 3

MARIJUANA

HIG HIQ

ALL WELL DESIGNED BY WEED STUFF DESIGNER. THE LATEST 3-D PRINTING DELIVERY SYSTEM. HELP YOU DEFINE THE BEST SMOKING EXPERIENCE. HIGHIQ is the very first one, customize product ONLY for the real smokers. We will definetly level up the experience of smoking marijuana. The perfect gift for yourself, for your friends and of course, for the real smokers .


PACKAGE DESIGN

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TAG DESIGN

Hsia oP

626 uC cha -203-6 hang ngp u04 799 20@ gm ail.c om

BUSINESS CARD

Hsi ao

Pu

626Ch chan 203- ang gpu0 6799 420@ gm ail.c om

/ Matches Box

Hsi ao P

626 uC cha -203-6 hang ngp u04 799 20@ gm ail.c om


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TH E O RD E R P ROCESS HIGHIQ has our own order system which allows the designers and the custome to communicate throughly for unlimited time. So dont worry! WE GOT YOU!

1 2 WITH VERY CLEAR CONSTRUCTION

more than 100 options CHOOSE THE METERIAL

Different kinds of meterials make sure that our customers can find the best and the most satificational experience of smoking.

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IN YOUR FRONT DOOR!

MOCK UP PREVIEW AND CATOLOG

the latest pantone color palette CHOOSE THE COLORS

The amoung of color selection is fo good UNLIMITED! You can choose from one color to as many as you ever imagined!

AN ESTAMATED SIZE RANGE WILL BE PROVIDED

FINAL PRODUCT DESIGN AND REVIEW

XXS, XS, S, M, L, XL, XXL, XXXLARGE, HUGE

single (or multy) pipe, bowl, bong, chamber or hookah SELECT THE TYPE

animals, characters, cartoon, comics, basically, ANYTHING

SELECT THE SIZE

Is it going to be a pipe, a bowl, a bottle, a bong, a chamber or a hookah? Even mulity bong. Just name it!

From regular small one-handed pipe, to as big as a helmet, we can do it. The price raises depends on how big it is.

SPECIAL REQUEST

Surprise us with your IMAGINATIONS!!!

420 1

420

420

2

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COLOR PALETTE

3

Roboto

HIGH

IQ

SMOKE WEED EVERYDAY

TYPEFACE AaBa AaBa AaBa AaBa AaBa AaBa AaBa

Roboto Black Roboto Bold Condensed Roboto Medium Roboto Medium Italic Roboto Light Roboto Thin Roboto Thin Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 01234567898&*@#!~?â&#x20AC;?+=_(),^<>{}\


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HIG HI HIGHIQ HIGHIQ DESIGN FOR DESIGN FOR PROFESSIONAL PROFESSIONAL SMOKERS AND CREATE AN ENJOYABLE SMOKERS AND CREAT AND PLAYFUL A ENJOYABLE BRAND DESIGN. AND PLAYFUL BRAND DESIGN.


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T-SHIRT DESIGN


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2016

HSIAOPU CHANG A.K.A: LUMI ADD: 219 E 23RD ST, APT 17, NEW YORK, NY 10010 TEL: +1 626 203 6799 E-MAIL: CHANGPU0420@GMAIL.COM

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