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BRANDING INNOVATION


Lumen is an award-winning, multicultural design consultancy. From our base in the design district of Milan and through our offices in London and Sao Paolo we provide excellence in creative thinking, strategy and innovation for corporate, consumer and retail brands. We help companies to be different, to create relationships with consumers through innovation and build long-term value for their brands. In addition, Lumen has one of the most multi-cultural, multi-disciplined and talented creative groups in Europe. We work for both national and international clients from a wide range of categories and industries. In Lumen our customers find a trusted, pro-active partner that can offer seamless solutions covering all their branding and communications needs.


Italian design excellence, multicultural talent, international vision and world-class strategic branding

ILLUMENATE ™ your brand.


Our expertise covers all aspects of consumer branding and packaging design including new product development, naming, industrial and structural design, point of sale and brand activation. We guarantee that our creative proposals are feasible from a production standpoint and provide complete support during implementation to ensure “on shelf� success.


Prelius by Volpaia Concept, naming, branding and packaging design for Volpaia Wineries


Il Puro Branding and packaging design for Volpaia Wineries


Marchesi de’ Frescobaldi Consumer, corporate and retail brand development for one of the oldest names in wine


Keglevich Vodka Packaging design for Stock Distilleries


Cinzano Vermouth Brand concept, structural and identity design for Campari Group


Ron Zacapa XO Rum Packaging design and supplier sourcing for Diageo


Rotari Sparkling Wine Brand and label restyling for Cantine Mezzacorona


Peroncino Beer NPD, structural and graphic design and brand activation for Peroni Breweries


Kozel Beer Brand restyling and packaging design for SAB-Miller Czech Republic


Smirnoff Branded PrivĂŠ Brand experience, space design and supplier sourcing for Diageo


Benson & Hedges Special Edition Concept and packaging design for Japan Tobacco International


Camel Icon Cigarettes Product concept development, naming and packaging design for Japan Tobacco International


Glamour “Spring 2011� Collection Concept development and packaging design for Japan Tobacco International


Ferrarelle Mineral Water Packaging design and supplier sourcing for Ferrarelle


DobrĂ  Voda Brand identity and packaging design for Mattoni Mineral Waters


Kinder Chocolate International brand restyling and standardization for Ferrero


Coco Pops Cereal Packaging design for Kellogg’s


Senza Zucchero Conserves Repositioning, identity and packaging design for Zuegg


Mugello Selection Milk Identity concept, packaging design and brand activation for Mukki Dairies


Torte & Torte Cakes Repositioning, identity and packaging design for Bauli Bakeries


Comodynes Skin Care System Identity, packaging, point of sale and advertising for Dermofarm Barcelona


CITY LIFESTYLE? URBAN COSMETICS.


Korff Cosmetics Identity, packaging, point of sale and advertising for Istituto Ganassini


Thanks to our experienced team of specialists we are able to manage complex projects that extend the brand identity to multimedia, editorial, sonic and retail applications. A passion for creating beautiful things, the continuous search for new ideas and flexibility in implementing projects are the elements that characterise our work.


Milan Football Club Corporate identity, brand architecture and communication design


BPU Bank Corporate identity system and communication design


PlatinHome Luxury Suites Brand Identity and communication design


SKY Pay Television Corporate identity system, communication design and guidelines


Gavrilović Brand Identity, packaging and communication design


Chianti Classico Corporate identity and design system for the oldest wine consortium in the world


Our clients include: • ATA Hotels

• Club Med

• Istituto Ganassini

• Nestlé

• Autogrill

• CRAI Supermarkets

• Iperal Supermarkets

• Orkla Foods

• Barclays Bank

• Diageo

• Japan Tobacco Int’l

• OXO

• Bauli Bakeries

• Ferrarelle Mineral Waters

• Kellogg’s

• Pepsi Co.

• BMW Italia

• Ferrero

• Government of Lombardy

• Royal Wessanen Foods

• Bolton Group

• Fondazione Cariplo

• L’Oreal

• SABMiller

• Bonduelle

• Frescobaldi Wines

• Manetti-Roberts

• SAIWA Bakeries

• Bottega Verde

• Gavrilović

• Mapa-Spontex

• SKY Television

• BTicino

• Henkel

• Mars-Wrigley

• Stock Spirits

• Campari Group

• Henkell & Söhnlein

• Milan Football Club

• UBI Banca


UK Via Tortona, 4 20144 Milano, Italy info@lumengroup.com www.lumengroup.com

t +39 02 8940.3124 f +39 02 8940.0358

1st Floor Holborn Gate 330 High Holborn WC1V 7QT - London England info@lumengroup.com www.lumengroup.com

Rua Augusta, 2690 3o andar, Jardins 01412-100 S達o Paulo - SP Brazil edemar@biancalumen.com www.biancalumen.com

a Lumen company

a Lumen company

t +44 0 203 343.1643 f +44 0 20 7203.6701

t +55 11 9196.6735 f +55 11 9196.6735


CopyrightŠ2012 Lumengroup

www.lumengroup.com


Lumen Brochure 2012