LULU UNLIMITED PROFILE 2022

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PROFILE 2022


I WOUL TO DO BU WITH


LD LOVE USINESS YOU!


LULU UNLIMITED LULU is a true visionary and Creative Director of brands. Her approach is simple: captivate the audience by creating innovative, proactive, and engaging work that is a reflection of each brand’s personal identity. In today’s digital age, it’s hard to capture and then hold the audience’s attention. Every product, client and project is seen as a unique opportunity to appeal to a new audience. LULU UNLIMITED includes a team of specialists that conceptualize fresh and intriguing viral and social marketing strategies and content guaranteed to attract a new potential audience and open up new pathways even in the most saturated markets. From rogue marketing strategies and events to create unique social media content, LULU UNLIMITED is fully hands-on.

TESTIMONIAL “Lulu has been an instrumental part of my marketing strategy for over 13 years. During that time, she has helped guide my event executions and develop cutting edge grass route programs to reach & impress my target demo. When it comes to adding the cool factor and ensuring my marketing programs and events are hitting all cylinders, Lu is the best in the business!” David Giancoulos President - Ready to Drink at BioSteel Sports Nutrition Inc.




CREATIVE DIRECTION LULU UNLIMITED has been involved with creative direction and publishing for over 20 years, and have done advertorials with companies such as American Express, LCBO, and many more. We are also behind HAROLD Magazine is distributed internationally through the MELO Group in New York City, NEWSINFLIGHT in Germany and ADAPTIVE CHANNEL in Paris, France. To ensure that your company stays current, the Creative Team at LULU UNLIMITED builds unique logos and branding materials to fit your company’s needs. We also produce custom photoshoots (e.g. fashion shoots), videos (e.g. video stories), and content stories.


CREATIVE CONTENT LULU has created content for publications with various people focusing around specifc brands, for holidays, seasonal debuts, etc. LULU has been able to build a large network that will motivate a wider recognition for any project that she takes on. With a specialized editorial palette, LULU can connect and market innovations that will motivate readers to expand beyond products of the norm.

TESTIMONIAL “I’ve had the pleasure of working with Lulu Vibert on various projects for the past 15 years. The knowledge, expertise and creativity she brings to her craft is impressive and her dedication to ensuring a seamless collaborative process distinguishes her from her peers. Lulu is a reliable, accessible, honest individual who remains un agging in her commitment to her profession and as such, I unreservedly recommend her as an event planner/producer.” Pierre Jutras Entrepreneur and Hospitality Executive Former President of The Spoke Club




BRANDING LULU UNLIMITED creates brands from inception to implementation and provides logo design, branding, social media and more. Lulu has an eclectic range of clients from spirit brands to Realtors. LULU UNLIMITED creates opportunites for brands to grow with a strategic new approach to a new audience.

TESTIMONIAL “Always a pleasure working with you Lulu!” Corinne Huard Founder/Principal MAED. COLLECTIVE


REAL ESTATE We appreciate that our Realtor clients are in a highly competitive industry so at LULU UNLIMITED, we recreate their Business platform inclusive of new logo, brand colours, website, social media, marketing strategies and more.

TESTIMONIAL “The ability to transform a vision into a brand is an art form and true testament to the creative visionary that Lulu is. Her out of the box thinking, passion for her client’s needs and a genuine gift to personify and bring to life what we envisioned is remarkable. Lulu’s attention to detail and cutting edge creative direction brought the Thompson Team’s new branding to the highest place possible. Simply put, Lulu was the good luck charm and magic that any creative genius excels upon. What we loved most about the working relationship was her ability to relate to us and our needs and to see every little detail through the nish line. She cares about her clients and their success, even when the job is complete.” Donna Thompson Thompson Team Chairman Award Winner since 2008 Harvey Kalles Real Estate Ltd.




id

brand architect lab id brand architect lab is a full creative lab that provides guidance in creating new brands and refreshing existing brands. id brand architect lab also provides accelerated growth to beauty and wellness companies that want to lead the industry. We help emerging and international brands stay fresh and compelling and help disruptors create the brands of the future. The id brand architect labs mission is to give our clients a leading edge in the market today. “Lulu, you truly are such an exceptional brand architect. Being a visionary and trendsetter, your approach to business is leading edge and so right for the times.” Shelley Rozenwald Baker Global Beauty Adventurer Former Chief Beauty Adventurer, The Bay, Lord and Taylor Former President Murale Former Senior Vice President, Beauty and Beauty Services, Holt Renfrew


PRODUCT DEVELOPMENT We guide you through the entire development process from inception to execution. For existing products, we implement strategic plans to position your product for growth online and retail so that it stands out. Additionally, we work side by side with you and your suppliers to source packaging, negotiate profitable pricing, conduct formula testing, determine shipping logistics, and more. Everyone has different needs when it comes to formulation. Our arrangement is flexible.


barrier warrior balm baume guerrier barrière

50 ml/1.7 oz barrier warrior balm baume guerrier barrière 50 ml/1.7 oz


SEXUAL WELL


LNESS BRAND



Provocative, Worldly and Cosmopolitan. The WYLDE’S are a modern-day ode to intimate sensibilities and indulgence with a hint of banter. They boldly pilot life with fearless intention and a playful passion. With a smoldering seductiveness and charming magnetism that will entice you, The WYLDE’S seek to “PROVOKE THE MUNDANE” and redefine modernism by curating select articles and topics on Health, Lifestyle, Sexuality and interviews with Specialists to Influencers.


NO.1 2022


WYLDE MAGAZINE WYLDE MR + MS magazine seeks to “PROVOKE THE MUNDANE” and redefine modernism by curating select articles and topics on Health, Lifestyle, Sexuality and interviews with Specialists to Influencers!



PERSONAL BRANDING Since COVID, the climate has changed in our industries and a lot of our Clients are refreshing their brands and personal style. LULU UNLIMITED has the tools to refresh any look with a strong attention to detail and design. Services include Photography, Grooming, Makeup, Hair and Styling. Elevate your concepts with strong Creative Direction. REFRESH LOOK = PHOTOGRAPHY + STYLING


RETAIL THERAPY We have helped some of our clients in retail distribution and positioning of their brand through our international connections. LU has positioned their client brands in unique social platforms to Influencers which has helped organic growth of the brand. LU provided a great contribution to DECIEM in their early days, by introducing them to International Influencers as well as retail partnerships.

TESTIMONIAL 1 “Lulu will always be a friend of DECIEM. We had the privilege of sharing some great memories in our early years!” Nicola Kilner CEO, DECIEM

TESTIMONIAL 2 “With her assistance, we were able to introduce our brands to influential members on the global stage including noted architects and designers along with elite publications. Lulu contributed greatly to the beginning of many of our key partnerships in North America, many of which are still alive today.” Mira Singh Former Director, DECIEM




PUBLISHING HAROLD MAGAZINE

HAROLD believes that in today’s world “Luxury is a State Of Mind”. HAROLD MAGAZINE is a Men’s global, digital magazine that shares the hottest trends in Jetsetter News, Grooming, Style, Architecture and Travel Escapes. HAROLD is distrubuted through partners such as the MELO Group in NYC, NEWS- INFLIGHT in Germany and ADAPTIVE CHANNEL in Paris, France.



CANNABIS LULU UNLIMITED sees no limits and strives to work with upcoming brands and avenues that are trending and excelling. We decided to create a new sector within the LULU UNLIMITED company that works with cannabis culture. Here at LULU UNLIMITED, we are up for any challenge and aren’t afraid to go to new heights to ensure that our clients’ brands not only become firmly established in the cannabis market, but also have room to grow and expand in conjunction with the ever-changing cannabis industry.

TESTIMONIAL “I wanted to thank you for the phenomenal night. The event exceeded all expectations, both internally and externally. We’re going to remember that occasion through our history, and the event truly matched the importance of what was being celebrated. I am very selective when I dole out praise, and it’s never idle.” Afzal Hasan Former President, Origin House



EXPERIENTIAL EVENTS “The woman managed to get Italian fashion powerhouse Valentino to Toronto. For those in the know this is no small accomplishment – a mountain to Goliath scenario. But then every time we’ve worked together I’ve learnt to expect nothing less. Her creative talents, business acumen, entrepreneurship, and expertise in a wide variety of fields and disciplines are only exceeded by her extensive list of contacts. She understands a budget and regardless of financial considerations creates magic. She never fails to deliver. Characterized by her boundless energy and genuine caring soul, Lulu is an original.” Rejean G. Beaudin Former Executive Producer of Fashion File


YABU PUSHELBERG FEATURE

If there is one pair that can be associated with an impeccable portfolio made up of an extensive range of projects, it’s Yabu Pushelberg. Designing interiors from the Four Season in Toronto, to Barneys in NYC to the Wakiki Edition in Hawaii, there is nothing this designer duo cannot do. With their infamous timelessness, trend-averse aesthetic, HAROLD was welcomed with open doors to the inside of their Perry Street apartment, showing us where their style starts from within.

TESTIMONIAL “We have collaborated with Lulu for various events and media opportunities for close to 20 years. Lulu remains an ageless wonder and is always ahead of the trends. She approaches her work and relationships with passion and an open mind always striving for new heights. We always look forward to future opportunities to work together, and most of all, her new creations. Thank you Lulu.” George Yabu and Glenn Pushelberg, Founders of Yabu Pushelberg



CLIENT H

HERE IS A BRIEF SUMMARY OF • 300 Events for Rothmans Benson & Hedges Inc.

• Coordinated Studio 54 Launch with Mike Meyers

• Brand Alignment events + custom content publishing for Philip Morris International

• Sponsorship, Branding, Coordination for Nikki Beach at the Toronto International Film Festival

• Heineken Music Events (including Black Eyed Peas) • STOLI VODKA Branding Events • NYE Event in Miami with Artist Drake • Coca Cola - Brand Alignments + Brand Activations • POP Champagne Launch • Coordinated Opening of Warhol Exhibit Party with Grace Jones • Molson Indy VIP Launch • Festival of Fashion - 2 years • Virgin America Launch • Warhol Exhibit Launch Party with Grace Jones

• Virgin Music Festival VIP Lounge • MODWOMEN lecture with Creator of Sex and the City’s Candace Bushnell

• Fashion Week at the Spoke Club - 5 years

• Architects Yabu Pushelberg Events - 7 years

• Launch of Valentino’s Documentary Afterparty “Last Emperor”

• Coordinated and produced Canada Business Awards Gala - 3 years

• Events and Media for Festival Hong Kong across Canada

• 30 Openings of the Museum of Civilization


HISTORY

SOME OF OUR PAST PROJECTS:

• Royal Visits - Prince Charles and Princess Diana

• CBC Newsworld 10th Anniversary Canadian Tour

• Coordinated the 31 Finalists Exhibit of the Canada Business

• COTY Canada - launch of Fragrances

• Awards for Prince Charles Tour

• Fashion Cares

• Traveled with HRH The Queen

• Coordination of Korhani Commercials and Print Campaign

• Toured with The Duke and Duchess of York

• Uno de 50 - brand expansion in Canada

• Canada Day Celebrations at Parliament Hill

• DECIEM - Global Brand Expansion

• Coordinated Governor Patten’s visit to Canada from Hong Kong

• NATO and Warsaw Talks - all events coordinated alongside Opening Ceremony - HOGs, Delegates, Spousal Programs

• Persons Disabled Conference - Events (58 Countries)

• Status of Women Canada Conference - coordinated events for HOGs and delegates (77 Countries)

• Launch Rebrand of BMO

• International Year of the Pulse • Origin House Rebrand Launch • Makeup Forever Paris - Event • Nikki Beach Miami + St. Tropez - Tiff Popup Lounge • ZINK Magazine - Editor in Cheif • OCEAN DRIVE Magazine Contributing Editor in Cheif • LUSH Magazine - Editor in Cheif • HAROLD Magazine - Editor in Cheif


PAST CL


LIENTS

AND MORE...


TESTIMO

“When it comes to creative and sublime executions, Lulu is in a lea or traditional standards. She es creative and ROI benchmarks fo and then delivers. Creative - she ahead of any competition. Execu with an exhaustive network of lik unparalleled ROI.”

Michael Jacino Director at Public Services and Procurem | Services publics et Approvisionnement

“Lulu is a woman of many talents!! luxury brands, creative managem have brought out the most innovat

I am very lucky to have worked w She is one of a kind and very hard her in all her fields of expertise! E Magazine editing and more!!!! Thank you for being you Lulu!”

Bianca Marzynski Experienced Sponsorship and Event Plan


ONIALS

branding leadership, vision and ague not defined by conventional stablishes exceedingly impossible or each and every client-project is ahead of the curve and years ution - her eye for detail, coupled ke-minded professionals results in

ment Canada Canada

!!! She is a genius when it comes to ment and her overall global travels tive ideas!

with Lulu and have her as a friend! working! I will always recommend Event Planning, Product Launches ,

nner


TESTIMO

“Simply put, Lulu makes things h contacts across multiple discipline art of propelling products to ach recognition by aligning them perf partners.” Tina Stokes Founder, Vegan Stokes

“Lulu’s finger is always poised o next’ in style, trend and fashion.

This edge is part of what gives extraordinary events that provide of incomparable excitement, while level.

Lulu’s inimitably glamorous eve experiences while connecting with trends. If you’re ready to play fullLu.” Bryce Winter Brand Architect, Author and Publisher


ONIALS

happen, fast! With her extensive es and industries, Lulu perfects the hieving rapid growth and brand fectly with the ideal retailers and

on the current ‘vibe’ and ‘what’s

Lu her unique abilities to invent e a ‘lights, camera, action’ feeling e also connecting on a deep human

ents generate evocative brand h deep loyalties and of-the-moment -out, I recommend connecting with


TESTIMO

“I’ve had the pleasure of working w for the past 15 years. The knowle brings to her craft is impressive a seamless collaborative process dis is a reliable, accessible, honest in in her commitment to her profess recommend her as an event plann Pierre Jutras Entrepreneur and Hospitality Executive Former President of The Spoke Club

“I wanted to thank you for the phen all expectations, both internally remember that occasion through matched the importance of what selective when I dole out praise, a Afzal Hasan Former President, Origin House


ONIALS

with Lulu Vibert on various projects edge, expertise and creativity she and her dedication to ensuring a stinguishes her from her peers. Lulu ndividual who remains un agging sion and as such, I unreservedly ner/producer.”

nomenal night. The event exceeded and externally. We’re going to our history, and the event truly was being celebrated. I am very and it’s never idle.”


TESTIMO

“The woman managed to get Itali to Toronto. For those in the know a mountain to Goliath scenario. B together I’ve learnt to expect no business acumen, entrepreneurship of fields and disciplines are only contacts. She understands a bud considerations creates magic. She n by her boundless energy and genui

Rejean G. Beaudin Former Executive Producer of Fashion Fi

“Lulu has been an instrumental par 13 years. During that time, she has and develop cutting edge grass rou target demo. When it comes to ad my marketing programs and event best in the business!”

David Giancoulos President - Ready to Drink at BioSteel Sp


ONIALS

ian fashion powerhouse Valentino this is no small accomplishment – But then every time we’ve worked othing less. Her creative talents, p, and expertise in a wide variety exceeded by her extensive list of dget and regardless of financial never fails to deliver. Characterized ine caring soul, Lulu is an original.”

ile

rt of my marketing strategy for over s helped guide my event executions ute programs to reach & impress my dding the cool factor and ensuring ts are hitting all cylinders, Lu is the

ports Nutrition Inc.


TESTIMO

“I’ve had the pleasure of working over the past 10 years and I’ve al experience. She has exceptional t wonderful creative vision. I would her to anyone trying to create a m wanting to me more relevant in the

David Barnes President, Executive Creative Director at

“We have collaborated with Lul opportunities for close to 20 years and is always ahead of the trend relationships with passion and an o heights. We always look forward together, and most of all, her new

George Yabu and Glenn Pushelberg, Fo


ONIALS

g with Lulu on many occasions lways found it to be a riveting talent, keen insight, and a wholeheartedly recommend meaningful brand message, or e marketplace.”

t King Street Media

lu for various events and media s. Lulu remains an ageless wonder ds. She approaches her work and open mind always striving for new d to future opportunities to work w creations. Thank you Lulu.”

ounders of Yabu Pushelberg


TESTIMO “Always a pleasure working with Corinne Huard Founder/Principal MAED. COLLECTIVE

“The ability to transform a vision in testament to the creative visionar thinking, passion for her client’s ne and bring to life what we envision to detail and cutting edge creative Team’s new branding to the highe was the good luck charm and mag upon. What we loved most about ability to relate to us and our ne through the nish line. She cares a even when the job is complete.” Donna Thompson Thompson Team Chairman Award Winner since 2008 Harvey Kalles Real Estate Ltd.


ONIALS you Lulu!”

nto a brand is an art form and true y that Lulu is. Her out of the box eeds and a genuine gift to personify ned is remarkable. Lulu’s attention e direction brought the Thompson est place possible. Simply put, Lulu gic that any creative genius excels t the working relationship was her eeds and to see every little detail about her clients and their success,


TESTIMO

“Lulu will always be a friend of D sharing some great memories in o Nicola Kilner CEO, DECIEM

“With her assistance, we were a influential members on the globa and designers along with elite pub to the beginning of many of our ke many of which are still alive today Mira Singh Former Director, DECIEM


ONIALS

DECIEM. We had the privilege of our early years!”

able to introduce our brands to al stage including noted architects blications. Lulu contributed greatly ey partnerships in North America, y.”


TESTIMO

“Lulu, you truly are such an exce visionary and trendsetter, your app and so right for the times.”

Shelley Rozenwald Baker Global Beauty Adventurer Former Chief Beauty Adventurer, The Ba Former President Murale Former Senior Vice President, Beauty an

“Lulu is a perfect example of a br all the abilities to the table. She is goal-oriented, people I have had passion and desire to find ways to her so unique!” Dia Foley Founder, Community Sixty Six Skincare


ONIALS

eptional brand architect. Being a proach to business is leading edge

ay, Lord and Taylor

nd Beauty Services, Holt Renfrew

rand visionary, and she brings s one of the most focused, and the pleasure of working with. Her o “make it happen” is what makes


PLEASE CONTACT: LULU VIBERT FOUNDER LULU@LULUUNLIMITED.COM 416.988.9458 LULUUNLIMITED.COM