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Travelling in the Heart of land • JUUPAJOKI • JÄMSÄ • KEURUU • MÄNTTÄ-VILPPULA • ORIVESI • RUOVESI • VIRRAT

www.visitheartfinland.fi Travelling in the Heart of Finland 1


ART AND CULTURE EVENTS

The best of holidays in the Heart of Finland

We listened to visitors – this is what they have liked!

In the Heart of Finland, where southern, western and central Finland meet, you can experience everything that made Lonely Planet to choose Finland as one of the TOP 3 travel destinations in the whole world. Spot world-class superstars in outdoor concerts, sample dishes cooked by top chefs, or after taking in an art exhibition, enjoy a smoke sauna and a dip in a lake on a summer night – or in the wintertime, in a hole made in the ice!

Even with an extensive offering, there are always favourites. Here are some of our destinations that frequently emerge in lists of favourites. They include a number of nature experiences, local events and diverse cultural activities. Use these as tips for preparing your own holiday programme! You will find more options on the pages of this brochure.

Whatever it is you fancy, the Heart of Finland offers hundreds of experiences to suit all tastes! Sights, events, new experiences and various accommodation options ranging from the urban to the wild frontier. For example, the Serlachius Museum Gösta has been ranked as the 2nd best tourist attraction in Finland by Lonely Planet. Our cosy cities and villages as well as the nature that will activate your senses create the perfect setting for your holiday. Come and enjoy a vacation in the Heart of Finland! Welcome. From the bottom of our heart!

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Channels open into the Heart of Finland!

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www.visitheartfinland.fi facebook.com/ VisitHeartFinland

instagram.com/ visitheartfinland

#visitheartfinland @VisitHeartFinland Contents

FOOD AND ACCOMMODATION

Travelling in the Heart of Finland

4–9 Art and culture 10–11 Events 12–15 Activities 16–25 Food and accommodation 26–28 Maps

MÄNTTÄ-VILPPULA – ART, HISTORY AND GOURMET MÄNTTÄ-VILPPULA

RUOVESI

COVER PHOTO: SAMI KOSONEN, ORIVESI

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VIRRAT KEURUU

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JÄMSÄ ORIVESI

Tampere Helsinki

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Serlachius Museums: Art Museum Gösta and Gustaf Museum Mänttä Art Festival, top-class exhibition of contemporary art in the summer Mänttä Music Festival, top pianists Mäntänvuori outdoor area: observation tower, wine tavern, hiking trails Vilppulankoski tourist district and recreational fishing area

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RUOVESI – MAGNIFICENT RUGGED NATURE AND UNIQUE EVENTS

KEURUU – HERE EVERYTHING IS NEAR

JÄMSÄ – A LOT TO DO AND SEE ALL YEAR ROUND

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Helvetinjärvi National Park and Helvetinkolu Photo: Koskelainen Siikaneva Conservation Area Witches’ Trial and Witches’ Night Poet’s Way, S/S Tarjanne’s ship route (Murole canal, Ruovesi Ship Wharf and Visuvesi canal) Music! Ruovesi chamber music festival

Old Keuruu area Paddle steamer Elias Lönnrot cruises on Lake Keurusselkä Keuruu Old Church Steam Locomotive Park of Haapamäki Himmaan Huippu belvedere

www.visitkeuruu.fi

Himos – year-round holiday centre: ski resort, festivals, golf, husky safaris and other activities Moose Manor, Hirvikartano – Finland’s only private moose zoo Felt factories and factory outlets Wanha Witonen canoeing route Isojärvi National Park

www.himosjamsa.fi/en

www.ruovesi.fi

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JUUPAJOKI – THREE VILLAGES IN FINLAND’S MOST BEAUTIFUL PART

VIRRAT – 100 REASONS TO STOP AT VIRRAT

ORIVESI – A TOWN WITH 350 LAKES NEXT TO TAMPERE

1 Kallenaution kestikievari museum inn 2 Shoe museum in the Juupajoki ravine area shaped by the ice age 3 Cultural landscape route Kopsamo–Salokunta 4 “Nut-form” octagon Juupajoki Church in Kopsamo 5 Beautiful Kopsamo–Purnu canoeing route, 19 km

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1 Art Centre Purnu on the shore of Lake Längelmävesi 2 Hörtsänä arboretum, over a century-old park home to various flower and tree species 3 Rönni entertainment centre: open-air dancing, events and delicious restaurant treats 4 Finnish Championship in woollen socks running in January 5 Pukala recreational area and the beautiful Roninmaa rest area

www.juupajoki.fi

Toriseva ravine lake and nature trail Laivaranta & the 112-year-old steamship Tarjanne Killinkoski old factory complex Heritage Village Herraskoski rapids

www.virrat.fi

www.orivesi.fi Travelling in the Heart of Finland 3


ART AND CULTURE EVENTS

Experiences to fill your Heart! The diverse art and culture offering of the Heart of Finland is a major source of pride for us. Ambitious exhibitions, changing themes and events as well as highly valued works and makers of art entice our visitors. You can experience a true local touch in the unique cultural events and museums. You can buy local souvenirs to take home in the form of artwork and design from atmospheric small boutiques.

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Nut-shaped Juupajoki Church

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Felt exhibition, Kivipankki, Jämsä


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At Mänttä’s magnificent art sites, art, architecture and history are combined in a unique way. The Serlachius Museum Gösta is a pearl of new wood and glass architecture, and it shelters one of the biggest private art collections in the Nordic countries.

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The 18th-century ceiling paint in the Old Church of Keuruu

Serlachius Museum Gösta, Mänttä

Purnu art exhibition, Orivesi Photo: Laura Lehtinen

Witches’ Trial and Witches’ Night, Ruovesi Photo: Nuutinen/Pirilä

Midsummer Market, Virrat

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ART AND CULTURE EVENTS ACTIVITIES FOOD AND ACCOMMODATION

Kallenaution kestikievari

Orivesi Summer Festivals

Kallenautiontie 327, 35500 Korkeakoski Tel. +358 40 751 8779 or +358 40 527 4688 www.kallenautio.com | timo.musturi@gmail.com

PO Box 7, 35301 Orivesi Tel. +358 40 596 3087 www.orivedensuvi.fi | pia-maria.ahonen@orivesi.fi

Café of tasty pastries and historical Inn museum! Kallenautio started functioning as an inn in 1778. It offered accommodation also for many dignitaries like author Zachris Topelius. The inn stopped operating in 1928 when cars became common. The museum is situated in Juupajoki by the road 66 on its original location. There is also a gift shop selling handicrafts and quality art exhibitions. In Kallenautio you can find also a popular domestic animal farm. Open during the summer. Further opening times are available on the website. • JUUPAJOKI

Orivesi shows its most beautiful side in the summer. Our cultural town hosts concerts, exhibitions and other events from early June to early September. Orivesi Summer Festivals offers a range of experiences, including exhilarating exhibitions at Art Centre Purnu and Leporanta Art Centre, brilliant plays put on at Rönni summer theatre, traditional open-air dance parties organised at Rönni Pavilion, the charming items sold at “Taitokeskus”, an arts and crafts shop, as well as the inspiring courses and lectures held at SuviOpisto, an educational institute. Entertainment and education – come enjoy the Orivesi Summer Festivals! • ORIVESI

Mänttä Art Festival

Taito Pirkanmaa ry, Taitokeskus Mänttä Taito Shop

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Pekilo, Tehtaankatu 21, 35800 Mänttä Tel. +358 40 259 9194 www.kuvataideviikot.fi | info@kuvataideviikot.fi

Mänttä Art Festival is Finland’s most exhaustive summertime look at contemporary art. The exhibition is open 14 June through 31 August 2020. This year’s theme is “To Err is Human”. Anna Ruth, a Canadian visual artist and renowned art activist who has settled in Finland, is the curator for the 2020 Art Festival. The Festival will showcase artists who represent the diversity of the Finnish contemporary art scene. The main location of the event is Pekilo, at the root of the highest factory chimney in Mänttä. •

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Itätorikatu 4, 35800 Mänttä Tel. +358 3 225 1454, +358 50 592 9039 www.taitopirkanmaa.fi | mantta@taitopirkanmaa.fi

Crafts in our lives, crafts in products and services. In the shop and in the exhibition gallery is displayed and sold Finnish quality design. Own product lines which include jewelry, textiles and glass. The crafts and arts centre provides diverse opportunities for amateurs and professionals to develop their skills and familiarize themselves with the Finnish handicraft field and the different materials. •

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Koskenjalka Shoe and Leather Museum

Kirstin galleria

Koskitie 43, 35500 Korkeakoski Tel. +358 50 401 5792 www.koskenjalka.com | koskenjalan@gmail.com

Ittemäentie 56, 34800 Virrat  Tel. +358 50 327 3845 www.kirstingalleria.fi | taide@kirstingalleria.fi

The first Finnish shoe factory began manufacturing shoes in Korkeakoski in 1897. The factory was known for its military boots and clogs, among other products. The building nowadays houses the Shoe and Leather Museum, with old machines, tools and over a thousand pairs of shoes telling stories about shoe fashion and shoe manufacturing over a hundred years. The premises also feature an art gallery. Both are open from 23 May to 23 August 2020, Wed–Sun from noon to 6 p.m. (closed on Mon and Tue). The museum is part of the historic Korkeakoski factory area next to the unique Juupajoki ravine. •

Kirsti Koro’s artwork presents the colourful world of nature and plants. The gallery’s surroundings can be seen in the paintings, and the landscape, in turn, creates a background for the artwork. In addition to paintings, art cards based on Kirsti Koro’s work are sold at the gallery. Entry to the gallery is free. Groups are also welcome. The gallery is open by appointment, so please get in touch to set up a visit in advance! Come enjoy art in an energising natural setting. •

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Killinkoski Old Factory

Wästikivi

Inkantie 60, 34980 Killinkoski Tel. +358 400 453 054 www.killinkoski.fi | killinkoski@killinkoski.fi Fb: Killinkoski Wanha Tehdasmiljöö

Ruovedenkuja 3, 35300 Orivesi Tel. +358 400 739 259 www.wastikivi.fi | wastikivi@wastikivi.fi

A ribbon fac7 tory milieu of cultural and historical value in Virrat. Into Centre portraying the life of master photographer I.K. Inha and the Nyström cultural family, the ribbon industry museum, Camera Museum of Finland, museum collections (voluntary fire brigade, barber/hairdresser of the past, photography atelier and collection of educational materials, nostalgic toys, architect Josef Stenbäck and illustrator Marjaliisa Pitkäranta etc.), extensive flea market halls, cafeteria, factory outlet and changing art and photography exhibitions in the summer. Free admission. Guided tours for groups by order. • VIRRAT

For centuries, the Orivesi region has been known for its excellent, natural grinding stones. Wästikivi continues the age-old tradition. We excavate phyllite, the famous clay shale found in this region, and shape it into whetstones for kitchen knives used by home cooks as well as professionals. The durable stone works well with metal and makes for extremely sharp knives. You can browse and buy Wästikivi products at our factory shop in Orivesi or in our online shop. Let’s stay sharp! •

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ART AND CULTURE EVENTS ACTIVITIES FOOD AND ACCOMMODATION

Serlachius Museum Gösta

Serlachius Museum Gustaf

Serlachius Museums Joenniementie 47, 35800 Mänttä Tel. +358 3 488 6800 www.serlachius.fi | info@serlachius.fi

Serlachius Museums R. Erik Serlachiuksen katu 2, 35800 Mänttä Tel. +358 3 488 6800 www.serlachius.fi | info@serlachius.fi

The Serlachius Museum Gösta offers an interesting display window to art in the middle of beautiful lake landscape. The Art Museum is spread over several buildings, a sculpture park and forested island. The exhibitions feature art from the Golden Age of Finnish art and contemporary art from Finland and abroad. The award-winning pavilion is a sight in itself, a fine example of Finnish wood construction. Gösta, a restaurant of pure flavours in the heart of the museum, is among the best of European museum restaurants. • MÄNTTÄ-VILPPULA

Serlachius Museum Gustaf is located in the former head office of the forest combine G. A. Serlachius Ltd built in 1934. The historic, beautiful building houses exhibitions on four floors: industrial history and art combined. Stories have the main role in the museum. In the exhibition “Paper Devil” the visitors get to know the colorful life of one of the pioneers of the Finnish forest industry, G. A. Serlachius, on a dramatized route of eight scenes (languages: Finnish and English). By request, groups can enjoy the immensely popular, humorous drama tour “Working with the company” (offered in Finnish, Swedish, English and German). • MÄNTTÄ-VILPPULA

Shop Huopaliike Lahtinen

Viikinlahti Campus

Partalantie 267, 42100 Jämsä Tel. +358 14 768 017 www.lahtiset.fi | info@lahtiset.fi

Unto Sarlinin tie 200, 42700 Keuruu Tel. +358 50 543 7373 www.viikinlahticampus.fi | info@viikinlahticampus.fi

The factory shop of the Finnish felt boots manufacturer offers felt related experiences for the whole family. Felt boots of all sizes, different kinds of felt slippers, wide range of other felt products as well as collections of shoe designer Aki Choklat and designer Jonas Hakaniemi. Welcome! •

Viikinlahti Campus is a venue for training and events, set up in the former Keuruu garrison, in a beautiful natural setting. Next summer, the Campus will host an exhibition about the history of the garrison, in addition to offering a wide range of activities, inexpensive accommodation, a restaurant and a small shop. Further information and the opening hours can be found online. This summer’s main event Tule Takaisin (“Comeback”) is guaranteed to offer a superb weekend (13–14 June 2020) for all former conscripts, permanent staff and anyone interested in the garrison’s history. Guided tours for groups (“Wanhan Waruskunnan Wisiitit”) will be available from 15 June 2020 onward. • KEURUU

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Vanha Keuruu – Old Keuruu

Korpelan torppa

Kangasmannilantie 2–4, 42700 Keuruu Tel. +358 40 572 5640, Tourist Information www.vanhakeuruu.fi | pappilanpidot@pappilanpidot.fi

Korpi-Kustaan tie 71, 35420 Talviainen Tel. +358 40 836 3619 katima.korpela@gmail.com | www.korpelantorppa.fi

Old Keuruu is an old and idyllic cultural environment. It centres around the old parsonage and its storehouse and stone cowshed, which testify to a centuries-long history.

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The Korpelan torppa croft is located in the village of Talviaistaipale in Orivesi. Diverse courses and events relating to crafts, well-being and culture as well as theatrical performances are organised at the croft. In addition, we offer trips and experiences in the nature. Here, you can learn about rural life in the past and try out traditional farm jobs for yourself. You can, for example, try log hauling in the croft’s woods or the Isojärvi National Park with the Shetland pony Maukka. •

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Keuruu Museum, housed in the old stone cowshed, puts on exhibitions around the year. Guided tours to, for example, the wooden churches in Keuruu and Pihlajavesi, are organised by prior reservation. Read more at www.keuruunmuseo.fi Visit Tiltaltti Shop, located in the stone cowshed, to find gifts, delicacies, local souvenirs, wonderful accessories and fashion items for women. Read more at www.tiltaltti.fi Keuruu Tourist Office – operating out of Tiltaltti Shop – provides hints and tips, guidance, brochures and maps to help you plan your holiday programme. Bicycle rental in the summer. Read more at www.visitkeuruu.fi

Restaurants and entertainment in Old Keuruu • Pappilan Taverna – tasty lunch, á la carte restaurant and café delicacies. Summer terrace, band performances, catering and conference services. Fully licensed. • Restaurant Pappilan Pidot – open daily in the summer, before Christmas and during events, otherwise by prior reservation. For opening hours, see www.pappilanpidot.fi • Pappilan Pakopelit – escape room (also available in English) • The Elias Lönnrot paddle steamer sets off for cruises from the Ahtola harbour. For more information, please send an email to pappilanpidot@pappilanpidot.fi • KEURUU

ORIVESI

XXII Mänttä Music Festival Virkamiehenkatu 4, 35800 Mänttä Tel.+358 45 636 0560 (Anni Pokki) www.mantanmusiikkijuhlat.fi | toimisto@mantanmusiikkijuhlat.fi

Established in 1999, the Mänttä Music Festival is Finland’s leading annual piano festival. In addition to presenting worldclass international musicians, the festival aims to showcase pianists of the new generation. Since 2011, international piano master classes have been organised in connection with the festival. The festival was awarded with the European quality label (Effe) for 2019–2020 for the third time. •

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ART AND CULTURE

There’s a lot going on in here!

Neste Rally Finland brings the world’s rally stars to the Heart of Finland every year. Traditionally, the route of the rally runs through Jämsä. Photo: Markku Heikkilä / Alamy

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The events in the Heart of Finland offer life and experiences for every taste. For the more detailed times and venues, visit our website www.visitheartfinland.fi/events

Himos Park – full-service event park. The Himos summer festivals are large-scale events that attract crowds from all parts of Finland. Photo: Niki Soukkio

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Kallenautio, Juupajoki

Himos Winter Trail, Jämsä Photo: Jani Sompi


EVENTS IN THE HEART OF FINLAND 2020 MARCH • Keuruu–Multia ski tour KEURUU

• Soiton paikka festival

• Juupajoki Day

• Venetian event

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• Summer Saturday in Lyly

• Celebration to mark the arrival of S/S Tarjanne

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• Sandra – A play by Heidi Köngäs

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VIRRAT

MAY • Orivesi Summer Festivals MAY–AUGUST ORIVESI

• Mänttä Art Festival JUNE–AUGUST

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• 50th Ruovesi Witch Trial JUNE–JULY

• Comeback 2020

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• Festival for Light Classical Music

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• Old Keuruu Autumn Market KEURUU

• Tango del Norte

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• Rantapuisto Blues

NOVEMBER

• TilkkuVirrat quilt festival turns 25!

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• Orivesi Christmas season opening

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• Felt exhibition

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• Himos Midsummer Festival JÄMSÄ

• Midsummer Market VIRRAT

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• Jysäri festival JÄMSÄ

• Mänttä Music Festival

• Keuruu Night Marathon

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DECEMBER • Old Keuruu Christmas market

• Music! Ruovesi chamber music festival

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• Neste Rally Finland

• Keuruu Market

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• Himos Trail running event

• Orivesi Old Houses and Gardens

• KesäVirratSoi music festival

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• Mänttä Organ Week

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• MuksuFestarit children’s festival

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• Killinkoski market days

• Children’s activity day

• Iskelmä – Finnish Schlager Festival JÄMSÄ

• Track and field event JÄMSÄ

• Jämsän Äijä Market

VIRRAT

Detailed event information and dates

ORIVESI

Mänttä Music Festival, Mänttä

JANUARY 2021 • Finnish Championship in woollen socks running ORIVESI

• Himos Winter Trail JÄMSÄ

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JÄMSÄ

Soiton paikka Festival, Keuruu

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• Mänttä Food Festival

• Orivesi and Eräjärvi market

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Finnish Championship in wool socks running, Orivesi

SEPTEMBER

• Octoberfest

VIRRAT

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• Keuruu Midsummer Festival

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• Kalevan Kierros Rowing Event

• Kaiken takana on nainen – musical JUNE–JULY

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• Entisten Nuorten Bileet (Ex-teen party)

visitheartfinland.fi/events

Music! Ruovesi Chamber Music Festival, Ruovesi Photo: Nuutinen/Pirilä

MuksuFestarit children’s festival, Virrat

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ART AND CULTURE

You can see the entire Heart if you move around

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A walk in the soothing silence of the forest. This is what Finland is about! And here you can experience it. The clean nature with woods and hundreds of lakes is at the core of the Heart of Finland. If you enjoy hiking and mountain biking, you will not run out of options. In the winter, you can try snowshoes or skis – or skates! Our vast waters favour canoeists and friends of fishing.

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Photo: Nuutinen/Pirilä

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Pleasantly by canoeing, Juupajoki

Wanha Witonen canoeing route, Jämsä


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The Helvetinj채rvi and Isoj채rvi National Parks offer impressive experiences and the enchantment of untouched nature. It is equally rewarding to take the initiative in your own hands: to lure a big fish, go for a kayak paddle or get your energy up on a brisk Nordic walk.

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Photo: Koskelainen

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The Nordic walking routes are active use year-round, Keuruu

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Big experiences, M채ntt채-Vilppula

Pukala outdoor recreation area, Orivesi Photo: Jussi Valkeajoki

Siikaneva, Ruovesi

Photo: Georg Misiewicz

Activities in Laivaranta, Virrat

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ART AND CULTURE EVENTS ACTIVITIES FOOD AND ACCOMMODATION

Hopealinjat, Hopearavintolat & Höyrylaiva Tarjanne Laukontori 10 LH 2, 33200 Tampere Tel. +358 10 422 5600 asiakaspalvelu@hopealinja.fi | www.hopealinjat.fi

Hopealinjat and Hopea­ ravintolat offer lake tourism experiences in Finland’s most beautiful lake landscape. Our cruises will take you to Lake Pyhäjärvi, surrounded by green ridges, the blue open water of Lake Näsijärvi and the gentle waves of Lake Vanajavesi. Our ships set off from the Laukontori harbour to destinations including Viikinsaari, Visavuori and Hämeenlinna. We traffic from the Mustalahti harbour in Tampere via Ruovesi to Virrat on board the historical steamship S/S Tarjanne. Our package combines delicious meals, friendly service and magnificent lake views. See and experience Lakeland! • RUOVESI

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Helvetinjärvi National Park

Vilppulankoski marina

Location and arrival instructions, see website www.luontoon.fi/helvetinjarvi | www.ruovesi.fi

Kirkkotie 5, 35700 Vilppula www.taidekaupunki.fi

Helvetinjärvi National Park is a rugged wilderness and forest area in the Ruovesi municipality. Helvetinjärvi covers an area of approximately 50 km². In addition to a day trip hut and campfire sites, the park offers marked trails and camping sites. Helvetinkolu, at the south-eastern tip of the lake, is a rift valley 40 metres long, 2.5 metres wide and 38 metres deep. Helvetinkolu is one of the park’s most popular destinations. Along the way, visitors can also get acquainted with Lake Haukkajärvi and its sandy beaches. •

Within the tourist district you’ll find a marina, kid-friendly beach, popular traffic park and playground, beach volley field, bookable sauna and beach restaurant. The fishy Vilppulankoski rapids, where you can fish both for trout and salmon, are located within a walking distance. There are fishing platforms for physically challenged by the rapids. Within the Vilppulankoski tourist district is located also a tidy caravan area. •

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Ruovesi marina Laivarannantie 5, 34600 Ruovesi Tel. +358 3 486 111 www.ruovesi.fi | www.ruovesipalvelee.fi

Elämys Myllylä Oy Enokunnantie 445, 35300 Orivesi Tel. +358 40 517 1553 www.elamysmyllyla.net | elamys.myllyla@gmail.com

The harbour in Ruovesi features a steam ship connection on S/S Tarjanne to Tampere and Virrat. There is a marina with diverse services at the harbour. The services include a fuel supply point, septic tank emptying, water outlets, bathrooms and showers and approximately 100 berthing places. There is beach with a 9-metre jumping tower next to the harbour. In the summer, a beach restaurant and restaurant ship offer restaurant services. Crafts shop Rantamakasiini is located by the lake. The Ruovesi harbour and its services provide comfort. Come and enjoy the Finnish summer! • RUOVESI

Get acquainted with our marvellous environment – on a canoe! Choose from ready canoe routes or routes designed to your wishes. The start and destination can be chosen freely. The canoes will be transported to the point of departure. Transport is available for up to eight canoes. We also offer canoeing instruction. Read more about our services online! We rent air-filled SUP boards in transport packages. Small enough to fit in a car, the backpack includes everything you need. Are you interested in horses? Our Curlies, also tolerated by people allergic to horses, are ideal if you wish to test riding. • ORIVESI

Virrat marina

Juha Happonen’s Fishing Guide Services

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Pohjolantie 5, 34800 Virrat www.virrat.fi

Get on board steamship Tarjanne! S/S Tarjanne, a legendary ship built in 1908, operates on the Tampere-Virrat route. Among other things, the steamship served as a warship in World War I. Skate, swim or go SUP boarding, while enjoying magnificent lake views. A host of activities for different ages, including a pump track and frisbee golf course, can be found close to the harbour. A golf course and riding school are located near the town centre, roughly a 10-minute drive from the harbour. • VIRRAT

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Harjunpääntie 167, 35990 Kolho Tel. +358 400 547 098 | +358 44 362 2563 www.juhahapponen.fi | happonen.juha@gmail.com

Guided fishing for groups of up to 100 persons in the pure fishing waters with a diverse fish stock. Possibility to fish for planted or native trout on rapids and for genuine wild fish on lakes and ponds. We organize also fishing camps for physically challenged, fishing related courses, program services, seminars and fishing competitions. We provide two Tracker catamaran boats, a jigging boat with V-shaped hull and fishing equipment needed. • MÄNTTÄ-VILPPULA

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ART AND CULTURE

Pleasures in the Heart of holiday

cabin holida

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– Your room is ready and the table has been set! The best part of the journey begins when you reach the booked place of accommodation. You can stay in our comfortable cabins, atmospheric farms or choose a traditional cottage holiday on the shore of a beautiful lake, just as you please. When it comes to food, it is dear to our Hearts. We always offer the best seasonal flavours from local organic ingredients.

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Photo: Food & Art / Julius Konttinen

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Kallenautio, Juupajoki

Restaurant Patapirtti, Jämsä


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A good holiday? Why not try a relaxed cooking session, outdoor life, an evening of board games, café treats, heating a lakeside sauna, going on a joint rowing trip or something altogether different! Choose suitable accommodation, and the countdown to your holiday can begin.

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Pappilan Pidot, Keuruu

King’s Room, Honkahovi, Mänttä-Vilppula

A host of delicacies, Orivesi

Helvetinjärvi National Park/ Haukanhieta, Ruovesi

Toriseva café, Virrat

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ART AND CULTURE EVENTS ACTIVITIES FOOD AND ACCOMMODATION

Toriseva café

Lounaskahvila Veturitalli Oy

Torisevajärvientie 493, 34800 Virrat Tel. +358 3 475 5330 www.kahvimaja.net

Myllyrannantie 5, 35820 Mänttä Tel. +358 40 685 7242 www.veturitallille.fi | ravintolaveturitalli@gmail.com

The longstanding summer café, established back in 1936 on the lakeside cliff of the imposing Toriseva ravine lake, is a sight in itself. The views of the lake, delicious coffee and oven-fresh baked goods have drawn many generations of visitors to the café. Open daily from midsummer to August, by prior reservation for groups in May and September. The Toriseva nature trail (6.5 km) sets off from the café. Along it, hikers will find breathtaking views, campfire sites and a lean-to, as well as information boards about the area’s history and nature. The café can also be reached by car. • VIRRAT

Come enjoy our versatile lunch every day of the week! The old locomotive shed by the lakeside provides a relaxed mealtime atmosphere. In the summer, we also have a terrace by the lake. We make cakes and other sweet or salty baked goods by request. We also provide catering and conference services to event organisers. You can find us on Facebook under “Lounaskahvila Veturitalli”. •

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MÄNTTÄ-VILPPULA

Farm Uusi-Yijälä, Restaurant Patapirtti

Mäkelän Lomatuvat Cottages

Jyväskyläntie 848, 42100 Jämsä Tel. +358 45 651 1405 www.patapirtti.fi | tarja.uusipaasto@pp.inet.fi www.facebook.com/patapirtti

Mäkelänjärventie 372, 35500 Korkeakoski, Ruovesi Tel. +358 40 743 2236/Mikko | +358 40 036 9866/Teija www.makelanlomatuvat.fi | myynti@makelanlomatuvat.fi

The farm of Uusi-Yijälä offers: • Peace of nature and experiences of an organic farm • Authentic Finnish delicacies in res taurant Patapirtti • Berry wines of the farm • Pampering accommodation in a rural hotel • Possibilities for canoeing and fishing • Services of Himos winter sports centre

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Come and see! • JÄMSÄ

18 Travelling in the Heart of Finland

Nine wellequipped cottages are rented all year round. B&B accommodation in cottages, meals on order. Over 30 percent of guests from abroad. Service languages: Finnish, English and German. Ask also our meeting services. •

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RUOVESI


Egyptin pyhä ja arki Oy Egyptintie 272, 42850 Pohjaslahti, Virrat Tel. +358 40 829 4844, +358 40 525 4879 www.egyptinpyhajaarki.fi | Facebook: Egyptin Pyhä ja Arki kirsimaaria.jyvasjarvi@gmail.com

Welcome in the rural Landscape of Egypti to feel refreshed in the fold of nature! Hike, cycle, snowshoe, fish, hold meetings, arrange a party, swim and take a sauna! Stay overnight in a granary in summer or in our one-bedroom apartment “Grandmother’s place” all year round. In summer you can arrange a family celebration in our “Sisu“ barn. Possibility to camp on the yard and 1 pitch for camping vehicles. By reservation also nerve path massage and additional services. Contact us! •

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Other stories and further information can be found on our website and in social media

visitheartfinland.fi facebook.com/ VisitHeartFinland

instagram.com/ visitheartfinland

VIRRAT

Kinkamon pirtti

Koivuranta Camping

Kinkamontie 80, 42700 Keuruu Tel. +358 40 595 8260 www.kinkamonpirtti.fi | kinkamonpirtti@gmail.com hannu.lahtinen@kinkamonpirtti.fi

Tehtaantie 13, 35990 Kolho (Vilppula) Tel. +358 40 187 4451 www.koivurantacamping.fi | tiina.ukonselka@phpoint.fi

Kinkamon Pirtti in Keuruu, by beautiful Lake Poskijärvi, is ideal for rest and relaxation. In addition to year-round cabin accommodation, you can enjoy tree Tentsile lodging in a Tentsile tent under a starlit sky, the mystique of a smoke sauna and nature experiences suitable for the whole family. You can also go fishing or canoeing or hike to a nearby lean-to where you can make yourself coffee on the campfire. Learn more about the life of reindeer and follow the elf path in the forest with younger family members. To cater to the needs of workplaces, we offer refreshing wellbeing events for employees, jointly with our partners. • KEURUU

Here you can stay comfortably and affordably! A cozy holiday cottage for 4–6 persons in the beautiful lake landscape. On the area there are also electric pitches for camping cars and good bathroom and service facilities. Bed & Breakfast accommodation! • MÄNTTÄ-VILPPULA

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Travelling in the Heart of Finland 19


ART AND CULTURE EVENTS ACTIVITIES FOOD AND ACCOMMODATION

Keurusharju Apartments

Mustikkakallio – a luxury villa

Keurusseläntie 134, 42700 Keuruu Tel. +358 40 481 4980 keurusharju@klubin.fi | www.keurusharju.fi

Ruokosentie 74, 42700 Keuruu Tel. +358 40 060 3305 / Atro Koivumäki | +358 40 727 3368 / Eija Koivumäki www.luksushuvila.fi | info@luksushuvila.fi | facebook.com/mustikkakallio

Keurusharju Apartments offer a relaxing holiday in the landscapes of lake Keurusselkä around the year. Over 30 comfortable, well equipped holiday apartments. Every apartment offers sleeping places for six persons, sauna and fire place. Excellent facilities for sports and outdoor activities: disc golf, lean-to, walking routes and in winter ski trails are in the direct vicinity of the apartments. • KEURUU

The enchanting Mustikkakallio and its surroundings are a great place for rest and relaxation around the year. The window panes spanning from floor to ceiling fantastically frame the beautiful Ruokosjärvi lake views. On the large patio, you get to enjoy the peace and restfulness of the surrounding nature. On cool nights, you can lounge either by a fireplace indoors or by a fire pit outdoors. The villa furnished in a timeless and modern fashion can accommodate larger groups (8+2 beds). The experience is topped off by a separate, wood-burning lakeside sauna. • KEURUU

Restaurant Gösta

Baarpuuri Summer Terrace

Serlachius Museum Gösta Joenniementie 47, 35800 Mänttä Tel. +358 40 708 5572 www.ravintolagosta.fi | ravintola@ravintolagosta.fi

Pohjolantie 5, 34800 Virrat (Marina) Tel. +358 44 715 1367, Tel. +358 400 471 703 www.baarbuuri.fi | FB: RantaterassiBaarbuuri jonna.tervanen@gmail.com

Our beautiful scenic restaurant is located in the heart of Art Museum Gösta. Elegant yet casual, Restaurant Gösta is known for its pure flavours and first-class, locally sourced ingredients. Under the lead of chef Henry Tikkanen, the restaurant offers a menu with options ranging from burgers to art menus. In the summer, the Art Museum also hosts a cosy lunch café, Autereen tupa. •

Restaurant services in the Virrat boat harbour from May Day to late autumn, every day of the week, from early morning late into the night. Events, services, menus and opening hours online at www.baarpuuri.fi and on Facebook @RantaterassiBaarpuuri. •

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20 Travelling in the Heart of Finland

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VIRRAT


Iso Kirja

Hotel Viikinhovi

Iso Kirja Camping Heikkiläntie 177, 42700 Keuruu Tel. +358 40 622 7172 www.ikpalvelut.fi  I  camping@isokirja.fi

Unto Sarlinin tie 2, 42700 Keuruu Tel. +358 50 301 8228 www.viikinhovi.fi | info@viikinhovi.fi

The Iso Kirja area surrounded by Lake Pohjoisjärvi features services for caravanners, campers and cabin dwellers alike. The cosy cottage village and hotel rooms are open all year round. The area also features a world-class disc golf course, restaurant services, a cafeteria, shore saunas and beaches. Iso Kirja also is well prepared to organise events and parties. Welcome to have a good time! • KEURUU

Viikinhovi has an ideal, peaceful location in nature, 6 kilometres from the centre of Keuruu. Our rooms open out to spectacular views of Lake Keurusselkä. Our small, intimate hotel offers accommodation to 32 guests. Our impressive, fully licensed restaurant and conference facilities can be easily adapted to events both big and small. Come enjoy yourself at Hotel Viikinhovi – an oasis by Lake Keurusselkä. •

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KEURUU

Mäntän Klubi & ArtHotel Honkahovi

Hotel Alexander & Cafe Alex and Shop

Tehtaankatu 33, 35800 Mänttä Tel. +358 3 474 5900 www.klubin.fi | info@klubin.fi

Kauppakatu 23, 35800 Mänttä Tel. +358 3 474 9232 | www.hotellialexander.fi | info@hotellialexander.fi Web shop: www.alexlifestyle.fi

Mäntän Klubi and Honkahovi provide accommodation, happenings, tastes and experiences for all your senses in our top destinations Clubhotel Mäntän Klubi and Arthotel Honkahovi. We arrange an unforgettable corporate event, a party of your life, a unique art and culture experience, diverse program services or an accommodation at our unique rooms. •

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MÄNTTÄ-VILPPULA

Stay comfortably in the center of Mänttä! Hotel Alexander is located near the services and museums of Mänttä, and it is a perfect base for visits and sightseeing in the area of Mänttä-Vilppula. Café Alex in the downstairs lobby offers sweet and salty delicacies and specialty coffees, and has the longest opening times in town! The room price includes weekend brunch. At the hotel boutique, you’ll find the international brands of women’s fashion, home décor, jewelry and bags. Hotel guests receive a 10 % discount! See alexlifestyle.fi •

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MÄNTTÄ-VILPPULA Travelling in the Heart of Finland 21


ART AND CULTURE EVENTS

Wine Tavern Vuorenmaja

Camping Nyyssänniemi

Vuorentie 70, 35820 Mänttä Tel. +358 3 474 7457 www.vuorenmaja.fi | info@vuorenmaja.fi www.facebook.com/vuorenmaja

Nyyssänniementie 10, 42700 Keuruu Tel. +358 40 700 2308 www.nyyssanniemi.fi | myynti@nyyssanniemi.fi

European style wine tavern on top of the hill Mäntänvuori offers 35 places inside the cottage, plus terraces. The menu includes wines from small European wineries, selected beverages and delicacies of European kitchen. The delicacies of Vuorenmaja combined with the unique atmosphere and history will make your visit unforgettable. In summer open daily, group reservations possible all year round. •

A camping site located on the shore of the beautiful Lake Keurusselkä, approximately 2 km from the centre of Keuruu. We have 22 cabins, 32 camper van parking spaces with power outlets and tent sites. The restaurant is the 18th century Liukon Pirtti/terrace made from logs, fully licensed, with food and coffee served. Other services include minigolf and disc golf courses, a beach volley court, beach and a playground with e.g. a trampoline. The area features 2 saunas and a fireplace cabin. We also organise parties, working capacity days and sauna evenings throughout the year. • KEURUU

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FOOD AND ACCOMMODATION

ACTIVITIES

MÄNTTÄ-VILPPULA

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Majoitus ja Juhlatila Jaakontupa

Restaurant Helvetin Portti

Sammallammintie 633, 35700 Vilppula Tel. +358 50 353 8010 www.jaakontupa.fi | jaakontupa.mari.koski@gmail.com www.facebook.com/jaakontupa

Helvetinkoluntie 775, 34640 Ruovesi Tel. +358 3 476 6104 www.helvetinportti.fi | ravintola@helvetinportti.fi

Jaakontupa, a 40 200-year-old chimneyless log cabin, welcomes visitors to rural surroundings in Vilppula by Lake Kuorevesi, only 90 kilometres from Tampere. Jaakontupa offers accommodation for 12 guests and facilities for meetings and other occasions for 40. Jaakontupa suits families and groups of friends but is also ideal for couples who value a peaceful atmosphere. The separate sauna building features a wood-heated oven and a fireplace room. The smoke sauna is heated by request. • MÄNTTÄ-VILPPULA 22 Travelling in the Heart of Finland

Our laid-back restaurant close to nature in Ruovesi is open in May–September. We serve meat from our wild boar and ostrich farm located right next to us as well as other dishes. Naturally, you can also enjoy coffee, pastries and ice cream here – right in the middle of nature. We also rent out a cabin on the shore of the beautiful Lake Kankijärvi. In addition, there is the Pikkupirtti cabin for short-term stays. If you are longing for something more exotic, you should try our new yurts! Drop by to see our animals! •

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RUOVESI


Vinsanvilla Pöytäniementie 185, 34600 Ruovesi Tel. +358 41 317 6879 www.vinsanvilla.fi | majoitus@vinsanvilla.fi

Your travel to the Heart of Finland begins online!

Vinsanvilla Bed & Breakfast is located by the sparkling waters of Pöytäniemenselkä. The views from the windows make for a gentle awakening. The scenery also inspired the famous Finnish painters Akseli Gallén-Kallela and Hugo Simberg. The distinctive building and courtyard and the cosy rooms invite you to spend a peaceful night and enjoy a delicious breakfast – on the patio, if you like. The hosts at Vinsanvilla wish all guests welcome! •

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RUOVESI

Restaurant Vanha Mylly Koskenväylä 9, 42300 Jämsänkoski Tel. +358 400 805 525 www.vanhamylly.com | ravintola@vanhamylly.com

Vanha Mylly is a beautiful red-brick building in which a traveller can find an atmospheric small restaurant and a large summer terrace on the shore of a rapid in Jämsänkoski. Honouring our long traditions, our food is always prepared by hand and using local ingredients of the season whenever possible. Come and visit Vanha Mylly’s atmosphere reaching back over a hundred years and genuine Finnish flavours! • JÄMSÄ

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Further information about travel destinations, accommodation and events

More ideas for active holidays and refreshing recreational activities

Direct links to service providers’ own websites

visitheartfinland.fi facebook.com/ VisitHeartFinland

instagram.com/ visitheartfinland

Travelling in the Heart of Finland 23


ART AND CULTURE EVENTS

Peltolan Luomutila

Himos Holiday / Himos Resort / Central Reserve

Poukantie 162, 35700 Vilppula Tel. +358 44 525 3539 peltola@peltolanluomutila.fi | www.peltolanluomutila.fi

Länsi-Himoksentie 4, 42100 Jämsä Tel. +358 20 711 9230 www.himosholiday.com | himosholiday@himosholiday.com

Come to 44 live in a rural setting in the idyll of a rustic farm with all mod cons! Peltolan luomutila’s bed and breakfast lodging is open all year round. The rooms and apartments in the old granary fit 2–4 guests. Sauna is available in the evenings. A beach and barbecue are at your disposal, and a chimneyless sauna is available by order for groups. Our farm also serves food for groups. We appreciate organic and local food and ecological solutions. Welcome to enjoy a genuine rural environment and homely service. • MÄNTTÄ-VILPPULA

FOOD AND ACCOMMODATION

ACTIVITIES

Cottages Jussilan Lomamökit Oy Vaskuuntie 4, 34740 Koro, Virrat Tel. +358 50 340 3277 www.jlmresorts.fi | info@jussilanlomamokit.fi

Well equipped holiday cottages in a beautiful lake scenery by Näsijärvi along the Poet’s Way ship route. Our cottages are suitable for winter use and are rented all year round. All our cottages have Wi-Fi, outdoor hot tub and barbecue hut. Accommodation for up to 22 persons. Activities from paintball to quad safaris and trail riding. • VIRRAT

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24 Travelling in the Heart of Finland

Himos Holiday Centre provides enter­ tainment all year round for all ages. Spend your holiday in a cozy atmosphere in your own rental villa sensing the international ambience of Himos. By a lake at the foot of the Himosvuori hill you’ll find diverse activities for both active holidaymakers and for those who like to enjoy the peace and quiet.

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At Himos, a cheerful mood is guaranteed. Downhill skiers and cross-country skiers appreciate Himos, the biggest winter sports centre of Southern Finland with 25 slopes and a skiing track network with the length of nearly a hundred kilometers. In winter, you can try also many other sports, like popular snowmobile safaris, dog sled rides and exotic ice-swimming. In summer, Himos is a paradise of music festivals. For active holidaymakers, the summer of Himos offers e.g. fishing and hiking trips, quad safaris, and a full-length golf course. Your amusement is crowned by party weekends of Himos Areena during the winter season, numerous events of summer season, bustling restaurant world and diverse shopping possibilities. In the hinterlands of Himosvuori hill, at Hirvikartano, you have a unique possibility to meet moose, fallow deer and reindeer face to face and even kiss them! • JÄMSÄ


KEURUU

Travelling Travelling Matkalla ininthe Suomen theHeart Heart Sydämessä of ofFinland Finland25 25

Photo: Nuutinen/Pirilä

Photo: Nuutinen/Pirilä

HIMOS-JÄMSÄ


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JYVÄSKYLÄ 10 km

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17 Helvetinjärvi National Park

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Seitseminen National Park

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Isojärvi National Park

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Tourist information in the municipalities of the Heart of Finland i

JUUPAJOKI

Juupajoki library Kirkkotie 1 35500 Korkeakoski Tel. +358 50 432 4020 juupajoki.kunta@juupajoki.fi www.juupajoki.fi

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MÄNTTÄ-VILPPULA

Mänttä-Vilppula Tourist Information Hallituskatu 23 38500 Mänttä Tel. +358 3 488 8555 matkailu@taidekaupunki.fi www.taidekaupunki.fi

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ORIVESI

Taitokeskus Orivesi (Craft and arts centre) Keskustie 37, 35300 Orivesi Tel. +358 3 225 1455, +358 50 433 8681 orivesi@taitopirkanmaa.fi www.orivesi.fi

Partners Maps and travel guides www.karttakauppa.fi

Tourism development partners www.mw-kehitys.com

www.jamsek.fi

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JÄMSÄ

Jämsä Tourist Information Keskuskatu 17 42100 Jämsä Tel. +358 50 372 0069 info@jamsa.fi www.himosjamsa.fi

Map © Tapio Palvelut Oy, Karttakeskus-kartat, L20036

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KEURUU

Keuruu Tourist Office Tourism Centre Kamana Kangasmannilantie 4 42700 Keuruu Tel. +358 40 572 5640 info@keuruu.fi www.visitkeuruu.fi

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RUOVESI

www.keulink.fi

Viljamakasiini (Granary) Ruovedentie 5 34600 Ruovesi Tel. +358 44 787 1388 matkailu@ruovesi.fi Open in the summer www.ruovesi.fi

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VIRRAT

VMT Shopping Center Pirkantie 26 34800 Virrat Tel. +358 3 485 1276 matkailu@virrat.fi www.virrat.fi/matkailu www.juhannusvirrat.com

Public transport in the region BUSES: www.matkahuolto.fi | TRAINS: www.vr.fi | FLIGHTS: www.finavia.fi Heart of Finland on Facebook: facebook.com/VisitHeartFinland

Heart of Finland on the Internet: www.visitheartfinland.fi

Travelling in the Heart of Finland 27


You will be our guest in just a couple of hours! You can reach the Heart of Finland easier and faster than you’d imagine. Flights to Tampere and Jyväskylä will land you right next to the Heart of Finland. Within Finland, you can reach us by train or bus from all major cities. Jyväskylä

Channels open into the Heart of Finland!

Tampere

www.visitheartfinland.fi facebook.com/ VisitHeartFinland

instagram.com/ visitheartfinland

HELSINKI St. Petersburg

#visitheartfinland @VisitHeartFinland

STOCKHOLM

HE LS IN KI –T RA VE MÜ ND E

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Travelling in the Heart of Finland

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Profile for Lukemisto

Travelling in the Heart of Finland  

We invite you to the Heart of Finland! We have here everything you need for a good holiday: things to do and to see, excitement and silence,...

Travelling in the Heart of Finland  

We invite you to the Heart of Finland! We have here everything you need for a good holiday: things to do and to see, excitement and silence,...

Profile for lukemisto