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THIS IS MY WORK 2010.


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— Raymond Loewy.

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Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

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Introducing Doctors’ Union

Queensland

MARCH 2010 . Vol 67 MAR

sland’s War on Waste |

THIS ISSUE: AMA Queen

ership Magazine AMA Queensland Memb

tion Australia’s Ageing PopulaE THAN

MOR WHAT HAPPENS WHEN S TURN 65? ER MER OME 250,000 BABY BOO

1970

NOW

2050

7.5 4.0 2.7

workers per retiree

THE NEW APPLE iPAD MANDATORY REPORTING

workers per retiree

OBITUARIES

des • Dr Nicholas Nicolai • Dr Ian Chenoweth

FREE TO AMA QUEENSLAND

MEMBERS

workers per retiree

CAL RECORDS EDIICAL ME MED M ns answered estions questio Your qu Your Yo

S AROUND THE REGION ES NGES AND OPPORTUNITI ALLENGES CHALLE 2010: CHA

DOCTOR Q 60 PAGE MAGAZINE

Doctor Q is AMA Queenlsland’s and’s bi-monthly publication for its members. Written and produced in-house, the magazine includes a comprehensive summary of current affairs and issues of medico-political significance. I am the designer responsible for the design and assembling of the whole 60 page magazine.

Visit the o online version at http://doctorqonline.realviewtechnologies.com/ http://do


JOHN SMITH PHONE: 1300 365 155 FAX: (07) 3017 6229 EMAIL: enquiries@doctorsunionqld.com.au WEB: www.doctorsunionqld.com.au

88 L’Estrange Terrace, Red Hill QLD 4059 PO Box 123 Red Hill QLD 4059

Doctors’ Union Queensland is a specialised doctors unit of the Queenlansd Public Sector Union (QPSU)

Doctors’ Union Queensland is a specialised doctors unit of the Queenlansd Public Sector Union (QPSU)

PHONE: 1300 365 155 FAX: (07) 3017 6229 EMAIL: enquiries@doctorsunionqld.com.au WEB: www.doctorsunionqld.com.au

ADDRESS: 88 L’Estrange Terrace,

Red Hill QLD 4059

With Compliments

POST: PO Box 123 Red Hill 4059

DOCTORS UNION QUEENSLAND STYLE GUIDE PHONE: 1300 365 155

Doctors Union Queensland is a branch of the AMAQ set-up to assist salaried doctors employed by Queensland health. The style guide includes graphic elements for all stationary, marketing material and a concept for the website.

FAX: (07) 3017 6229 EMAIL: enquiries@doctorsunionqld.com.au WEB: www.doctorsunionqld.com.au

ADDRESS: 88 L’Estrange Terrace,

Red Hill QLD 4059 POST: PO Box 123 Red Hill 4059

Doctors’ Union Queensland is a sp specialised pecia doctors unit ctor Union U of the Queenlansd Public Sector (QPSU)

Visit the online concept version at http://www.amaq.com.au/gdesign/9105_duq/duq_website.html


AMA Queensland: Your Association. Your Say.

AMA QUEENSLAND MEMBER BENEFITS AMA QUEENSLAND MEMBER BENEFITS

The AMA Queensland Member Benefits booklet is designed to be a comprehensive reference to all the benefits that membership brings. A 60 page DL brochure and website concept was produced.

AMA Queensland MEMBER BENEFITS

2010

Coming together is a beginning Keeping together is progress Working together is success – Henry Ford

Visit the online concept version at http://www.amaq.com.au/gdesign/9164_amaq/amaqwebsite.html


CORPORATE COFFEE SOLUTIONS CORPORATE IDENTITY

It was enjoyable to mix two of my hobbies, coffee and design. Corporate coffee solutions needed to combine their range of coffee products, vending machines and coffee machines into one seamless identity. Coffee coloured backgrounds with seams or royal red suited the warms and quality of the company and their products.

HAMALEX WHITE CORPORATE IDENTITY

A major player in the growing heavy transport sector, Hamelex white need to stamp their name in the industry. Aiming to depict strength, masculinity as well as simplicity, I decided to go for the fail safe red white and blue and focus on the product images themselves. A rugged main header font gives the impression of tough unbreakability.


FUWA K HITCH 40 PAGE CATALOGUE

Fuwa KHitch is a multi-national company that supplies drive train parts for trucks and large transport vehicles. All their products needed to be collated in an easy to reference catalogue. Complete with instructions , graphs, stats and most importantly high quality images the ďŹ nished product was a good example of a large, comprehensive publication with appeal and simplicity.

G SPICES MARKETING CAMPAIGN

G Spices are spices with a difference. They offered very exotic tastes and were after a very colourful campaign to showcase their product. Taking inspiration from Mexican colour pallet we designed a TV, web and print campaign that reected the vibrancy needed for the occasion.


Good design is obvious. Great design is transparent. — Joe Sparano

LOGOS A good logo should communicate a company correctly, in the shortest possible time and with the greatest possible impact on memory.

AMA QUEENSLAND CAR BUYING SERVICE

Queenland car broker - 2010

PRIME CREATIVE

Melbourne based graphic design and magazine publisher

DAILY CUP

Melbourne coffee supplies merchant


YOUR shirt YOUR SHIRT

WEBTOO CREATIVE

INTERNATIONAL TRUCK TRAILER AND EQUIPMENT SHOW

Online custom shirt supplier - 2009

Web design company - 2008

World renowned truck and ancillary show at the Melbourne Show Grounds

MADISON FURNITURE HOMES IN FOCUS

CAKES AMOUR

MADISON FURNITURE

AMA Queensland monthly members magazine - 2009

Speciality cake and cupcake designer - 2009

Brisbane based furniture company - concept 2009

TALTARNI

DOCTORS UNION QUEENSLAND

VEND FRESH

Cellar Door logo for a winery located in the Pyrenees wine region of Victoria - 2009

Union for Doctors in Queensland - 2009

Coffee vending machine company - 2007


ONLINE MEDIA Design is where science and art break even. — Robin Mathew.

websites & email newsletters


www.sportzprint.com.au I was appointed to develop the identity and new website for the screen printing company Sportzprint. The main focus was on combining an inviting tone with the company’s focus on great products, with a cutting edge shopping cart capability.

The result is a simple, usable and engaging website that provides quick access to all required information for current and potential customers.


www.milduraweddings.com.au I was commissioned to develop an online identity and design style to match an existing bridal magazine, Mildura Brides. The design of the magazine was elegant simplicity, which needed to be expressed by the site style, imagery and content.

A clean and soft style was developed to ensure continuity of the magazine’s identity while keeping an ease of use for online visitors. The site also hosts a Flash built online version of the complete magazine and an online members section.


www.urmildura.com.au UR Mildura is a manufacturer and exporter of grape harvesters. The company has experience extremely quick growth as an exporter and thus needed to present well to overseas clients.

The website needed to showcase all of the manufacturing skill that UR Mildura possessed and present a solid, trustworthy appearance to clients - some of whom they would never see face to face but would outlay hundreds of thousands of dollars. The result is a site that denotes warmth and honesty whilst possessing a corporate feel.


www.focusconsulting.com.au Focus Consulting provide a vital financial and taxation service to small businesses in Northern Victoria. The website is designed to offer access to information on financial services that help clients and businesses.

The design reflects the fact that this is site dealing professionals and the financial sector. The clean tone and graphics reinforce the general feeling of trust. It also helps in creating the kind of honest communication of information where clients are more likely to invest important services.


www.ultrauto.com.au Ultra Automotive is a supplier of lighting technology for the automotive industry. I was appointed to design the new website that showcases the extensive services and products offered by Ultra Auto.

The main task was to create a visually compelling site, while offering the required information offered in their extensive catalogue of products. The end result managed to showcase this entire range of products as well as offer easy to access information on their range of support services.


www.h illcor n ergard ens.com . a u

www.cakesamour.com.au

OTHER SITES

www.vawd rey.com.au

www. o sc a r ssho e s. c o m . a u

www. sunr a ysia he a r ing . c o m . a u

www. zo o m pr int. c o m . a u


ONLINE NEWS

AMAQ Online News is a fortnightly email newsletter sent out to all members. Online News notifies members of latest news and events in the medical profession. CHECK IT OUT ONLINE http://www.amaq.com.au/gdesign/ 9174_on/9174onlinenews.html

SCALPEL

Scalpel is a bi-monthly email newsletter for medical students, interns and residents. CHECK IT OUT ONLINE http://www.amaq.com.au/gdesign/ 9143_sc/9143scalpel.html

NAS NEWSLETTER

The National Awards Subscription Newsletter gives pertinent policy and workplace relations information for members. CHECK IT OUT ONLINE http://www.amaq.com.au/ gdesign/9166nasn/9166nasn.html

EMAIL TEMPLATES All emails are tested to render properly in all the major email programs, like Outlook 2007, Lotus Notes, Gmail, and more.

REAL DEALS

Real Deals notifies members of all the benefits and discounts available to AMAQ members. CHECK IT OUT ONLINE http://www.amaq.com.au/gdesign/ 9138_rd/9138realdeals.html


CONTACT ME M: 0403 883 071 604/20 PlayďŹ eld St, Chermside Q 4032 email@lukebailey.com.au www.lukebailey.com.au


Luke Bailey Multimedia