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Visual Identity Manual


TABLE OF CONTENTS INTRODUCTION Introduction

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1. DESIGN ELEMENTS The UKSA Orbit Logo The UKSA Text Logo UKSA Logo Usage Identity Colours The Core Graphic Identity

3 5 7 9 11

2. TYPEFACE Typeface Century Gothic Century Schoolbook Veranda

13 15 16 17

3. DESIGN EXAMPLES Letterhead & Envelopes Business Cards ID Card E-Mail Signature Poster UKSA Online Ground Vehicles Aircraft Space Craft

19 21 22 23 24 25 27 29 31

CONTACT DETAILS & LINKS

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INTRODUCTION In this document you will find relevant information on how to use the new UKSA Visual Identity. You will find information on how to use the concept graphic and examples of the graphic used for different functions or materials. For more information please see the UKSA Identity Manual and Contact details on page 33.


Design Elements

OFFICIAL UKSA ORBIT LOGO OFFICIAL COLOURS AND SIZE Check with Official UKSA Text Logo rules before using the Official UKSA Orbit Logo. p5-6.

#1. The Official UKSA Orbit logo.

#2. Black and White UKSA Orbit logo. Downward embossing only.

#3. Outlined UKSA Orbit logo. Upward embossing only.

#4. Border protection: 1/5 logo’s size.*


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as a benchmark.

#5.

Identity Blue Pantone 2935 CMYK: C100 M70 Y0 K0 RGB: R0 G91 B170

Identity White Pantone White CMYK: C0 M0 Y0 K0 RGB: R255 G255 B255

monitors. Not for Converting.

Note 1. RGB Colours are only to be used on

Note 2. As a rule always use pantone colour

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Identity Black Pantone Black CMYK: C0 M0 Y0 K100 RGB: R0 G0 B0


Design Elements

OFFICIAL UKSA TEXT LOGO OFFICIAL COLOURS AND SIZE

#6. The Official UKSA Text logo.**

#7. Black and White UKSA Text logo. Downward embossing only.

#8. Outlined UKSA Text logo. Upward embossing only.

6mm

* Rule #4 Also applies to UKSA Text Logo, 1:5 boarder protection ** Rule #5 Also Applies to UKSA Text Logo. Use same colours. *** Rule #9 Also Applies to UKSA Orbit logo. Min Height 6mm.

#9. Minimum print size: 6mm Height.***


Note 2. As a rule always use pantone colour as a benchmark.

Note 1. RGB Colours are only to be used on

monitors. Not for Converting.

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#10.

Identity Blue Pantone 2935 CMYK: C100 M70 Y0 K0 RGB: R0 G91 B170


Design Elements

EXAMPLES OF OFFICIAL UKSA LOGO USAGE

#11. The UKSA Orbit Logo can only be displayed in this way. Only the scale may be changed. Its angle and shape may not.

#12. The UKSA Text Logo is allowed to be turned 90째 counter clockwise for certain application. Otherwise use standard horizontal positioning*.

*


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DO NOT Use any unspecified colours for either Orbit or Text Logo.

DO NOT Alter the angle of Orbit Logo at all. The Text logo can be angled at ONLY 90째 increments for certain applications. i.e spacecraft livery.

DO NOT Overlap the Orbit or Text Logo. See rule #4.

DO NOT Use different versions of the Orbit or Text logo in the same space.

DO NOT Alter the design of Orbit or Text Logo in any way. DO NOT Stretch either Orbit or Text Logo to fill a space. Respect the official dimensions of each Logo.


Design Elements

COLOURS USED IN UKSA VISUAL IDENTITY

Identity Blue Pantone 2935 CMYK: C100 M70 Y0 K0 RGB: R0 G91 B170 NCS: S2565-R80B RAL: 5017

Identity White Pantone White CMYK: C0 M70 Y0 K0 RGB: R255 G255 B255 NCS: S0500-N RAL: 9003

Identity Black Pantone Black CMYK: C0 M0 Y0 K100 RGB: R0 G0 B0 NCS: S9000-N RAL: 8022


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Identity Grey Light Pantone Cool Grey 3 CMYK: C0 M70 Y0 K15 RGB: R190 G190 B190

Identity Grey Pantone 421C CMYK: C0 M70 Y0 K30 RGB: R172 G172 B172 NCS: S5502-B RAL: 7038

Identity Grey Dark Pantone 424C CMYK: C0 M70 Y0 K60 RGB: R100 G100 B100

NOTES RGB Colours only to be used on monitors. The NCS (Natural Colour System) and RAL values are only to be used as overall guidelines. Always use Pantone colour as benchmark.


Design Elements

THE UKSA ORBIT LOGO IS MADE UP OF FOUR ELEMENTS - UKSA Text Logo. - Large Mass. - Small Mass. - Orbital Ring. All the elements must have the same size in relation to each other. If you wish to alter these for any specual purposes, for example, interactive media or animation, please see the UKSA Identity Manual and Contact details on page 33.


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The Official UKSA Text Logo is taken directly from the UKSA Orbit Logo. Together they build the core visual identity for the UKSA. The UKSA Text Logo is a secondary Logo for use when the Orbit Logo is not suitable. Again all the Elements must have the same size in relation to each other. This concludes the Design Elements Section of the UKSA Visual Identity Manual.


Typeface

THE OFFICIAL TYPEFACE OF THE UKSA DESIGNER AND GENERAL OFFICE USE 1.

Designers: Century Gothic used on communications internally and externally.

2.

General Office use: Century Gothic is to be used on headlines, in body text and for other general purposes.

3.

Special Use: Century Schoolbook may only be used in Official correspondence documents or text heavy documents.

4.

Special Use: Century Gothic and Century Schoolbook in italics may only be used on headlines and for calling attention to important information. These fonts may not be used in body copy as they are difficult to read.

UKSA


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WEB USE 1.

General Use: Veranda is the default dynamic web typeface for body text.

2.

Special Use: Century Gothic and Century Schoolbook are for limited use on web-based graphics (nondynamic text) only.

Century Gothic and Century Schoolbook are available for both PCs and MACs. See Contact details on page 33.


Typeface

CENTURY GOTHIC

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$£%&*(){}[]+=_?<> BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$£%&*(){}[]+=_?<> REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$£%&*(){}[]+=_?<> REGULAR ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$£%&*(){}[]+=_?<>


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CENTURY SCHOOLBOOK

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$£%&*(){}[]+=_?<> BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$£%&*(){}[]+=_?<> REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$£%&*(){}[]+=_?<> REGULAR ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$£%&*(){}[]+=_?<>


Typeface

VERANDA

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$£%&*(){}[]+=_?<> BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$£%&*(){}[]+=_?<> REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$£%&*(){}[]+=_?<> REGULAR ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$£%&*(){}[]+=_?<> PLEASE NOTE THAT:

Veranda is for web use only.


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NOTES


Design Examples

EXAMPLES OF LETTERHEAD, ENVELOPE, ADDRESS LABEL

Letterhead. For Official UKSA correspondence.

Joseph Rossiter 134 Veralum Road St Albans AL3 7RE England

UK Space Agency North Star Avenue Swindon Wiltshire SN2 1SZ Tel: 020 7215 5000 Fax: 01793 41 8099

Dear Joseph, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ante nunc, pharetra quis fermentum vitae, blandit vitae dui. Integer ut metus convallis erat mollis varius et quis risus. Quisque consectetur leo sit amet mauris mollis blandit. Quisque et arcu eget dolor vulputate egestas. In hac habitasse platea dictumst. Curabitur tempor facilisis turpis quis tempus. Vestibulum a erat leo. Sed vulputate accumsan interdum. Aliquam consequat dignissim massa, nec tincidunt purus sollicitudin eu. Nam porta luctus erat, mattis blandit mauris pretium nec. Nam pharetra imperdiet dui a varius. Sed vitae nisi quam. Nam luctus dignissim tellus sed tincidunt. Nulla facilisi. Vivamus elit ipsum, interdum nec ornare at, cursus eu tortor. Kind Regards SIGNATURE HERE William Shatner II


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Address Label. For unmarked or unofficial packages or envelopes only. Joseph Rossiter 134 Veralum Road St Albans AL3 7RE England

Envelope. For Official UKSA correspondence. For nonregulation envelope sizes use UKSA Address Label.


Design Examples

EXAMPLE OF BUSINESS CARD

Front. Front side of UKSA business card with full Official UKSA Logo.

Back. Reverse side of UKSA business card with holders name and contact details. Blank space for notes.

David Haines Funding Manager

Direct: +44 7950 7705 Mobile: +44 2030 8253 Company: +45 7950 6070 d.haines@uksa.com


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EXAMPLE OF ID CARD

David Haines Funding Manager

PHOTO

DH50532 United Kingdom Space Agency

ID Card. Official UKSA ID card for all UKSA site employees. Two separate methods of scanning with holders name, photo and ID number.


Design Examples

EXAMPLE OF E-MAIL SIGNATURE

Dear Joseph, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ante nunc, pharetra quis fermentum vitae, blandit vitae dui. Integer ut metus convallis erat mollis varius et quis risus. Quisque consectetur leo sit amet mauris mollis blandit. Quisque et arcu eget dolor vulputate egestas. In hac habitasse platea dictumst. Curabitur tempor facilisis turpis quis tempus. Vestibulum a erat leo. Sed vulputate accumsan interdum. Aliquam consequat dignissim massa, nec tincidunt purus sollicitudin eu. Nam porta luctus erat, mattis blandit mauris pretium nec. Nam pharetra imperdiet dui a varius. Sed vitae nisi quam. Nam luctus dignissim tellus sed tincidunt. Nulla facilisi. Vivamus elit ipsum, interdum nec ornare at, cursus eu tortor.

David Haines Funding manager

E-MAIL. Note use of text logo. Use the signature before name. Sign off with position at UKSA.


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EXAMPLE OF POSTER

Welcome to NEW FRONTIERS Lecture

POSTER. Example of internal or event poster. For public facing poster see the UKSA Identity Manual and Contact details on page 33.


Design Examples

EXAMPLE OF UKSA.COM

Search

WEBSITE. Website with new simplified layout. Main content must remain visible and at the top of the page. Details and contacts to the back.


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Design Examples

EXAMPLES OF GROUND VEHICLE LIVERY

CAR. Use official UKSA Text Logo on cars due to lower profile. Allow logo to cover door panels.


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VAN. Use official UKSA Orbit Logo on vans and lorries. The larger surface area should allow the text logo to remain visible within the orbit. Mount to rear of vehicle.


Design Examples

EXAMPLES OF AIRCRAFT LIVERY

AEROPLANE. Details usage of Official UKSA Orbit and Text Logos on large transport or passenger aircraft. Also note UKSA identity blue livery covering undercarriage and stripe on tail fin.


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HELICOPTER. Details usage of Official UKSA Orbit and Text Logos on large transport or passenger aircraft. Also note UKSA identity blue livery covering undercarriage and stripe on tail.


Design Examples

EXAMPLES OF LAUNCH AND SPACE CRAFT

VEGA. Details usage of Official UKSA Orbit and Text Logos on possible future launchers like the ESAs Vega rocket. Note tip, mid and tail livery.


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PAN VIEW

SIDE VIEW

SKYLON. Details usage of Official UKSA Orbit and Text Logos on possible future Spaceplanes like the REL Skylon. Note that the arrow on side view is livery and not ship design feature.


Contact Details and Links

CONTACT DETAILS AND LINKS TWITTER @spacegovuk POSTAL The UK Space Agency is located in Polaris House, a modern building set in its own grounds in Swindon. UK Space Agency Polaris House North Star Avenue Swindon Wiltshire SN2 1SZ PHONE OR FAX Tel: 020 7215 5000 Fax: 01793 41 8099 WEB www.UKSA.com


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E-MAIL CONTACTS PRESS OFFICE julia.short@uksa.com EARTH OBSERVATION earthobs@uksa.com SPACE SCIENCE spacesci@uksa.com CAREERS careers@uksa.com EDUCATION & SKILLS education@uksa.com UKSA EXPORT STRATEGY exports@uksa.com OUTER SPACE ACT osa@uksa.com DIGITAL TEAM digital@uksa.com ANYTHING ELSE info@uksa.com

DESIGNED BY LUKE ROSSITER www.lukerossiter.co.uk lukerossiterdesign@gmail.com


UKSA Visual Identity Manual  

Possible dedesign for UKSA Visual Identity Manual

UKSA Visual Identity Manual  

Possible dedesign for UKSA Visual Identity Manual

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