PayPal product lockups
This treatment is only used for product names, not for any other instances. Notice the difference between this lockup and the pipeline, this version has no dividing line between the PayPal logo and the product name. Please have your treatment reviewed by the Global Brand Team before releasing. Following this convention creates global consistency and eliminates one-offs that don’t look like they’re part of PayPal.
Typeface is Helvetica Neue Light set in Slate.
Cap height aligns with the “a” of PayPal logo.
Payments Pro The space between elements is equal to the width of Helvetica Neue Light “X” with the “m” in the trademark.
Baseline aligns with PayPal logo.
examples
Express Checkout
Online Invoicing
Payflow Payment Gateway
Virtual Terminal
Pay Later
ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved.
12